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Top Rated Email Tracking Software with Reporting/Analytics in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Reporting and analytics in email tracking software provide insights on email performance, such as open rates, clicks, and engagement. This helps businesses optimize their campaigns, understand audience behavior, and make data-driven decisions for future communications. Our reviewers in email tracking software rated this feature as important.

4 Best Email Tracking Software with Reporting/Analytics

  • Constant Contact
  • MailerLite
  • Mailchimp - Highest rated for reporting/analytics
  • GMass

See other top Email Tracking products with reporting/analytics

How we picked the 4 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the email tracking software category. They also needed to have sufficient reviews about reporting/analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for reporting/analytics based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 4 best products

Constant Contact logo

Constant Contact

4.3
(2.9K)
visit website

User insights about the reporting/analytics feature

Reviewers indicate that Constant Contact's reporting and analytics provide valuable insights into email campaign performance. They appreciate the detailed metrics on open rates, click-through rates, and user engagement, which help refine marketing strategies. Users report that the reports are easy to understand and useful for tracking the effectiveness of campaigns. However, some find the reporting process tedious and suggest improvements for better clarity and ease of use.
“Constant Contact provides insightful analytics and performance reports. This allows us to see if our campaigns are working or not. Then we can tweak them to get our desired outcome.”
TW

Tammy W.

Owner

“As with lead capture and engagement tracking, the system did a wonderful job about showing e-mail metrics including who clicked what, allowing us to set up follow-up campaigns.”
Verified reviewer profile picture

Matthew P.

Marketing Coordinator

Email Tracking key features coverage

Constant Contact offers 5 out of the 5 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.5
Contact Management4.4
Email Distribution4.6
Email Marketing4.5
Email Management4.7

Pros and cons based on 2,900 verified reviews

53% of users rated Constant Contact 5 out of 5 stars, while 3% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,900 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Cons:

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details

Pricing

Starting price:$12 usage based/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

MailerLite logo
4.7
(2.2K)
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User insights about the reporting/analytics feature

Reviewers find MailerLite's reporting and analytics helpful for tracking email campaign performance. They appreciate the detailed statistics on opens, clicks, and recipient behavior, which aid in refining future campaigns. Users report that the integration with Google Analytics enhances the data analysis. They say the reports are easy to understand and access, though some wish for more detailed data and personalization options. Overall, they value the insights provided for making data-driven decisions.
“When I create email marketing campaigns, reporting and analytics are crucial to determining my success (and provide information as to how best to hone my approach for future campaigns). MailerLite provides comprehensive statistics related to email tracking (opens, links clicked, etc.). I've tried several other mail tracking programs, and MailerLite is the most streamlined and least intrusive option I've found.”
Verified reviewer profile picture

Sam E.

Director of Foundation Relations

“MailerLite can give you a great breakdown of your campaign reports but what's even better than that is the ability to get all of those stats via Google Analytics. You can enable this function on your MailerLite account.”
Verified reviewer profile picture

JAZE P.

Systems Administrator

Email Tracking key features coverage

MailerLite offers 5 out of the 5 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.5
Contact Management4.6
Email Distribution4.8
Email Marketing4.8
Email Management4.8

Pros and cons based on 2,254 verified reviews

78% of users rated MailerLite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,254 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Cons:

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details

Pricing

Starting price:$10 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Mailchimp logo
4.5
(17.5K)
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User insights about the reporting/analytics feature

Reviewers highlight Mailchimp's comprehensive reporting and analytics, noting its ease of use and detailed insights. They appreciate the ability to track open rates, click-through rates, and customer engagement, which helps optimize email marketing efforts. Users report that the integration with Google Analytics and social media tracking is beneficial. They find the visual representation of data useful, though some mention the UI could be more intuitive. Overall, they value the immediate feedback and data-driven decision-making capabilities.
“Analytics helped me to understand how my email campaign are doing. I am able to understand how many people have opened, engaged, clicked emails I sent. I am also able to know how many link clicks happened, hard bounces/soft bounces or unsubscribes occured etc.”
MK

Mukesh K.

Co-Founder

“Their analytics and reporting steps are pretty straightforward and simple. You get access to Google analytics integration to help you track your conversion rates, social media, click mapping and geo-tracking all in one tool.”
VM

Veronica M.

Copy Writer

Email Tracking key features coverage

Mailchimp offers 5 out of the 5 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.5
Contact Management4.4
Email Distribution4.6
Email Marketing4.6
Email Management4.5

Pros and cons based on 17,548 verified reviews

59% of users rated Mailchimp 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 17,548 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Cons:

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Pricing

Starting price:$13 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

GMass logo
4.8
(1.3K)
learn more

User insights about the reporting/analytics feature

Reviewers appreciate GMass's reporting and analytics capabilities for their simplicity and detail. They find the ability to track opens, clicks, and user stats particularly helpful for follow-ups and campaign adjustments. Users report that the interactive and easy-to-understand reports make it easier to see who engages with their emails. They say the data tracking is accurate and insightful, allowing for data-driven decisions. However, some feel the reports could be more detailed and visually appealing.
“Gmass focuses on only the most relevant Analytics required, its amazing to see the depth of understanding by the product team.”
SM

Sarah M.

Influencer Partnership

“I like the reports because it allows me to see if people are actually seeing my messages.”
CD

Cara D.

Director of Growth and Development

Email Tracking key features coverage

GMass offers 4 out of the 5 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.7
Contact Management
Email Distribution4.7
Email Marketing4.8
Email Management4.8

Pros and cons based on 1,364 verified reviews

85% of users rated GMass 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 1,364 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effortless installation process

Effective marketing outreach

Cons:

Challenges with spam management

See pros and cons details

Pricing

Starting price:$25 flat rate/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Email Tracking Software with Reporting/Analytics in 2026

SendGrid logo

SendGrid

Delivers reliable email at scale for businesses

visit website
SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

Read more about SendGrid

Users also considered
Warmy logo

Warmy

Email deliverability solution

visit website
Warmy is an email deliverability tool that helps businesses, marketers, and entrepreneurs achieve optimal email deliverability rates. The tool uses state-of-the-art AI automatic processes to ensure that mailboxes are ready for email marketing campaigns and deliver emails to the intended recipients' inboxes. With Warmy's Adeline AI engine, users can achieve full automation and enjoy complete progress monitoring of their email campaigns.

Read more about Warmy

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Pinpointe is the go-to email service provider for businesses that have outgrown their current email platform. If you're ready for more advanced features and service, Pinpointe is the right choice.

Read more about Pinpointe

Users also considered
Visual Visitor logo

Visual Visitor

Lead generation and anonymous visitor identification tool

visit website
We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

Read more about Visual Visitor

Users also considered
InboxAlly logo

InboxAlly

InboxAlly is the Ultimate Email Deliverability Tool!

visit website
InboxAlly is a tool that helps email marketers stop their emails from landing in spam. It does this by teaching email providers to put your messages in the Inbox. This results in a dramatic increase in your open rates and your bottom line.

Read more about InboxAlly

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
GMass logo

Google Chrome extension for sending & scheduling emails

learn more
GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

Read more about GMass

Users also considered
Constant Contact logo
Category Leaders

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Freshsales logo

Sales management solution

learn more
Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

Read more about Freshsales

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

learn more
iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

Read more about iContact

Users also considered
Campaign Monitor by Marigold logo
Category Leaders

Cross-channel marketing made simple and stress-free

learn more
Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

Read more about Campaign Monitor by Marigold

Users also considered
HubSpot Sales Hub logo
Category Leaders

Freemium email productivity & tracking for sales teams

learn more
HubSpot Sales is a suite of inbox-based email tracking & productivity tools with which sales teams can build, automate, and accelerate their sales processes

Read more about HubSpot Sales Hub

Users also considered
Bitrix24 logo

All in one business management workspace

learn more
Bitrix24 #1 FREE email marketing and email tracking CRM. Cloud, mobile, open source. 12 million companies worldwide. Send emails in bulk, see who's open your emails, clicked links and run automation rules based on email triggers.

Read more about Bitrix24

Users also considered
Copper logo
Category Leaders

The CRM designed for Google Workspace

learn more
Copper is a CRM tool that’s designed for and recommended by Google. Get set up in minutes thanks to its seamless integration with Google Workspace (formerly G Suite) and beautiful user experience. Automate repetitive tasks, stay on top of projects and deadlines, and build more valuable, long-lasting relationships.

Read more about Copper

Users also considered
SMTP2GO logo

Fast, reliable mail delivery and management solution

learn more
SMTP2GO is a cloud-based email management solution which helps businesses track emails and generate visual reports. Key features include data management, email monitoring, blacklisting, email authentication, and an API.

Read more about SMTP2GO

Users also considered
Front logo

AI-enabled customer service platform for collaboration

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Front is more than email tracking. We're a customer operations platform that enables customer-facing teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email.

Read more about Front

Users also considered
GetResponse logo

Cloud-based email marketing platform

learn more
An email marketing tool that helps business owners build permission-based mailing lists, maximize conversions with email automation and responsive design and create a landing page. GetResponse features include video email marketing, email-to-speech, and a custom form builder.

Read more about GetResponse

Users also considered
Mailjet logo

Marketing Email, Transactional Email, Transactional SMS

learn more
With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletter while developers power transactional email via robust API platform.

Read more about Mailjet

Users also considered
Mixmax logo

Email communication & sales productivity application

learn more
Mixmax is an email communication & sales productivity application designed to help businesses convert prospects into customers through Gmail, Google Inbox, Google Calendar, Salesforce & Pipedrive using 1-to-1 communication, personalized email, workflow automation, email tracking, CRM sync, & more

Read more about Mixmax

Users also considered
Agile CRM logo
Category Leaders

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

Read more about Agile CRM

Users also considered
Mailsuite logo
Category Leaders

Email Tracking for Gmail

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MailTrack is a free email tracking solution designed to help users manage their emails across Gmail. View email activity, receive real-time notification on updates within emails and track which emails have been opened with MailTrack.

Read more about Mailsuite

Users also considered
Zoho Campaigns logo
Category Leaders

Simplified email and SMS marketing management software

learn more
Zoho Campaigns is an email and SMS marketing software for small, medium, and large businesses to automate their entire marketing process.

Read more about Zoho Campaigns

Users also considered

Key features for Email Tracking software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Engagement Tracking: Reviewers value the ability to track email opens, clicks, and responses, providing insights for refining email campaigns and improving customer engagement. 95% of reviewers rated this feature as important or highly important.
  • Contact Management: Users appreciate organizing and segmenting contacts, adding detailed information, and maintaining up-to-date lists for targeted marketing efforts. 95% of reviewers rated this feature as important or highly important.
  • Email Distribution: Reviewers highlight the ease of sending mass emails, the ability to segment audiences, and the reliable delivery to intended recipients. 94% of reviewers rated this feature as important or highly important.
  • Email Marketing: Users emphasize the convenience of automated campaigns, customizable templates, and analytics for optimizing email marketing strategies and increasing engagement. 93% of reviewers rated this feature as important or highly important.
  • Email Management: Reviewers find value in scheduling emails, managing multiple accounts, and automating follow-ups, simplifying the process of handling email communications. 91% of reviewers rated this feature as important or highly important.