Qualaroo Pricing, Features, Reviews & Comparison of Alternatives


Customer insight surveys and analysis

4.4/5 (5 reviews)

Qualaroo overview

Qualaroo helps you to build and publish targeted website surveys in order to gather and analyze customer insights. You can push surveys to users at any stage during the customer journey, such as browsing certain product pages or as they exit your site. Variables such as time on page or referral search terms can be used to ask the right question at the right time. The ability to add skip logic to surveys can further customize the experience, tailoring the next question asked based on previous answers.

In addition to building and publishing surveys, Qualaroo also offers reporting and analytics tools to better understand the feedback gathered. The professional and enterprise plans include integrations with marketing, CRMs, analytics, and website optimization tools to further utilize this data. These plans also include surveys optimized for mobile and tablet devices, net promoter score surveys, advanced targeting and segmentation, and more.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Australia, Canada, Europe

Supported languages

Qualaroo screenshot: Qualaroo website surveyUnderstanding the Qualaroo Survey EditorQualaroo screenshot: Qualaroo dashboard

Qualaroo reviews


Very good

Value for money
Ease of use
Customer support

Decent user and customer feedback tool

Used weekly for 6-12 months
Reviewed 2018-11-07
Review Source: Capterra

Qualaroo is a great tool for data collection. You can collect feedback in multiple ways from website visitors and customers. If you are looking for an advanced survey tool, this is your best bet.Qualaroo is a customer feedback tool that lets you collect feedback from customers and visitors in real-time with ease. I love their IBM Watson feature that lets you analyze feedback automatically. It is very handy when it comes to analyzing lengthy feedback and comments and make sense of them. Cookie targeting along with geo and event targeting lets you collect feedback from the right people at the right time. This feature helped us a lot in getting feedback from website visitors from a specific state in the US. You can use it generate leads too and then you can transfer these lead to your email marketing tool via integration.

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Aaron Whyte

Valuable Insight and Tangible Results

Used other for 6-12 months
Reviewed 2017-08-23
Review Source: Capterra

We ran a survey that provided valuable insights into our customer journey - allowing us to make small tweaks on our homepage that resulted in a 35% uplift in conversions on a test.The branching technology on surveys makes it easy to target customers based on their behaviour. Also the design API meant it was easy to brand our overlays in a way that suited our business. The on-board process was great and the team worked hard to create a specific integration to meet our business needs

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Natalie Barbour

A+ Customer Service

Reviewed 2016-06-02
Review Source: Capterra

Haven't had first hand experience with the software yet, but my interactions with their customer service team has been most enjoyable! A friendly, informative, and helpful team that seems to truly believe in their product and care about their customers.

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Gerrit Seul

Quick insights with an easy to use tool... Great!

Used monthly for 1-2 years
Reviewed 2017-08-28
Review Source: Capterra

flexibility, usability, the speed we can generate insights and test the improvements again with our customers

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Qualaroo pricing

Starting from
Pricing options
Free trial
View Pricing Plans

A 14-day free trial is available, after which basic plans start at $99/month.

Qualaroo features

Reporting & Statistics
Third Party Integration

Activity Dashboard (166 other apps)
Activity Tracking (122 other apps)
Automatic Notifications (159 other apps)
Automatic Reminders (158 other apps)
CRM Integration (113 other apps)
Calendar Management (146 other apps)
Custom Fields (127 other apps)
Customer Database (118 other apps)
Customizable Branding (150 other apps)
Customizable Reporting (130 other apps)
Customizable Templates (130 other apps)
Data Import/Export (146 other apps)
Electronic Payments (113 other apps)
Email Integration (146 other apps)
Email Templates (108 other apps)
Mobile Integration (118 other apps)
Social Media Integration (127 other apps)

Additional information for Qualaroo

Key features of Qualaroo

  • Targeted questions
  • Skip logic
  • Customization tools
  • Mobile device optimized feedback
  • Net promoter score surveys
  • CSV response export
  • Customizable message screen
  • Email collector overlay
  • Call to action overlay
  • Ability to redirect to URL
  • Geographic targeting
  • Analytics integrations
  • Question library
  • Surveys & feedback
  • Exit surveys, email surveys, link surveys
  • Marketo, Salesforce, HubSpot & Optimizely integrations
  • Reporting dashboard
  • Advanced targeting
  • Lead gen forms
  • Sentiment analysis (IBM Watson)
  • Geo & event targeting
  • Branching
  • Reporting & design API
View All Features


Target website visitors at the optimal time with questions prompted by variables such as time on page, referring search term, number of visits, or items in the shopping cart.

Exit surveys help you to discover the reason why users are't converting on certain pages, are abandoning shopping carts, or aren't engaging with downloads.

Use skip logic to tailor the flow of your surveys to the user, adding or removing questions based on the type of response given.

Use your own questions or choose from Qualaroo's series of best practice questions and surveys.

Customize your surveys with your own logo and colors to reflect your branding.