Omnisend Features

Omnisend

Marketing automation for smart ecommerce marketers

4.77/5 (434 reviews)

Omnisend Feature Summary

  • A/B testing
  • Automation
  • Behavior driven rules
  • Birthday email
  • Campaign booster
  • Cart recovery email
  • Content editor
  • Discount coupon code
  • Drip campaigns
  • Email templates
  • Facebook Custom Audiences
  • Facebook Messenger
  • Forms
  • Gift box
  • Google Customer Match
  • Image editor
  • Landing page
  • Lists
  • Order confirmation email
  • Order follow-up email
  • Popup
  • Product content block
  • Product recommender
  • Re-activation email
  • Scratch card
  • Segments
  • Signup box
  • Subscribers
  • Web Push Notifications
  • Welcome email
  • Wheel of Fortune

Competitor Feature Comparison

A/B Testing
API
Activity Dashboard
Automated Scheduling
Automatic Notifications
Behavior Tracking
Campaign Analysis
Campaign Management
Campaign Scheduling
Campaign Segmentation
Custom Forms
Custom Landing Pages
Customizable Branding
Customizable Templates
Data Import/Export
Discount Management
Drag & Drop Interface
Drip Marketing
Email Integration
Email Invitations & Reminders
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Follow-up Scheduling
Forms Management
Gift Card System
Landing Page Templates
Monitoring
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Order Confirmation
Real Time Analytics
Real Time Reporting
Reminders
Reporting & Statistics
SMS Marketing Managment
Social Media Integration
Social Network Marketing
Subscription Management
Third Party Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Automated Scheduling
Automatic Notifications
Behavior Tracking
Campaign Analysis
Campaign Management
Campaign Scheduling
Campaign Segmentation
Custom Forms
Custom Landing Pages
Customizable Branding
Customizable Templates
Data Import/Export
Discount Management
Drag & Drop Interface
Drip Marketing
Email Integration
Email Invitations & Reminders
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Follow-up Scheduling
Forms Management
Gift Card System
Landing Page Templates
Monitoring
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Order Confirmation
Real Time Analytics
Real Time Reporting
Reminders
Reporting & Statistics
SMS Marketing Managment
Social Media Integration
Social Network Marketing
Subscription Management
Third Party Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Automated Scheduling
Automatic Notifications
Behavior Tracking
Campaign Analysis
Campaign Management
Campaign Scheduling
Campaign Segmentation
Custom Forms
Custom Landing Pages
Customizable Branding
Customizable Templates
Data Import/Export
Discount Management
Drag & Drop Interface
Drip Marketing
Email Integration
Email Invitations & Reminders
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Follow-up Scheduling
Forms Management
Gift Card System
Landing Page Templates
Monitoring
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Order Confirmation
Real Time Analytics
Real Time Reporting
Reminders
Reporting & Statistics
SMS Marketing Managment
Social Media Integration
Social Network Marketing
Subscription Management
Third Party Integration
Visit WebsiteCompare App

Omnisend Feature Reviews

25 reviewers had the following to say about Omnisend's features:

Katie Farnan

Great Email Campaign service

2019-08-06

I have peace of mind knowing I have an email campaign and analytics to tell me how each campaign is performing.

Pros

Very user friendly and beautiful UI to work in.

Cons

Might want a few more options when it comes to layout ideas as well as content to drag into an email body.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Rola Amer

Great Email Marketing Platform & More

2019-08-05

I am very happy with the templates, ease of use and dashboard of analytics.

Pros

I love the extra features offered such as landing page opt in creation and the spin the wheel that are available at a cost from other email marketing platforms.

Cons

I hate that I can't integrate multiple shops in one platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Cloe Rebourg

Useful and easy to use

2018-03-07

Email automation - Pop-up - Quick analytics of email campaigns

Pros

Omnisend is affordable, simple and easy to modify if needed.

Cons

There could be more option to design the pop ups and emails since the layout are pretty basics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Nate P

seamless marketing platform with Affordable pricing

2019-08-04

Great experience and enjoy the consistent and reliable automated email marketing that frees up my time

Pros

The seamless experience and its simplicity in the to design and automate email campaigns, and forms.

Cons

The email templates that you build do not always look the same when you open them on mobile devices.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Lee Willis

Easy Email Marketing for Busy Entrpreneurs

2019-08-04

The user-friendly interface allows us to creates slick email marketing campaigns that look professional, even with our inexperienced staff at the helm.

Pros

Ease of use Appealing Layout Simple Inventory Linking One-click Completion Simple Scheduling Easy-to-Read Campaign Reports

Cons

Can sometimes be slow to respond, loading new products into the menu can be time-consuming during peak usage hours.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Darius Woodbury

Ominesend Review

2018-10-16

Overall this is a great app for email marketing.

Pros

The ease of collecting visitor emails, & also the automation l.

Cons

Email campaigns landing in spam folder.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Apparel & Fashion company, 1-10 employees)

Excellent Free Options

2018-11-29

The email marketing campaigns are so easy to use and offer multiple templates.

Pros

Allows me to set up my marketing campaigns and manage my contacts.

Cons

There is honestly nothing that I do not like about Omnisend.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrea Allen

Greayt Features!

2018-09-17

I have used the app to create quite a few email campaigns, I like the reports of openings, unsubscribes, and income generated for each campaign.

Pros

I do like that you can import your product descriptions straight to an email campaign, that makes it so much easier than uploading photos and adding descriptions each time to each campaign.

Cons

On the free plan you can only import one product to begin an email campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Verena Sapper

Easy to use tool with some lacking in A/B-Testings

2019-08-02

It´s quite a reasonable and good easy tool to setup your email-campaigns without a lot of effort - however if you want best out of your email audience - you have to setup manual A/B testings...

Pros

It´s very simple to setup with shopify and I could setup my automations pretty quickly.

Cons

I´d like to have much more A/B-Testing possibilities.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Goods company, myself only employees)

The Ultimate Necessary

2018-10-15

help assisting my ecommerce campaing going

Pros

Help to create the necessary environment for my ad campaign

Cons

Still testing the software. so far nothing to report.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Taylor Skouby

Omnisend HELPED our online revenue

2019-08-02

Before we were just relying on social media posts when it came to online marketing.

Pros

I love that we can track our sales from our campaigns and show that the cost of Omnisend is really paying for itself from the revenue we receive from our e-blasts!

Cons

I find that when I use the "Featured Items" template on mobile devices it stacks the items rather than keeping them in a row as displayed on desktop.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 11-50 employees)

Hidden gem for email marketing

2020-04-11

Excellent email tool to manage smaller campaigns and get things going with little fuss.

Pros

One of the most simple, intuitive and feature-packed email marketing tools with a solid free plan available.

Cons

Because Omnisend is tailored to E-Commerce clients, some features make little sense for B2B use cases. Still, it gets the job done.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Amy Sagan

Great for customized email and marketing solutions

2019-08-03

I like the professional emails and I think it gives my email campaigns the look I need giving buyers confidence in my brand.

Pros

Setting a preset color customization that matches my brand is important, too.

Cons

I'm not sure I have anything I dislike. Perhaps as my needs grow even more there may be something to discuss.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Diana Orellana

Is Omnisend right for you?

2019-08-03

Omnisend has made my email marketing automated so I spend less time on the emails.

Pros

I had to use an API to transfer my information to Omnisend so I just followed the directions.

Cons

This software is easy to use and can feel that you are doing something wrong.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Quinette Collins

Great Mailchimp alternative

2019-08-02

been great using it for email marketing

Pros

It's easy to use and captures great data from campaigns.

Cons

i enjoy this software. Cant think of any cons

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Angela Haley

Onisend Makes My Email Marketing for my Ecommerce Business a Breeze!

2019-08-03

Pros

I love the analytics and how I'm able to track the sales brought in by the campaigns too! I'm a big big fan!

Cons

Nothing! It's all so wonderful! Great job!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Baiba Karele

Easy and useful

2018-11-09

This is a better app for email marketing.

Pros

Recommend for email campaigns.

Cons

Maybe I didn't find this yet :) I like what it work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kayla Seaton

Great app!

2018-09-15

Pros

The email marketing campaign software is simple and stress free!

Cons

This software honestly exceeded my expectations. The free version is fantastic.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Aishah Coleman

A great and easy to use program

2018-09-08

Their email marketing campaigns are easy to use and it allows me to spend more time running my business

Pros

It minimizes the amount of time I need to spend creating newsletters to my customers

Cons

At the moment, I haven't found anything that I dislike about the program

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Maryann Asuzu

Excellent email marketing tool

2019-09-21

Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store.

Pros

Email marketing has always been one task I love to avoid because I thought it required a lot of settings.

Cons

It would be great to have RSS integrated email for blog posts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
David Kram

Great marketing platform!

2018-11-13

We were looking for an all-in-one marketing solution to use with our e-commerce store on Shopify.

Pros

You can send emails, use signup forms, exit popups and even a spin-to-win email collection widget!

Cons

The only thing I can think of would be to include more templates and options for designing email campaigns and popup widgets.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Allison Armstrong

So far so good

2019-08-03

Very good very easy to use

Pros

I am able to segment and set up multiple campaigns.

Cons

The email templates are on the bland side

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Akande Davis

Omnisend is a must have for Shopify stores

2020-02-04

Overall, Omnisend is a great marketing solution for B2C companies that are using an e-commerce solution such as Shopify or Woocommerce.

Pros

Omnisend makes it incredibly easy to set up and launch marketing campaigns using email, SMS, Facebook Messenger and more.

Cons

There are some limitations around audience segmentation and their use of Tags is different from other platforms such as Mailchimp and Activecampaign which operate in a similar way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrew Burk

Excellent Marketing and Automation Application

2019-08-03

We're able to automate customer emails (post-order) with product specific detailed information.

Pros

automation email features and ability to customize order confirmation emails based on rules to avoid what was a manual process previously. robust all-in-one app that includes campaigns, forms and contact storage

Cons

wish the preset templates in the email campaigns were more robust.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

Great e-commerce email marketing software

2019-07-18

Omnisend has been great and has other features like messenger bot integration and integration with social media that we will be implementing in the future. 2 thumbs up.

Pros

The interface and backend design is clean and easy to use, and we can even see who bought items from specific emails so we know what works and what doesn't.

Cons

I had a little issue changing the email and password but was able to resolve it through customer service.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more