Omnisend Features

Omnisend

Marketing automation for smart ecommerce marketers

4.77/5 (436 reviews)

Omnisend Feature Summary

  • A/B testing
  • API
  • Automation
  • Behavior driven rules
  • Birthday email
  • Campaign Analysis
  • Campaign Scheduling
  • Campaign booster
  • Cart recovery email
  • Click Tracking
  • Content editor
  • Customer History
  • Customizable Templates
  • Discount coupon code
  • Drag & Drop Interface
  • Drip campaigns
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Facebook Custom Audiences
  • Facebook Messenger
  • Forms
  • Gift box
  • Google Customer Match
  • Image editor
  • Landing page
  • Lists
  • Multi-Channel Communication
  • Order confirmation email
  • Order follow-up email
  • Popup
  • Product content block
  • Product recommender
  • Re-activation email
  • Reminders
  • SMS Marketing Managment
  • Scratch card
  • Segments
  • Signup box
  • Subscribers
  • Web Push Notifications
  • Welcome email
  • Wheel of Fortune
  • eCommerce Integration

Competitor Feature Comparison

A/B Testing
API
Activity Dashboard
Activity Tracking
Automated Scheduling
Automatic Notifications
Behavior Tracking
Campaign Analysis
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Custom Fields
Custom Forms
Custom Landing Pages
Customer Database
Customer History
Customer Segmentation
Customizable Branding
Customizable Templates
Data Filtering
Data Import/Export
Data Synchronization
Discount Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Invitations & Reminders
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Follow-up Scheduling
Forms Management
Gift Card System
Instant Messaging
Landing Page Templates
Lead Generation
Monitoring
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Order Confirmation
Real Time Analytics
Real Time Reporting
Reminders
Reporting & Statistics
Rules-Based Workflow
SMS Marketing Managment
Social Media Integration
Social Network Marketing
Subscription Management
Template Management
Third Party Integration
Visitor Tracking
WYSIWYG Editor
Web Forms
eCommerce Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Activity Tracking
Automated Scheduling
Automatic Notifications
Behavior Tracking
Campaign Analysis
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Custom Fields
Custom Forms
Custom Landing Pages
Customer Database
Customer History
Customer Segmentation
Customizable Branding
Customizable Templates
Data Filtering
Data Import/Export
Data Synchronization
Discount Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Invitations & Reminders
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Follow-up Scheduling
Forms Management
Gift Card System
Instant Messaging
Landing Page Templates
Lead Generation
Monitoring
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Order Confirmation
Real Time Analytics
Real Time Reporting
Reminders
Reporting & Statistics
Rules-Based Workflow
SMS Marketing Managment
Social Media Integration
Social Network Marketing
Subscription Management
Template Management
Third Party Integration
Visitor Tracking
WYSIWYG Editor
Web Forms
eCommerce Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Activity Tracking
Automated Scheduling
Automatic Notifications
Behavior Tracking
Campaign Analysis
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Custom Fields
Custom Forms
Custom Landing Pages
Customer Database
Customer History
Customer Segmentation
Customizable Branding
Customizable Templates
Data Filtering
Data Import/Export
Data Synchronization
Discount Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Invitations & Reminders
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Follow-up Scheduling
Forms Management
Gift Card System
Instant Messaging
Landing Page Templates
Lead Generation
Monitoring
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Order Confirmation
Real Time Analytics
Real Time Reporting
Reminders
Reporting & Statistics
Rules-Based Workflow
SMS Marketing Managment
Social Media Integration
Social Network Marketing
Subscription Management
Template Management
Third Party Integration
Visitor Tracking
WYSIWYG Editor
Web Forms
eCommerce Integration
Visit WebsiteCompare App

Omnisend Feature Reviews

25 reviewers had the following to say about Omnisend's features:

Katie Farnan

Great Email Campaign service

2019-08-06

I have peace of mind knowing I have an email campaign and analytics to tell me how each campaign is performing.

Pros

It is easy to use and gives you many pieces of content to add to email campaigns, workflows and forms.

Cons

Might want a few more options when it comes to layout ideas as well as content to drag into an email body.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Rola Amer

Great Email Marketing Platform & More

2019-08-05

I am very happy with the templates, ease of use and dashboard of analytics.

Pros

I love the extra features offered such as landing page opt in creation and the spin the wheel that are available at a cost from other email marketing platforms.

Cons

I hate that I can't integrate multiple shops in one platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Goods company, myself only employees)

The Ultimate Necessary

2018-10-15

help assisting my ecommerce campaing going

Pros

Help to create the necessary environment for my ad campaign

Cons

Still testing the software. so far nothing to report.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Cloe Rebourg

Useful and easy to use

2018-03-07

Email automation - Pop-up - Quick analytics of email campaigns

Pros

Omnisend is affordable, simple and easy to modify if needed.

Cons

There could be more option to design the pop ups and emails since the layout are pretty basics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Apparel & Fashion company, 1-10 employees)

Excellent Free Options

2018-11-29

The email marketing campaigns are so easy to use and offer multiple templates. Thanks!

Pros

Allows me to set up my marketing campaigns and manage my contacts.

Cons

There is honestly nothing that I do not like about Omnisend.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nate P

seamless marketing platform with Affordable pricing

2019-08-04

Great experience and enjoy the consistent and reliable automated email marketing that frees up my time

Pros

The seamless experience and its simplicity in the to design and automate email campaigns, and forms.

Cons

The email templates that you build do not always look the same when you open them on mobile devices.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Lee Willis

Easy Email Marketing for Busy Entrpreneurs

2019-08-04

And, because we can review the success of each campaign in real-time, we can make adjustments to our format to build upon past sucesses or to avoidn past failures.

Pros

Ease of use Appealing Layout Simple Inventory Linking One-click Completion Simple Scheduling Easy-to-Read Campaign Reports

Cons

Can sometimes be slow to respond, loading new products into the menu can be time-consuming during peak usage hours.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Taylor Skouby

Omnisend HELPED our online revenue

2019-08-02

Before we were just relying on social media posts when it came to online marketing.

Pros

I love that we can track our sales from our campaigns and show that the cost of Omnisend is really paying for itself from the revenue we receive from our e-blasts!

Cons

I find that when I use the "Featured Items" template on mobile devices it stacks the items rather than keeping them in a row as displayed on desktop.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Darius Woodbury

Ominesend Review

2018-10-16

Overall this is a great app for email marketing.

Pros

The ease of collecting visitor emails, & also the automation l.

Cons

Would like a template that helps with that.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrea Allen

Greayt Features!

2018-09-17

I have used the app to create quite a few email campaigns, I like the reports of openings, unsubscribes, and income generated for each campaign.

Pros

I do like that you can import your product descriptions straight to an email campaign, that makes it so much easier than uploading photos and adding descriptions each time to each campaign.

Cons

On the free plan you can only import one product to begin an email campaign. Upgrading does give you better features and an additional ease of use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Verena Sapper

Easy to use tool with some lacking in A/B-Testings

2019-08-02

It´s quite a reasonable and good easy tool to setup your email-campaigns without a lot of effort - however if you want best out of your email audience - you have to setup manual A/B testings...

Pros

It´s very simple to setup with shopify and I could setup my automations pretty quickly.

Cons

I´d like to have much more A/B-Testing possibilities.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Henry H

Wonderful

2018-10-03

Pros

Easy to use and simple to integrate to shopify!

Cons

Templates for pop-ups are to fully customizable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Allison Armstrong

So far so good

2019-08-03

Very good very easy to use

Pros

I am able to segment and set up multiple campaigns.

Cons

The email templates are on the bland side

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 1-10 employees)

Overall a pretty complete marketing suite

2019-08-05

Pros

Integration with Shopify was a breeze Level of customization for its various template designs is really great Fairly intuitive and easy to use

Cons

While overall, fairly easy to use, the campaign setup flow can be a little confusing Would be great to have the ability of taking individual customers out of automated flows

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrew Burk

Excellent Marketing and Automation Application

2019-08-03

We're able to automate customer emails (post-order) with product specific detailed information.

Pros

automation email features and ability to customize order confirmation emails based on rules to avoid what was a manual process previously. robust all-in-one app that includes campaigns, forms and contact storage

Cons

wish the preset templates in the email campaigns were more robust.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, myself only employees)

Great email marketing option

2019-08-06

Omnisend has been a good solution for creating emails that engage my customers.

Pros

I find their templates easy to customize and creating an email always takes less time than I think it will.

Cons

I wish their templates were a bit more customizable - more fonts, more options to create totally custom content.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Amy Sagan

Great for customized email and marketing solutions

2019-08-03

I like the professional emails and I think it gives my email campaigns the look I need giving buyers confidence in my brand.

Pros

Setting a preset color customization that matches my brand is important, too.

Cons

I'm not sure I have anything I dislike. Perhaps as my needs grow even more there may be something to discuss.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Angela Haley

Onisend Makes My Email Marketing for my Ecommerce Business a Breeze!

2019-08-03

Pros

I love the analytics and how I'm able to track the sales brought in by the campaigns too! I'm a big big fan!

Cons

Nothing! It's all so wonderful! Great job!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Greg Umhoefer

Can finally achieve marketing automation

2020-09-23

Overall, Omnisend is a good option for any small or medium sized business's marketing function.

Pros

Setting up a multichannel campaign is quite easy and satisfying

Cons

You will have to manually create/upload all your emails, automations, audiences, photos, templates, forms, etc

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

Great e-commerce email marketing software

2019-07-18

Omnisend has been great and has other features like messenger bot integration and integration with social media that we will be implementing in the future. 2 thumbs up.

Pros

My client had to switch from mailchimp to another software for her e-commerce business, something that would integrate with Shopify, and we found omnisend. The templates are beautiful and easily changeable and editable.

Cons

I had a little issue changing the email and password but was able to resolve it through customer service.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mary McMahan

Great all-in-one app

2019-08-02

Pros

I also love how easy it is to set up my marketing automations.

Cons

I wish it would allow you to create a custom e-mail template that you can use to create future campaigns. I end up having to start from scratch every time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ryan Cutler

Amazing and Very Useful!

2018-11-15

My Emails are well built, more clear than before.

Pros

I love the Easy campaign building, set up like, but easier than infusion-soft.

Cons

There Should be a way to set up cart buttons on regular email templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Justin Jordan

Not Bad... I like some of it, but they raised priced significantly this past year....

2018-10-21

But for me at this time, their hooks are in tight at this point, so Im stuck for the moment but will be looking for a new platform to switch to soon unless they reduce their price which I know they wont AND/ OR improve the value for what I am now having to spend.

Pros

I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge: - Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern

Cons

- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
christopher gorka

easy

2018-10-23

Pros

easy shopify integration and adding of products to campaign

Cons

nothing - pretty straight forward - even for a newbie

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
David Kram

Great marketing platform!

2018-11-13

We were looking for an all-in-one marketing solution to use with our e-commerce store on Shopify.

Pros

Its a really strong email marketing platform for any e-commerce store and is super easy to use.

Cons

The only thing I can think of would be to include more templates and options for designing email campaigns and popup widgets.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more