App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Google Analytics 360 Logo

Write a review

Enterprise-class web analytics

(72)

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Learn more

Google Analytics 360 Features

Features Summary

Functionality

4.6

/5

8K

Total features

48

9 categories

Google Analytics 360 features

API
Access Controls/Permissions
Activity Dashboard
Ad hoc Reporting
Alerts/Notifications
Augmented Analytics
Behavior Tracking
Campaign Tracking

Common features of Reporting software

API
Access Controls/Permissions
Activity Dashboard
Ad hoc Query
Ad hoc Reporting
Alerts/Notifications
Audit Management
Collaboration Tools

Price starts from

Free

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.6

/5

8K

Price starts from

Free

Total Features

48

Unique features

  • Augmented Analytics

  • Customer Segmentation

  • Data Aggregation

  • User Interaction Tracking

Functionality

4.6

/5

2K

Price starts from

203.63

Per year

Total Features

29

Features in Common

8

Unique features

  • 2D Drawing

  • Data Mining

  • Time Series Analysis

  • Presentation Tools

Functionality

4.5

/5

2.2K

Price starts from

75

/user

Per month

Total Features

135

Features in Common

30

Unique features

  • Data Migration

  • A/B Testing

  • Monitoring

  • User Management

Common Google Analytics 360 comparisons

Reviewers who mentioned features said:

AvatarImg
AvatarImg

Dallas S.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Every Agency & Business NEEDS Google Analytics

Reviewed 2 years ago

We have solved the problem of guessing what our true website traffic is. We were able to and continually optimize website pages, pop ups, form content, cta's and more.

Pros

- Easily showcased the relevant data that the client was seeking. This let us gather the stats and place them in a presentable manor for the client meetings. Additionally, the look and feel of Google Analytics 360 functions flawlessly and we show clients the raw data with confidence.- Ability to generate reports, search and filter relevant data points, optimize high traffic pages, geographic and demographic breakdowns, site time usage, page views, user path/journey.- Easy to sync with many popular website builders

Cons

- Sometimes you have to troubleshoot on your own and that takes a while. However, they have a data base that provides you with all the information that you need. Additionally your can use YouTube powered by Google to find a step by step walkthrough for the set up process.

LK
AvatarImg

Liam K.

Automotive, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

All data from your Website.

Reviewed 2 months ago

I consider Google Analytics 360 the best analytics software on the market. It has every option I can ask for.

Pros

I think Google Analytics 360 offers everything whats happening on your website. I like live reports, you can see all users and the location. I measure the impact when sharing content on social media. Reports generated by Google Analytics are the best ones i saw.

Cons

There are a lot of options and if you don't know the location of certain things the menu can be overwhelming.

JP
AvatarImg

Jamie P.

Marketing and Advertising, 11-50 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Maybe I'm Stupid

Reviewed 4 years ago

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Pros

If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and...

Cons

While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

AvatarImg
AvatarImg

Celine S.

Farming, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Best analytical software

Reviewed 4 months ago

With Google analytic 360, conversions are easy to set up and track.

Pros

Google analytic is the best software for analyzing site traffic. It gives you access to your ideal target and all the information you need to know about it.

Cons

The set-up time and the time it takes for the data to be ready for analysis are relatively long.

MC
AvatarImg

Marian C.

Industrial Automation, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360

Reviewed 25 days ago

Overall Analytics is a great app, free and complete. I get everything I need to know in regards to my website and users.

Pros

When manage an website Google Analytics is a must if you need any data on the users activity. Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code). The reports are very complex and full of useful information.

Cons

There are really no cons worth mentioning for Analytics.

NH
AvatarImg

Naiem H.

Design, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mastering Data Insights with Google Analytics 360

Reviewed 20 days ago
Pros

The advanced features of Google Analytics 360 make it the perfect tool for businesses operating at enterprise scale as it allows users to access detailed information and efficiently analyze data. What makes it more outstanding is that it works perfectly when linked up with other services such as Google Ads or BigQuery for effective cross-platform tracking. With accelerated processing performance combined together with higher data limits curbing common sampling challenges, this information system guarantees timely and correct results.

Cons

Google Analytics 360 is a powerful and comprehensive tool for enterprise web analytics, notwithstanding there are certain areas where not all users’ expectations might be met. The major disadvantage is its cost. In comparison to the normal one, Google Analytics 360 comes at a way higher price; thereby making it not an option to most small or middle sized firms.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Best Tool to have Insights for your business

Reviewed 22 days ago

Overall, If you are a professional in the field it is best to use for instead of using any other third party analytics tool like Monster insights or others.

Pros

The way you can see all your stats from every kind of sources whether its direct, referral, organic or from paid ads you can get every single detail there.

Cons

Sometimes some stats are tough to interpret. Like for a non technical person its tough too see what they mean and how its impacting your business.

AR
AvatarImg

Verified reviewer

Fund-Raising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360

Reviewed 13 days ago

Overall I think this is a solid service, especially considering how easy it is to connect it to my WordPress website and Wufoo forms.

Pros

Used by most 3rd party forms and services that connect to my websites. Also it's free and integrates well with Google Ads.

Cons

Sometimes the reports aren't visually appealing to my customers.

SS
AvatarImg

Shailendra S.

Packaging and Containers, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google analytics 360 good choice

Reviewed a month ago
Pros

Because of treaking more and more data of users,it'sa pleasure to use Google analytics 360

Cons

Google analytics 360 connecting to other non Google product is improvement area

AR
AvatarImg

Verified reviewer

Information Services, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

A Web Developer's Essential Tool

Reviewed a month ago

Learning Google Analytics 360 can feel a bit like diving into the deep end of the pool, and it can cost a bit too. But if you're serious about making awesome websites, the insights you get are totally worth it.

Pros

Google Analytics 360 is like a super-powered telescope for websites. It helps web developers understand how people use their sites, so they can make them better. One cool thing about Google Analytics 360 is its reports. It shows developers where website visitors come from, what they do on the site, and lots more. It's like peeking behind the scenes to see how people interact with your creation. Google Analytics 360 also plays well with other tools, like Google Ads and Google Tag Manager.

Cons

Google Analytics 360 isn't always the easiest tool to figure out, especially for beginners. It can take some time and effort to get the hang of all its features and how to use them effectively.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Cannot be beat

Reviewed 5 years ago

Excellent! Cannot complain at all!

Pros

Google Analytics is more popular than Wordpress and is used on nearly every single website created in modern-day. Why is this? Because it is free, it is highly flexible, and it gives you the ability to track custom events across your website, app, and other devices. Google Analytics is used by many to simply collect user visitation and bounce data, but the ability of Google Analytics goes much deeper. What do I like most? The simplicity, the price (FREE), and the extensibility. Nothing can compare to the amount of value that Google Analytics provides.

Cons

Google Analytics is not user-friendly. It is making strides forward, however, with its recent design overhaul and implementation of search-based question/answer data. The learning curve is steep for anything other than simple website visitor tracking. Furthermore, with the creation of Google Tag Manager and the constantly-updating set of scripts, Google Analytics can be a slight pain for those who have used the tool for a very long time. For new and infrequent users, however, this wouldn't be an issue. There are not many cons to Google Analytics outside of its few UI quirks and the learning curve.

AvatarImg
AvatarImg

Sarah H.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics for Rich Web Insights

Reviewed 4 years ago

Our advertising agency does custom website builds for our clients so it's imperative that we accurately track acquisitions, referrals and user interactions on a daily basis to improve our advertising campaigns. We analyze time on site, page views, sessions, and bounce rate and the analytics help us improve our overall website UX and UI. The rich analytics provided from Google (especially integrations with Google Tag Manager) enable us to make intelligent improvements to the website to increase conversions.

Pros

Google Analytics is one of the most powerful tools available and it's free. It's very simple to deploy as long as you have backend access to a website. I use Google Analytics on a daily basis to track website analytics, behavior flow, conversion, and goal tracking, and build custom marketing funnels. Google Data Studio is an excellent way to directly pull data from the tool and make a completely customized dashboard with the top metrics that you analyze on a consistent daily basis. The user management and ability to set permissions adds an extra layer of security and the integration with Google Ads and YouTube properties is seamless and makes real-time reporting very dynamic. What we can measure, we can ultimately improve.

Cons

Google Analytics sometimes reports Facebook analytics differently from the backend of Facebook Ads Manager. However, Google is getting a lot better with tracking user performance, not just cookies (especially for cross-device interactions). The courses for the Google Analytics certification and somewhat bulky - I wish there was a better way to track your coursework and more online video tutorial similar to how Facebook Blueprint has organized their free online courses. Google Analytics can seem very daunting to beginners but there are a lot of great resources available from Google for education and tutorials.

AR
AvatarImg

Verified reviewer

Graphic Design, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The best software for checking and monitoring analytics.

Reviewed 3 years ago

Simply great. Like I said it can be difficult to get the hang of it but once you do, you have an absolute analytics powerhouse on your hands.

Pros

Google Analytics is among the most powerful analytic tool out there. It also free which is absolutely great for the features and functionality you will be getting. The vast range of metrics that Google Analytics allows you to track is nothing short of impressive. I am a Data analyst and web developer in my company so Google analytics has been an indispensable tool for me. I use it daily to track behaviour flow, conversation rate, goals, web site analytics and many other metrics. Google data studio is a great way to retrieve data directly from the tool and create a customizable dashboard with all the top metrics that you frequently analyze or track.

Cons

I don't have much to complain about when it comes to Google analytics performance and reliability. The only issue I had was getting acquainted with navigating through and learning all the features. It takes a lot of time to learn how to use Google analytics to a workable degree. I personally had to take a free course offered by Google to properly get the hang of all the features and their uses and to properly monitor and analyze the data it provides. It's not easy to learn and so my team members often have problems and regularly come to me for help with using the software to achieve a certain desired goal.

AvatarImg
AvatarImg

Virginia B.

Computer Software, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Ads: Getting into the "Googler" Mindset

Reviewed 5 years ago

This tool has helped gain better insight into the mindset of a “Googler” as opposed to a marketer and has helped our organic traffic grow enormously.

Pros

Google Adwords is by far the most useful online advertising platform I have come across yet, but not for the obvious reasons. Google Adwords has various features that can serve as beneficial to any small business to large enterprise needs. My preferred tool is the keyword planner, which provides you with insight into the most popular search terms with an average monthly search volume and competition...

Cons

When setting up a Google Adwords account it is easy to get stuck in the billing cycle. If you don’t wish to have a card on file or would just like to use the keyword planner to get ideas or improve on SEO you can opt out of the payment process when you first create your account. Because we are a fairly small company we have not seen much monetary payoff for our campaign initiatives, which was limited...

AvatarImg
AvatarImg

Daniel C.

Computer Software, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

For free analytics software, it's very robust

Reviewed 5 years ago

Overall, I rely on this web application. The data's mysteries can't always be teased out with ease, but GA does make said data as clear and well presented as possible. If you utilize Google Analytics long term, you'll find it's versatile and expansive. A product which does more than it says on the tin, and does it for free.

Pros

I use Google Analytics every week, sometimes every day. It's my tool for monitoring traffic performance on our site. While GA doesn't allow us to examine individual known or tagged user's repeat paths to or through the website, it gives us incredible insight into aggregate visitation and use. We see how many users arrive organically or from referrals; how many arrived from X website vs Y and Z; which landing pages they came in on; which pages they navigated to after that. It's like watching a weather system. While weather systems are a bit more predictable (ha!), the data GA provides is still highly precise in the moment and over time - and it is invaluable. There is so much content available, we can't possibly look at and leverage it all every day.

Cons

While any individual lever is very easy to manipulate, knowing which to pull and when isn't for casual users. You must come in with some digital marketing background, and then you must study the software. Not just in general, in the context of your own website. Which elements you choose to ignore completely, which elements you examine over long vs short term, and which data is actionable - those all...

UB
AvatarImg

Umair B.

Information Technology and Services, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The awesome tool to Track your Website Traffic

Reviewed 4 years ago

I am using Google Analytics for my personal Websites. According to my experience Google Analytics is the best and professional tool to analyze your website traffic. I can easily see the number of queries, which keywords people are using and how they can find my website pages. I can easily check on which search page my website is appearing. I have added sitemap of my websites in the Google Analytics,...

Pros

The traffic analyze tools are really awesome of Google Analytics. I can easily track the visitors of my website. If you are using E-commerce website then you can also include or add the products according to the users queries and keywords. We can add the Sitemap of our website in the Google Analytics, so the pages can appear in the Search Engine very fast. We can add or remove pages from the Search Engine. The process is really simple, just add your website in the Google Analytics account and start tracking the visitors of your Websites.

Cons

According to my professional and personal experience, everything and every tool of Google Analytics is awesome. Even Google have changed the interface of Google Analytics. There is a new interface, so if you are an old user, you will have to learn few things in the new interface. But these new things are also really awesome.

AvatarImg
AvatarImg

Indrajeet N.

Media Production, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

All about Google Analytics

Reviewed 4 years ago

So being the user of Google analytics, I can conclude that, the software can be used almost in every field. Having the simple interface will help the users to interact easily with the software, but considering the price can limit the low scale businesses from accessing the advanced features. Overall, I have a good experience with this software.

Pros

I like many things about this software. Some of them are as following: - It helps the users to create the custom reports for their analytics, - It also help the user to interact easily with the software using its several tools, like luck orange, - It genuinely shows the actual data and also let you know the source of the traffic, which is a great thing for all the user, - Even you can export the reports...

Cons

The software will let the users know about the entry and exit of the visitor, but it can't let the user know the accurate results about the mean time(middle part) between their entry and exit from the site or page. If there is a high exit rate in a page, then obviously, there will be a problem with the page itself, but google analytics will not let the user know about that fault or missing thing,...

AvatarImg
AvatarImg

Sandesh B.

Entertainment, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Detailed Analysis

Reviewed 4 years ago

I had an amazing experience where I got introduced to a new world of data collection. I came to know why many websites ask location details or mail ID (to detect age and gender - which I understood after using Google Analytics). I would recommend this software/service to any beginner in website building.

Pros

I am a blogger from the past 5 months, managing my blog and checking to see the traffic to my webpage has never been easier. So I checked about that and found out that 'Google Analytics' software/platform is providing detailed analysis of the place where my visitors are from, their age, their gender, the amount of time spent by them on specific pages and even number of people who viewed my profile...

Cons

The only point I would like to mention is that to understand and not down the data, one should have a basic knowledge about the 'Marketing Funnel'. One should know how the data is collected and to add items in website like - sign in options, location detection option, cookie acceptance policy pop-ups and much more. To understand these basic points, we need to have a basic knowledge about websites, coding and other factors available in our blogging platform. Improvements are based on intuition for beginners rather applicative knowledge from the data obtained from Google Analytics. These points I like the least about this software, as a beginner.

AvatarImg
AvatarImg

Marshall A.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

There's A Billion Metric Sites Online, And Only One Google Analytics!

Reviewed 4 years ago

Overall, I love it and wouldn't trust any other third party service claiming to know your monthly hits and traffic sources and be able to give you the keywords people searched and from what device and location etc.

Pros

As an SEO of 10+ years, performing amazing service and White SEO with Google and for small business clients all over the world, I've come to realize that you can only trust certain software and programs to give you real data and results when you need it most. Even I admit to using other software like AWR Cloud to catch a "glimpse" of what traffic I've received to a site in the last 7 days or 30 days...

Cons

There are a ton of new features and many don't apply to my version of SEO for local businesses, however, I just steer clear of those areas and look at the metrics that I truly care about.

RB
AvatarImg

Ryan B.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

A Staple For Anyone Doing Any Marketing

Reviewed 3 years ago

Overall, I tell everyone with a website that they need Google Analytics. For every flaw, it has a dozen or more powerful features that make it worth using. There are easy ways to integrate with nearly any website platform, being even easier on platforms made for those who are less tech-savvy.

Pros

Google Analytics can be deep. Very deep. You can get user-by-user breakdowns of every interaction with your site, including the start and stop times of each visit, each interaction with each page, and on what device they visited each time. They never share user data, but you get everything you need to improve your marketing efforts. When compared to Google Ads, the retargeting options are beyond powerful, with nearly any customization you could possibly hope for or imagine. A couple of must-try reports include the top conversion paths report and the goal visualization paths (some assembly required).

Cons

There are still some elements of Google Analytics that are a bit frustrating. Google is getting a bit more privacy-conscious, which is good, but they seem to lump way too much data into broad and vague source categories such as "(direct) / (none)" and "Unknown". The metrics for time on page and session duration are usually wrong, as they have no way of tracking this without a user interacting beyond the first page. Small prices to pay for the other features and the available data. However, the smaller the traffic flow to your site, the less Google Analytics will help you. Consider running it in tandem with Google Ads or another paid traffic source to get some additional traffic flow.

AvatarImg
AvatarImg

Cha Y.

Information Technology and Services, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Thanks to this program I have had a perfect operation in my company on the web.

Reviewed 2 years ago

The experience that I have built with the help of this program is really good and I can say that Google Analytics 360 is the best software of its kind and there is no other program that comes close to it in terms of the effectiveness that this program has when it is executed. and to analyze the entire environment of your system, today I understand much better what are the nonsense and the best interaction with each of my clients, and the reputation of part of them has been immediate, is that Google Analytics 360 is our platform preferred to approach our work and to implement it safely, the visits to our page are much more frequent, it is without a doubt the best control you can have of a site or web page.

Pros

Thanks to this program I have had a perfect operation in my company on the web, the truth is that there are many options that Google Analytics 360 addresses, this program is a guide to find the best solution for the growth of my work, it analyzes the best scenarios and offers the best tools to carry out a marketing campaign that exposes the best virtues of our company, this program will be recognizing your environment and the best relations it has in the updated one, all this with the purpose that each of its users study the possibility of how to advance and achieve success by this means, the mission will always be as is the movement of each of the clients interested in investing in our business.

Cons

Google Analytics 360 that the more I use it, the more it fills my computer with unnecessary information and cookies, making me constantly have the obligation to clean my system and this scenario is repeated when each update that the program undergoes takes up much more space to be able to run correctly In my database, in general, the change of peno is significant and affects the speed with which the program is reproduced every time I start it, this is a huge disadvantage that we find in this program, hopefully it can be improved in little time as it affects or other programs that we have in our system.

AvatarImg
AvatarImg

Annah N.

Events Services, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Let your business thrive using comprehensive market research using Google Analytics

Reviewed 8 months ago

Google Analytics 360 us an experience of a lifetime. Through deep analytics and clear reporting of our markets and audience base. We have been able make more informed decisions that often steer our business forward because we have understood what the customers want as well as keeping up with upcoming trends

Pros

Google Analytics 360 definitely stands out from other products of it's kind in the market because of many reasons which are good. Alot of information about it is available online through the freeskillshop courses that helps one understand implementation process, how it works and the entire interface which have been soo helpful in ensuring I have asuch an easy time using it. Other than it's powerful...

Cons

Google Analytics 360 as the name suggest it makes a full rotation on our platforms to help us gain insights on the ROI on our marketing efforts. Also it is an ultimate solution for market intelligence with zero problems

AvatarImg
AvatarImg

Ava H.

Wireless, 10,001+ employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

A tool with all the necessary functions to increase the level of understanding of the clients.

Reviewed 2 years ago

From Google Analytics 360 there are several fruits obtained since this tool is used, we have achieved a greater interaction of users with the site, make changes that are impressive and they feel pleased, get that when browsing the site it is light and with access easy and fast if you are from a mobile device, because not having an optimized site can be really harmful, especially in these times. In addition, knowing what are the flaws in the aesthetics of the web gives us the advantage of carrying out personalized transformations, which increases trust and increased use of our services.

Pros

I like this Google tool because it is vital when knowing how we should manage our website so that our customers feel satisfied and comfortable, that is, if they find the content, the services offered, attractive when entering the website, whether navigation is easy or not, all this allows us to provide comfort and better understand what each one wants. Google Analytics 360 allows the analysis of a...

Cons

I have noticed that when it processes a large amount of data, its performance can be affected, being more precise slows down, so obtaining the analyzes can take longer than expected, but it is a matter of being patient, especially if you are in the presence of a large company. Its level of configuration can be complex if you are a beginner, so the ideal is to go to your support team or a specialist.

AvatarImg
AvatarImg

Esra K.

Information Technology and Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Best tool to analyze your website!

Reviewed 5 years ago

Google analytics provides us meaningful insights about our website so we can improve it accordingly, attract new visitors and increase our potential customers.

Pros

I think Google Analytics is one of the most useful tools that Google has provided us with reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us with our visits of our potential customers and more detailed information about how we can reach our new customers. You can gather below information: How often is your website visited? Where is...

Cons

It takes time to get used to the integration. Documentation is good but still, it should get better.

AR
AvatarImg

Verified reviewer

Information Technology and Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Best integration tool created by Google for analytics of websites and more!

Reviewed 6 years ago

Fabulous creation!

Pros

I have built a website from scratch and to monitor the traffic and analyse the data, I look at a tool that could help me. Google analytics goes far beyond my expectations when it comes to displaying analytics about my website. The simplicity with which I can integrate Google Analytics in to my website code is remarkable. Either using the analytics code or the embed source code options, I can navigate...

Cons

There must be a way to directly highlight the analytics or display the number of users on the website, that have visited the site. No cons as such as I truly believe this is a wonderful integrated tool and can be used everywhere to track and monitor website data instantly.