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Top Rated Campaign Management Software with Campaign Planning in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Campaign planning enables detailed audience targeting, keyword optimization, and strategic scheduling. It helps manage multiple campaigns, track performance with analytics, and refine strategies based on data, improving overall campaign effectiveness. Our reviewers in campaign management software rated this feature as important.

3 Best Campaign Management Software with Campaign Planning

  • MailerLite
  • HubSpot Marketing Hub - Highest rated for campaign planning
  • Google Ads

See other top Campaign Management products with campaign planning

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the campaign management software category. They also needed to have sufficient reviews about campaign planning, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for campaign planning based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

MailerLite logo
4.7
(2.2K)
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User insights about the campaign planning feature

Reviewers appreciate MailerLite's campaign planning capabilities for their ease of use and efficiency. They find it convenient to schedule and segment different audiences, allowing them to plan campaigns months in advance. Users report that they can pre-write campaigns, save them as drafts, and schedule them to go live at specific times. They say the ability to use templates or design their own campaigns adds flexibility. Reviewers indicate that the automation features save valuable time and help with marketing and customer service.
“I like to plan out my campaigns months in advance so it's convenient to be able to schedule these. I usually take a few days out of the month to work on at least the next three months of campaigns.”
ES

Erica S.

Suspense and Thriller Book Author

“I like the fact that I can plan ahead and save my campaigns in draft or schedule ahead of time.”
CA

Carmen A.

Business Owner

Campaign Management key features coverage

MailerLite offers 4 out of the 5 key features for Campaign Management software identified by reviewers:

Email Marketing4.8
Campaign Analytics4.6
Contact Database
Contact Management4.6
Lead Capture4.5

Pros and cons based on 2,256 verified reviews

78% of users rated MailerLite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,256 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Cons:

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details

Pricing

Starting price:$10 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

HubSpot Marketing Hub logo
4.5
(6.2K)
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User insights about the campaign planning feature

Reviewers indicate that HubSpot Marketing Hub's campaign planning is comprehensive and insightful. They appreciate the ability to map customer journeys, set goals, and identify target audiences. Users report that the tool allows for highly customized campaigns and provides detailed tracking and reporting. They find the integration with social media and other marketing channels valuable. Reviewers mention that the tool helps in managing and reporting on campaigns, making it easy to assess the effectiveness of marketing efforts. They say the campaign planner tool is easy to use and helps in coordinating team efforts.
“Campaign planning is important in Hubspot Marketing Hub because everything I need to manage and report on campaigns is included in the Marketing Hub campaigns tool, which is conveniently located in one place. I can simply assess the efficacy of our group's marketing activities by tagging similar marketing assets and content using HubSpot's campaigns tool.”
Verified reviewer profile picture

Daniel I.

Digital Strategist

“The Campaign Planning on Hubspot is comprehensive with insights into processes such as Customer Journey mapping which has greatly improved positive outcomes from our marketing and customer acquisition campaigns.”
lg

lucky g.

Web Administrator

Campaign Management key features coverage

HubSpot Marketing Hub offers 5 out of the 5 key features for Campaign Management software identified by reviewers:

Email Marketing4.5
Campaign Analytics4.4
Contact Database4.6
Contact Management4.5
Lead Capture4.5

Pros and cons based on 6,217 verified reviews

60% of users rated HubSpot Marketing Hub 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,217 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

Cons:

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details

Pricing

Starting price:$15 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Google Ads logo
4.4
(1K)
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User insights about the campaign planning feature

Reviewers highlight Google Ads' campaign planning capabilities for their flexibility and customization options. They appreciate the keyword planner tool for setting up successful campaigns and the ability to target specific audiences geographically and by other classifications. Users report that the platform allows for detailed campaign structuring and scheduling, making it easy to manage and optimize advertising efforts. They find the performance planner tool helpful for forecasting and budgeting. Reviewers mention that the interface is user-friendly and provides valuable insights through detailed analytics and reporting.
“Campaign planning can be as intricately tweaked as you would like it to be. You have so many options to customize the audiences that you want to reach either geographically or by other classifications. You can delve into assigning, " key words" that are used in a customer's search to direct them directly to your business. There are countless other data sets that are measured and used in comparative reports. ”
Verified reviewer profile picture

Rachael D.

Administration

“Google allows you to look up keywords and build forecasts with their keyword planner tool. It is pretty inciteful and allows you to find keywords that you might not have used or found otherwise. ”
JB

Jason B.

marketing Director

Campaign Management key features coverage

Google Ads offers 1 out of the 5 key features for Campaign Management software identified by reviewers, and its performance is highly rated by users with an average of 4.4 out of 5 stars:

Email Marketing
Campaign Analytics4.4
Contact Database
Contact Management
Lead Capture

Pros and cons based on 1,006 verified reviews

62% of users rated Google Ads 5 out of 5 stars, while 4% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 1,006 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective client acquisition

Comprehensive online promotion

Precise audience targeting

Advanced targeted advertising

Versatile diGital marketing tool

Cons:

Complex account management

High click costs

Problem-solving challenges

High costs and complexity

Inadequate customer support

See pros and cons details

Pricing

Free version:Not available|Free trial:Not available

Prices may vary depending on the number of users and features.

Other Top Rated Campaign Management Software with Campaign Planning in 2026

Trello logo

Visual collaboration tool for shared project perspectives

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Trello is a project management tool that helps teams organize and manage their tasks. It caters to a range of industries and teams, from marketing to engineering. Trello's simple and intuitive interface makes it easy for any team to get started and stay on top of their work.

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Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

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Asana logo

Project tracking and workflow management platform

learn more
Asana is a campaign management tool where you can connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and gantt charts, organize work your way. Join millions of teams across 190 countries who use Asana to get more done.

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monday.com logo

Project management software

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monday.com is a visual Campaign Management software used by marketing teams to collaborate, plan and track campaigns - all in one place.

Read more about monday.com

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HubSpot Marketing Hub logo

All in one inbound marketing platform

learn more
HubSpot brings data from every touchpoint with your leads into one clean view that you and your sales team will love.

Read more about HubSpot Marketing Hub

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ClickUp logo

Productivity platform for marketing agencies

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ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

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Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

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Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

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MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

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Smartsheet logo

Online work execution platform for businesses of all sizes

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Smartsheet, an online work execution platform, empowers organizations to plan, track, automate, and report on work. Over 80,000 brands rely on Smartsheet for project and work management because of its easy-to-use interface, real-time gantt charts and dashboards, and work automation features.

Read more about Smartsheet

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Semrush logo

Reliable SEO tools for the AI Search Era

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

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Airtable logo

AI-Powered, No-Code App Building Platform

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Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

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ActiveCampaign logo

AI-first marketing platform

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ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

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ShippingEasy logo

Online shipping automation pla eCommerce seller

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ShippingEasy is online shipping fulfillment software for eCommerce sellers that want the best postage rates and automate back-end shipping processes.

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Wrike logo

AI powered workflow management platform

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Execute your most successful campaign yet with Wrike's trusted work management. Streamline your intake with custom-field request forms, collaborate in real-time, plan out projects, share results, and accelerate approvals with built-in proofing tools.

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Constant Contact logo

Streamlines marketing to grow loyal audiences

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Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

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Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

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Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

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EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Marketing 360 logo

Marketing Platform For Small Business

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Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

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Google Ads logo

Online advertising solution for businesses

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Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website.

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Klaviyo logo

AI-enabled email marketing solution for B2C companies

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Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

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iContact logo
Category Leaders

Email marketing , automation, and landing page software

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Manage email campaigns from creation to execution and everything in between. List management, creative templates, social post support and full reporting.

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Keap logo

An all-in-one CRM, sales and marketing automation solution

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Use Keap's campaign builder to create automated, action-triggered follow-up marketing campaigns, & use pre-built templates or design your own campaigns

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

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Flipcause logo

Flipcause helps nonprofits with online fundraising campaigns

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Flipcause offers the best fully integrated fundraising and community engagement software for small nonprofits.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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Key features for Campaign Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers highlight powerful automation, audience segmentation, customizable templates, and excellent deliverability. Users appreciate detailed analytics and seamless integration with other platforms. 96% of reviewers rated this feature as important or highly important.
  • Campaign Analytics: Users emphasize the value of detailed insights on open rates, clicks, and conversion metrics. They appreciate data-driven optimization and the ability to track campaign performance. 91% of reviewers rated this feature as important or highly important.
  • Contact Database: Users find it easy to manage, segment, and import contacts. They appreciate the ability to store detailed information and integrate with other platforms. 91% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers highlight advanced tagging, segmentation, and detailed contact information storage. Users appreciate the ability to organize and target specific audiences effectively. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers appreciate customizable forms, seamless integration with websites, and detailed lead tracking. They find it useful for building and managing large contact lists quickly. 87% of reviewers rated this feature as important or highly important.