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Web Analytics Software with Cohort Analysis (2026)

Last updated: April 2026

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31 software options

Pendo logo

Product usage & behavior data capture

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Identify invisible friction, accelerate adoption, and improve software experiences with analytics. Start collecting app and user data immediately with little to no engineering effort.

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

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ClicData logo

The Modern Data Platform made for data people.

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ClicData is a modern data platform to build your data stack or enhance your existing one with powerful, integrated tools.

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Mouseflow logo
Category Leaders

Heatmaps, Session Replay, Funnels, Form analytics and more

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Mouseflow facilitates session replay, heatmaps (click, movement, scroll, attention, and geography), funnels, form analytics, and user feedback, which helps their customers identify what happens between clicks.

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Mixpanel logo

Powerful, self-serve product analytics.

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Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

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Upnify CRM logo

Web-based customer relationship management (CRM) solution

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Upnify CRM is a customer relationship management solution that allows business owners to keep track of their contacts, maximize business opportunities, and make their conversations more productive. The software supports managers in all phases of the sales process, from the beginning to the end.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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Microsoft Clarity logo
Category Leaders

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Gain a deeper understanding on the traffic and visitors of your website, enabling you to improve and focus on key metrics that drive an increase. The dashboard gives deep insights into the workings of the website quickly, and in an easy-to-understand format.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Amplitude logo

App, web and mobile analytics software

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Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

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Lebesgue logo

AI Intelligence & First-Party Data for E-commerce Growth.

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Lebesgue is an AI marketing analytics platform for e-commerce (Shopify/Woo). Unifies store, ads, competitor & 1st party data. Features AI insights, ad audits, LTV analysis, competitor tracking, creative AI & Le-Pixel (accurate first-party data tracking). Get clear reports & growth recommendations.

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CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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Better understand users as they traverse your brand journey through your solution so you can drive engaging conversations with them.

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Heap logo

All-in-one solution for creating great digital experiences.

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Heap enables you to see how users navigate your digital experience, identify patterns in user behavior, & engage them based on their actual experience. Fully understand what users are doing and why. Surface areas of friction & instantly see what the fix is.

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HockeyStack logo

SaaS web analytics and attribution platform

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HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

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Countly logo

Privacy-first, AI-ready analytics and user engagement

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Countly is a privacy-first, AI-ready digital analytics and engagement platform that helps teams understand user behavior, evolve product experiences, and keep full control of their data with on-premises or private cloud deployment.

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InnerTrends logo

Data science and product analytics sales app for marketers

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InnerTrends is a platform developed for marketers, salespeople, developers, and managers of startups and SMBs. It offers reports and recommendations for service providers to improve their onboarding, customer retention, and engagement metrics without relying on data scientists.

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Kissmetrics logo

Advanced Product and Marketing Analytics

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Discover where your top users are coming from and what they do once they are on your site.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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SAS Customer Intelligence 360 collects granular, customer level digital data to use for a myriad of digital intelligence purposes.

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SegMetrics logo

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Adobe Customer Journey Analytics logo

Analyze and optimize the complete customer journey.

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Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.

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Reaktion logo

Marketing analytics solution for eCommerce businesses

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Reaktion is a marketig analytics solution that helps businesses with accurate tracking, profit-driven insights, automated reporting and near real-time dashboards. Teams can track the orders with advanced plug-and-play Conversion API integrations. Users can gain eye-opening insights for increased profits and align the team as well as agency partners.

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Gainsight PX logo

Product experience analysis platform

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Gainsight PX is a cloud-based product experience platform designed to help businesses of all sizes analyze user experience (UX) and develop product adoption strategies for customers. Key features include feedback collection, audience segmentation, user retention metrics, and reporting.

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Creabl logo

Behavior recording tool for customer success teams

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Creabl helps businesses create funnels, and have them broken down by behavior or any user attribute to understand better what users convert most actively. Teams can define the funnel steps that may cause friction to engage users.

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Extellio logo

Powerful user journey analysis

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Extellio is the solution for understanding and improving user journeys.

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