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Top Rated Campaign Management Software with Customizable Fields in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Customizable fields allow for tailored data collection, enhanced personalization, and accurate reporting. They enable businesses to align campaigns with specific needs, ensuring relevant and branded communication, which improves engagement and effectiveness. Our reviewers in campaign management software rated this feature as important.

6 Best Campaign Management Software with Customizable Fields

Product
User rating
Starting price
Asana logo
4.5
(13.5K)
10.99
per user/per month
visit website
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
learn more
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
learn more
MailerLite logo
4.7
(2.2K)
10
per user/per month
learn more
Trello logo
4.5
(23.4K)
5
per user/per month
learn more
Brevo logo
4.6
(3.3K)
9
usage based/per month
learn more

See other top Campaign Management products with customizable fields

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Campaign Management software category. They also needed to have sufficient reviews about customizable fields, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for customizable fields, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

Asana logo

Asana

Reviews Sentiment
 
 
 
1-2(230)
3-4(5,263)
5(8,045)
Key Features
Email Marketing4.1
Campaign Analytics4.8

User insights about the customizable fields feature

Reviewers appreciate Asana's customizable fields for their ability to tailor project management workflows to specific needs. They find these fields enhance organization, communication, and tracking. Users value the integration with tools like Slack and Google Drive. Some wish for more customization options, but overall, they find the fields easy to create and use.
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“I can create custom fields specific to a project. This allows for both standardization across projects and the ability to adapt to unique needs.”
Verified reviewer profile picture

Thinoshani P.

Sales Manager

“Customizable fields in Asana allow teams to tailor project management workflows to their specific needs, enabling better organization, clearer communication, and more accurate tracking of important information, ultimately enhancing productivity. ”
MA

Mohammed A.

Strategy Advisor

Starting price
10.99per user /
per month
visit website
Pros and Cons based on 13,538 verified reviews
Verified reviewer profile picture

Comprehensive project tracking

Enhanced team collaboration

Efficient task organization

Effective employee management

Overwhelming email notifications

High premium costs

Complex user experience

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(793)
5(1,703)
Key Features
Email Marketing4.7
Campaign Analytics4.4

User insights about the customizable fields feature

Reviewers value ActiveCampaign's customizable fields for personalizing emails and tracking leads. They find it easy to implement new fields and appreciate the flexibility in adapting the platform to business needs. Users report that these fields enhance communication and data collection, though some note issues with conditional logic and field display.

See related user reviews

“We use Customizable Fields to drive relevant, personalized communications back to our "free" customers, helping to convert them to "paid" customers.”
BF

Bob F.

CEO

“We use customizable fields in a number of important areas ... most notably we use it to help us track sources of leads and various trigger points throughout the marketing funnel.”
BP

Brock P.

Vice President of Marketing

Starting price
15flat rate /
per month
learn more
Pros and Cons based on 2,558 verified reviews

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,990)
5(10,286)
Key Features
Email Marketing4.6
Campaign Analytics4.5

User insights about the customizable fields feature

Reviewers appreciate Mailchimp's customizable fields for tailoring emails and surveys to specific needs. They find these fields enhance personalization and data management, with the drag-and-drop system being particularly user-friendly. Some users note limitations in customization options, especially in the free version, but overall, they value the flexibility and integration capabilities.

See related user reviews

“It provide customizable fields for all campaigns. All can customize email templates, survey and many more thing at your own. It help your to make better your branding.”
CL

Chhagan L.

Founder

“We use Mailchimp with our employees, the customizable fields aid when scheduling the campaign while still having the audience feel appreciated for taking the extra time to see them as an individual by using tailored information. ”
SH

Samara H.

HR& Business Manager

Starting price
13flat rate /
per month
learn more
Pros and Cons based on 17,550 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(42)
3-4(444)
5(1,768)
Key Features
Email Marketing4.8
Campaign Analytics4.6

User insights about the customizable fields feature

Reviewers indicate MailerLite's customizable fields are valuable for tailoring landing pages and email newsletters to specific needs. They appreciate the ease of setup and maintenance, as well as the flexibility in options. Users report that these fields enhance personalization and data accuracy, though some wish for more options in pop-ups and templates.

See related user reviews

“Being able to label your list fields based on the details YOU want to collect or that are collecting means you get more accurate data when you import and export. ”
RH

Rosie H.

Lead Marketing

“This is important since I sometimes need extra fields for custom details like mobile phone or other preferences.”
JA

James A.

Owner

Starting price
10per user /
per month
learn more
Pros and Cons based on 2,254 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Trello logo
Reviews Sentiment
 
 
 
1-2(237)
3-4(8,675)
5(14,566)
Key Features
Email Marketing3.0
Campaign Analytics

User insights about the customizable fields feature

Users find Trello's customizable fields essential for enhancing organization and task management. They appreciate the flexibility to tailor boards to project needs and the ease of creating custom steps. Reviewers also value the integrations with tools like Google Drive and Slack, though some desire more customization options.
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“Its essential in that they enhance organization by allowing users to tailor boards to their project needs. More, so they add flexibility and clarity, improving productivity and task management within teams.”
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mbuso n.

Designer

“You can customize the fields to add as many custom steps between "todo" and "done" as you like. For example I have an "abandoned" field I use for tasks I have decided to give up on for strategic reasons.”
JV

Joshua V.

Email Copywriter & Soap Opera Sequence Expert

Starting price
5per user /
per month
learn more
Pros and Cons based on 23,478 verified reviews
Verified reviewer profile picture

Flexible task organization

Effective team collaboration

Intuitive drag-and-drop interface

Comprehensive track management

Inadequate notification system

Pricing concerns and limitations

Limited file management

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(880)
5(2,432)
Key Features
Email Marketing4.7
Campaign Analytics4.5

User insights about the customizable fields feature

Reviewers highlight Brevo's customizable fields for their role in personalizing and segmenting email campaigns. They find it easy to add and manage fields, which enhances engagement and conversion rates. Users appreciate the variety of options available, though some wish for more templates and better predefined attributes.

See related user reviews

“Customizable fields are essential in building an email marketing campaign because they allow for personalization, segmentation, and automation, leading to higher engagement and conversion rates.”
JS

Jill S.

Travel Agent

“Overall, the customizable fields help enhance the personalization and efficiency of your campaigns while giving you more control over your audience's data.”
MJ

Miljana J.

Owner-Performance Specialist

Starting price
9usage based /
per month
learn more
Pros and Cons based on 3,394 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details

Other Top Rated Campaign Management Software with Customizable Fields in 2026

Zoho Marketing Plus logo

Zoho Marketing Plus

Unified marketing platform

visit website
Unify your team on one platform and manage your marketing more effectively with Zoho Marketing Plus. The platform combines email, SMS, social media, surveys, events, webinars, and more, and offers a centralized repository for content creation and brand asset management so that you can manage your entire marketing operation from one place.

Read more about Zoho Marketing Plus

Users also considered
CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Read more about CleverTap

Users also considered
Marmind logo

Marmind

Marketing Resource Management for the enterprise

visit website
Marmind is the definitive Campaign Management software for enterprises, giving global teams control over detailed plans, budgets, and assigning tasks. Mercedes-Benz, Lufthansa Group, and Springer Nature trust Marmind to streamline operations and maximize results.

Read more about Marmind

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Plan, launch, and measure campaigns across email, web, and social from one connected platform. Build assets with drag-and-drop tools, schedule sends, and track performance with real-time dashboards and reporting that help you optimize results and maintain brand consistency.

Read more about emfluence Marketing Platform

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Manage your campaigns with advanced tools that let you import and export contacts, segment, de-duplicate contacts and fix email list errors with ease.

Read more about Pinpointe

Users also considered
Omnisend logo

Omnisend

Category Leaders

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Trello logo

Visual collaboration tool for shared project perspectives

learn more
Trello is a project management tool that helps teams organize and manage their tasks. It caters to a range of industries and teams, from marketing to engineering. Trello's simple and intuitive interface makes it easy for any team to get started and stay on top of their work.

Read more about Trello

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Asana logo

Project tracking and workflow management platform

learn more
Asana is a campaign management tool where you can connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and gantt charts, organize work your way. Join millions of teams across 190 countries who use Asana to get more done.

Read more about Asana

Users also considered
monday.com logo

Project management software

learn more
monday.com is a visual Campaign Management software used by marketing teams to collaborate, plan and track campaigns - all in one place.

Read more about monday.com

Users also considered
ClickUp logo

Productivity platform for marketing agencies

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ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

Read more about ClickUp

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

learn more
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Smartsheet logo

Online work execution platform for businesses of all sizes

learn more
Smartsheet, an online work execution platform, empowers organizations to plan, track, automate, and report on work. Over 80,000 brands rely on Smartsheet for project and work management because of its easy-to-use interface, real-time gantt charts and dashboards, and work automation features.

Read more about Smartsheet

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

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Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

learn more
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Wrike logo

AI powered workflow management platform

learn more
Execute your most successful campaign yet with Wrike's trusted work management. Streamline your intake with custom-field request forms, collaborate in real-time, plan out projects, share results, and accelerate approvals with built-in proofing tools.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

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Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

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Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

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EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

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Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

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Manage email campaigns from creation to execution and everything in between. List management, creative templates, social post support and full reporting.

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

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Use Keap's campaign builder to create automated, action-triggered follow-up marketing campaigns, & use pre-built templates or design your own campaigns

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered

Key features for Campaign Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers appreciate the unlimited send limits, email templates, automation features, and detailed analytics that optimize campaigns. Integration with various platforms and personalization options enhance engagement. 96% of reviewers rated this feature as important or highly important.
  • Campaign Analytics: Users value the detailed insights on open rates, clicks, and engagement trends. The ability to optimize campaigns based on data-driven decisions is highly regarded. 91% of reviewers rated this feature as important or highly important.
  • Campaign Planning: Reviewers highlight the flexibility in targeting audiences, scheduling campaigns, and using tools like keyword planners for effective ad setup and execution. 91% of reviewers rated this feature as important or highly important.
  • Contact Database: Users find it easy to import, manage, and segment contacts. The ability to store and access detailed contact information centrally is beneficial for targeted marketing. 91% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers appreciate the ability to tag, segment, and update contacts efficiently. Custom fields and advanced management features help tailor communications. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users value the ease of creating forms and landing pages to capture leads from various platforms. Integration options and automation enhance lead management. 87% of reviewers rated this feature as important or highly important.