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Google Analytics 360
Enterprise-class web analytics
Rating criteria
Reviews by rating
Mixpanel
Zoho Analytics
HubSpot Marketing Hub
Recommended
Elwin W.
Strategic Sales Analyst
Consumer Goods, 11-50 employees
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Owen: Hi, I'm Owen. I'm an analyst for a consumer goods company, and I gave Google Analytics a four out...
Tanya G.
Sales
Mental Health Care, 11-50 employees
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Speaker 1: Hi, I'm Tanya. I'm a content creator for a training coaching company. And I give Google Analytics...
Albert V.
Civil Engineering, 51-200 employees
Used daily for 1-2 years
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First time after the website was done adding it to Google Analytics was the next thing to do. Knowing you get potential customers for your services is mandatory.
It has good features related to my website traffic. I can see the demographic of my visitors, the hours when they are accesing the website and many more. Also i can check my Ads campaigns performance and leads.
Really no cons for this, for a free product it offers many features.
Keith B.
E-Learning, 51-200 employees
Used daily for 1-2 years
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I have been able to analyze my products and how to find the market.
The tool simplifies almost everything in its user-friendly dashboard. It is so easy to learn and use. The price is cost-effective compared to its ROI
So far so good. No issues at all when using this software.
Rishav W.
Information Technology and Services, 1,001-5,000 employees
Used daily for 1-2 years
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integration with in-house products, work efficiently on large datasets, and various options.
complexity level is high,depends on in-house products
Regina F.
Marketing and Advertising, self-employed
Used monthly for 6-12 months
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I have enjoyed getting used to using it, enjoying the helpfulness of the insights it offers into my business and what I hope to achieve.
I love being able to understand what my audience wants and needs from the content I'm putting out. It is helpful to know what is working and what isn't. Ie, if someone is clicking off content rather quickly, I can understand it isn't working.
For me personally, it was a bit technical to understand and get going.
Paul D.
Transportation/Trucking/Railroad, 1-10 employees
Used daily for 1-2 years
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I really like this product. It is a powerful tool for enterprise-level analytics, offering advanced features.
It offers many features such as increased data processing limits, custom funnels, advanced segmentation, and unsampled reports.
The 360 is more expensive and more complex and it also lacks some features.
ROB B.
Restaurants, 11-50 employees
Used weekly for 1-2 years
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We continue to explore ways to use it and evolve our decision making and goals. This is truly remarkable in a business that tends to look at short range metrics and out put, we have had a whole new world opened up to us.
Setting up the dashboards allowed us to experiment and learn what we needed to focus on. Once we built them and shared them with our team adoption was almost immediately. From the Lead in the kitchen to the lead on the front of the house floor everyone saw immediately what they needed to focus on. Fantastic!
That waited so long to implement it. As a small business, any investment in tools like this is a burden but this one has paid for itself through data-driven insights and decision making.
Celine S.
Farming, 1-10 employees
Used daily for 1-2 years
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With Google analytic 360, conversions are easy to set up and track.
Google analytic is the best software for analyzing site traffic. It gives you access to your ideal target and all the information you need to know about it.
The set-up time and the time it takes for the data to be ready for analysis are relatively long.
Adam Š.
Real Estate, 10,001+ employees
Used daily for 2+ years
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Google Analytics 360 has been a very pleasant experience for me. Our method of data analysis and decision-making in the commercial real estate sector has been completely transformed by the platform. We have improved our marketing strategy, developed a greater understanding of our target demographic, and seen quantifiable business growth by utilizing its insightful data. Although learning the platform presents some difficulties, the time and money invested have shown to be quite worthwhile. Google Analytics 360 is still a vital weapon in our toolbox, helping us to stay one step ahead of the competition and provide outstanding value to our clients.
When it comes to understanding user behavior and website performance in the commercial real estate industry, Google Analytics 360 provides unmatched depth and precision. With the help of the platform's extensive toolkit, we can track and evaluate a wide range of indicators with remarkable clarity. Its sophisticated reporting options, which offer thorough insights into website traffic, conversion rates, and user interaction, are among its most notable attributes. Google Analytics 360's interaction with other Google marketing solutions improves our capacity to assess and optimize campaigns for lead generation and client conversion. Because of the platform's scalability, we can handle several properties and campaigns at once, which optimizes productivity and streamlines our process.
For customers who are not familiar with its complexities, Google Analytics 360 may be overwhelming despite its many advantages. The platform's capabilities and functionalities have a steep learning curve that can take a lot of time and money to understand through training and competency development. Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to its extensive reporting and analytics features.
Alex E.
Law Practice, 51-200 employees
Used weekly for 6-12 months
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Google Analytics is an absolute game-changer when it comes to understanding and optimizing your online presence. As a business owner, the insights provided by this powerful tool have been instrumental in guiding my marketing strategies and improving overall performance. One of the most impressive aspects of Google Analytics is its user-friendly interface. Despite its sophisticated capabilities, the...
The user interface takes quite a bit of getting used to
Verified reviewer
Luxury Goods & Jewelry, 1,001-5,000 employees
Used daily for 2+ years
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The experience in general was discrete but the need to have a more refined configuration and a management of reporting and analysis more in-depth led us to change the analytics tool
Very easy to use even for novice users and with many metrics and dashboards available without the need for advanced configurations
Configuration of advanced metrics although possible does not allow customization for very complex sites
desmond a.
Education Management, 51-200 employees
Used daily for 2+ years
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Fast overwhelming response times in the views, as well as the flexibility to examine your site in real-time, have aided me in a variety of ways, from monitoring deploys on our site to unexpected changes in user behaviour owing to changes in our buying funnel.
There are several customization possibilities for creating reports and segments. Essentially, it has the capacity to follow the whole behavioural analytics of Google users. Secondly, the free version punches home enough energy to support most small and medium scale entreprises that cannot afford the premium version.
Pageviews and sessions are two examples of baseline metrics that are challenging to comprehend that demand a lot of technical know-how. Secondly, getting the 360 version is quite expensive for both small-scale and medium companies and organizations.
Julia Maria M.
Information Services, 51-200 employees
Used daily for 1-2 years
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From the site management point of view, when upgrading from the normal version to 360, the upper limit of PV measurement will be extended from 10 million to 1 billion, and the advantage is that unsampled reports can be used that can calculate accurate raw log numbers. For large sites, accurate numbers are needed for site publication figures and ad ops reports, so non-sampling reports are an essential function for the operation.
As this is a site with a large amount of tracking, the data can be analyzed without the need for sampling. In addition to analyzing the website, we are also considering the measurement of store visits as one of the indicators of user trends, as we manage stores.
You can check the details of user behavior with the user explorer function, but it is difficult to visually check each one, so I want to visualize the overall behavior (more detailed version of the behavior flow).
Verified reviewer
Graphic Design, 11-50 employees
Used daily for 1-2 years
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Simply great. Like I said it can be difficult to get the hang of it but once you do, you have an absolute analytics powerhouse on your hands.
Google Analytics is among the most powerful analytic tool out there. It also free which is absolutely great for the features and functionality you will be getting. The vast range of metrics that Google Analytics allows you to track is nothing short of impressive. I am a Data analyst and web developer in my company so Google analytics has been an indispensable tool for me. I use it daily to track behaviour flow, conversation rate, goals, web site analytics and many other metrics. Google data studio is a great way to retrieve data directly from the tool and create a customizable dashboard with all the top metrics that you frequently analyze or track.
I don't have much to complain about when it comes to Google analytics performance and reliability. The only issue I had was getting acquainted with navigating through and learning all the features. It takes a lot of time to learn how to use Google analytics to a workable degree. I personally had to take a free course offered by Google to properly get the hang of all the features and their uses and to properly monitor and analyze the data it provides. It's not easy to learn and so my team members often have problems and regularly come to me for help with using the software to achieve a certain desired goal.
Ranil F.
Internet, self-employed
Used daily for 2+ years
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My overall conclusion is, Google Analytics is a great tool. I recommend without any doubt and I can say, your satisfaction will be guaranteed! IT saves your time, makes your work easy and it's very easy to use. I personally found out it's amazing. If you're using Adobe Analytics or something else I invite you to give it a try and you won't be disappointed.
As a freelancer one of my main activity is web traffic providing. With many years of experience in this field I know how important is to have a good metric tool to monitor the traffic and it's behavior. In that point the google analytics comes handy. It helps to track the visit of the customer until the last point, the time spent in the site/app which helps to improve the functionality. It's up to date, transparent and easy to use. When it comes to SEO it plays a nice roll to fulfill my customers' requirements. With the bounce rate of the visits it provides, ensure the my customers the quality of traffic I provide. That's why I always recommend my customers Google Analytics together with the tracking link. It has a nice dashboard that impress me.
To be honest there're some suggestions I would like to highlight. 1 - It need some direct support other than too much automated which will be very useful for a new user. (Previously I had to involve in some complains of my costumers regarding setting it up) 2 - It'll be awesome if google can provide the possibility to track the direct sales as well. 3 - In my point of view, the most common method of trouble shooting is (specially when you're new) to go and watch a video tutorial. There're lot of features in Google Analytics which will be very useful such demonstrations to understand how they work and what they do as well as to fix the problems you find.
Alekhya V.
Information Technology and Services, 11-50 employees
Used weekly for 2+ years
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I was so easily able to gather the most impetous information of my business reach publicly online so I always made amendments in my marketing strategies depending on the analytics gathered for my business. And also I was able to measure the costs and marketing tips based on the analysis of my current business marketing strategies. That's it! Once measured, I refined my marketing techniques so that my business online reach had took a quick growth among the organic users.
What not! All the features provided by Google Analytics to track your business website by keeping an eye on the public reach, organic search, organic traffic,target keywords,improvements,marketing strategies everything literally for your business can be monitored on your finger tips online. The most easiest and convenient option for which I use this tool is that you can access your business website's...
As per my usage till now I dint find any cons for this tool so far. But I am a little dissappointed with the feature regarding the data viewing on a mobile or handset which is not so comfortable as that looks on my laptop. If you want to monitor your business regularly and need to have a fast growth into the online world then I would surely recommend this tool for a quick glance of your online business public reach.
Verified reviewer
Internet, self-employed
Used daily for 6-12 months
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Using Google Analytics has enabled me to gain a better understanding of my websites content and my audiences interactions with my content. This is because google analytics allows me to easily identify where my audience are spending the most time on my site or what overall interactions they have. Therefore, this enables me to tailor my websites content and design to more specifically match the demands of my audience. This is ultimately a crucial aspect of retaining users and building a site that is authoritative and trustworthy in many ways.
The ability for me to track the whole user process of my audience on my blog is what makes Google Analytics a great tool. For example, there is a diverse range of metrics available such as the ability to identify traffic sources, times of the day your users visit your site, the devices your audience use , user retention , bounce rate, and session duration amongst many other aspects. Also, the use...
I don't like the fact that google analytics also tracks your personal usage of your website (or other digital asset). By this I mean that every time you personally interact with your website, this counts towards the data that google analytics records. Therefore, if you frequently view your website (which I regularly do) the data can easily be inaccurate and unreliable in regards to how your audience uses your website. As a result, it'd be much better if they has a feature that could exclude your personal IP address/your personal account from the data. There could be a way that you can do this, but i'm not able to find it if that is the case, so this is an issue that really needs addressing.
Sarah H.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Our advertising agency does custom website builds for our clients so it's imperative that we accurately track acquisitions, referrals and user interactions on a daily basis to improve our advertising campaigns. We analyze time on site, page views, sessions, and bounce rate and the analytics help us improve our overall website UX and UI. The rich analytics provided from Google (especially integrations with Google Tag Manager) enable us to make intelligent improvements to the website to increase conversions.
Google Analytics is one of the most powerful tools available and it's free. It's very simple to deploy as long as you have backend access to a website. I use Google Analytics on a daily basis to track website analytics, behavior flow, conversion, and goal tracking, and build custom marketing funnels. Google Data Studio is an excellent way to directly pull data from the tool and make a completely customized dashboard with the top metrics that you analyze on a consistent daily basis. The user management and ability to set permissions adds an extra layer of security and the integration with Google Ads and YouTube properties is seamless and makes real-time reporting very dynamic. What we can measure, we can ultimately improve.
Google Analytics sometimes reports Facebook analytics differently from the backend of Facebook Ads Manager. However, Google is getting a lot better with tracking user performance, not just cookies (especially for cross-device interactions). The courses for the Google Analytics certification and somewhat bulky - I wish there was a better way to track your coursework and more online video tutorial similar to how Facebook Blueprint has organized their free online courses. Google Analytics can seem very daunting to beginners but there are a lot of great resources available from Google for education and tutorials.
Prithviraj J.
Marketing and Advertising, 51-200 employees
Used daily for 2+ years
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I am using Google Analytics to track the performance of many of our clients. 1- Google analytics, overall is easy to use tool 2- Best thing about Google analytics is its's free Problems I can solve using Google Analytics 1- I can easily track which page of my client's website is not performing 2- Easy to track traffic, know which pages and content is getting more viewed and further I can improve this...
1- Ready Reports Generation 2- Real-time analysis of a website 3- Analysis of variety of site
1- Few complications in combining dimensions and metrics 2- Few methods are tricky for setting up filters and segmentations
Craig S.
Apparel & Fashion, 1-10 employees
Used monthly for 2+ years
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Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.
I implemented Google Analytics tracking on my e-commerce website. So, I could track where traffic is coming from, on what products it is converting and who are my customers. My favorite feature of Google Analytics is Shopping Behavior because it showed me the complete funnel of sessions of customers who engaged with product banners, how many of those customers ended up going to product detail pages, who from those added items to their shopping cart and finally how many bought the products. When I analyzed this funnel, I was able to determine the list of customers I could re-target so they bought more.
Implementing enhanced e-commerce tracking to correlate customer traffic and engagement with product performance was the most challenging part of Google Analytics implementation. Because I didn't have coding background and I never hired a professional developer. I tried to self serve by reading support documentation on Google's developer portal. Although that portal is pretty comprehensive with examples of code snippets, I didn't feel confident about customizing the code to fulfill my analytics needs. The concept of custom dimensions and custom metrics, scope and how to send data was complex.
Paul M.
Marketing and Advertising, 51-200 employees
Used daily for 2+ years
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With Google Analytics, I have a comprehensive understanding of when people are visiting my website, what actions they are taking when they get there, and how it affects my bottom line. I know what marketing channels are most effective for me (organic vs. paid) and am able to make data driven decisions based on information that I know is accurate. Syncing this data with other products such as Google Data Studio also makes it easy to put together presentations for team meetings and executive retreats.
Google Analytics gives you everything you need to succeed in your online business, offering comprehensive data to help you understand how users interact with your website. From real-time reporting to custom data sets based on your desired conversions and events, everything is trackable within Google Analytics. To get the most out of the application, I would also recommend getting yourself Analytics certified, using Google's intuitive LMS software.
There's very little to complain about when it comes to using Google Analytics. If you aren't familiar with the system, it may take you a while to figure where to find the data that you're looking for, but with a little time (and going through the certification process) you can easily transform the way you use data to make decisions for your business.
Andrew P.
Higher Education, 201-500 employees
Used weekly for 2+ years
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I used the product initially to track traffic for a couple of websites and over time have learned how to better design our site to improve the user experience. You will probably be very happy with this product if you are looking for this level of detail. You may also find that it is capable of much more with a little bit of time. I do think that I will continue to use Google Analytics as it has helped me accomplish what I was looking to do, and I would recommend at least trying some of the tools in Google Analytics before looking elsewhere.
Like all of the G-Suite products, Google Analytics shines in it's ease-of-use and ability to get you started with analytics quickly. Embedding and measuring your pages is not a terribly hard thing to do, but Google Analytics gets you started in a way that is not intimidating. The tools and data that come with Analytics are all fairly easy to learn and put the important information in front of you right away. If you need to do simple usage tracking or interpreting how people flow through your content, this product is great. You can get more in to the detail and make the product very powerful for you with some commitment to learning the UI and features.
I can tell that there is a capacity to use this product in a much more intelligent and finessed way. I have spent some time learning just how to interpret certain tools and I am constantly fidgeting and testing the tools out to get different information. I have had difficulty finding help outside of forums, more videos or work guides could be developed. Google Analytics does assume you know a bit about statistics and tracking when you use it, so any first-time user will need to spend some time to understand what they are seeing.
Verified reviewer
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Excellent! Cannot complain at all!
Google Analytics is more popular than Wordpress and is used on nearly every single website created in modern-day. Why is this? Because it is free, it is highly flexible, and it gives you the ability to track custom events across your website, app, and other devices. Google Analytics is used by many to simply collect user visitation and bounce data, but the ability of Google Analytics goes much deeper. What do I like most? The simplicity, the price (FREE), and the extensibility. Nothing can compare to the amount of value that Google Analytics provides.
Google Analytics is not user-friendly. It is making strides forward, however, with its recent design overhaul and implementation of search-based question/answer data. The learning curve is steep for anything other than simple website visitor tracking. Furthermore, with the creation of Google Tag Manager and the constantly-updating set of scripts, Google Analytics can be a slight pain for those who have used the tool for a very long time. For new and infrequent users, however, this wouldn't be an issue. There are not many cons to Google Analytics outside of its few UI quirks and the learning curve.
Esra K.
Information Technology and Services, 51-200 employees
Used daily for 2+ years
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Google analytics provides us meaningful insights about our website so we can improve it accordingly, attract new visitors and increase our potential customers.
I think Google Analytics is one of the most useful tools that Google has provided us with reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us with our visits of our potential customers and more detailed information about how we can reach our new customers. You can gather below information: How often is your website visited? Where is...
It takes time to get used to the integration. Documentation is good but still, it should get better.
Virginia B.
Computer Software, 51-200 employees
Used weekly for 2+ years
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This tool has helped gain better insight into the mindset of a “Googler” as opposed to a marketer and has helped our organic traffic grow enormously.
Google Adwords is by far the most useful online advertising platform I have come across yet, but not for the obvious reasons. Google Adwords has various features that can serve as beneficial to any small business to large enterprise needs. My preferred tool is the keyword planner, which provides you with insight into the most popular search terms with an average monthly search volume and competition...
When setting up a Google Adwords account it is easy to get stuck in the billing cycle. If you don’t wish to have a card on file or would just like to use the keyword planner to get ideas or improve on SEO you can opt out of the payment process when you first create your account. Because we are a fairly small company we have not seen much monetary payoff for our campaign initiatives, which was limited...
Verified reviewer
Information Technology and Services, 51-200 employees
Used daily for 2+ years
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Fabulous creation!
I have built a website from scratch and to monitor the traffic and analyse the data, I look at a tool that could help me. Google analytics goes far beyond my expectations when it comes to displaying analytics about my website. The simplicity with which I can integrate Google Analytics in to my website code is remarkable. Either using the analytics code or the embed source code options, I can navigate...
There must be a way to directly highlight the analytics or display the number of users on the website, that have visited the site. No cons as such as I truly believe this is a wonderful integrated tool and can be used everywhere to track and monitor website data instantly.