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Lob Logo

Lob | Direct mail. Digitally powered

Table of Contents

Lob - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: March 2026

Lob overview

What is Lob?

Lob is bringing the power of digital to direct mail. With its nationwide Print Delivery Network and end-to-end automated platform, businesses can build personalized, high-quality direct mail programs at scale. Named 2024 Mail Service Provider of the Year by the National Postal and Postman Best API of 2024, Lob is trusted by over 12,000 brands, including ThredUp, Wayfair, and The New York Times.

Lob is bringing the power of digital to direct mail.

Key benefits of using Lob

• Create, print, deliver — all in one place: Stop juggling vendors. With Lob, you get it all in one platform. Build campaigns, integrate with your tech stack and automate your entire program.

• Top-tier print. Lightning fast: Lob’s Print Delivery Network (PDN) delivers high-quality mail, fast. With a nationwide footprint of printers held to rigorous print standards, we handle large-scale volumes with speed and precision.

• Real-time visibility  — no guesswork: We’re the only platform that ingests delivery data, period. So you know when each mail piece arrives. Then, track performance across physical and digital touchpoints, with seamless integration into your entire tech stack for real-time insights.

• Deeply personalized mail, data-driven: Go way beyond [first name here]. Thanks to no-code and API digital integrations, you can connect direct mail to your entire tech stack. Activate your data and use Lob’s segmentation and personalization features to power precise targeting  offline and on.

Starting price

260flat rate /
per month

Alternatives

with better value for money

Lob’s user interface

Ease of use rating:

Lob reviews

Overall rating

4.4

/5

9

Positive reviews

89

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.89/10
Rating distribution

5

4

3

2

1

6

2

0

1

0

Lob's key features

Most critical features, based on insights from Lob users:

Event triggered actions
Design management
Campaign management
Response alerts
Mailer templates
Delivery tracking

All Lob features

Features rating:

Activity dashboard
Address validation
Alerts/Notifications
API
Autocomplete
Automatic formatting
Billing & invoicing
Campaign analytics
Campaign planning
Campaign scheduling
Credit card processing
CRM
Customizable forms
Customizable templates
Data discovery
Data enrichment
Data import/export
Data quality control
Data security
Data verification
Delivery estimate
Drip campaigns
Electronic forms
For ecommerce
Job tracking
Mailing list purchasing
Mailing services integration
Metadata management
Monitoring
Multi-Printer support
Print job deletion
Print job routing
Printing services integration
Proof of delivery
Queue management
Real-Time analytics
Real-Time data
Real-Time reporting
Recipient validation
Reporting & statistics
Reporting/Analytics
Role-Based permissions
Rules-Based workflow
Search/Filter
Self service portal
Single sign on
Template management
Third-Party integrations
Usage tracking/analytics
Visual analytics

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260

Per month

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Lob pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Developer

Empty state illustration for "No pricing info"

No pricing info

Startup Plan

260

Per month

Growth Plan

550

Per month

Enterprise Plan

Empty state illustration for "No pricing info"

No pricing info

User opinions about Lob price and value

Value for money rating:

Lob integrations (42)

Integrations rated by users

We looked at 9 user reviews to identify which products are mentioned as Lob integrations and how users feel about them.

Zapier logo
Zapier

Integration rating: 5.0 (1)

You need Zapier to connect Lob to your website / CRM / anything. If Zapier didn't exist, Lob would be about 5% as useful.

Verified reviewer profile picture

Avery S.

Digital Marketing Specialist

Lob support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Knowledge Base
Email/Help Desk

Training options

Webinars
Documentation
Videos
In Person

Lob FAQs

Q. Who are the typical users of Lob?

Lob has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

These products have better value for money


Q. What languages does Lob support?

Lob supports the following languages:
English


Q. Does Lob offer an API?

Yes, Lob has an API available for use.


Q. What level of support does Lob offer?

Lob offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk

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