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Top Rated Survey Software with Customizable Fields in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Customizable fields in survey software allow users to tailor questions, answer types, and design elements to specific needs. This flexibility enhances data collection accuracy, improves user experience, and supports diverse applications across various industries. Our reviewers in survey software rated this feature as highly important.

6 Best Survey Software with Customizable Fields

Product
User rating
Starting price
Jotform logo
4.7
(2.7K)
39
flat rate/per month
visit website
Typeform logo
4.7
(938)
29
flat rate/per month
visit website
Constant Contact logo
4.3
(2.8K)
12
usage based/per month
visit website
Google Forms logo
4.7
(11.2K)
Free
SurveyMonkey logo
4.6
(10.3K)
30
per user/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Survey products with customizable fields

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Survey software category. They also needed to have sufficient reviews about customizable fields, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for customizable fields, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

Jotform logo

Jotform

Reviews Sentiment
 
 
 
1-2(41)
3-4(680)
5(1,994)
Key Features
Customizable Questions4.8
Survey Builder4.7

User insights about the customizable fields feature

Reviewers appreciate Jotform's customizable fields for their flexibility and ease of use. They report being able to tailor forms to specific business needs, from integrating logos to using various field types like star ratings and file uploads. Users find this capability valuable for collecting diverse data and enhancing the form's appearance and functionality.
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“I love all the options I am given: star ratings, file uploads, personal details fields, multiple choice, date picker, etc. It has allowed me to diversify my forms and keep them looking fresh and new for better employee/customer engagement.”
JL

Jenna L.

Project Manager

“Different forms serve different purposes, and you might want to collect different kinds of information. There are a variety of fields to choose from and customize in Jotform, in order to design your forms for specific purposes and specific information.”
Verified reviewer profile picture

Dedre M.

Owner

Starting price
39flat rate /
per month
visit website
Pros and Cons based on 2,715 verified reviews
Verified reviewer profile picture

Effortless form creation

Efficient survey development

Convenient diGital signatures

Restrictive usage limits

High cost for advanced features

See pros and cons details
Typeform logo

Typeform

Reviews Sentiment
 
 
 
1-2(9)
3-4(265)
5(664)
Key Features
Customizable Questions4.8
Survey Builder4.7

User insights about the customizable fields feature

Reviewers indicate that Typeform's customizable fields offer extensive options and a professional look. They find the logic-based customization useful and appreciate the ability to personalize surveys to fit specific campaigns or customer needs. Users note that while the customization is powerful, it requires some learning to fully utilize.
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“We can customize the forms according to our desired fields, We can even customize buttons, in short, it is one of the wonderful and user-friendly software for creating, designing, and integrating with other web apps.”
Verified reviewer profile picture

Saira Y.

Automation

“This was one of the most important things for me when I first started my business. I needed to capture as many leads as possible and the customized fields were really helpful. ”
PO

Portia O.

CEO & Social Media Strategist

Starting price
29flat rate /
per month
visit website
Pros and Cons based on 938 verified reviews
Verified reviewer profile picture

Effective lead generation

Enhanced client interaction

High cost concerns

See pros and cons details
Constant Contact logo

Constant Contact

Reviews Sentiment
 
 
 
1-2(83)
3-4(1,291)
5(1,519)
Key Features
Customizable Questions4.7
Survey Builder4.4

User insights about the customizable fields feature

Reviewers value Constant Contact's customizable fields for personalizing emails and newsletters. They appreciate the ability to add company logos and format fields to engage readers. Users find this feature important for targeting specific audience segments, though some desire more design flexibility and easier customization.
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“Constant Contact's "Customizable Fields" empower you to tailor your email marketing to specific audience segments with unique data. ”
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Jaykumar K.

Software Engineer

“Being able to customize the look of my information keeps me able to grasp the attention of my readers. Keeping people engaged and connected is important with large numbers of folks.”
NM

Ndara M.

SEEK Coordinator

Starting price
12usage based /
per month
visit website
Pros and Cons based on 2,893 verified reviews
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
Google Forms logo
Reviews Sentiment
 
 
 
1-2(35)
3-4(3,211)
5(8,033)
Key Features
Customizable Questions4.7
Survey Builder4.7

User insights about the customizable fields feature

Reviewers highlight Google Forms' customizable fields for their versatility and ease of use. They appreciate the ability to add text, images, and videos, and to set mandatory fields. Users find these features helpful for creating tailored surveys and collecting specific data, though some wish for more advanced customization options.
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“Each field can be customized by type: multiple choice, short form or long form answer, small paragraph, "check all that apply," etc. This is fantastic as it allows you the opportunity to model your form as needed.”
AS

Andrea S.

Education Director

“Google Forms allows you to add text, videos, and images to your forms; therefore they are customizable enough to become suitable for work, education, and personal use (party invitations).”
Verified reviewer profile picture

Emely M.

Associate

Starting price
Pros and Cons based on 11,279 verified reviews
Verified reviewer profile picture

Facilitates team coordination

Enhances educational processes

Effective feedback mechanism

Cost-effective solution for surveys

Efficient data gathering

Functional constraints

Requires constant internet

Limited design options

Restricted media integration

See pros and cons details
SurveyMonkey logo
Reviews Sentiment
 
 
 
1-2(140)
3-4(3,475)
5(6,770)
Key Features
Customizable Questions4.6
Survey Builder4.6

User insights about the customizable fields feature

Users report that SurveyMonkey's customizable fields are essential for tailoring surveys to specific business needs. They appreciate the variety of question types and the ability to add photos and files. Reviewers find this capability crucial for obtaining accurate data and aligning surveys with business goals, though some customization options require a paid plan.
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“Having Customizable Fields is a key feature for survey creator gurus. Survey Monkey has various options for standard survey fields, and options for open-ended miscellaneous fields.”
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Dayna T.

Director of Marketing & Communications

“SurveyMonkey empowers you to create surveys that perfectly capture the data you need. A key ingredient in this flexibility is customizable fields. These versatile tools let you design surveys that adapt to your unique research goals and respondent ne”
vm

vandana m.

trainer

Starting price
30per user /
per month
Pros and Cons based on 10,385 verified reviews
Verified reviewer profile picture

Effective feedback collection

Efficient poll creation

Expensive and limited plans

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,975)
5(10,269)
Key Features
Customizable Questions
Survey Builder4.6

User insights about the customizable fields feature

Reviewers appreciate Mailchimp's customizable fields for their role in personalizing email campaigns. They highlight the ease of adding custom text, images, and dynamic content. Users find this capability essential for branding and increasing engagement, though some note limitations in customization options and the need for more flexibility.

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“We use Mailchimp with our employees, the customizable fields aid when scheduling the campaign while still having the audience feel appreciated for taking the extra time to see them as an individual by using tailored information. ”
SH

Samara H.

HR& Business Manager

“The platform offers robust customisation options for fields, allowing me to tailor contact information and segment audiences with precision.”
JS

Joe S.

Clinical Lead

Starting price
13flat rate /
per month
Pros and Cons based on 17,519 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Survey Software with Customizable Fields in 2026

Sogolytics logo

Sogolytics

Category Leaders

Customer and employee experience management platform.

visit website
SogoSurvey empowers individuals and small teams to uncover what recipients really think without needing advanced research skills.

Read more about Sogolytics

Users also considered
Formstack Suite logo

Formstack Suite

Cloud-based tool for form building and workflow automation.

visit website
Formstack is a cloud-based form building solution that helps organizations with the tools to build online forms, collect information, integrate systems, automate workflows, and more.

Read more about Formstack Suite

Users also considered
Alchemer logo

Alchemer

Customer experience management and online survey platform

visit website
The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees.

Read more about Alchemer

Users also considered
Formstack Forms logo

Formstack Forms

Solution for collecting and managing data

visit website
Formstack Forms simplifies the data collection process allowing you to create beautiful online forms in seconds. Spin up forms and survey’s in seconds all from one centralized app.

Read more about Formstack Forms

Users also considered
SurveyJS logo

SurveyJS

JavaScript Form Builder — Simplify forms. Secure your data.

visit website
SurveyJS is a product family of client-side UI components that simplify data collection in your JavaScript application. Create and style dynamic JSON-based forms using a self-hosted form builder that features a CSS theme editor and GUI for conditional rules and form branching.

Read more about SurveyJS

Users also considered
Jotform logo

Jotform

Category Leaders

Cloud-based form builder tool for digital forms.

visit website
Jotform is a cloud-based form builder platform that helps businesses streamline form creation via ready-made templates, integrations with third-party applications, and design features that cater to organizations globally.

Read more about Jotform

Users also considered
Zoho Survey logo

Zoho Survey

Category Leaders

Cloud-based tool for creating and manging surveys

visit website
Use Zoho to create unlimited online and offline surveys & analyze the data collected. Design your own branching & logic, use multi-mode data collection, & generate reports.

Read more about Zoho Survey

Users also considered
Typeform logo

Typeform

Category Leaders

Build forms at the drop of a prompt

visit website
Capture richer insights with conversational surveys, smart logic, and AI-powered analysis that brings trends to the surface.

Read more about Typeform

Users also considered
SurveyLegend logo

SurveyLegend

Mobile-friendly survey management platform

visit website
SurveyLegend enables you to create beautiful, mobile-friendly surveys, forms, or polls effortlessly. Gather valuable feedback, understand customer needs, and make smarter decisions. With engaging and accessible survey designs, you’ll boost response rates and uncover insights that drive real results.

Read more about SurveyLegend

Users also considered
Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

visit website
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Birdeye logo

Birdeye

Always On. Always On-Brand. Always Driving Outcomes.®

visit website
Birdeye is the leading AI-powered reputation and social media management platform for local brands. Over 150,000 businesses use Birdeye to maximize online reputation, engage across social channels, and gain insights to enhance customer experience and grow.

Read more about Birdeye

Users also considered
Google Forms logo
Category Leaders

Create custom forms for surveys & questionnaires

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information

Read more about Google Forms

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Read more about Mailchimp

Users also considered
SurveyMonkey logo

AI-powered platform for surveys, forms, and market research

SurveyMonkey's AI-powered platform provides survey design assistance and surfaces real-time insights to help teams of all experience levels work and grow quickly. With 200+ integrations and enterprise-grade security, SurveyMonkey fits into existing workflows while protecting sensitive data.

Read more about SurveyMonkey

Users also considered
Deel logo

The all-in-one HR platform for global teams.

Deel is a global HR platform for international teams that enables companies to hire, manage, and pay anyone, anywhere. In just a few minutes, any company can hire in 150 countries without without worrying about local laws, complicated tax systems, or international payroll.

Read more about Deel

Users also considered
Connecteam logo

Enhance employee management with the only all-in-one app

An all-in-one employee app that's both powerful, affordable and easy to use, especially for the mobile workforce. Start for free!

Read more about Connecteam

Users also considered
Paycor logo

All-in-on HR solution built to modernize people management

Paycor’s all-in-one, cloud-based human capital management (HCM) platform modernizes every aspect of people management, from recruiting, onboarding and payroll to career development and retention.

Read more about Paycor

Users also considered
QuestionPro logo
Category Leaders

SaaS survey solution for gaining insights

QuestionPro is a research suite of tools that lets users conduct surveys and research securely, collect feedback and perform data analytics. It offers survey analytics dashboards, enterprise-grade research tools, and a range of features for customer experience management, employee experience management, and real-time data collection and analysis.

Read more about QuestionPro

Users also considered
Visme logo

The all-in-one online presentation, infographic tool

Visme transforms the way you create & share engaging Presentations, Infographics and other visual formats. It's the only content creation tool you'll ever need to tell and present your stories and translate boring data. Work individually or as a team to collaborate. Publish online, share or embed.

Read more about Visme

Users also considered
Hotjar logo

Digital experience insights for any business selling online

Bring the voice of the customer to your decision-making with on-site and external surveys from Hotjar.
Use expert-built templates or create your own to deeply understand your users. Hotjar is an all-in-one digital experience insights platform.

Read more about Hotjar

Users also considered
XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

Read more about XM for Strategy & Research

Users also considered
Survio logo
Category Leaders

Turn feedback into growth with Survio.

Trusted by 5M+ users, Survio is a secure, GDPR-compliant survey platform with powerful features for every device.

Read more about Survio

Users also considered
iContact logo

Email marketing , automation, and landing page software

Easily and quickly create public surveys open to anyone and private surveys that are limited to your subscribers. Use that data to segment future campaigns.

Read more about iContact

Users also considered
Formaloo logo
Category Leaders

Your Business Data OS

Stop collecting data through boring forms. Start building apps & live presentations that actually engage your audience.

Read more about Formaloo

Users also considered
Lucky Orange logo

All-in-one conversion optimization suite for website owners

Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Read more about Lucky Orange

Users also considered

Key features for Survey software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Customizable Questions: Users value the ability to tailor questions to specific needs, offering flexibility and precise data collection across various types of surveys. 97% of reviewers rated this feature as important or highly important.
  • Survey Builder: Reviewers appreciate the intuitive interface for creating custom surveys, with diverse question types and templates to meet specific requirements. 94% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers highlight the importance of detailed analytics for tracking responses, visualizing data, and making informed decisions based on survey results. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the import/export feature essential for integrating survey data with other tools, enabling efficient data management and analysis. 88% of reviewers rated this feature as important or highly important.
  • Access Controls/Permissions: Reviewers emphasize the need for secure access controls to manage who can view, edit, or respond to surveys, ensuring data confidentiality. 87% of reviewers rated this feature as important or highly important.
  • Question Branching: Users appreciate the ability to create dynamic surveys with conditional questions, enhancing the relevance and user experience by showing only pertinent questions. 86% of reviewers rated this feature as important or highly important.