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Heatmap Software with Customer Segmentation (2026)

Last updated: April 2026

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31 software options

JIRA Service Management logo

IT service platform for unified support

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JIRA Service Management is an AI-based platform that unites teams to deliver exceptional service experiences. It helps managers scale support across IT, HR, engineering, and customer service with customizable help centers, automated workflows, and self-service tools. Featuring virtual agents and integration with Atlassian's teamwork graph, it connects people, work, and goals while reducing disruptions and improving incident resolution.

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Hotjar logo
Category Leaders

Digital experience insights for any business selling online

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See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.

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Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Contentsquare logo
Category Leaders

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Smartlook logo
Category Leaders

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

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Mouseflow logo
Category Leaders

Heatmaps, Session Replay, Funnels, Form analytics and more

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With Mouseflow, you get 6 types of heatmaps built automatically for all your pages to truly understand what get your visitors' attention, where they click, how they move on your site, their geo location, how far they scroll your page and a live heatmap revealing dynamic elements interaction.

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Glassbox logo

Cloud-based web analytics tool for marketers.

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Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

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Microsoft Clarity logo
Category Leaders

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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eSpatial logo

Mapping solution for visualizing, analyzing, & sharing data

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eSpatial is a mapping software that enables organizations to transform data into clear, visual maps and graphs that yield valuable business insights

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LogRocket logo
Category Leaders

Stop Guessing About Your Digital Experience

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LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

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LiveSession  logo

LiveSession: Product Analytics, But Simple

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LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.

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FigPii logo

Cloud-based conversion rate optimization platform

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FigPii is a cloud-based conversion rate optimization (CRO) platform that helps enterprises design the user experience (UX) and identify visitor intent, behavior, and preferences by tracking interactions via polls, heatmaps, recordings, and more.

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Freshmarketer logo

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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See where your visitors click, how far down they scroll, and on which sections they spend the most time. 

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Infoveave logo

Unified data platform with agentic AI

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Infoveave is a unified data platform that integrates data from multiple sources and automates workflows through its Agentic AI assistant called Fovea. The platform offers data quality management, governance tools, interactive visualizations, and predictive analytics capabilities. It supports conversational data queries, automated dashboard creation, and low-code application development for industries including retail, energy, healthcare, and manufacturing.

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Maptive logo

Mapping software for business

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Create insightful, custom maps with Maptive. This best-in-class mapping software offers a range of mapping tools to map and visualize data.

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Quantum Metric logo

The leader in agentic digital analytics for the enterprise.

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Quantum Metric is a customer-centered digital analytics platform helping enterprises optimize the digital journeys that matter most.

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ClickTale logo

In-page web analytics

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ClickTale is a website analytics platform that helps to analyse the behaviour of your website visitors and mobile app users.

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Ptengine logo

All-in-One Marketing Solution

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Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

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Mapline logo

Cloud-based Map-Making Software

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Intelligence software for individuals and businesses. Upload your data, see it on a map, generate charts and reports, and more. Mapline helps you go deep to discover insights that can only be gained from adding real world context to your data.

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SiteRecording logo

Grow like the Fortune 500 with 37+ Apps

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Create a better website experience for your users by monitoring customers' behaviour on your website. Gain insight into how to improve productivity through your website.

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Neurons logo

Use the power of attention AI to predict customer gaze

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The leading attention AI app to accurately predict customer attention. Optimize all your visual assets before publication.

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Qloo logo

Cloud-based AI personalization tool for consumer preferences

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Qloo is a cloud-based AI platform that helps businesses predict and personalize customer preferences and maintain data privacy.

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UserExperior  logo

Everything you need to analyze digital experience.

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UserExperior is a qualitative mobile analytics tool to visualize and improve broken experiences inside your app.

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