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Kajabi Reviews

Overall rating

4.4

/5

156

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.73/10

Reviews by rating

Pros and cons

You can make really beautiful products and I love using mine for my online coaching courses. It's a lot to learn at first but they have amazing training videos and customer support.
We're so happy to host our course and membership on Kajabi and will stay with them for years to come. So beautiful and clean looking.
It is exceptional for those offering value to their followers/students through lead magnets, trainings, and courses. It is easy to learn how to use and their customer service via chat is outstanding.
The reality is that the email deliverability has had a negative impact on my business. Most of my emails are going to spam and customer service will not get back to me.
Onboarding is terribly annoying with a blinking green "3" in the upper left that won't go away unless you follow a linear series of steps that didn't align with what I wanted to do.
I don't see this happening in the near future from their side, and I am sure that I am losing money because of this.
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156 reviews

Recommended

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Amanda T.

Co-Founder

Financial Services, 1-10 employees

Review source

Overall Rating

Makes running an online biz a breeze

Reviewed 2 years ago

Transcript

Amanda: My name is Amanda. I am the co-founder of a personal finance company, and I give Kajabi a five...

MM
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Mercedes M.

CEO

Market Research, 1-10 employees

Review source

Overall Rating

The Best Online Course & Website Platform Out There

Reviewed 2 years ago

Transcript

Mercedes E.: My name is Mercedes. I am the owner of a mystery shopping organization, and I rate Kajabi...

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John W.

Sports, self-employed

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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So Much Easier Than WordPress

Reviewed 3 years ago

I am amazed at how easy it is to create a decent looking website in minutes!

Pros

I am new to Kajabi. My wife just switched her website over from WordPress and I helped her with transferring a bunch of blog entries. I could not believe how much easier it is than WordPress. Everything is so user-friendly, the photos and videos upload and automatically compress, and the layout stays the same. You can't mess it up.

Cons

You can't customize the website as much as you can with WordPress but honestly, for what we do, it's not needed. It's also a little pricey but when you consider that you can run online programs (my wife does), host your website and blog, have emails, and more, it's really pretty reasonable.

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Keri K.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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All-in-One business solution for memberships and course creators

Reviewed a year ago

I love Kajabi. I was able to pick up on how Kajabi works pretty quickly and found it to be an intuitive product that is easy to use.

Pros

I love that with Kajabi, you have the ability to build all the basics in one location. You can create free content and publish via podcast, email marketing, blog, and website, and also have exclusive content, trainings, etc. behind the pay wall. It is all-in-one for basic use. A new online business owner can dive into Kajabi and have pretty much all the basic tools they need. I also love the automations built in to Kajabi.

Cons

The biggest con I have heard from others is pricing prior to a new business generating steady income. However, Kajabi occasionally offers longer than normal trials that can help business owners hit the ground running. In the big picture, it is more streamlined than and comparable to linking together other platform options to achieve all of the same services as Kajabi. Kajabi makes it simple, so the price seems well justified.

KO
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Kathie O.

Health, Wellness and Fitness, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Use only if you have to

Reviewed a year ago

Over it!!! When you are a jack of all trades you master none. They try to do too much making their software slow and clunky.

Pros

I really wish I cut loose sooner. I kept hanging on because I thought it would show my clients I was high quality. But that’s not the case. I’m just a little guy who loves creating content. Kajabi is for the big dogs! It is definitely not worth the money.

Cons

It’s got too many bells and whistles and too many pots in the fire. Because of this it runs slow and clunky. For example I had an email segment set up for 10 people. Instead it went to my entire list. This happened because of that slow spin. That was the final straw for me. Definitely not worth $2000+ a year!!

BG
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Bilyana G.

E-Learning, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Fall in love with Kajabi and all features. Brilliant for e-Learning courses

Reviewed 2 years ago

I absolutely love Kajabi! I did a long research before I chose the Kajabi platform. I hate using multiple platforms for Landing Pages, eMail campaigns, eMail automations, CRM, video training platform, membership area, payments, affiliate programs and assessment forms. I wanted all that to be on one place so I dont lose time and money to integrate, I dont deal with too many support teams + I wanted really good support and a company that has a vision for their future and keep working on their platform. After all my researches Kajabi won as it ticked all my boxes :) And their support proved they are really good and fast in answering (asked questions on features)

Pros

It's easy to learn, setup and manage. It has all the features I could think of for my online video training courses and I love the unlimited amount of Landing Pages.

Cons

It doesnt have an option currency to be based on the country of payment; it has only PayPal and Stripe but they are changing this at the moment (June 2021) and there are no smart Quiz forms, where the outcome results depends on the answers selected on each question

GL
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Gabriela L.

E-Learning, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great option for e-learning and automations

Reviewed 4 years ago

I am very pleased with Kajabi. My monthly expenses are 50% of what I was paying having different platforms, and now I know that all my automations run smoothly.

Pros

That I could integrate almost all my business needs under one roof. Before Kajabi I was using other software for performing different tasks in my business. I am not a coder and integrating everything -and making it work!- was kind of a nightmare. Very time consuming. And I use to spend a lot of money. When I found Kajabi it was a life-saver. Email marketing, tagging, email automation, site creation, squeeze pages creation, e-learning platform, forms, surveys, it is an all-in-one solution. It saved me lots of time and money.

Cons

Some features need more depth, like metrics. They've done a lot of work regarding this, but there is still room for improvement. Also, they just integrate with Paypal and Stripe for payments. Being based in Latin America, I need also to be able to add the local payment gateway (Mercado Pago). I don't see this happening in the near future from their side, and I am sure that I am losing money because of this.

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Jean Carlos G.

Marketing and Advertising, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Kajabi was a good solution to unify our marketing platform

Reviewed a year ago
Pros

The implementation and migration to kajabi was very easy, allowing us to quickly put our courses on sale and integrate our teams from different countries

Cons

There are some limitations regarding reporting, especially regarding email marketing.

VM
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Valamere M.

E-Learning, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Total Package for Content Marketing

Reviewed 2 years ago

I really love Kajabi because it allows the courses to be gamified with customizable marketing campaigns for each course.

Pros

Kajabi offers many course creation tools to design online classes or trainings from scratch. For example, there's a course creation tool that allows you to create classes, videos, and other digital tools for content. Here's the best part - once your class or training is created, there's lead generation, product launch tools, and webinar funnels to use for marketing it. What is great about Kajabi is the seamless automation to build your product, sell, and manage purchases. It is truly an all in one tool!

Cons

Unfortunately, there is no free subscription plan. So, you may not benefit from purchasing a plan if you will not use Kajabi on a regular basis. Although, there's a 14-day free trial available to test drive the product to see if it's a good fit for you.

ME
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Markus E.

Information Services, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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More disappointing every year

Reviewed 2 years ago

Great vision and cool approach a few years ago. Seem to have fallen in love with themselves and begin to show signs of detoriation.

Pros

Kajabi's intent is to offer "everything in one place" for experts (like [SENSITIVE CONTENT HIDDEN]) to create and operate website, content like trainings, email marketing all inside one platform. Great idea that works somewhat well.

Cons

More and more modules of the whole platform fall behind or even way behind competition. Add to that, that some building blocks become completely unusable, when you reside in Europe. Just one example with a huge business impact: E-Mail deliverability for instance is roughly 50% lower than twilio/sendgrid. That kills most funnels, if you want to be GDPDR compliant. We are not spamming our customers. Kajabi itself is pretty ill prepared for international business. You can help yourself with integrations and zapier. Even more frustrating is the experience with the partner business team. Response time and resolution capability for everyday business inquiries are unprofessional to a degree that the whole partner story is unsustainable for some businesses. At least mine.

RD
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Robert D.

Retail, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Kajabi Has Limits

Reviewed 3 years ago

Overall I'd give Kajabi a positive rating, but I'd be willing to consider other options.

Pros

I love using Kajabi compared to Leadpages, mostly because Kajabi has a less-complex WYSIWG editor. Overall it's fine.

Cons

Myself and my team dislike that some tasks seem unnecessarily repetitive, such as adding in yes/no to assessments.

AR
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Verified reviewer

E-Learning, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Overpromises and underdelivers

Reviewed 2 years ago

Based on my previous comments -- and to be fair to Kajabi -- I think it is a great platform if you don't care much about contact management (beyond the very basic) and your audience is English-speaking ONLY. It is more robust than other alternatives such as Podia; it doesn't require add-on software like Thinkific. Just know that you will pay a premium.

Pros

I liked that it is an all-in-one solution. Once you figure out how to navigate around the platform, you begin to see that you really don't need other software solutions in order to offer basic, elegant, online courses.

Cons

For the cost (which is nothing t sneeze at), I was left expecting more. When you buy a Lexus you expect higher quality components than when you buy a Toyota...and there's nothing wrong with a Toyota; I had one for close to 20 years! Specifically to Kajabi, I felt that the contact management module (called "People" in Kajabi) was weak. Most all free versions of marketing software (think MailChimp)...

SB
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Sam B.

E-Learning, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Kajabi: The All-in-one E-learning Platform!

Reviewed a year ago

Kajabi has offered me, all in only one platform, all what I need to run my e-learning business.

Pros

It's an amzing all-in-one tool which I use for my courses and memberships. Memberships work wonderfully in Kajabi.

Cons

The price can be expensive for newbies. But it is definitely worth it, you would only need Kajabi to run your whole business.

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Katie R.

Education Management, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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It's fantastic until you need technical help

Reviewed 10 months ago

Kajabi is a good company that offers way more services than anyone else. The Customer Service database can usually answer my questions and their agents are friendly and helpful. Unfortunately, they can't solve technical issues quickly. Overall, I'm willing to pay more to use Kajabi because they are professional, the site is easy to manage, and I have access to marketing strategies I would otherwise have to pay a lot of money for.

Pros

Kajabi looks professional, is easy to use, and has all the marketing and business tools you need in one place.

Cons

I don't need most of the marketing features right now, so I'm paying a lot more for my website than I would like. Since I can't sell physical products, I have to use Shopify - this is frustrating and time-consuming. I absolutely love the friendly customer service agents, but they can't solve technical issues quickly. It can take several days, which isn't acceptable when your customers expect your site to function seamlessly. I'm probably going to have to move to another company because I need to be able to solve problems immediately, but it looks like I won't be able to transfer my content since I built it on their site with their templates.

BE
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Brittany E.

Health, Wellness and Fitness, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Platform

Reviewed a year ago
Pros

This is a very good platform for the coaching industry. Between managing leads, creating emails, creating landing pages, and charging for products, it all works great.

Cons

I’m realizing I personally need less and less, so the price point can sometimes be high for me to just utilize a landing page. But that’s really a personal issue.

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Osama K.

Religious Institutions, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Easy to use and helpful customer service

Reviewed a year ago

Kajabi has a come a long way with everything integrated into one system. The mobile app and marketing pages make it well rounded solution to teach online. It is an impressive all-in-one platform.

Pros

We wanted to offer online classes. Kajabi has a lot of features that add to the online classes like marketing and payment. Our main concern was giving the students the content. We easily added audio and video to the course. Payments worked smoothly with Stripe and has many options to customize the price and discounts. It keeps track of the students in an easy way. The best part of Kajabi is the helpful and welcoming support. They really go the extra mile and are patient. Their caring attitude helped me setup the custom domain. Customer support makes Kajabi one of the best choices.

Cons

It does not have an attendance system. Even though it does have quizzes/surveys, tracking attendance will require extra manual work. The price is high (about $120/month) but if you have a hundred students every month, then price is not an issue. You can customize the look and use the templates.

EG
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Entin G.

Apparel & Fashion, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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I abandon my kajabi account

Reviewed a year ago

It’s too expensive for beginner and don’t have course yet plus if you not tech savy, I end up spend morethan 4 month paying expensive suscription and buy 600$ custom template and I give up after that, because I need more time to build my course but desperate paying expensive bill every month. I was about to cancel my kajabi but I will losing my 600$ customs template there. So i pay 20$ to post-phone my account. Because i found new course builder cheaper and robust. I still want to comeback in kajabi one day when My courses growing.

Pros

One stop platform Good for advance course creator

Cons

Difficult for beginner and not tech savy Template Not much option, and the one provide is not eye catching. For first launch course not recommended.

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Kate M.

Marketing and Advertising, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Not the Best Choice for Customizing Your Online Course

Reviewed 4 years ago

I reached out to their support several times. Unfortunately, the overseas support team did not really understand my requests, which were likely more technical than they are used to, but instead of forwarding me to someone who could help, I just got a bunch of "canned" email replies from customer service agents. It was VERY different from the onboarding feeling, where they evoked a lot of excitement from the product.

Pros

They have the "onboarding a new customer" process down. From the training to the welcome video from the founder, they do make you feel like you have made a good choice right from the start.

Cons

I have been creating digital courses since 2010. Before tools like this existed, I used WordPress and WishList, then as the software tools started rolling out, I was looking for an option to move my courses and some clients. Unfortunately, Kajabi is straight out of the box with very little ability to customize. They promote that you can customize "under the hood" but that isn't really true. I did a full 2-week trial and even connected my subdomains to try to get going and I was disappointed.

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Heather B.

Professional Training & Coaching, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Incredible Customer Service and Beautiful Product

Reviewed 2 years ago
Pros

I love how design-based Kajabi is. You can make really beautiful products and I love using mine for my online coaching courses. It's a lot to learn at first but they have amazing training videos and customer support. Kajabi is constantly working to improve and I believe in this product despit the many others like Thinkific, Podia and other platforms I have researched.

Cons

The community feature is really lacking, so with how expensive Kajabi is, it was tough to decided to use Mighty Networks to host my community for my class. But I also have faith that they will improve this part of their platform too over time and I look forward to returning to Kajabi for that so that all parts of my biz can be integrated in one platform!

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Ze W.

Professional Training & Coaching, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Has Everything

Reviewed 10 months ago

The platform is really good and I do enjoy the functionality

Pros

I love that its a full CRM and EDM and Coaching program all in one.

Cons

The customer service has let me down a bit. I'm a "one man band" and I need support so when that is lacking or they let me down it can really hold me back.

SR
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Sarah R.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great for Businesses Portal Access

Reviewed 4 years ago

It allows businesses of all sizes, most specifically bigger companies that have ample clients needing access to multiple resources of information. So awesome!!

Pros

This product offers ease for companies that have multiple products needing to have portal access where they can house information, webinars, calendars, etc. Super easy to use. Clients love that they can go to one place to access all the info they need.

Cons

You can't company a project and all it's contents into a new project. You have to manually add it all over again.

PF
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Paul F.

Education Management, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Loads of features, but doesn't give you freedom

Reviewed 3 years ago

Feels constraining. Kajabi wants to control what you do rather than the other way around.

Pros

Comprehensive integration of the features an infoproneur wants

Cons

- Landing page creation is not intuitive and very restrictive. Not nearly as easy as Unbounce's WYSIWYG. Cannot drag and drop CTAs. Not much of an improvement on MailChimp. - Onboarding is terribly annoying with a blinking green "3" in the upper left that won't go away unless you follow a linear series of steps that didn't align with what I wanted to do. I wanted to build a landing page, not a product, but Kajabi somehow thinks it knows what I want to do better than I do.

BK
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BONNIE K.

Professional Training & Coaching, 1-10 employees

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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KAJABI - GOOD FOR AESTHETICS, BUT COMMUNITY NEEDS TO BE BUILT ELSEWHERE

Reviewed 2 years ago

If I only wanted to showcase videos, I'm okay with it. The UX/UI is pretty good. If I want to build a business on it, not so much.

Pros

I really appreciated the look of Kajabi products. Many people can design out the site and make it look very professional.

Cons

There are sevearl: 1. Monthly $100+ cost. 2. No ability to hid the comments from certain folks. One course I had was all about sharing their vulnerabilities. There was no way to hide JUST THAT ONE person's comment and make it their own journal process. Instead it was an all or nothing type of ordeal. All comments shown, or no comments. 3. Their chats are horrible. Most of their customer service...

DW
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David W.

Accounting, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Powerful, Complete, and only slightly Aggrevating

Reviewed 3 years ago

Overall positive. It just works. It's a robust setup process, but once you have things established, the process just works really smoothly.

Pros

I love that Kajabi has the 3 most important features all under one roof: (1) MailChimp-like marketing; (2) Payments and Membership management; and (3) Courseware All 3 are highly usable, feature rich, and have an overall consistent UI / UX.

Cons

Well, like any broad-based platform, its not as "deep" as you might want in any given area. During startup we'd say "oh, just do X like we did in Mailchimp" only to find that "X" was not an option in Kajabi. I recall trying to move from MailChimp. We had a large list. Kajabi only allowed us to import 500 names at a time. Also, "PIPELINES" is a very un-intuitive concept. Super powerful, but also darn confusing.

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Shivansh B.

Marketing and Advertising, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Tool with a ton of features but extremely EXPENSIVE!!!

Reviewed 7 months ago

Overall, other than the pricing and a few lags here and there, Kajabi is a good platform overall.

Pros

Honestly, Kajabi is a powerful tool for courses, emails, website management, memberships, and just anything and everything along these lines. I started using Kajabi as a course platform for offering education to my audience and nurturing them...and later, we started using it as a company. Customer support is great as well and we didn't have any issues performance-wise.

Cons

The differentiator was pricing. When there are other tools (say Systeme or Landingi) offering similar (and more) solutions for a very low and affordable price, Kajabi needs to rethink its pricing model. I'd not recommend Kajabi to people who are just starting out with an online business plan.

SP
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Sarah P.

Online Media, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy Platform with Excellent Organization

Reviewed 3 years ago

Overall, I am enjoying the Kajabi platform. I find it easier to use than other platforms have experience with. The ability to add tags to customer accounts and sync the system up with Stripe for payments are a couple of the highlights of the platform. I find the platform to be user-friendly, and one I would suggest to other coaches/teachers.

Pros

I am in love with the overall ease of using the platform. My client using Kajabi to upload her courses. She has been able to determine which aspects of her account I am able to have access to. The ability to add tags to filter customers/students is a nice feature as well. You can set it to alert you when there is a failed payment, or to which coupon codes they used, helping you track the progress.

Cons

The only complaint I have is that Kajabi and Stripe do not always communicate. We have run into instances where a client canceled their account and was still charged by stripe after their cancellation.

AF
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Andrew F.

Education Management, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Terrible Customer Service

Reviewed a year ago

Terrible customer service

Pros

Good features - long time user but service has declined horribly

Cons

Customer Service has decline terribly - over an hour and no resolution to a simple problem.