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Customer Loyalty Software with CRM (2026)

Last updated: February 2026

Why is CRM important for customer loyalty software users?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

CRM manages customer relationships and interactions, collects and analyzes customer data, and personalizes services. It helps businesses track customer preferences, tailor campaigns, and streamline loyalty program management, enhancing customer satisfaction and retention. Of the 73 reviewers who rated CRM, 82% rated this feature as important or highly important.

Key features of customer loyalty software based on insights from 1163 verified reviews

Loyalty Program: Reviewers emphasize its role in boosting customer retention and engagement through rewards, improving customer relationships, and driving business growth. 96% of reviewers rated this feature as important or highly important.
Rewards Management: Users value the ability to tailor rewards, track customer behavior, and offer diverse redemption options, enhancing engagement and satisfaction. 94% of reviewers rated this feature as important or highly important.
Gift Card Management: Users appreciate the flexibility, variety of redemption options, and ease of tracking and managing gift cards, which aid in customer engagement. 89% of reviewers rated this feature as important or highly important.
Loyalty Cards: Reviewers highlight the convenience of digital cards, ease of use, and customization options, which help in maintaining customer loyalty and reducing physical card issues. 85% of reviewers rated this feature as important or highly important.
Member Portal: Users find it easy to navigate and manage accounts, rewards, and personal information, contributing to a favorable user experience. 83% of reviewers rated this feature as important or highly important.
Referral Tracking: Reviewers note the importance of tracking and managing referrals accurately, which aids in customer acquisition and retention through word-of-mouth marketing. 77% of reviewers rated this feature as important or highly important.