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OneSignal

Maximize Engagement. Minimize churn.

Table of Contents

OneSignal - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: January 2026

OneSignal overview

What is OneSignal?

OneSignal is a customer engagement platform that enables developers, marketers, and product teams to engage and retain customers through email, mobile push, web push, SMS, in-app messages, and endless other channels via Webhooks. Designed to empower seamless communication via transactional and marketing messages, OneSignal offers tools such as customer journeys, A/B testing, analytics, personalization, and segmentation based on user behavior, demographics, preferences, and more.

OneSignal has integrations for common analytics, data, and publishing platforms, and SDK wrappers for the common iOS and Android programming languages. The platform also has rest API endpoints to support any technical stack integration, making it easy to streamline workflows.

Key benefits of using OneSignal

Customize Customer Journeys at Scale: OneSignal's intuitive customer journey tool enables the creation of cross-channel messaging flows specific to their customers’ lifecycles and preferences to improve onboarding, engagement, upsells, retention, and more.

Unify Your Customer Messaging: Bring all of your channels into one platform to save time and increase the cohesiveness of your customer messaging by understanding who your users are across channels, and communicating with them via the best channel at the best time.

Improve Personalization and Segmentation: Label users by activity, preferences, location, and more and then send them messages based on that information.

Optimize Through Testing & Analytics: Run A/B tests with up to 10 variations of your message to ensure you're sending only the best-performing content to your users. Continuously iterate and improve automated messages to drive more engagement. Use the intuitive, built-in analytics to gauge the success of your messaging and build custom conversion events to understand the impact on your business.

Starting price

9usage based /
per month

Alternatives

with better value for money

Pros & Cons

Push Notifications

Pricing

Target Audience

Integrations

OneSignal’s user interface

Ease of use rating:

4.7

(106)

OneSignal pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(1)

3-4(28)

5(77)

What do users say about OneSignal?

It is a very competitive channel, and the users are often more oriented to be notified and contacted regarding sales and promotions through this channel.

Select to learn more

Who uses OneSignal?

Based on 106 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software

Newspapers

E-Learning

Information Technology and Services

Others

Use cases

Push Notifications

Customer Engagement

SMS Marketing

Customer Communications Management

Mobile Marketing

OneSignal's key features

Most critical features, based on insights from OneSignal users:

API

4.6

(30)

Web notifications

4.6

(23)

Notification scheduling

4.6

(16)

Contact management

4.7

(9)

Multi-Channel marketing

4.6

(5)

Alerts/Notifications

4.8

(10)

All OneSignal features

Features rating:

4.6

(106)

Email campaign management

5.0

(1)

Data import/export

4.0

(1)

Customizable templates

4.5

(2)

Message personalization

4.9

(7)

Mobile alerts

5.0

(3)

Mobile optimization

5.0

(2)

Push notifications

5.0

(5)

Conversion tracking

4.0

(1)

Real-Time analytics

5.0

(2)

Real-Time reporting

4.0

(2)

Template management

5.0

(1)

Scheduled messaging

4.8

(6)

Campaign scheduling

5.0

(3)

Event triggered actions

4.2

(10)

Engagement tracking

4.5

(29)

Reporting/Analytics

4.0

(10)

SMS messaging

4.7

(10)

Marketing automation

4.8

(4)

Activity dashboard

5.0

(3)

Real-Time data

5.0

(3)

Customer history

4.3

(6)

Activity tracking

4.7

(3)

Mass texting

4.3

(7)

Communication management

4.3

(9)

Campaign management

4.3

(7)

SMS notifications

4.3

(7)

SMS marketing

4.5

(4)

Multi-Channel communication

3.5

(2)

Customer segmentation

4.5

(2)

Email management

3.0

(2)

Behavior tracking

4.2

(10)

A/B testing

4.5

(2)

Campaign analytics

4.1

(8)

Dynamic content

(0)

CRM

(0)

Contact database

(0)

Click tracking

(0)

Real-Time notifications

(0)

Churn management

(0)

Reporting & statistics

(0)

CAN-SPAM compliance

(0)

Campaign Segmentation

(0)

Segmentation

(0)

App notifications

(0)

Access controls/permissions

(0)

Tagging

(0)

Third-Party integrations

4.0

(1)

Visual analytics

(0)

Visual workflow management

(0)

Workflow management

(0)

WYSIWYG editor

(0)

Email marketing

5.0

(1)

Email tracking

(0)

Drip campaigns

(0)

Drag & drop

(0)

GDPR compliance

(0)

Geotargeting

(0)

HTML editor

(0)

Interaction tracking

(0)

List management

(0)

Customizable reports

(0)

Customizable fields

(0)

Customizable ctas

(0)

Customizable branding

(0)

Customer journey mapping

(0)

Customer experience management

(0)

Multi-Language

(0)

Multivariate testing

(0)

Notification editor

(0)

Personalization

3.5

(2)

OneSignal awards

Customer Engagement

83/100

OneSignal alternatives

OneSignal

4.7

(106)

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.6

Value for Money

4.6

Customer Support

4.6

Braze

4.7

(168)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Xtremepush

4.5

(54)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

CleverTap

4.4

(58)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

OneSignal pricing

Value for money rating:

4.6

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Free

0.00

Features included:

10,000 free monthly email sends
In-App Messaging
Unlimited Mobile Push Sends
GDPR Compliant
A/B testing

Growth

Per month

Features included:

20,000 monthly free email sends
Advanced In-App Messaging
Access to Journeys
Intelligent Delivery
Expanded integrations
GDPR compliant
Unlimited Mobile Push sends
A/B testing

Professional

No pricing info

Features included:

24/7 Prioritized support
CSV Exports
Advanced Journeys
Advanced Analytics
Advanced Personalization
Custom outcome tracking
20,000 monthly free Email sends
Advanced In-App Messaging
Intelligent Delivery
Expanded integrations

Enterprise

No pricing info

Features included:

Full Live Activities access
Frequency capping
Security/legal package + SLA
Dedicated success manager
Advanced user permissions

User opinions about OneSignal price and value

Value for money rating:

4.6

(106)

To see what individual users think of OneSignal's price and value, check out the review snippets below.

“It provide very good insight about the user interaction and its behavior. Also AI delivery is my favorite as it improve the click rates of our notification.”

Rachna V.

Director

“Push notifications that work really great on web and mobile devices, clean interface with a bunch of features that easy the way we develop and they have a great support.”

Carlos W.

CTO

OneSignal integrations (45)

Integrations rated by users

We looked at 106 user reviews to identify which products are mentioned as OneSignal integrations and how users feel about them.

WordPress

Integration rating: 5.0 (1)

“Wordpress is most used platform for building website, so it's absolutely essential to have it work with Wordpress.”

Marcius R.

Entrepreneur

Shopify

Integration rating: 5.0 (1)

“Connecting your contacts and customers' communication channels with an e-commerce platform provides a perfect way to seamlessly launch and perform marketing and sales strategies with all the reporting information between the two platforms.”

Tomás P.

Senior Software Developer

Zapier

Integration rating: 5.0 (1)

“Creating automation processes with Zapier and One Signal has given our team the ability to handle multiple tasks and update information regarding the contacts and campaigns we launch smoothly.”

Tomás P.

Senior Software Developer