Omnisend Features

Omnisend

Marketing automation for smart ecommerce marketers

4.84/5 (262 reviews)

Omnisend Feature Summary

  • Drip campaigns
  • Behavior driven rules
  • Content editor
  • Email templates
  • Image editor
  • Scratch card
  • Gift box
  • Discount coupon code
  • Product content block
  • Product recommender
  • Forms
  • Signup box
  • Popup
  • Wheel of Fortune
  • Landing page
  • Subscribers
  • Lists
  • Segments
  • Automation
  • Cart recovery email
  • Order confirmation email
  • Order follow-up email
  • Welcome email
  • Re-activation email
  • Birthday email
  • Campaign booster
  • A/B testing

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (144 other apps)
API (383 other apps)
Activity Dashboard (211 other apps)
Campaign Analysis (186 other apps)
Campaign Management (164 other apps)
Content Management (166 other apps)
Customizable Branding (177 other apps)
Customizable Templates (186 other apps)
Data Import/Export (143 other apps)
Drag & Drop Interface (194 other apps)
Engagement Analytics (160 other apps)
Monitoring (178 other apps)
Multi-Channel Marketing (148 other apps)
Real Time Analytics (143 other apps)
Real Time Data (137 other apps)
Reporting & Statistics (197 other apps)
Social Media Integration (210 other apps)
Social Network Marketing (136 other apps)
Tagging (145 other apps)
Third Party Integration (202 other apps)

Competitor Feature Comparison

Omnisend Feature Reviews

25 reviewers had the following to say about Omnisend's features:

Anonymous
(Consumer Goods company, myself only employees)

The Ultimate Necessary

2018-10-15

help assisting my ecommerce campaing going

Pros

Help to create the necessary environment for my ad campaign

Cons

Still testing the software. so far nothing to report.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Cloe Rebourg

Useful and easy to use

2018-03-07

Email automation - Pop-up - Quick analytics of email campaigns

Pros

Omnisend is affordable, simple and easy to modify if needed.

Cons

There could be more option to design the pop ups and emails since the layout are pretty basics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrea Allen

Greayt Features!

2018-09-17

I have used the app to create quite a few email campaigns, I like the reports of openings, unsubscribes, and income generated for each campaign.

Pros

I do like that you can import your product descriptions straight to an email campaign, that makes it so much easier than uploading photos and adding descriptions each time to each campaign.

Cons

On the free plan you can only import one product to begin an email campaign. Upgrading does give you better features and an additional ease of use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Apparel & Fashion company, 1-10 employees)

Excellent Free Options

2018-11-29

The email marketing campaigns are so easy to use and offer multiple templates. Thanks!

Pros

Allows me to set up my marketing campaigns and manage my contacts.

Cons

There is honestly nothing that I do not like about Omnisend.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Darius Woodbury

Ominesend Review

2018-10-16

Overall this is a great app for email marketing.

Pros

The ease of collecting visitor emails, & also the automation l.

Cons

Would like a template that helps with that.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Justin Jordan

Not Bad... I like some of it, but they raised priced significantly this past year....

2018-10-21

But for me at this time, their hooks are in tight at this point, so Im stuck for the moment but will be looking for a new platform to switch to soon unless they reduce their price which I know they wont AND/ OR improve the value for what I am now having to spend.

Pros

I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge: - Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern

Cons

- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Henry H

Wonderful

2018-10-03

Pros

Easy to use and simple to integrate to shopify!

Cons

Templates for pop-ups are to fully customizable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Igor Garai

Must have application for your e-commerce bussiness

2018-03-08

This is the best email marketing application on shopify.

Pros

Most of all I like their support. They respond promptly to your questions, usually help you, if you have any problems (for example you can't pay for application today, they give you some more days to find money), accept and consider your ideas for improvement the application.

Cons

(for example clever A/B test, not only in heading)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Aishah Coleman

A great and easy to use program

2018-09-08

Their email marketing campaigns are easy to use and it allows me to spend more time running my business

Pros

It minimizes the amount of time I need to spend creating newsletters to my customers

Cons

At the moment, I haven't found anything that I dislike about the program

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Baiba Karele

Easy and useful

2018-11-09

This is a better app for email marketing.

Pros

Recommend for email campaigns. Thank you!

Cons

Maybe I didn't find this yet :) I like what it work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
David Kram

Great marketing platform!

2018-11-13

We were looking for an all-in-one marketing solution to use with our e-commerce store on Shopify.

Pros

Its a really strong email marketing platform for any e-commerce store and is super easy to use.

Cons

The only thing I can think of would be to include more templates and options for designing email campaigns and popup widgets.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sheena Lim

It's a great tool for autoresponder workflows & marketing emails, it's so easy to set up & use!

2018-03-30

Pros

Easy to set up, easy to use, affordable, flexible pricing.

Cons

I know Omnisend has an optin feature but it doesn't have the A/B split testing for this feature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
chuk fung

Easy to use if you have shopify

2018-10-05

Great for it's value.

Pros

Easy integration Hand on workflow Easy to understand

Cons

product will be available to drag and drop

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
David Wee

Marketing Research

2018-11-06

Would consider paying for more integrated and proven advert templates to increase sales.

Pros

It is Free to use for some features, easy to use and does the marketing approach easily.

Cons

More standard templates can be included so that the Marketer can save time on each advertisement and not fully customise each advert each time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Edouard Ponton

Amazing tool for marketing!

2018-09-25

Pros

The platform is way too easy to understand so very helpful to make marketing campaigns easily.

Cons

I didn't even find any cons, popup made easily and mail campaigns made easy, nothing complicated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Matt Emmorey

What I Was Fearing, Made Easy

2018-10-19

I am starting to grow an email list now that I know what I can do with it.

Pros

At least not if you're using Omnisend to organize your email list and send professional email campaigns.

Cons

More templates for different biz models, please

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kayla Seaton

Great app!

2018-09-15

Pros

The email marketing campaign software is simple and stress free!

Cons

This software honestly exceeded my expectations. The free version is fantastic.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rebecca Zeen

Great email marketing software for ecommerce

2018-10-30

overall, it 's good, fit my business need, promote my eCommerce business and bring more sales

Pros

email marketing automation for woocommerce and easy to use email template

Cons

some of the email marketing automation template less some feature, like add recent viewed products to email template.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Onyeka Nwoke

Best email marketing ever

2018-09-01

It got so much sales using the app and very good at collecting data

Pros

I like how it’s does everything on automatic, which means you have more time to work on others things In your store.

Cons

I wish you have the sms marketing for base price on omnisend and make the price cheaper

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
christopher gorka

easy

2018-10-23

Pros

easy shopify integration and adding of products to campaign

Cons

nothing - pretty straight forward - even for a newbie

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Matthew Byrum

Great Product and Great Service

2018-09-14

I have tried other email marketing platforms and they always seem to fall short of expectations.

Pros

Creating an entire email campaign takes minutes and the finished product looks great.

Cons

This is slightly annoying when it comes to your brand logo or other images that you use frequently.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lorenzo Houston

My favorite App

2018-10-06

The email campaign functionality of this app goes perfect with what I am trying to accomplish.

Pros

This is the only app that I have that pays for itself with little maintenance!

Cons

The only real con, if you had to call it that, is that you have to pay to use all of the features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Goods company, 1-10 employees)

Easy to use yet powerful email marketing tool

2018-10-24

Pros

Support 4. Easy to configure

Cons

Absense of some advanced email marketing features

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
jerris Hale

Thanks Omnisend

2018-10-23

Pros

I was able to get he, they gave great advice.

Cons

At first I had a hard time creating campaigns

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Tiffany Sands

Easy to use with great features for good price!

2018-09-10

things have been running very smoothly. Their CS team is also very responsive which is nice.

Pros

I also like the different options for building the email campaigns. We have been using MailChip, but I was upset with the product integration they had and also that we could not create unique coupon codes for every email sent.

Cons

I had some trouble wseeing a few things because their website is very white and my monitor is bright, but that was easily fixed by adjusting my monitor settings.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more