App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Yotpo
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Marketing platform for collecting and showcasing reviews
Table of Contents
Yotpo - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: February 2026
Yotpo overview
What is Yotpo?
Yotpo is a comprehensive eCommerce marketing platform that helps online retailers leverage customer-generated content to build trust and increase sales. The software specializes in collecting, curating, and displaying customer reviews, ratings, and photos at strategic conversion points throughout the buyer journey. Designed for eCommerce businesses of all sizes, from emerging startups to established enterprise brands, Yotpo provides solutions that enhance social proof and create authentic shopping experiences. The platform addresses the critical need for credibility in online shopping environments where consumers increasingly rely on peer recommendations before making purchasing decisions. The platform features a sophisticated review collection system with an industry-leading response rate, powered by AI-optimized review requests and a signature in-mail review form that simplifies the feedback process for customers. Yotpo's functionality extends beyond basic review collection to include comprehensive content management capabilities that allow businesses to collect every type of user-generated content from a single interface. The system strategically displays this content throughout the customer journey to maximize conversion impact. Yotpo enhances search engine visibility by incorporating review content into search results, which increases click-through rates and improves SEO rankings. The platform's customizable widgets enable brands to showcase social proof exactly where it matters most in the purchase funnel, providing potential customers with the reassurance they need when making buying decisions. Yotpo offers seamless integration with major eCommerce platforms including Shopify, BigCommerce, Adobe Commerce (Magento), Salesforce Commerce Cloud, and WooCommerce, as well as custom-built websites. This integration capability ensures that businesses can incorporate Yotpo's functionality without disrupting their existing technology infrastructure. The platform's API allows for flexible implementation across various digital touchpoints and enables connection with other marketing tools and services that businesses may already be using.
Who uses Yotpo?
By industry, Yotpo reviewers are most commonly professionals in retail (29%). The most frequent use case for Yotpo cited by reviewers is review management (64% of reviewers).
What do users say about Yotpo pricing?
Some users say Yotpo offers flexible tiered pricing and useful free trials, and they appreciate billing customization. However, some reviewers find the pricing high, with key features locked behind expensive plans, and report frustration with transparency and annual contracts.
What are the most popular integrations for Yotpo?
The Yotpo integration most frequently cited by reviewers is Shopify, an eCommerce product rated 4.7 out of 5 for its integration with Yotpo.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Feedback
Assistance
Connectivity
Affordability
Requests
Capabilities
Yotpo’s user interface
Yotpo pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.9
Features
4.4
Ease of use
4.4
Customer support
4.5
Reviews sentiment
What do users say about Yotpo?
Reviewers appreciate Yotpo for its robust review collection, customizable display options, and seamless integration with platforms like Shopify. They find it helps build trust, drive conversions, and automate review requests through email, while offering useful analytics and social media sharing features. Many say the platform is easy to set up and navigate, though some feel overwhelmed by the range of features and initial learning curve.
Users report that customer support is generally responsive and helpful, but note that many advanced features are locked behind higher-priced tiers. They feel the pricing can be steep for small businesses, and mention occasional bugs or interface issues.
Select to learn more
Who uses Yotpo?
Based on 374 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Yotpo's key features
Most critical features, based on insights from Yotpo users:
All Yotpo features
Features rating:
Yotpo awards
Yotpo alternatives
Yotpo
Starting from
199
Per month
TrueReview
Starting from
49
Per month
Okendo
Starting from
19
Per month
ReviewInc
Starting from
No pricing info
Yotpo pricing
Pricing plans
Pricing details:
Enterprise
No pricing info
Features included:
- 10,000+ included orders
- Enterprise Account Manager
- Custom Contract and Terms
User opinions about Yotpo price and value
Value for money rating:
Of 81 reviews that provide robust commentary on Yotpo's price and value, 57% mention it in a positive light.
Some users say Yotpo offers a range of features and tiered pricing plans that cater to different business sizes and needs. They find the free version useful for testing the software's capabilities before committing to a paid plan. Some reviewers feel the software can be expensive, especially for small businesses, but they report that it can pay for itself through increased sales and improved user experience. Users think the ability to bundle features can provide cost savings, and they appreciate the customization options available for billing.
However, some reviewers find Yotpo's pricing to be high and not always justified by the value provided. They report that many of the best features are locked behind expensive plans, making it difficult for smaller businesses to access them. Some users are frustrated by the lack of transparency in pricing and the mandatory annual contracts. They also mention that the free plan lacks appealing features, making it hard to evaluate the software's full potential. Overall, while some users find value in Yotpo's offerings, others feel the cost is prohibitive and not aligned with their needs.
, and
To see what individual users think of Yotpo's cost and value, check out the review excerpts below.
Yotpo integrations (105)
Integrations rated by users
We looked at 374 user reviews to identify which products are mentioned as Yotpo integrations and how users feel about them.
Integration rating: 4.9 (11)
“Shopify is our ecommerce tool, so the integration was very important because Yotpo reviews were a way to reassure our customers.”
Juliette P.
CEO
Integration rating: 3.5 (4)
“communication method we use for our customers and their loyalty point status”
NATASHA M.
Controller
Integration rating: 4.5 (4)
“It's the reason that we engaged with yotpo. Their entire suite tightly integrates with Shopify+ and does so with minimal headaches.”
Andrew L.
eCommerce Manager
Integration rating: 4.0 (1)
“weekly newsletters (to establish a funnel) and keep customers engaged are the hallmark of our success. yotpo does a few things and creating attractive "callouts" is a nice feature.”
lisa p.
content management
Integration rating: 5.0 (2)
Integration rating: 4.0 (2)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Yotpo customer support
What do users say about Yotpo customer support?
Customer support rating:
We analyzed 80 verified user reviews to identify positive and negative aspects of Yotpo customer support.
Widespread user sentiment highlights Yotpo's customer support as responsive, knowledgeable, and quick to resolve issues.
Multiple users appreciate the helpfulness of support during onboarding, troubleshooting, and platform migrations.
A number of users value the availability of live chat and clear, concise answers from support staff.
A minority of users report slow response times, unhelpful chat support, or limited assistance at lower pricing tiers.
Support options
Training options
To see what individual users say about Yotpo's customer support, check out the review snippets below.
“Yotpo customer service/support is top notch, helps problem solve and helps build flows and will check your work to ensure it shows on the customers end the way you want it to.”
Hannah D.
Warehouse Assistant Manager
“I had a little trouble when I moved my website from Prestashop to Shopify, but the support team was great and had me squared away quickly.”
Maud P.
Customer Service Representative
“It's very hard to set up and the customer support takes too long to solve issues .”
Esteban E.
eCom Manager
Yotpo FAQs
Yotpo has the following pricing plans:
Starting from: $199.00/month
Pricing model: Subscription
These products have better value for money
Q. What are the benefits of using Yotpo?
Q. Who are the typical users of Yotpo?
Yotpo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
Q. What languages does Yotpo support?
Yotpo supports the following languages:
Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Irish, Italian, Japanese, Norwegian (Bokmal), Polish, Portuguese, Spanish, Swedish, Turkish
Q. Does Yotpo offer an API?
Yes, Yotpo has an API available for use.
Q. What other apps does Yotpo integrate with?
Yotpo integrates with the following applications:
SAP Marketing Cloud, Remarkety, HubSpot Marketing Hub, Shopify Plus, findify, Adobe Commerce, WooCommerce, Later Influence, Smile.io, DataGrail, Re:amaze, Refersion, Weglot, Octane AI, Glew, ProveSource, Nosto, MESA, SAP Commerce Cloud, Emarsys, Athos Commerce, Bazaarvoice, Twitter/X, Sailthru, Trend, Postscript, Klaviyo, LoyaltyLion, Antavo, TikTok, Meta for Business, Fomo, Gorgias, Fresh Relevance, Omnisend, OrderGroove, Mailchimp, ViralSweep, Instagram, Volusion, Beeketing, TrueLoyal, AdRoll, Salesforce Platform, BigCommerce, Shopify, Zendesk Suite, Cordial
Q. What level of support does Yotpo offer?
Yotpo offers the following support options:
24/7 (Live rep), Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum
