getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Table of Contents

Top Rated Campaign Management Software with Reporting/Analytics in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Reporting and analytics enable tracking email performance, understanding audience engagement, and making data-driven decisions to optimize future campaigns. They provide insights into open rates, click-through rates, and user interactions, improving overall campaign effectiveness. Our reviewers in campaign management software rated this feature as highly important.

8 Best Campaign Management Software with Reporting/Analytics

Product
User rating
Starting price
Asana logo
4.5
(13.5K)
10.99
per user/per month
visit website
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
visit website
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
learn more
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
learn more
MailerLite logo
4.7
(2.2K)
10
per user/per month
learn more
Trello logo
4.5
(23.4K)
5
per user/per month
learn more
Brevo logo
4.6
(3.3K)
9
usage based/per month
learn more
Semrush logo
4.6
(2.3K)
139.95
flat rate/per month
learn more

See other top Campaign Management products with reporting/analytics

How we picked the 8 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Campaign Management software category. They also needed to have sufficient reviews about reporting/analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for reporting/analytics, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 8 best products

Asana logo

Asana

Reviews Sentiment
 
 
 
1-2(230)
3-4(5,263)
5(8,045)
Key Features
Email Marketing4.1
Campaign Analytics4.8

User insights about the reporting/analytics feature

Reviewers appreciate Asana's reporting and analytics capabilities for tracking project progress, team performance, and task completion rates. They find the customizable dashboards and detailed reports helpful for making informed decisions. However, some users feel the reporting could be more visual and comprehensive.

See related user reviews

“Asanas reporting dashboard makes it easy to keep track of project reporting updates and send update reminders to my team. The dashboard is fully customizable too which allows us to easily review critical data in real time. ”
MM

Maddie M.

Marketing Manager

“It allows me to generate reports on project progress, team performance, and task completion rates”
NW

Nick W.

Director

Starting price
10.99per user /
per month
visit website
Pros and Cons based on 13,538 verified reviews

Comprehensive project tracking

Enhanced team collaboration

Efficient task organization

Effective employee management

Overwhelming email notifications

High premium costs

Complex user experience

See pros and cons details
HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(82)
3-4(2,390)
5(3,743)
Key Features
Email Marketing4.5
Campaign Analytics4.4

User insights about the reporting/analytics feature

Reviewers indicate that HubSpot Marketing Hub's reporting and analytics tools provide valuable insights into marketing performance, enabling data-driven decision-making. They appreciate the customizable dashboards and the ability to create detailed reports. However, some users mention a steep learning curve and limitations in reporting filters.

See related user reviews

“One of my favourite things about HubSpot Marketing Hub is the reporting and analytics. I can easily track everything from leads to landing pages, which gives me a better understanding of what is working and what needs improvement. The best part is that the dashboard integrates seamlessly with my CRM, which means cross-channel tracking is a lot easier!”
BT

Brahim T.

Freelancer

“Reporting is critical to understand performance of campaigns, as well as giving the ability to share details with stakeholders.”
SM

Skott M.

Head of Digital Marketing

Starting price
15per user /
per month
visit website
Pros and Cons based on 6,215 verified reviews

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(793)
5(1,703)
Key Features
Email Marketing4.7
Campaign Analytics4.4

User insights about the reporting/analytics feature

Reviewers value ActiveCampaign's reporting and analytics tools for providing insights into email campaign performance and customer engagement. They find the reports easy to pull and understand, although some users wish for more robust and customizable reporting options. The integration with other tools like Tableau is also appreciated.

See related user reviews

“Active campaign has deep reporting and analytical tools which you can also access via their iPhone app. You can see for example the days and times your audience best responds to you.”
JV

Joshua V.

Email Copywriter & Soap Opera Sequence Expert

“They allow us to get insights about the performance of our campaigns and how to improve them.”
LH

Louise H.

Front Office Manager

Starting price
15flat rate /
per month
learn more
Pros and Cons based on 2,558 verified reviews

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,990)
5(10,286)
Key Features
Email Marketing4.6
Campaign Analytics4.5

User insights about the reporting/analytics feature

Reviewers highlight Mailchimp's reporting and analytics feature for its detailed insights into email campaign performance, including open rates, click rates, and audience engagement. They find the reports easy to understand and useful for improving future campaigns. Users appreciate the integration with Google Analytics and the ability to track various metrics, although some feel the analytics could be more detailed.

See related user reviews

“Analytics helped me to understand how my email campaign are doing. I am able to understand how many people have opened, engaged, clicked emails I sent. I am also able to know how many link clicks happened, hard bounces/soft bounces or unsubscribes occured etc.”
MK

Mukesh K.

Co-Founder

“Their analytics and reporting steps are pretty straightforward and simple. You get access to Google analytics integration to help you track your conversion rates, social media, click mapping and geo-tracking all in one tool.”
VM

Veronica M.

Copy Writer

Starting price
13flat rate /
per month
learn more
Pros and Cons based on 17,550 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(42)
3-4(444)
5(1,768)
Key Features
Email Marketing4.8
Campaign Analytics4.6

User insights about the reporting/analytics feature

Reviewers appreciate MailerLite's reporting and analytics feature for its comprehensive statistics on email performance, including open rates and click rates. They find the reports easy to understand and useful for improving future campaigns. Users also value the integration with Google Analytics, although some wish for more detailed and personalized reports.
Verified reviewer profile picture
Verified reviewer profile picture

See related user reviews

“When I create email marketing campaigns, reporting and analytics are crucial to determining my success (and provide information as to how best to hone my approach for future campaigns). MailerLite provides comprehensive statistics related to email tracking (opens, links clicked, etc.). I've tried several other mail tracking programs, and MailerLite is the most streamlined and least intrusive option I've found.”
Verified reviewer profile picture

Sam E.

Director of Foundation Relations

“MailerLite can give you a great breakdown of your campaign reports but what's even better than that is the ability to get all of those stats via Google Analytics. You can enable this function on your MailerLite account.”
Verified reviewer profile picture

JAZE P.

Systems Administrator

Starting price
10per user /
per month
learn more
Pros and Cons based on 2,254 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Trello logo
Reviews Sentiment
 
 
 
1-2(237)
3-4(8,675)
5(14,566)
Key Features
Email Marketing3.0
Campaign Analytics

User insights about the reporting/analytics feature

Reviewers find Trello's reporting and analytics feature useful for tracking project progress and team performance. They appreciate the ability to create visual charts and graphs, although some users feel the feature could be more comprehensive and data-driven. The integration with Trello's API for accessing board data is also noted.

See related user reviews

“Pulling up visual charts and graphs for different projects, or easily comparing the progress of the multiple projects in your portfolio works truly great and makes our management update meetings very rich.”
MM

Mohammed M.

Field Manager

“Reporting and Analytics is great because it allows you to easily track productivity through analytics and create reporting documents easily.”
TM

Tommasina M.

Business Administrator

Starting price
5per user /
per month
learn more
Pros and Cons based on 23,478 verified reviews

Flexible task organization

Effective team collaboration

Intuitive drag-and-drop interface

Comprehensive track management

Inadequate notification system

Pricing concerns and limitations

Limited file management

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(880)
5(2,432)
Key Features
Email Marketing4.7
Campaign Analytics4.5

User insights about the reporting/analytics feature

Reviewers find Brevo's reporting and analytics feature reliable and easy to understand, providing valuable insights into email campaign performance. They appreciate the integration with Google Analytics and WooCommerce, as well as the ability to track open and click rates. Some users wish for more advanced features and better data visualization.
Verified reviewer profile picture

See related user reviews

“The Reporting/Analytics feature in Brevo has personally impressed me with its reliability and accuracy. It's been a game changer in how I approach my email marketing, providing precise insights that guide my decisions and strategy. This level of dependability in data analysis is a standout aspect of Brevo for me.”
SN

Serge N.

Designer

“I can see monthly reports that help analyze response and opening metrics of emails sent. One can also connect it to google analytics for more detailed reports.”
Verified reviewer profile picture

Devyani S.

Customer relationship associate

Starting price
9usage based /
per month
learn more
Pros and Cons based on 3,394 verified reviews
Verified reviewer profile picture

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
Semrush logo
Reviews Sentiment
 
 
 
1-2(28)
3-4(671)
5(1,616)
Key Features
Email Marketing
Campaign Analytics4.4

User insights about the reporting/analytics feature

Reviewers appreciate Semrush's comprehensive reporting and analytics capabilities, which provide detailed insights into website performance, SEO opportunities, and competitor analysis. They find the reports accurate, customizable, and helpful for making data-driven decisions. Users also value the integration with Google Analytics and Google Search Console, although some mention syncing issues with certain platforms.
Verified reviewer profile picture

See related user reviews

“Semrush tracks so many things about your site and groups them into high quality reports and analytics. Find out everything about how people find your site and what they do once there. You can also track popular competitor sits of yours for new ideas.”
Verified reviewer profile picture

Jason C.

IT Administrator

“SEMrush's Reporting/Analytics feature provides comprehensive data and insightful reports to track, measure, and analyze SEO performance, enabling data-driven decision-making and demonstrating the impact of SEO efforts.”
AS

Anupam S.

SEO Team Leader

Starting price
139.95flat rate /
per month
learn more
Pros and Cons based on 2,315 verified reviews
Verified reviewer profile picture

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details

Other Top Rated Campaign Management Software with Reporting/Analytics in 2026

Zoho Marketing Plus logo

Zoho Marketing Plus

Unified marketing platform

visit website
Unify your team on one platform and manage your marketing more effectively with Zoho Marketing Plus. The platform combines email, SMS, social media, surveys, events, webinars, and more, and offers a centralized repository for content creation and brand asset management so that you can manage your entire marketing operation from one place.

Read more about Zoho Marketing Plus

Users also considered
CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Read more about CleverTap

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Plan, launch, and measure campaigns across email, web, and social from one connected platform. Build assets with drag-and-drop tools, schedule sends, and track performance with real-time dashboards and reporting that help you optimize results and maintain brand consistency.

Read more about emfluence Marketing Platform

Users also considered
Cliquify logo

Cliquify

Tell genuine employer brand stories through people

visit website
Building a genuine employer brand is cumbersome with separate apps for designing, publishing, analyzing performance with diversity and inclusion in mind. Cliquify helps simplify and sunset multiple tools through its one-stop-shop employer brand operating system.

Read more about Cliquify

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Manage your campaigns with advanced tools that let you import and export contacts, segment, de-duplicate contacts and fix email list errors with ease.

Read more about Pinpointe

Users also considered
Omnisend logo

Omnisend

Category Leaders

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Trello logo

Visual collaboration tool for shared project perspectives

learn more
Trello is a project management tool that helps teams organize and manage their tasks. It caters to a range of industries and teams, from marketing to engineering. Trello's simple and intuitive interface makes it easy for any team to get started and stay on top of their work.

Read more about Trello

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Asana logo

Project tracking and workflow management platform

learn more
Asana is a campaign management tool where you can connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and gantt charts, organize work your way. Join millions of teams across 190 countries who use Asana to get more done.

Read more about Asana

Users also considered
monday.com logo

Project management software

learn more
monday.com is a visual Campaign Management software used by marketing teams to collaborate, plan and track campaigns - all in one place.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

learn more
HubSpot brings data from every touchpoint with your leads into one clean view that you and your sales team will love.

Read more about HubSpot Marketing Hub

Users also considered
ClickUp logo

Productivity platform for marketing agencies

learn more
ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

Read more about ClickUp

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

learn more
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Smartsheet logo

Online work execution platform for businesses of all sizes

learn more
Smartsheet, an online work execution platform, empowers organizations to plan, track, automate, and report on work. Over 80,000 brands rely on Smartsheet for project and work management because of its easy-to-use interface, real-time gantt charts and dashboards, and work automation features.

Read more about Smartsheet

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

learn more
Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

learn more
Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

learn more
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
ShippingEasy logo

Online shipping automation pla eCommerce seller

learn more
ShippingEasy is online shipping fulfillment software for eCommerce sellers that want the best postage rates and automate back-end shipping processes.

Read more about ShippingEasy

Users also considered
Wrike logo

AI powered workflow management platform

learn more
Execute your most successful campaign yet with Wrike's trusted work management. Streamline your intake with custom-field request forms, collaborate in real-time, plan out projects, share results, and accelerate approvals with built-in proofing tools.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

learn more
AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

learn more
Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

learn more
EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

learn more
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered

Key features for Campaign Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Users value the ability to send unlimited emails, use customizable templates, automate campaigns, and segment audiences for personalized messaging. Integration with various platforms and detailed analytics enhance campaign optimization. 96% of reviewers rated this feature as important or highly important.
  • Campaign Analytics: Reviewers appreciate detailed insights on open rates, clicks, and engagement trends for optimizing campaigns. Integration with other tools and visual data representation are highly valued. 91% of reviewers rated this feature as important or highly important.
  • Campaign Planning: Users highlight the importance of detailed planning with options for audience segmentation, keyword planning, and scheduling. Tools for setting clear objectives and customizing campaigns are essential. 91% of reviewers rated this feature as important or highly important.
  • Contact Database: Reviewers emphasize the ease of importing, managing, and segmenting contacts. Custom fields, tagging, and integration with other CRM tools make it efficient for targeted campaigns. 91% of reviewers rated this feature as important or highly important.
  • Contact Management: Users find the ability to segment contacts, add custom fields, and track engagement crucial. Tags and filters help in organizing and targeting specific audience groups effectively. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers appreciate easy setup of forms and landing pages for capturing leads. Integration with social media and websites, along with customizable templates, enhances lead generation and management. 87% of reviewers rated this feature as important or highly important.