Omnisend Features List

Omnisend

Marketing automation for smart ecommerce marketers

4.9/5 (29 reviews)

Omnisend Feature Summary

  • Drip campaigns
  • Behavior driven rules
  • Content editor
  • Email templates
  • Image editor
  • Scratch card
  • Gift box
  • Discount coupon code
  • Product content block
  • Product recommender
  • Forms
  • Signup box
  • Popup
  • Wheel of Fortune
  • Landing page
  • Subscribers
  • Lists
  • Segments
  • Automation
  • Cart recovery email
  • Order confirmation email
  • Order follow-up email
  • Welcome email
  • Re-activation email
  • Birthday email
  • Campaign booster
  • A/B testing

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (126 other apps)
API (342 other apps)
Activity Dashboard (180 other apps)
Campaign Analysis (163 other apps)
Campaign Management (141 other apps)
Content Management (134 other apps)
Customizable Branding (160 other apps)
Customizable Templates (162 other apps)
Data Import/Export (120 other apps)
Drag & Drop Interface (168 other apps)
Engagement Analytics (143 other apps)
Monitoring (153 other apps)
Multi-Channel Marketing (133 other apps)
Real Time Analytics (125 other apps)
Real Time Data (114 other apps)
Reporting & Statistics (166 other apps)
Social Media Integration (187 other apps)
Social Network Marketing (127 other apps)
Tagging (130 other apps)
Third Party Integration (167 other apps)

Competitor Feature Comparison

Omnisend Feature Reviews

25 reviewers had the following to say about Omnisend's features:

Cloe Rebourg

Useful and easy to use

2018-03-07

Email automation - Pop-up - Quick analytics of email campaigns

Pros

Omnisend is affordable, simple and easy to modify if needed.

Cons

There could be more option to design the pop ups and emails since the layout are pretty basics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Igor Garai

Must have application for your e-commerce bussiness

2018-03-08

This is the best email marketing application on shopify.

Pros

Most of all I like their support. They respond promptly to your questions, usually help you, if you have any problems (for example you can't pay for application today, they give you some more days to find money), accept and consider your ideas for improvement the application.

Cons

(for example clever A/B test, not only in heading)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sheena Lim

It's a great tool for autoresponder workflows & marketing emails, it's so easy to set up & use!

2018-03-30

Pros

Easy to set up, easy to use, affordable, flexible pricing.

Cons

I know Omnisend has an optin feature but it doesn't have the A/B split testing for this feature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Almo Sanders

Very user friendly and powerful marketing automation software

2018-03-04

Pros

I want things and campaigns sent fast because i have so many other jobs as online shop owner.

Cons

Maybe it could have a bit more features for segmenting my lists.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Smart email marketing tool for ecommerce business

2018-03-05

I was able to save my time setting up all marketing automation workflows and spend that time on much more important business issues.

Pros

No need for long tutorials, everything can be set up in a few minutes - this is not a usual case with other marketing automation tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lisa Korston

Pretty easy to use and love the price

2018-03-01

Compared to what we previously used, I can definitely see with the reports that we're making quite more than before and it's been growing steadily.

Pros

I read all these 5 star reviews before I got the app and really I thought it was, you know, marketing stuff but...once you like connect it to your store then you're pretty ready to go.

Cons

thre are some features they're missing that I'd like. i know that facebook is important and it would be nice if they could make it easier to create facebook ads based on user info that we already have. but i guess they're working on it, so we'll see how it goes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

After a half of year of use I can say - Omnisend is the best tool for marketing

2018-03-05

So go and make money with Omnisend, the one and only tool for marketing automation.

Pros

I don't know if u can describe a tool down to earth but well Omnisend is like that :) A very non-corporate approach to marketing and love the features as well.

Cons

Took me longer than usual to get used to the tool. But I heard from other e-commerce merchants that they had no issues only me. So maybe that's just me :)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Susan Yeow

Overall easy to use though there are certainly areas that can be improved. #omnisend

2018-03-09

Pros

The Automation flow emails are sent out accurately according to the time-delay set.

Cons

Some reports can do better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Olivia Weinner

Omnisend changed my view to email marketing

2018-03-04

Pros

Before finding Omnisend, I didn't really believe in email marketing. I was using FB ads, google ads and Instagram ads for promoting my online store.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Omnisend helped me to increase sales

2018-03-04

Pros

I've been using Omnisend for almost half a year, and by that time thanks to email marketing activities my sales grew by 40%.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Serj Skerbina

No platform comes close to Omnisend, take my word for it

2018-03-05

I am using for a long time would like some other newsletter templates.

Pros

Seriously, super easy to use, you'd think automation is hard to set up right?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Best email automation software I have found

2018-03-08

Pros

I've been looking for a marketing platform that would have it all.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Philippa Clarke

oh the ease of it

2018-03-24

Pros

Love this as its so so easy to add the products you want - simple and effective.

Cons

Just have some trouble saving one template but I think that me , not the software!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Debra Jambor

Best email marketing app anywhere. Easy to use and looks Amazing.

2018-03-26

Ease of use.

Pros

I never in my dreams thought an email would generate sales, but this one does and I mean at least 1 almost every time. I really rely on Omnisend.

Cons

It should be a standard feature not optional.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Becky Goulet

Easy to use and emails look great

2018-03-23

Pros

How professional the emails look. I like that it works seamlessly with our ecommerce store. The email addresses are integrated and it takes very little work to set up.

Cons

Have not figured out how to auto pick my products from my site. This feature would save me a lot of time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Elaine Eason

Omnisend is the perfect ecommerce marketing software for small businesses

2018-03-09

Pros

Great features, easy to use, great value for money.

Cons

Also, it is not possible to have control over multi-email sequences ( i wish i could stop sequences for a specific individual).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Media Production company, 11-50 employees)

Liked the app

2018-03-05

Pros

The usage is easy, the interface is intuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Karyna Dudnyk

Great experience with marketing automation, way better than other tools

2018-03-05

I had an increase in sales as well as my workflows made easy.

Pros

I really enjoy Omnisend's marketing platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Marianne Zialcita

Easy to use for a noob like me

2018-03-18

Ease of use, effective, and affordable rates

Pros

I love Omnisend! It's easy to use for a noob like me, and effective.

Cons

Every time I seem to have hit a snag, the app is set up for me to see to make it easy to figure it out.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Diana Meyer

Really useful, feature-loaded app that lets you do a lot--and great support

2018-03-01

Pros

I think I sent my first test newsletter to myself within like 10 minutes or so--and I'm really slow.

Cons

I've only used it for about 4 months, and in that time they got everything we wanted (such as segmentation).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jules H Rone

Omnisend has always been great to use and makes my life so much easier.

2018-03-13

Pros

Anything that saves me time is a great product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jackson Ryan

Omnisend is a premium triple-A E-mail service. It pays for itself tenfold.

2018-03-10

Pros

This means I can better target my customers without an onslaught of manual data entry. www.norseblood.com #omnisend

Cons

Cannot preview e-mails for different devices meaning the default preview isn't always accurate. www.norseblood.com #omnisend

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Jonathan Steinfeld

The ultimate executive assistant for my online store

2018-03-08

Pros

My customers deserve the best and the templates that Omnisend has are amazing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Simply great mailing software!

2017-10-26

Pros

Using it already for a while - and I am very satisfied.

Cons

Maybe some extra functionality can be added, but I am sure this will be done within time with this great software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Helped me to increase my sales which is most important for online store

2018-03-06

Pros

Email flows are super professional and easy to set up.

Cons

So will be waiting for the feature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more