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Yotpo
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Marketing platform for collecting and showcasing reviews
Table of Contents
Yotpo - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: December 2025
Yotpo overview
Based on 375 verified user reviews
What is Yotpo?
By industry, Yotpo reviewers are most commonly professionals in retail (29%). The most frequent use case for Yotpo cited by reviewers is review management (64% of reviewers).
What do users say about Yotpo pricing?
Reviewers appreciate the scalability, bundled savings, and generous free plan, and some users report the platform pays for itself. However, some users say pricing is confusing, expensive for small businesses, and lacks transparency, with frequent paywalls.
What are the most popular integrations for Yotpo?
The Yotpo integration most frequently cited by reviewers is Shopify, an eCommerce product rated 4.7 out of 5 for its integration with Yotpo.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Customer Reviews
SMS Marketing
Customer Support
Pricing
Ease of Use
Account Management
Yotpo’s user interface
Yotpo pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.9
Features
4.4
Ease of use
4.4
Customer support
4.5
Reviews sentiment
What do users say about Yotpo?
By industry, Yotpo reviewers are most commonly professionals in retail (29%). The most frequent use case for Yotpo cited by reviewers is review management (64% of reviewers).
Select to learn more
Who uses Yotpo?
Based on 375 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Yotpo's key features
Most critical features, based on insights from Yotpo users:
All Yotpo features
Features rating:
Yotpo awards
Yotpo alternatives
Yotpo
Starting from
199
Per month
Trustpilot
Starting from
No pricing info
TrueReview
Starting from
No pricing info
Birdeye
Starting from
No pricing info
Yotpo pricing
Pricing plans
Pricing details:
Enterprise
No pricing info
Features included:
- 10,000+ included orders
- Enterprise Account Manager
- Custom Contract and Terms
User opinions about Yotpo price and value
Value for money rating:
Of 77 reviews that provide robust commentary on Yotpo's price and value, 57% mention it in a positive light.
Reviewers indicate that Yotpo offers a range of pricing tiers based on review volume and feature set, with some users appreciating the scalability and the ability to bundle services for savings. Users think the free plan and free trial provide a good way to test the platform’s capabilities, and some say the free version includes a generous set of features. Reviewers appreciate that there are no hidden fees or unexpected charges, and some users report that the software pays for itself through increased sales. Some reviewers find the platform a solid value for the features offered, especially for larger businesses or those who can fully utilize the suite.
However, some users report that many desirable features are locked behind higher-priced tiers, making it expensive for small businesses or those with lower order volumes. Reviewers indicate that the pricing structure can be confusing, with unclear distinctions between different plans and add-ons. Some users feel frustrated by the lack of transparent, publicly available pricing and the requirement for annual contracts. Reviewers say the cost is significantly higher than competitors, and some feel the value does not align with the price, especially when only basic features are needed. Some users report that frequent paywalls and expensive upgrades limit access to the platform’s full potential.
, and
To see what individual users think of Yotpo's cost and value, check out the review excerpts below.
Yotpo integrations (105)
Integrations rated by users
We looked at 375 user reviews to identify which products are mentioned as Yotpo integrations and how users feel about them.
Integration rating: 4.9 (11)
“Shopify is our ecommerce tool, so the integration was very important because Yotpo reviews were a way to reassure our customers.”
Juliette P.
CEO
Integration rating: 4.6 (5)
“It's the reason that we engaged with yotpo. Their entire suite tightly integrates with Shopify+ and does so with minimal headaches.”
Andrew L.
eCommerce Manager
Integration rating: 3.5 (4)
“communication method we use for our customers and their loyalty point status”
NATASHA M.
Controller
Integration rating: 4.0 (1)
“weekly newsletters (to establish a funnel) and keep customers engaged are the hallmark of our success. yotpo does a few things and creating attractive "callouts" is a nice feature.”
lisa p.
content management
Integration rating: 5.0 (2)
Integration rating: 4.0 (2)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Yotpo customer support
What do users say about Yotpo customer support?
Customer support rating:
We analyzed 80 verified user reviews to identify positive and negative aspects of Yotpo customer support.
Widespread user sentiment highlights Yotpo's customer support as responsive, knowledgeable, and quick to resolve issues.
Multiple users appreciate the helpfulness of support during onboarding, troubleshooting, and platform migrations.
A number of users value the availability of live chat and clear, concise answers from support staff.
A minority of users report slow response times, unhelpful chat support, or limited assistance at lower pricing tiers.
Support options
Training options
To see what individual users say about Yotpo's customer support, check out the review snippets below.
“Yotpo customer service/support is top notch, helps problem solve and helps build flows and will check your work to ensure it shows on the customers end the way you want it to.”
Hannah D.
Warehouse Assistant Manager
“I had a little trouble when I moved my website from Prestashop to Shopify, but the support team was great and had me squared away quickly.”
Maud P.
Customer Service Representative
“It's very hard to set up and the customer support takes too long to solve issues .”
Esteban E.
eCom Manager
Yotpo FAQs
Yotpo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
These products have better value for money
Q. What is Yotpo used for?
Yotpo is a comprehensive eCommerce marketing platform that helps online retailers leverage customer-generated content to build trust and increase sales. The software specializes in collecting, curating, and displaying customer reviews, ratings, and photos at strategic conversion points throughout the buyer journey. Designed for eCommerce businesses of all sizes, from emerging startups to established enterprise brands, Yotpo provides solutions that enhance social proof and create authentic shopping experiences. The platform addresses the critical need for credibility in online shopping environments where consumers increasingly rely on peer recommendations before making purchasing decisions. The platform features a sophisticated review collection system with an industry-leading response rate, powered by AI-optimized review requests and a signature in-mail review form that simplifies the feedback process for customers. Yotpo's functionality extends beyond basic review collection to include comprehensive content management capabilities that allow businesses to collect every type of user-generated content from a single interface. The system strategically displays this content throughout the customer journey to maximize conversion impact. Yotpo enhances search engine visibility by incorporating review content into search results, which increases click-through rates and improves SEO rankings. The platform's customizable widgets enable brands to showcase social proof exactly where it matters most in the purchase funnel, providing potential customers with the reassurance they need when making buying decisions. Yotpo offers seamless integration with major eCommerce platforms including Shopify, BigCommerce, Adobe Commerce (Magento), Salesforce Commerce Cloud, and WooCommerce, as well as custom-built websites. This integration capability ensures that businesses can incorporate Yotpo's functionality without disrupting their existing technology infrastructure. The platform's API allows for flexible implementation across various digital touchpoints and enables connection with other marketing tools and services that businesses may already be using.
Q. What are the benefits of using Yotpo?
Q. What languages does Yotpo support?
Yotpo supports the following languages:
Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Irish, Italian, Japanese, Norwegian (Bokmal), Polish, Portuguese, Spanish, Swedish, Turkish
Q. Does Yotpo offer an API?
Yes, Yotpo has an API available for use.
Q. What level of support does Yotpo offer?
Yotpo offers the following support options:
24/7 (Live rep), Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum
