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Mouseflow

Heatmaps, Session Replay, Funnels, Form analytics and more

Table of Contents

Is this product right for your business?

Find out with a

Mouseflow - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

Mouseflow overview

What is Mouseflow?

Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions, perfect for UX professionals, Product Managers, Digital Marketers, startups, small businesses, and enterprises. With Mouseflow, you can find answers that traditional analytics tools can't by allowing you to watch your website visitors' sessions, build 6 types of heatmaps for all your pages automatically, set up funnels to watch where and why your visitors drop, use form analytics to improve your lead generation, and launch feedback campaigns to learn more about your visitors.

Starting price

31flat rate /
per year

Alternatives

with better value for money

Pros & Cons

Heatmap

User Dashboard

User Feedback

Page Interaction

Mouseflow’s user interface

Ease of use rating:

4.7

(122)

Mouseflow pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(1)

3-4(31)

5(90)

What do users say about Mouseflow?

Mouseflow makes it incredibly easy to understand user behavior with its session replays and heatmaps.

Select to learn more

Who uses Mouseflow?

Based on 122 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising

Research

Information Technology and Services

Consumer Electronics

Others

Use cases

Heatmap

Web Analytics

Website Optimization Tools

Product Analytics

User Experience (UX)

Mouseflow's key features

Most critical features, based on insights from Mouseflow users:

Heatmaps

4.8

(19)

Data visualization

4.9

(11)

Website analytics

5.0

(2)

Visual analytics

4.5

(2)

Reporting & statistics

4.8

(4)

All Mouseflow features

Features rating:

4.6

(122)

Access controls/permissions

5.0

(2)

Activity dashboard

4.4

(5)

Activity tracking

4.5

(2)

Alerts/Notifications

(0)

API

5.0

(1)

Behavioral analytics

4.7

(13)

Behavior analytics

(0)

Behavior tracking

(0)

Campaign analytics

(0)

Campaign management

(0)

Click tracking

4.5

(2)

Cohort analysis

(0)

Commenting/Notes

(0)

Conversion Rate Optimization

4.7

(3)

Conversion tracking

4.6

(16)

Customer activity tracking

(0)

Customer journey mapping

4.8

(4)

Customer segmentation

4.3

(3)

Customizable questions

(0)

Customizable reports

(0)

Dashboard

(0)

Dashboard creation

(0)

Data analysis tools

(0)

Data import/export

(0)

Data visualization

4.9

(11)

Dynamic content

(0)

Element Analytics

4.3

(3)

Embeddable widget

2.0

(1)

Engagement tracking

3.8

(4)

Form analytics

(0)

For mobile

5.0

(2)

For sales teams/organizations

(0)

For websites

4.6

(12)

Funnel analysis

3.8

(10)

Geographic maps

4.0

(1)

Goal setting/tracking

4.4

(7)

Heatmaps

4.8

(19)

Hover maps

(0)

Interactive reports

4.0

(1)

Keyword tracking

(0)

Multi-Language

3.0

(1)

Multiple Site Management

(0)

Pageview Tracking

(0)

Performance metrics

(0)

Product data management

3.5

(2)

Prototype creation

(0)

Radial Mapping

(0)

Referral tracking

4.3

(7)

Reporting/Analytics

(0)

Reporting & statistics

4.8

(4)

Screen activity recording

4.7

(9)

Scroll maps

(0)

Search/Filter

(0)

Session recording

5.0

(2)

Single sign on

(0)

Site Search Tracking

(0)

Surveys & feedback

(0)

Tagging

(0)

Territorial Mapping

(0)

Third-Party integrations

(0)

Time on site tracking

4.5

(12)

Trend analysis

(0)

Unmoderated Testing

(0)

Usability testing

5.0

(1)

Usage tracking/analytics

5.0

(1)

User interaction tracking

4.7

(15)

User journeys

(0)

User management

(0)

User research analysis

(0)

Visitor tracking

(0)

Visual analytics

4.5

(2)

Website analytics

5.0

(2)

Web traffic reporting

(0)

Mouseflow alternatives

Mouseflow

4.7

(122)

Starting from

Per year

Free trial

Free version

Ease of Use

4.6

Features

4.6

Value for Money

4.4

Customer Support

4.6

Lucky Orange

4.7

(260)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.6

Value for Money

4.6

Customer Support

4.7

Hotjar

4.6

(539)

learn more

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.4

Customer Support

4.5

Microsoft Clarity

4.8

(56)

learn more

Starting from

Free

Free trial

Free version

Ease of Use

4.7

Features

4.6

Value for Money

4.9

Customer Support

4.6

Mouseflow pricing

Value for money rating:

4.4

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Free

0.00

Features included:

1 Form Analytics
1 Funnel Report
1 Feedback Surveys
1 Website
20+ Plug and Play
Integrations
2-Factor Authentication
500 Recordings/Month
Customizable Dashboards
Data Download/Export
Documentation & Training
HTTPS/SSL/AJAX/Support
Mobile Support
Unlimited Account Users
Unlimited Events
User Friction Detection
1 Month Storage

Starter

Per year

Features included:

1 Website
5,000 sessions per month
20+ Plug and Play Integrations
2-Factor Authentication
3 Feedback Surveys
3 Form Analytics
3 Funnel Report
3 Month Storage
Customizable Dashboards
Data Download/Export
Documentation & Training
HTTPS/SSL/AJAX/Support
Mobile Support
Unlimited Account Users
Unlimited Events
User Friction Detection
Integrations

Growth

109

Per year

Features included:

3 Website
6 Months Storage
15,000 sessions per month
10 Feedback Surveys
10 Form Analytics
10 Funnel Report
20+ Plug and Play Integrations
2-Factor Authentication
Customizable Dashboards
Data Download/Export
Documentation & Training
HTTPS/SSL/AJAX/Support
Mobile Support
Unlimited Account Users
Unlimited Events
User Friction Detection

Business

219

Per year

Features included:

10 Website
50,000 sessions per month
12 Months Storage
20 Feedback Surveys
20 Form Analytics
20 Funnel Report
20+ Plug and Play Integrations
2-Factor Authentication
Customizable Dashboards
Data Download/Export
Documentation & Training
HTTPS/SSL/AJAX/Support
Mobile Support
Unlimited Account Users
Unlimited Events
User Friction Detection

Pro

399

Per year

Features included:

20 Website
12 Months Storage
150,000 sessions per month
20+ Plug and Play Integrations
2-Factor Authentication
30 Feedback Surveys
30 Form Analytics
30 Funnel Report
Customizable Dashboards
Data Download/Export
Documentation & Training
HTTPS/SSL/AJAX/Support
Mobile Support
Unlimited Account Users
Unlimited Events
User Friction Detection

Enterprise

No pricing info

Features included:

12 M
20+ Plug and Play Integrations
20+ Website
2-Factor Authentication
Customizable Dashboards
Data Download/Export
Documentation & Training
HTTPS/SSL/AJAX/Support
Mobile Support
Unlimited Account Users
Unlimited Events
User Friction Detection

User opinions about Mouseflow price and value

Value for money rating:

4.4

(122)

To see what individual users think of Mouseflow's price and value, check out the review snippets below.

“The funnel and form analytics features are especially helpful for identifying conversion drop-offs and improving UX.”

Stacey N.

COO

“It provides clear, visual insights into user behavior that help us continuously improve website performance and conversion rates.”

Stacey N.

COO

Mouseflow integrations (21)

Integrations rated by users

We looked at 122 user reviews to identify which products are mentioned as Mouseflow integrations and how users feel about them.

Google Analytics 360

Integration rating: 5.0 (1)

“To know, how many people actually visited my website, and how are my Google ads performing.”

Muskan S.

Fouder

Unbounce

Integration rating: 5.0 (1)

“I was able to do some really insightful AB testing with Unbounce, both with different versions of the same pages and also with using slightly different URLs for different places I dropped links to figure out what was working and what wasn't.”

Jennifer S.

Owner and Interior Designer