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Shopify
Everything you need to sell anywhere. Trusted by 160k stores
Last updated: October 2024
Rating criteria
Reviews by rating
BigCommerce
Ecwid
Square Point of Sale
Recommended
Trevor A.
Product Owner, CRO Services
Marketing and Advertising, 51-200 employees
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Transcript
Trevor A: Hey, my name is Trevor. I'm a director of conversion rate optimization services at an agency and I rate Shopify a five out of five. So some of the other platforms which I have considered and worked with in the past include WooCommerce and Magento, and I've found that with those platforms in particular, I had a harder time managing a large skew count and managing a hefty product catalog. There are other reasons why I would use Shopify, but that's the main reason that dissuaded me from those two. Shopify was just much easier to use. There are many reasons to choose Shopify. Some of the main ones that stuck out to me are, number one, it's a lot easier to manage wide collections of products with a lot of products in them. The inventory management is so simple, easy to use and makes it easier to have a store with a lot of products. Number two, I found that editing the code and the themes within Shopify was a lot simpler. It was easier to make updates to my store, push out those updates and trust that they were going to work at all times. Number three, the app store on Shopify is really not something to be mad at. Generally speaking, I look at app stores as something that could hinder the performance of my website, but that's where within Shopify is only added features that I wanted, and generally speaking helped me maintain more uptime and a better user experience for my clients. If you're a bold marketer, you can get a Shopify store up in a weekend, and that's something that really stuck out to me. You can go from start to selling products within a couple of days. I loved that feature. And another thing I loved is the ability to integrate with other things that you're using. I was using Mailchimp and Klaviyo for several clients and found that the integration with Shopify was seamless, effortless, and revenue tracking within those platforms happened almost instantaneously. I loved those features and integrating with the other tools that I use as well. So if you're considering Shopify, the main thing that I would consider is what size of company are you? For large, large enterprise businesses, where you may want to move to a headless CMS or have a lot more flexibility in the future, something like Magento could still be the right option for you. But for the vast majority of small to medium and even enterprise-sized businesses, the suite of features and apps that Shopify offers will be the right configuration nearly 100% of the time. I don't advocate looking at other options even, but if you're in a spot where you feel like having absolute 100% total control is something that you could value, then maybe looking at Magento is a good thing for you.
Allison B.
CEO
Education Management, self-employed
Review source
Transcript
Allison: Hi, my name is Allison and I'm the owner of a boys retail clothing boutique, and I give Shopify a five out of five. Shopify was my first choice. When I was with them for a while, I eventually switched over to Wix because I thought they were cheaper and I thought it would be a little bit better for me. Once I switched over to Wix, I noticed that Shopify had a lot more features, had a lot more apps and it was more user-friendly. So I ended up switching right back to Shopify. I also considered GoDaddy as well, but in the end, Shopify just had so many more features that I could use for my business. I chose Shopify because of all of the different apps that you could add into the software. I needed different designs for my website and Shopify provided apps that I could customize my site to look the way that I wanted it to look. It also had website trackers where I could see how many people were going on my website, and then I could also integrate Facebook and Instagram into my Shopify sites as well. So that was something that made running my business a lot more easier and a lot more user-friendly, being able to integrate various different apps into the Shopify platform. It was fairly easy to integrate Shopify into my business. Once I created my account and integrated my web address, then I went ahead and started creating my website. Shopify has all of these helpful tips to help you through the process. They have an online chat. So if you get stuck, you can chat with someone and they can help you get through any roadblocks that you have with setting up your site. If I needed to add other users to the site, they had self support for that. So it was easy for me to add employees onto the site so that they can access it as well. And then, like I said before, the apps were super user-friendly, it was just one click and then they were already integrated into my site as well. And then if there were issues with any of the apps, I could go directly to those owners as well and they would help with the support in getting the integration onto my website. Overall, it's just been a super easy process working with Shopify and adding it into my business. To anybody who's new, who's starting out and wants to integrate Shopify into their business, the advice I could give is to just do your research and you'll see that there's millions of other people who are also successful using Shopify. And you can also go on their website and look at other websites who have integrated with Shopify and see how beautiful their websites look and see all of the different features that Shopify offers for your company. I think it's a no brainer, the price is reasonable and it's worth every penny. So I think anybody who's new, starting out should definitely look into Shopify.
Andrea M.
Media Production, 1-10 employees
Used daily for 2+ years
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great product. easy to use. love the add-ons
easy to use - from knowing nothing I was able to easily implement and use daily
i wish i was able to add more user ids to my account
Jonah F.
E-Learning, 1-10 employees
Used daily for 2+ years
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Easy to use, advanced features are reachable and learnable. Was able to accomplish complex back-end configs and enable better user journeys thanks to apps!
It makes small to medium business possible and there are options to scale via apps.
The jump to premium is large for even a medium sized business, so as we scale to the point that a connection of multiple Shopify apps becomes shaky you can kind of get stuck in this limbo of no mid-ground pricing. Would be great if there were a program to consult on features/complex needs for the storefront and get a curated Shopify app/API-friendly solution!
Verified reviewer
Marketing and Advertising, self-employed
Used weekly for less than 6 months
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This beginner-friendly platform allows anyone to quickly set up an online store, yet it offers so many advanced features for experienced store managers that there's little to complain about. If I had to mention one drawback, it might be the pricing for smaller shops, which can sometimes feel a bit intimidating. Overall, it's a powerful tool for e-commerce at any level.
Such a beginner friendly website that enables everyone to open a onlien store quickly, yet it offers so much more for the advanced online store managers that it is hard to complain.
If I had to pick something it might be the pricing for smaller shops that can sometimes be a bit intimidating.
Nikea T.
Consumer Goods, self-employed
Used daily for 6-12 months
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I had a good experience overall. I was never able to connect the ship pirate app that was offered. However I Learned a lot using Shopify
That it connects to Facebook, Instagram, and Tim Tom
I had problems with where I shipped items to. I set it up but it kept glitching telling my customers that I didn’t ship to their area
Maddie C.
Marketing and Advertising, 201-500 employees
Used daily for 1-2 years
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Overall, Shopify is the easiest, most user friendly platform to use. It's clean, simple layout make usuing the platform very time efficient
Shopify is one of the easiest platforms to use. When it comes to checking orders, updating products, setting up promotions, it is the most user friendly platform I have worked with
One thing I like least about Shopify is ability to track the origin of a sale. I work alot with Google Analytics and Ads and with tracking becoming more dificult, Shopify do not track origins of sales as accurately as i'd like
Crystal A.
Writing and Editing, self-employed
Used daily for 1-2 years
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I had a great time, opening the store with Shopify and keeping it open for about a year. Unfortunately, the price of the monthly fees were a little to high. I only made a few sales, but it was a great experience to be honest.
At first glance I was impressed by the fact I could create my own little store on the website I own. I like the fact that you could choose your own products to sell based on your own personal taste. I enjoyed creating my store because it was so easy to make from scratch. I was thrilled that I got the new store up and running within days of starting the process with Shopify. I even made a few sales, once I linked it to my personal website. I was totally impressed on how easy it was to navigate the store’s back office or owner area. The company did exactly what it says and I like having completely satisfied customers and good reviews on my store.
I did not like the monthly pricing, but if you want to keep your store open. I found it was hard to learn all of the policies and laws that pertain to your store, but the program lists them all. Additionally, I did not like the customer service that I was given by Shopify.
Whitney M.
Consumer Goods, 1-10 employees
Used daily for 1-2 years
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Overall Shopify has been a very useful tool for my company. It was easy to grasp as a newbie, even for someone who is not super techy.
Shopify makes creating an online store incredibly easy and within reach to almost everyone.
Shopify customer support often leaves something to be desired. Sometimes you’ll get a stellar support agent who goes the extra mile to get your issue solved, but it’s unfortunately rare. I often end up feeling like I’m talking to an AI bot or explaining the issue over and over and over with no resolution.
Verified reviewer
Retail, self-employed
Used daily for 6-12 months
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Generally speaking, Shopify has been an extraordinary application for my organization, and we've just at any point utilized it. It simply has supported our deals such a huge amount with its spotless point of interaction and simple item following functionalities.
Most Shopify apps are designed to integrate seamlessly with the Shopify platform. This ease of integration means that merchants can quickly add new features to their store without extensive technical knowledge.
The quality of customer support varies among apps. Improving support options, including faster response times, comprehensive documentation, and more robust troubleshooting resources, would benefit users.
Daria J.
Marketing and Advertising, 1-10 employees
Used weekly for 6-12 months
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I was positively surprised how easy it was to setup and start the store.Visually they have one of the best graphic solutions so the store looks professional and well branded.They provide many apps and integrations to enhance the store functionality.
Great interface, easy to deploy even if you are just a beginner, lots of amazing templates, fast and responsive customer service, Quick setup and launch, many payment options
Pricing is more expensive comparing to other platforms, large competition, transaction fees.
Rob A.
Management Consulting, 1-10 employees
Used daily for 1-2 years
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Excellent software for e-commerce and is my go to choice.
Ease of set up, and the speed at which you can launch your store.
The additional costs to get a great theme rather than have to create one yourself. Saves time but is a hidden cost.
Raith W.
Automotive, 1-10 employees
Used daily for 6-12 months
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After spending 8 months building and refining my store on Shopify, with absolutely no warning and no consultation with myself they took down my store and locked me out of my account permanently. They stated that my store was too 'high risk' for Shopify to support. We are a fully incorporated and licensed online retailer for garage equipment... would hardly say that is high risk. Over the 8 months we were building the store my experience with Shopify's systems and their customer service was absolutely horrible. I have never encountered a business with so little care for their customers. AVOID SHOPIFY AT ALL COSTS. would give 0 stars if I could.
Absolutely nothing good to say about this company. Their user experience is terrible and their customer service is absolutely atrocious
Shopify has no interest in supporting small business. All they want to do is take your money and they do not care at all what happens to your business. I have never encountered another business with so little care for there clients. They are crooks and bullies. their user experience is FULL of bugs, you will constantly be reaching out to customer service. Their customer service is AWFUL its only an online chat (there's no way to talk to them on the phone) with a bunch of agents who have no idea what they are talking about, I was constantly receiving contradictory answers from different agents. The only reason they have customers is because of their massive marketing budget pushing lies onto the public. If people knew how this business operated no one would be using it. I can honestly say I have never had a worse experience with any business in any sector than I have had with Shopify. 8 months of hard work and money down the drain after they deleted my store and locked me out with no warning, no explanation and no consultation. To quote part of their brief and rude email; "for security and privacy reasons we are unable to divulge the results of our reviews and investigations" which makes no sense considering everything in the investigation would just be my details and info.
Verified reviewer
Consumer Goods, 1-10 employees
Used daily for 2+ years
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Ease of use, robust security, feature rich, clean interface, the app ecosystem.Drag and drop feature. Easy set up of the store by a non technical person. No learning curve. Reliability. The support team is also very helpful.
The additional transactional charges above the monthly subscription charge. When we use a bunch of apps, the subscription charges tend to pile up. Costlier as compared to Wordpress. But makes up for it in the ease of use and reliability.
Patrick L.
Information Technology and Services, 201-500 employees
Used weekly for 1-2 years
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I have had a great experience with Shopify website development and marketing. It has been easy to use and very helpful in creating an effective online presence for my business. The platform is intuitive, allowing me to quickly create pages, customize designs, add products, manage payments and shipping options, as well as track analytics. I was also able to integrate various third-party apps that allowed me to extend the functionality of my store. Additionally, I found their customer service team extremely helpful when I needed advice or help troubleshooting any issues with my site. Overall, Shopify has proven itself a great resource for building an attractive ecommerce website that gets results!
Easy to Use: Shopify provides an intuitive, user-friendly platform that makes it easy for website owners to quickly and easily create a professional online store. The drag-and-drop feature makes customizing your site simple and effortless, without needing any technical knowledge or coding experience. Affordable: Shopify is one of the most affordable ecommerce solutions on the market today, making it ideal for those with tight budgets who are looking to launch their own online business. Pricing plans start from small investment, so you can get started almost instantly without breaking the bank. Mobile Friendly: With more people using their smartphones and tablets than ever before to shop online, having a mobile compatible website is essential in order to connect with potential customers and stay competitive in today’s digital landscape. Shopify comes ready equipped with an integrated mobile commerce shopping cart solution so you don’t have to worry about creating separate versions of your site for different device sizes or platforms – everything works seamlessly together out of the box! Powerful Marketing Tools: From built-in SEO features such as customizable page titles & meta descriptions; product reviews; customer segmentation & targeted campaigns; coupon codes & discounts; Live Chat tools plus much more – there are plenty of powerful marketing options available within Shopify which can help take your business from local success story all the way up through internati
User Interface Issues: With the exception of the newest version, Shopify’s user interface is often clunky and difficult to navigate at times, making it more difficult than necessary for users to make changes or updates on their websites.
Ardi S.
Banking, 10,001+ employees
Used daily for 1-2 years
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You can later extend the required functions with third-party applications developed by others. There are numerous applications available, ranging from website functionality to marketing functionality. There are many paid features and many payment methods that can be used with no monthly fees and payment only. There are many design templates, from free to paid, and scalability is high.
There is a high degree of freedom in page configuration when creating an EC site. In addition to the look and feel of the design, you can customize it with a wide variety of applications, so even amateurs can complete an EC site that looks like it was created from scratch by a professional. You can also update your blog. With a wide range of payment methods, we can offer customers a seamless shopping experience. Above all, the costs and maintenance fees are cheaper than other cart API systems.
The initial status of the mail template is not ready for use as-is, and its customization is quite complicated. If two days have passed since the order was placed, the payment status of a convenience store, etc. will be shown as "expired" even before the payment deadline, which will complicate the order management.
Rachit A.
E-Learning, 1,001-5,000 employees
Used weekly for less than 6 months
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Shopify is a great E-commerce Website for any level or type of E-commerce business. It is very easy to integrate with any Website (not custom bases), like Woocommerce, Magento, or your Amazon or Flipkart seller accounts, it has a hassle-free onboarding process, pay the charges, and start using it right away, it is quite Scaleable product, as one doesn't have to worry about Traffic, Shopify servers handle everything just fine and also it Connects to a lot of third Party Logistics like Shiprocket, Shyplite and Pickrr so one doesn't have to worry about Logistics. Also for beginner D2C brands, it's a boom as one doesn't have to worry about building tech and hiring a team to maintain it or enhance it is also a fact that as your business grows using Shopify will become a pain because of the high charges of the platform which depends upon your Daily volume so it's great until your volume is low or medium.
Pros:- >> Very easy to integrate with any Website (not custom bases), like Woocommerce, Magento, or your Amazon or Flipkart seller accounts. >> Hassle-free onboarding process, pay the charges, and start using it right away. >> Scaleable product, as one doesn't have to worry about Traffic, Shopify servers handle everything just fine. >> Custome integration is also possible via Shopify Developer's community. >> All features of an E-commerce platform are fulfilled through it, one doesn't have to move anywhere >> Connects to a lot of third Party Logistics like Shiprocket, Shyplite and Pickrr so one doesn't have to worry about Logistics.
Cons:- >> Pricing is just too high for large scale D2C Brands >> Customization is not possible easily >> To get into touch with Shopify sales or tech team is a pain in itself.
Kalina B.
Apparel & Fashion, 1-10 employees
Used daily for 2+ years
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Shopify has overall been very wonderful for my business and myself. I am able to track manage ship all products to customers without a big hassle which is definitely providing me to give great customer service which can be very hard to manage for some businesses who who aren't able to complete these steps and their sales. I'm able to keep up with everything that is going on with my business and the revenue. So I definitely would recommend Shopify for anyone and everyone looking for a software capable of helping you manage and feel 100% confident your sales.
Features that are very impactful and that I like most about Shopify software is it is easy to understand and set up your business to run on. Customer support is also great which is key when choosing a software to help manage your work. It definitely is easy to work with and customers always satisfied with how simple the whole process ends up being.
Interrogation with my business process was not difficult. I do tend to understand and grasp technology and its navigation fairly easily but the software shopify provides is definitely a Top Choice in my opinion for anyone because they make it easy for many many businesses to understand and not feel confused about what you are doing. The only thing I do wish is that Shopify gave you more customisation options as two themes of the software changing colors or fonts with tons of options. This is only because I love to make all my sites pictures and apps colorful different unique.
Michael H.
Information Technology and Services, 5,001-10,000 employees
Used daily for 1-2 years
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I have been using Shopify for over a year, and it is perfect for doing ecommerce. I have built several stores using this product and it is now down to a science where it takes less than a day to research, setup and run a store on Shopify.
If you are doing ecommerce, Shopify is it. From product selection, sales, fulfilment, customer retention and increasing lifetime value of customers, this all in one platform does it all. With the use of apps, it possible to extend the functionality of Shopify to manage any scenario.
Based on the use of apps, it may see your monthly cost increase and slows down the website you are using to sell
Verified reviewer
Music, self-employed
Used daily for 6-12 months
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Overall, the experience with Shopify has been positive. It allows amazing functionality for direct-to-consumer purchase that is lacking on most platforms. The social media and marketing integrations are the best in the industry. Shopify automates sales with ease, and makes it easy for anyone to start a business and make their dreams into a reality.
Shopify is the best software I have found for selling and marketing directly to customers and fans. It takes a very hands on approach, but the integrations with social media, marketing, ads and the e-commerce capabilities are truly world class. I love how you can manage everything from the dashboard, and use apps to print on demand directly to customers, or sell your own products using the shipping integrations and automatic processing.
Shopify is amazing overall, but has some drawbacks. The interface is a bit clunky compared to other e-commerce platforms, and does not allow bulk edits. It is not ideal for businesses with massive product catalogs, as each product needs to be edited individually. The price can get high very fast, since a more expensive plan is required to get third party calculated shipping rates. The somewhat limited functionality of Shopify itself, requires additional apps, each with monthly subscriptions and higher costs. Shopify no longer refunds transaction fees when an item is returned, and this can be a deal-breaker for merchants with higher priced items. The software and apps like Shopify digital downloads also requires the disabling of the normal internet settings, to allow for cross website tracking in order to work properly, which is not typical of most e-commerce apps and raises some privacy concerns. Overall Shopify is great, but it is missing some basic key features and the issues above make it a questionable choice for some merchants.
Adam M.
Law Enforcement, 1-10 employees
Used daily for 2+ years
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It's been a highly successful project. We went from having an idea to having a very successful website within a year. Upkeep is a breeze and they are always improving their software. In the 2.5 years we have been using Shopify software, I have never had to contact support or interact with Shopify about any issues. It just works.
Shopify made launching a new website super easy. We had an idea to start selling a new product line that differed from what we were already doing, so we decided to create a new website. Shopify made it easy to design our website, create a product catalog and start selling. Shopify is low-cost but feature rich. They blow away the competition when it comes to launching new, and established E-commerce websites. It took less than 6 months from signing up to selling. Our store has been very successful and I credit that to how easy Shopify made the whole process.
My only complaint is that we cannot use "Shopify Payments" to process credit cards for our product line. We have to use an external credit card processor and that makes it more expensive. Shopify charges additional fees if you do not use their in house Credit Card Processor, but will not waive fees when they do not allow you to use their processor.
Tori S.
Computer Software, 501-1,000 employees
Used daily for 2+ years
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I don't think we will ever leave Shopify. It's affordable and easy to use - what more could you want from a product that is used to run your business.
I can't stress enough how much I LOVE Shopify. I run my mom's business for her (an ecommerce site) and we set up the entire thing from scratch, with little knowledge of the platform. They have both free and paid templates to choose from for your site and they are very customizable. The fact that these templates scale to mobile with zero input from us is incredible We've been using it for over 5 years and we couldn't be happier. It is SO easy to use. Their customer support is unmatched - they are open 24 hours and always help us through even the most simple kinds of questions ("how do I upload a new image?"). The inventory feature is great and keeps everything organized. If you sell an item offline, you can easily adjust inventory in your dashboard so no mistakes are made.
There aren't many things I don't like about Shopify. I think my biggest ask is that there should be more free templates available for use. The Shopify made templates are the best because they integrate seamlessly with the product. For some users, software is a scary thing, so instead of jumping to buy a cooler template, I think users would be responsive to more free templates to try.
Trevor A.
Marketing and Advertising, 51-200 employees
Used daily for 2+ years
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I work with a lot of websites that are ecommerce-based, and the headaches you'd expect to come with complex ecosystems are so much less frequent with Shopify than they are with Magento, BigCommerce, etc. While other systems frustrate me to a point where I say "eh, I just won't even try to do 'task x' ", Shopify has a simple enough engine and vast enough app store that I feel like very few tasks are insurmountable.
From startup stores to enterprise solutions, Shopify has a structure that any site can use (and excel with). The templates available give each store a 'custom' feel, and the platform-side checkout solution prevents a lot of hiccups and downtime that would be caused by inexperienced developers trying to manipulate that crucial step in the funnel.
Lately (fall 2019), Shopify has had quite a bit of downtime. Because they host so many stores, it appears their servers can get overwhelmed during heavy seasons, causing slower responses and even causing stores to crash. Since the stores are all somewhat linked, this can cause issues for a large amount of stores, killing sales and harming customer reputation.
Randi Z.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Shopify is amazing. Building an e-commerce website on your own or with a developer is ultimately complex. Shopify has made this a simple experience. Building your own eCommerce site typically would require you to pay for a lot of things in all different places such as hosting with GoDaddy and a URL and then you need to buy all this different plugins from different developers. It becomes a headache. Your site can also crash and get buggy as a result. Shopify is an all-in-one solution and will usually never crash unless all of Shopify is under maintenance. It's just a really great software and a must use if you're building an eCommerce website for the first time. You can start with Shopify and most likely find all the features you need to keep your site there for the long haul.
Shopify allows even a beginner to build a really nice looking, responsive eCommerce site. You offer templates that you know help store owners be more successful. They are already designed really well and someone just needs to switch out elements to make the store their own. You made it easy to buy a domain, a template and hosting all in one place. You also have it easy to setup your sales tax which on platforms like Magento and Wordpress can requires additional plugins that can be a headache. You connect well with distribution channels such as Amazon and eBay and I can manage my inventory quantities all in one place.
Cons is of course with any DIY software limitations within the software. You also to customize this need to work with developer who really knows Shopify and deep coding experience, versus building a website on Wordpress, millions of developers know wordpress, Shopify has less true experts to choose from.
Jay A.
Health, Wellness and Fitness, self-employed
Used weekly for 6-12 months
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I've attended a Shopify master class speaker event, done some studying along a roadmap towards certifications on the platform, and I've begun some nominal work upon creating web stores as a developer seeking to start establishing an E-commerce and brand management solution.
There are many aspects to the Shopify software platform, including 3rd party app development, e-commerce, retail Point-of-Sale hardware, affiliate programs for referring merchants, professional learning articles and paths to professional certifications of the Shopify platform. In addition, the Shopify experience, for users, admins, developers, partners, etc. is richly engaging with Shopify retail store events, here in downtown Los Angeles. Shopify's retail store presence features master classes from professionals who have successfully launched brands and online and physical stores using Shopify's technology and features, as well as their own third party establishments which integrate nicely within the Shopify platform.
There's a high learning curve to establishing a professional web presence in an E-commerce setting, and many steps and lessons to learn along the way, but for dedicated developers and entrepreneurs, the Shopify app is a truly viable tool for establishing an E-commerce web presence.
Verified reviewer
Internet, 51-200 employees
Used monthly for 2+ years
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Shopify is a very good to manage you ecommerce even if you don't have many departments or people helping you our with your online store. To start, it is very intuitive, both the front end and the back end part. It guides you through all the process to creating the layout of your website offering multiple templates, product pages, descriptions to the payment processing to the shipping options parts. You can do all by yourself without needing much experience. This tool offers different plans, so make sure to read and choose the one that fits better with your business model. All plans allows you to upload products with no limits. Plans focus on number of accounts and other shop features. What I like more about Shopify, is that it offers their own payment platform (with many options) so no need to bother with an external provider if you don't have one. If you do, you can integrate it too. Shopify also offers the possibility to calculate taxes according to the country and the possibility to restrict your shipping area. Some features are a bit limited but you can find many options/plug ins on the marketplace. Needless to say, just be sure to give a check of all the features of the website everytime you install a plug in.
This tool offers the possibility of create an ecommerce easily, but if you are looking for something more customizable or for a big site, you might want to check other options too. The only blocker I have found so for is the possibility to calculate taxes not only on country level but on product/group level automatically. This would be very helpful for online stores that manage multi tax items
Brandon M.
1-10 employees
Used weekly for 2+ years
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For the price of the software, it is hard to complain about anything. It is super easy to set up and manage, tons of usability and plugins for advanced features, great customer service.
Shopify is very easy to get started with. It practically holds your hand with simple shops and the plugins make for a robust software that almost anyone can make use of. I use it primarily for selling eLearning courses. Shopify has plugins available for most LMS software. Simply connect the LMS to Shopify with a plugin, input the course identifier, with my LMS it is a string of numbers and letters that is unique to each course, then set the price and start selling. When you sell a course through Shopify, the purchaser automatically gets login information for the LMS and is automatically assigned the course they purchased. Shopify has a couple of options for setting up a shop. The first option, which is the easiest, is to create a storefront within Shopify that is like a website, just for your store. It is very easy to pick a theme and then just type in the information. The storefront through Shopify looks very professional and is worth it if you just need a simple storefront. The second option is the buy button, which I use for my companies website. This way, if you already have a website, you can just use Shopify to generate a code that will give you a button to place on your website. There are other options I rarely use such as generating a code for email which is similar to the buy button but I am sure it would be very useful for those wishing to email out their products. There are so many plugins to sell different ways that there would be too much to post in this review. The customer service is top-notch. They respond quickly and when I needed something, they worked with me until it was resolved. The last customer service need I had took a few tries to get everything going but they kept at it until it was fixed.
The only con I have is for a lot of the advanced usage, you will need plugins for anything beyond selling simple items, like I said before, this is a pro but it can be a con at the same time. Some of the plugins are simple and free but a lot have an extra cost to either purchase the plugin or a monthly fee to use the plugin. The creators of the plugins do need the pay, that is understandable, but most are out of small businesses', like my company's, budget.