Kissmetrics Reviews - Pros & Cons, Ratings & more

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Kissmetrics is a behavioral analytics solution for product and marketing teams. We give companies actionable data and help them uncover insights on acquisition, engagement, retention, and revenue to grow their businesses.

Kissmetrics

Web-based

Career Services Specialist - Team Lead 

The overall experience with Kissmetrics was outstanding. The customer support is like no other.

Software Engineer

Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.

Digital Marketing Manager

This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience.

Account Specialist

I enjoy the customization options and the fact that the platform can help you guide visitors to places on the page you'd like them to visit.

You can also fire unlikited attributes from the app.

Initial setup can be a little confusing and the UI can be confusing at points but not a deal-breaker.

Product Manager

Difficult to install and require a lot of work. Integration with other tools isn't complete.

It's quite limited analytics tool when trying to have aggregated data.

Singular

I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.
Then I use the population feature to check out the most important cohorts of my users.
I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.

Kissmetrics makes sure I can hit the curve balls out of the park

Great Tool for Tracking users Behaviour towards web based product

Terrible. I never even properly used the platform and had to pay 3 months worth of the paid plan in a single day. The support said that there's nothing they can do as it was my choice to sign up and put my credit card information on the platform.

The pricing structure is misleading

Amazingly helpful, but really hard to implement and maintain

Very powerful analytics platform for mid or large sized businesses

For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data! 

This Software is a Game Changer

Has been extremely helpful to summarize our user's activity.

Kissmetrics is a powerful analytics tool that will help you understand your customers and improve your marketing efforts.

Great web analytics tool as alternative

The overall experience with Kissmetrics was outstanding.  The customer support is like no other.  They are so kind and understanding, happy to provide demos and walk you through your settings and functionality.  The reports are very easy to create and read.  The software is very user-friendly.

Outstanding Software!!

I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.
I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

When used correctly can give great insights, though it is hard to get there

It was a rocky start, but things have been fine since. I have been using on a weekly and monthly basis to provide conversion funnel metrics.

Quality analytics tool

A great alternative for Google Analytics 360

When trying to create any basic funnel report (where you DO need more than one column of properties), they will charge extra to give you basic features. 
It's quite limited analytics tool when trying to have aggregated data.

Funnel report too limited, they charge extra for basic features

Great analytics tool

Really good with deep analytics

Forget Google Analytics. Kissmetrics gives you the metrics that really matter for your business. For me the big difference is that I can see actual people that did actions on my site instead of page views. The tools is very powerful and you can create custom reports to keep a constant eye on your business progress.

My daily tool of choice.

Previously when we could not drag-drop funnel step was one of the big drawbacks of Kissmetrics, but recently they upgraded their UI, which is a lot better now. I wouldn't have to remove all steps and to re-add them. Now I can rearrange the steps on the go. I also like that I can apply more attributes and filters in my reports. There are still rooms for improvement in the UI. You can also fire unlikited attributes from the app. 

Kissmetrics Reviews (2025)

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19 reviews