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Act!
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
More than CRM - Your total relationship solution.
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Act! - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Act! overview
Based on 851 verified user reviews
What is Act!?
Act! is a CRM tool with key features that include a contact database, contact management, and more.
Who uses Act!?
Reviews for Act! come from a wide variety of industries, including management consulting (7% of reviewers), financial services (6%), and insurance (6%). The most frequent use case for Act! cited by reviewers is CRM (52% of reviewers).
What do users say about Act! pricing?
Some users say Act! offers affordable CRM features and reviewers appreciate the perpetual license option, which avoids monthly fees. However, some reviewers find add-ons, upgrades, and support costly, and feel ongoing expenses reduce overall value for money.
What are the most popular integrations for Act!?
The Act! integrations most frequently cited by reviewers are: Microsoft Outlook (an email management product rated 4.2 out of 5 for its integration with Act!) and Microsoft 365 (a document management product, 4.0).
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Database
Sales
Customer Support
Customer Tracking
Cloud
Act!’s user interface
Act! pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.8
Features
3.9
Ease of use
3.9
Customer support
3.6
Reviews sentiment
What do users say about Act!?
Act! is a CRM tool with key features that include a contact database, contact management, and more.
Select to learn more
Who uses Act!?
Based on 851 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Act!'s key features
GetApp's analysis of 78 verified user reviews collected between July 2021 and December 2024 identifies Act!'s most critical features and summarizes user sentiment about those features.
Reviewers appreciate Act!'s Contact Database for its comprehensive data capture and retrieval capabilities. They find it easy to store, access, and manage extensive contact information, with some users having over 10,000 contacts. Users report that it supports efficient data migration from Excel and Word, and they value the ability to tailor the database to specific needs, such as PR requirements. They say it helps in tracking sales calls, scheduling follow-ups, and maintaining a paperless system, which is critical for their business operations. Of the 32 Act! users who gave detailed accounts of their use of Contact Database, 100% rated this feature as important or highly important.
Neil E.
Broker
William H.
Vice President of Operations
Reviewers indicate that Act!'s Contact Management is highly valuable for organizing and tracking interactions with clients and prospects. They highlight the customizable data fields and historical tracking, which aid in marketing and follow-up activities. Users report that it is easy to schedule tasks, track customer contact timing, and manage client data in one place. They feel the system is user-friendly, with a clear layout and excellent relationship matching, making it a preferred choice for managing over 4000 contacts efficiently. Of the 26 Act! users who gave detailed accounts of their use of Contact Management, 100% rated this feature as important or highly important.
See related user reviews
Tonya R.
President
Tracy R.
Program manager
Users report that Act!'s Lead Management makes it easy to categorize and prioritize leads, which is essential for maintaining sales momentum. They find it helpful for scheduling follow-ups, tracking the status of leads, and organizing information for future campaigns. Reviewers appreciate the ability to rank and manage leads intuitively, ensuring they stay on top of potential opportunities. They say the system supports proactive contact with clients, which is important for ongoing sales and managing daily workloads effectively. Of the 21 Act! users who gave detailed accounts of their use of Lead Management, 76% rated this feature as important or highly important.
See related user reviews
Alissa F.
Sales
David U.
Director
All Act! features
Features rating:
Act! alternatives
Act!
Starting from
30
/user
Per month
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Act! pricing
Pricing plans
Pricing details:
User opinions about Act! price and value
Value for money rating:
Of 105 reviews that provide robust commentary on Act!'s price and value, 47% mention it in a positive light.
Some users say Act! offers a range of CRM features at a lower price compared to larger competitors, making it appealing for small businesses or those seeking a one-time purchase rather than ongoing subscriptions. Reviewers appreciate the option to buy a perpetual license, avoiding monthly fees, and feel the software is cost-effective for basic needs or smaller offices. Some users report that Act! allows for customization and add-ons, so they only pay for features they need, and they value the straightforward pricing structure. Users think the initial cost is reasonable and that the software provides good functionality for the price.
However, some reviewers find Act! expensive, especially when factoring in the need for paid add-ons, upgrades, or support plans, which can add up over time. They indicate frustration with discontinued versions requiring repurchasing licenses and feel forced into subscription models. Some users report that essential features or integrations require additional purchases, and support is often only available at an extra cost. Reviewers indicate that the price can be high for larger teams and that ongoing costs, such as annual fees or premium support, reduce the overall value for money. Some reviewers feel that other CRM options offer better value for similar or lower prices.
, and
To see what individual users think of Act!'s cost and value, check out the review excerpts below.
Act! integrations (64)
Integrations rated by users
We looked at 851 user reviews to identify which products are mentioned as Act! integrations and how users feel about them.
Integration rating: 4.0 (20)
“Used with the rest of the MS suite, dont like the way the cost model is going but stable enough without going Cloud, used with onsite Exchange”
“important to track contact communications so no need to have outlook open separate”
David U.
Director
Integration rating: 4.3 (8)
Integration rating: 4.3 (3)
Integration rating: 5.0 (2)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 3.0 (1)
Act! customer support
What do users say about Act! customer support?
Customer support rating:
We analyzed 193 verified user reviews to identify positive and negative aspects of Act! customer support.
A fair number of users praise Act! support for being knowledgeable, courteous, and able to resolve issues quickly.
Multiple users highlight that support staff go above and beyond, offering step-by-step help and effective screen sharing.
A number of users report long wait times, difficulty reaching support, and slow or unresponsive service.
Multiple users express frustration with costly support, outsourced agents who are hard to understand, and unresolved issues.
Support options
Training options
To see what individual users say about Act!'s customer support, check out the review snippets below.
“The tech team is the best with my ACT Premium 18.2 version support, always have solved my problems in a short amount of time. ”
Kristi R.
President
“As a company who deals with a LOT of different third party vendors, I can genuinely say the customer support at ACT was absolutely top notch and couldnt fault them.”
Sean L.
IT engineer
“You need to off-line client as well to be able to work efficiently. If you need support, the customer service department is completely unresponsive. If you are lucky to hear back from them (you may be better off playing the lottery!), be prepared to tell them what internal steps they need to take to resolve your technical issues.”
Gerhard O.
CEO
Act! FAQs
Act! has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
These products have better value for money
Q. What is Act! used for?
Act! is a comprehensive customer relationship management system that centralizes vital customer data in an organized and user-friendly solution. The platform enables businesses to track calls, emails, notes, tasks, documents, quotes, and other customer interactions in one secure location. Act! integrates seamlessly with Office and Google applications to maintain synchronized contacts, appointments, and emails, while powerful search functionality allows users to locate detailed prospect or customer information instantly. The system can be configured to unique specifications with custom layouts for maintaining industry-specific customer data, accessible both in the office and remotely through mobile devices. The platform enhances sales processes through detailed opportunity tracking and interactive quotes that clients can view and approve in real time. Sales teams can advance deals through defined stages of customizable sales processes while assessing the sales pipeline by product, representative, territory, deal stage, region, and other parameters. Act! provides actionable insights through interactive visual dashboards covering sales, marketing, and business key performance indicators, generating over eighty standard reports or custom reports tailored to specific requirements. Real-time metrics help businesses identify what strategies are working effectively, with email engagement data highlighting the most promising leads.
Q. What are the benefits of using Act!?
Centralize and secure your vital customer data in an organized and user-friendly solution. Configure to unique specifications and access key customer information with ease in the office or on the road.
Attract high-potential leads with integrated email marketing. Create professional-looking emails, landing pages, surveys, and newsletters that get the right message to the right audience at the perfect time.
Keep opportunities advancing and hit your sales goals with interactive quotes and robust opportunity management. Forecast with confidence via a visual sales pipeline and interactive dashboards.
Leverage rich customer profiles to gain a deeper understanding of your relationships and deliver outstanding customer experiences that foster customer loyalty and drive repeat business.
Know exactly where to focus your time and resources with dynamic, real-time metrics and customer-specific insights, enabling informed decision-making across your business.
Q. What languages does Act! support?
Act! supports the following languages:
Dutch, English, French, German
Q. Does Act! support mobile devices?
Act! supports the following devices:
Android, iPad, iPhone
Q. Does Act! offer an API?
Yes, Act! has an API available for use.
Q. What level of support does Act! offer?
Act! offers the following support options:
FAQs/Forum, Phone Support, Email/Help Desk, Knowledge Base, Chat
