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Customer Journey Mapping Tools Software with Audience Targeting (2026)

Last updated: April 2026

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38 software options

Mailchimp logo

Email and SMS marketing automation platform

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Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

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Hotjar logo

Digital experience insights for any business selling online

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Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of the way, through interviews, behavioral insights, and feedback.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Lucky Orange logo

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Pendo logo

Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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LeadsRx logo

Impartial Multi-Touch Attribution

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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Whatfix logo

Accelerate Digital Adoption

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Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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Microsoft Clarity logo

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Indeemo logo

AI powered, in-the-moment Video Research Platform.

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AI Powered end-to-end Video Research platform for understanding People, Products, Purchases and Experiences, deeper and at scale.

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Pathmonk logo

Lead generation and website optimization software

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Pathmonk enables businesses to optimize website conversions with current website traffic.

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icomm logo

The omnichannel data based platform with MKT automation

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Unleash the power of Marketing Automation with Notifications Hub, Commerce Personalization with AI, native integrations and strategic support.

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Heap logo

All-in-one solution for creating great digital experiences.

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Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

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Meiro logo

Creating actionable customer profiles from data

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Meiro is an AI-powered, composable Customer Data Platform for Private Installations on Cloud & On-Premise—built for enterprises that require full control over their customer data and infrastructure.

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Leadoo logo

Converting existing traffic into leads & online sales

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Want to convert more sales and/or leads from your existing website traffic? Leadoo is built for one purpose: results. Leadoo, the World's first and only Lead-Driven Marketing Platform, turns your passive website visitors into qualified leads, in interactive and friendly ways.

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Netcore Customer Engagement logo

AI-driven omnichannel growth platform

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Netcore’s customer journey mapping tool empowers marketers to build campaigns based on customer behavior and stages. Complex customer journeys can be mapped easily with drag-and-drop, and automated, and optimized on the go. You can deliver contextual messages across your channels and increase ROI.

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MikMak logo

Commerce Intelligence and Orchestration Platform

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MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.

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Userflow logo

Platform for creating product tours, checklists, and surveys

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Userflow is a no-code user onboarding platform that enables businesses to create product tours, checklists, and surveys without developer involvement. The software features a Kanban-style builder for creating interactive guidance elements, an in-app resource center for self-service support, and an AI assistant trained on company documentation to address user questions.

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Pushwoosh logo

Retain your valuable audience through effective messaging

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Achieve the growth you strive for with one platform. Engage, convert, and retain your customers through push notifications, in-app messages, emails, SMS, and WhatsApp messaging.

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Selligent logo

Multi-channel marketing solution fusing insight & engagement

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Selligent is a multi-channel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports

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Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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Zoho PageSense is a complete A/B testing & CRO platform used by brands around the world for increasing their website's conversion rates.

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EasyInsights logo

Get cross-channel insightful marketing reports

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Build insightful marketing reports on Google sheets by combining metrics from multiple data sources such as Facebook Ads, Google Ads, Shopify, AppsFlyer etc.

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Apteco Orbit logo

Platform to turn data into actionable customer insights

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Apteco Orbit is an actionable marketing insights platform that helps businesses connect and manage their marketing and other data. This software enables you to access all your connected data sources from a single view powered by FastStats Designer. Users can then integrate and connect data with preferred channels. It also provides analytics capabilities to explore data and create dashboards to share insights across organizations.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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Activity maps and workflows within Customer Intelligence 360 map out tasks, activities, and engagement points that make up a broader customer journey.

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DemandJump logo

Consumer Insights - Cross-Channel Analytics - Attribution

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Channel Optimization - Consumer Research - Content Marketing Insights - Analytics

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