Omnisend Features

Omnisend

Marketing automation for smart ecommerce marketers

4.89/5 (180 reviews)

Omnisend Feature Summary

  • Drip campaigns
  • Behavior driven rules
  • Content editor
  • Email templates
  • Image editor
  • Scratch card
  • Gift box
  • Discount coupon code
  • Product content block
  • Product recommender
  • Forms
  • Signup box
  • Popup
  • Wheel of Fortune
  • Landing page
  • Subscribers
  • Lists
  • Segments
  • Automation
  • Cart recovery email
  • Order confirmation email
  • Order follow-up email
  • Welcome email
  • Re-activation email
  • Birthday email
  • Campaign booster
  • A/B testing

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (137 other apps)
API (366 other apps)
Activity Dashboard (198 other apps)
Campaign Analysis (182 other apps)
Campaign Management (158 other apps)
Content Management (158 other apps)
Customizable Branding (174 other apps)
Customizable Templates (179 other apps)
Data Import/Export (135 other apps)
Drag & Drop Interface (186 other apps)
Engagement Analytics (154 other apps)
Monitoring (169 other apps)
Multi-Channel Marketing (144 other apps)
Real Time Analytics (139 other apps)
Real Time Data (130 other apps)
Reporting & Statistics (187 other apps)
Social Media Integration (203 other apps)
Social Network Marketing (133 other apps)
Tagging (138 other apps)
Third Party Integration (193 other apps)

Competitor Feature Comparison

Omnisend Feature Reviews

25 reviewers had the following to say about Omnisend's features:

Cloe Rebourg

Useful and easy to use

2018-03-07

Email automation - Pop-up - Quick analytics of email campaigns

Pros

Omnisend is affordable, simple and easy to modify if needed.

Cons

There could be more option to design the pop ups and emails since the layout are pretty basics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Goods company, myself only employees)

The Ultimate Necessary

2018-10-15

help assisting my ecommerce campaing going

Pros

Help to create the necessary environment for my ad campaign

Cons

Still testing the software. so far nothing to report.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrea Allen

Greayt Features!

2018-09-17

I have used the app to create quite a few email campaigns, I like the reports of openings, unsubscribes, and income generated for each campaign.

Pros

I do like that you can import your product descriptions straight to an email campaign, that makes it so much easier than uploading photos and adding descriptions each time to each campaign.

Cons

On the free plan you can only import one product to begin an email campaign. Upgrading does give you better features and an additional ease of use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Henry H

Wonderful

2018-10-03

Pros

Easy to use and simple to integrate to shopify!

Cons

Templates for pop-ups are to fully customizable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Igor Garai

Must have application for your e-commerce bussiness

2018-03-08

This is the best email marketing application on shopify.

Pros

Most of all I like their support. They respond promptly to your questions, usually help you, if you have any problems (for example you can't pay for application today, they give you some more days to find money), accept and consider your ideas for improvement the application.

Cons

(for example clever A/B test, not only in heading)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Aishah Coleman

A great and easy to use program

2018-09-08

Their email marketing campaigns are easy to use and it allows me to spend more time running my business

Pros

It minimizes the amount of time I need to spend creating newsletters to my customers

Cons

At the moment, I haven't found anything that I dislike about the program

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sheena Lim

It's a great tool for autoresponder workflows & marketing emails, it's so easy to set up & use!

2018-03-30

Pros

Easy to set up, easy to use, affordable, flexible pricing.

Cons

I know Omnisend has an optin feature but it doesn't have the A/B split testing for this feature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
chuk fung

Easy to use if you have shopify

2018-10-05

Great for it's value.

Pros

Easy integration Hand on workflow Easy to understand

Cons

product will be available to drag and drop

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Edouard Ponton

Amazing tool for marketing!

2018-09-25

Pros

The platform is way too easy to understand so very helpful to make marketing campaigns easily.

Cons

I didn't even find any cons, popup made easily and mail campaigns made easy, nothing complicated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kayla Seaton

Great app!

2018-09-15

Pros

The email marketing campaign software is simple and stress free!

Cons

This software honestly exceeded my expectations. The free version is fantastic.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Onyeka Nwoke

Best email marketing ever

2018-09-01

It got so much sales using the app and very good at collecting data

Pros

I like how it’s does everything on automatic, which means you have more time to work on others things In your store.

Cons

I wish you have the sms marketing for base price on omnisend and make the price cheaper

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Matthew Byrum

Great Product and Great Service

2018-09-14

I have tried other email marketing platforms and they always seem to fall short of expectations.

Pros

Creating an entire email campaign takes minutes and the finished product looks great.

Cons

This is slightly annoying when it comes to your brand logo or other images that you use frequently.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lorenzo Houston

My favorite App

2018-10-06

The email campaign functionality of this app goes perfect with what I am trying to accomplish.

Pros

This is the only app that I have that pays for itself with little maintenance!

Cons

The only real con, if you had to call it that, is that you have to pay to use all of the features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Samantha Smikle

love omnisend!

2018-09-28

the on boarding call was super helpful and such a great motivation and guide in further exploring the parts of the platform I hadn't yet, like segmented email marketing.

Pros

Love how modern and well designed the back end and front end of the platform is!

Cons

I wish I could change the colors of the wheel of fortune. orange isn't our brand color...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tiffany Sands

Easy to use with great features for good price!

2018-09-10

things have been running very smoothly. Their CS team is also very responsive which is nice.

Pros

I also like the different options for building the email campaigns. We have been using MailChip, but I was upset with the product integration they had and also that we could not create unique coupon codes for every email sent.

Cons

I had some trouble wseeing a few things because their website is very white and my monitor is bright, but that was easily fixed by adjusting my monitor settings.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kristal van Emmerik

Review of Omnisend

2018-09-10

I had a really positive experience, for a first time eCommerce shop i wasn't sure where to start with my marketing but Omnisend made it a no-brainer and quickly eased my worries.

Pros

Found it user friendly and easy to use. the functionality was seamless and made life easy when trying to organise email marketing.

Cons

Couldn't import the theme of my website into the email marketing, when the trial ended i wasn't given more warning such as "your trial will end in 1 day" email notice etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mercedes Alvarez

Love It!

2018-08-31

I am able to send better quality emails and review my data quickly and efficiently.

Pros

I was using another app for my email marketing, but it never looked as professional as Omnisend.

Cons

It takes a little time to get acquainted with the features but other than that its great!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Arnas Gudelis

Very good app

2018-09-03

very good

Pros

Its fully automated, have plenty good futures, the only app that I use for my email marketing

Cons

I like everything for real, the only app that I have, no bad things to say about.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
CHRISTINE LAW

Amazing app!

2018-10-04

Pros

It's great to be able to see the datas of how my campaigns went and to actually see results with my sales.

Cons

It would be nice if we could actually send mails in different languages - or have some kind of direct translations within the app.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Other

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sander Verschueren

Simple, effective. Just what you need

2018-09-18

Pros

Easy interface, it really guides you through well to setup your email marketing.

Cons

Trial too short but hey nice things end, worth upgrading.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Devin Foley

Easy integration

2018-09-19

I used the 14 day trial so far and i was able to make custom campaigns easily.

Pros

Very simple to use,and helped bring back customers.

Cons

The only thing i think could have been easier would be being able to send an email to one specific customer but still figured it out

Rating breakdown

Value for money
Ease of use
Features

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Donna Flack

Perfect for Start-ups still in the Test Stage

2018-08-31

Overall experience thusfar, has been good, no issues to report.

Pros

The pop-up email campaign was simple and easy to format and launch; the biggest win has been the email sign-ups collected quicker than other sources used.

Cons

I am in the very early stages of using platform so in my opinion it really requires up to 6 months utilization to provide adequate feedback.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
mohammed shahid

omnisend is awsome

2018-09-14

omnisend is very easy to use compared to other app and the customer service is bang on ... first class and always their and ready when you need them.

Pros

very easy to use , no need for long tutorial the fact it takes seconds to create your campaign and automation once you saved your layouts

Cons

facebook integration needs to be put into it . some features were missing like adding freeshipping to all collection however... the workaround is working for me and they give good pointers

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Construction company, 51-200 employees)

Easy To Use

2018-09-07

Pros

I liked that there were easy to use templates that allowed designing your campaign to be a breeze.

Cons

When adding products it did not always select them correctly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Other

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
AJ Causey

Omnisend is worth it

2018-10-15

Good

Pros

Has everything you need for your email marketing .

Cons

It took some time to edit the email automation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more