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Fivetran

Zero-maintenance data pipeline

Table of Contents

Is this product right for your business?

Find out with a

Fivetran - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: December 2025

Fivetran overview

What is Fivetran?

Fivetran is a zero-maintenance data pipeline which enables businesses of all sizes to collect and analyze business data by connecting their applications and databases to a central data warehouse. Fivetran supports a wide range of data connectors, allowing users to collect data seamlessly from apps such as a Facebook Ad Insights, Shopify, Salesforce, Google AdWords, Google Analytics, Snowplow, and more.

Once data has been collected in the central warehouse, analysts can ask questions and explore company data effectively using a SQL editor, or any other modern business intelligence tools. With access to up-to-date, row-level data, Fivetran enables users to ask just about any question using SQL tools. Users can set up SQL queries or a Business Intelligence (BI) dashboard, to give teams quick and central access to accurate metrics.

Fivetran enables users to own their data, as well as maintain a historical archive. Fivetran supports a full historical sync, archiving changes so that users can even query deleted data. As a zero-maintenance/zero-configuration pipeline, Fivetran gets users up and running in 5 minutes, and enables analysts to query and combine data sources without writing a single line of code. Permission, company policy and compliance management tools, plus SSL encryption help users manage data safely and securely.

Key benefits of using Fivetran

Fivetran allows users to query across various applications and databases to gain a comprehensive view of company performance.

Users can set up SQL queries or Business Intelligence (BI) dashboards, to provide teams with quick and central access to accurate metrics.

Fivetran supports full historical synchronization and archives changes, even deletes, allowing users to analyze company data from any point in time.

Fivetran enables users to store everything so that they never lose access to information, even if they stop using a source application.

Provides access to up-to-date, row-level data, allowing analysts to ask just about any question using SQL or business intelligence tools.

Starting price

Alternatives

with better value for money

Pros & Cons

Integrations

Customer Support

Pricing

Fivetran’s user interface

Ease of use rating:

4.4

(25)

Fivetran pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(2)

3-4(6)

5(17)

What do users say about Fivetran?

Plug-and-play connectors for most popular data sources.

Select to learn more

Who uses Fivetran?

Based on 25 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Information Technology and Services

Computer Software

Health, Wellness and Fitness

Airlines/Aviation

Others

Use cases

Data Extraction

ETL

Integration

Data Warehouse

Business Intelligence

Fivetran's key features

Most critical features, based on insights from Fivetran users:

Multiple data sources

4.6

(8)

Data connectors

4.1

(7)

Data import/export

4.9

(8)

Web data extraction

4.8

(4)

Data synchronization

4.7

(3)

Data aggregation and publishing

4.5

(2)

All Fivetran features

Features rating:

4.4

(25)

ETL

4.3

(3)

Job scheduling

3.5

(2)

Data mapping

4.5

(2)

Data quality control

3.3

(3)

Access controls/permissions

4.0

(4)

API

4.3

(3)

Data replication

4.3

(3)

IP address extraction

(0)

Match & merge

(0)

Metadata management

4.0

(1)

Non-Relational Transformations

(0)

Phone number extraction

(0)

Pre-built connectors

(0)

Pricing extraction

3.0

(1)

Real-Time analytics

(0)

Real-Time data

(0)

Reporting/Analytics

3.5

(2)

Search/Filter

(0)

Single sign on

(0)

Version control

(0)

Web services

(0)

ETL - extract transfer load

5.0

(1)

Email address extraction

2.0

(2)

Document extraction

(0)

Database support

4.0

(1)

Data warehouse

(0)

Data transformation

(0)

Data storage management

4.0

(1)

Data migration

4.0

(1)

Data management

4.0

(1)

Data integration

(0)

Dashboard

3.0

(1)

Configuration management

(0)

Application management

(0)

Ad hoc query

(0)

Ad hoc Analysis

(0)

Fivetran alternatives

Fivetran

4.4

(25)

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Ease of Use

4.8

Features

4.4

Value for Money

4.1

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4.4

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4.7

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Ease of Use

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Value for Money

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Domo

4.3

(329)

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Gathr

4.8

(22)

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Fivetran pricing

Value for money rating:

4.1

(25)

Starting from

Pricing details

Subscription

Free trial

Free plan

Pricing range

User opinions about Fivetran price and value

Value for money rating:

4.1

(25)

To see what individual users think of Fivetran's price and value, check out the review snippets below.

“The downtime has been minimal and appears to be getting better as they improve the product. Fivetran is also great value in terms of the service provided and overall cost.”

Andrew G.

Senior Operations & Analytics Manager

“Fivetran is an amazing tool for data warehousing and is really straight forward to setup. We were able to get it implemented in just a few hours of work.”

Verified reviewer

Anonymity request