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Top Rated Email Marketing Software with Event Triggered Actions in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Event triggered actions automate personalized email responses based on user behavior, enhancing engagement and conversion rates. This capability saves time and ensures timely, relevant communication, ultimately driving better marketing results. Our reviewers in email marketing software rated this feature as important.

6 Best Email Marketing Software with Event Triggered Actions

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
20
per user/per month
visit website
MailerLite logo
4.7
(2.2K)
10
per user/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
Brevo logo
4.6
(3.3K)
9
usage based/per month

See other top Email Marketing products with event triggered actions

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Email Marketing software category. They also needed to have sufficient reviews about event triggered actions, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for event triggered actions, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(80)
3-4(2,387)
5(3,740)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the event triggered actions feature

Reviewers indicate that HubSpot Marketing Hub's event triggered actions are useful for automating emails and notifications based on user interactions. They appreciate the feature's ability to track user behavior, drive sales, and manage customer relationships. Users find it easy to set up and navigate, noting its impact on engagement and efficiency in marketing campaigns.
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“Hubspot CRM is an online tool that helps companies manage their customer relationships. One of the features of Hubspot CRM is event-triggered actions, which allows users to send automated emails and notifications when certain events happen.”
Verified reviewer profile picture

Md M.

Digital Strategist

“We often have our email campaigns and new client collection automated with specific triggered emails or landing pages based on their form completion, website pages visited or prior contact. Easy to set up but I recommend always to test the event flow out first. As it is easy to set up but also easy to mess up to.”
Verified reviewer profile picture

John L.

Web Developer

Starting price
20per user /
per month
visit website
Pros and Cons based on 6,207 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(42)
3-4(443)
5(1,768)
Key Features
Email Campaign Management4.8
Campaign Scheduling4.7

User insights about the event triggered actions feature

Reviewers appreciate MailerLite's event triggered actions for their ability to automate marketing tasks and engage subscribers effectively. They find it easy to set up, and it saves time by automating responses based on user interactions. Users highlight its usefulness in sending timely, relevant content and managing subscriber lists. Integration with webhooks and branching capabilities are also valued.

See related user reviews

“OMG! Since they changed up their branching capability so I can jump from one step to another, I've been able to expand my workflows so that jumping from one funnel to another dependent on a subscriber's actions makes it amazing to work with. It reduces changes to every single email in a workflow. Instead of making changes to three of the same email (I do complex workflows), I now have to change JUST ONE!!! Soo much easier and makes it much easier to see the overall paths as the steps are greatly reduced. I don't have to drop my browser view.”
MM

Monica M.

Owner

“One of the key benefits of Event Triggered Actions in MailerLite is the ability to deliver relevant and timely content to my subscribers”
DC

Debbie C.

Owner

Starting price
10per user /
per month
Pros and Cons based on 2,253 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(790)
5(1,697)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.5

User insights about the event triggered actions feature

Users find ActiveCampaign's event triggered actions highly customizable and effective for personalizing marketing campaigns. They appreciate the ease of setting up automations that trigger emails based on user actions, enhancing engagement and targeting specific audiences. Reviewers note the feature's ability to manage contacts and automate workflows, making marketing efforts more efficient.
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“The event triggered actions ensure that your marketing can go on automatic if properly configured - which they show you how to do step by step. The variety of actions also makes it cover different scenarios which are all essential for complete automation.”
Verified reviewer profile picture

Andrea B.

Owner

“Triggering emails based on user actions is a must these days, and ActiveCampaign does it well.”
JL

Josh L.

Creative Director

Starting price
15flat rate /
per month
Pros and Cons based on 2,549 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(300)
5(1,810)
Key Features
Email Campaign Management4.7
Campaign Scheduling

User insights about the event triggered actions feature

Users report that Systeme.io's event triggered actions simplify automation and workflow management. They appreciate the ease of setting up triggers for various events, which helps in automating repetitive tasks and focusing on meaningful work. Reviewers highlight the feature's ability to build sales funnels and email sequences, making marketing efforts more efficient and time-saving.

See related user reviews

“You can have triggered actions through landing pages, buttons, CTA's, etc. You can also set workflows and automation.”
MD

Mark D.

CEO

“I love that you can easily, visually build out your entire sales funnel and email sequence. You do all the work upfront and let the software run your business on autopilot.”
MV

Mauricio V.

Owner/Digital Marketing

Starting price
17flat rate /
per month
Pros and Cons based on 2,125 verified reviews

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,975)
5(10,270)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the event triggered actions feature

Reviewers highlight Mailchimp's event triggered actions for their ability to automate email marketing based on user interactions. They find it useful for creating personalized, timely emails that enhance engagement and conversion rates. Users appreciate the wide selection of preset automation types and the integration with platforms like WooCommerce and Easy Digital Downloads.

See related user reviews

“It effortlessly automates personalized emails based on user interactions, from welcome messages to abandoned cart reminders. With its intuitive interface and powerful analytics, it's a must-have for boosting engagement and conversion rates”
TR

Tarunika R.

Technology consultant

“I have used classic automation to send automated emails on a specific dates like the birthday of my employee on the behalf of my company. The advantage that I loved about Mailchimp offers a wide selection of preset automation types with built-in triggers, ranging from abandoned cart emails to a simple welcome message.”
AT

Apechhaya T.

Project Management

Starting price
13flat rate /
per month
Pros and Cons based on 17,520 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(877)
5(2,409)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the event triggered actions feature

Users appreciate Brevo's event triggered actions for their ability to automate email sends based on specific user behaviors. They find it easy to set up workflows that trigger emails automatically, improving customer engagement and maximizing ROI. Reviewers note the seamless integration with WordPress and the supportive team that helps with setup and customization.

See related user reviews

“You can easily set up automated workflows in Sendinblue that can trigger emails automatically when certain events happen, such as when someone signs up for an event or leaves a comment on a blog post.”
JJ

Juliet J.

Blogger

“The best feature in my opinion is event-triggered actions for automating email sends based on specific user behaviors or events. These offer the best opportunity to make a sale with timely & personalized communication, improving customer engagement!”
RO

Ricki O.

Owner

Starting price
9usage based /
per month
Pros and Cons based on 3,368 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details

Other Top Rated Email Marketing Software with Event Triggered Actions in 2026

HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

visit website
HubSpot's software helps you attract new subscribers and grow your list over time

Read more about HubSpot Marketing Hub

Users also considered
Marketo Engage logo

Marketo Engage

AI-powered marketing automation built for digital marketers

visit website
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Mailgun logo

Mailgun

Transactional email API service for developers

visit website
Mailgun is an email automation service offering a complete cloud-based email service for sending, receiving & tracking email sent through your websites & apps

Read more about Mailgun

Users also considered
Iterable logo

Iterable

Growth marketing and user engagement platform

visit website
Iterable combines all email marketing (blast, transactional, lifecycle) into a single platform.

Read more about Iterable

Users also considered
Mailjet logo

Mailjet

Marketing Email, Transactional Email, Transactional SMS

visit website
With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletter while developers power transactional email via robust API platform.

Read more about Mailjet

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Design, automate, and analyze personalized email campaigns with drag-and-drop tools, dynamic content, segmentation, and A/B testing. Track delivery, engagement, and conversions in real time to optimize performance and connect marketing activity directly to measurable results.

Read more about emfluence Marketing Platform

Users also considered
Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

visit website
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Send effective, responsive emails with advanced features that make creating and tracking campaigns a breeze.

Read more about Pinpointe

Users also considered
Marketing Optimizer logo

Marketing Optimizer

Digital Marketing Optimization Software

visit website
Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

Read more about Marketing Optimizer

Users also considered
Omnisend logo

Omnisend

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Customer.io logo

Customer.io

Transforms data into tailored customer journeys.

visit website
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

Read more about Customer.io

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

Read more about Mailchimp

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
Squarespace logo

A website makes it real.

Squarespace Email Campaigns make it easy to unify your brand voice—from your website homepage to your emails. Manage all of your email marketing in one centralized dashboard on any device. Refine your email strategy with real-time campaign and website analytics from one source.

Read more about Squarespace

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
GMass logo
Category Leaders

Google Chrome extension for sending & scheduling emails

GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

Read more about GMass

Users also considered
Jobber logo

Tool that manages quotes, schedules, invoices and tasks

Jobber Campaigns help you easily create effective email marketing campaigns to boost your revenue from customers you already have.

Read more about Jobber

Users also considered
EngageBay CRM logo

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

#1 Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Intercom logo

Intercom is bringing AI-first Customer Service to the world

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

Read more about SendPulse

Users also considered
ZeroBounce logo

Online email validation system

ZeroBounce offers seven core products designed to boost email marketing performance and improve sender reputation, including:
Email validation
Activity Data
Inbox placement test
Email server test
DMARC monitoring

Read more about ZeroBounce

Users also considered

Key features for Email Marketing software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Campaign Management: Reviewers highlight the ability to create, schedule, and automate complex email campaigns, including using templates, segmentation, and analytics to optimize performance. 95% of reviewers rated this feature as important or highly important.
  • Campaign Scheduling: Users value the flexibility to set specific times and dates for sending emails, ensuring optimal delivery and engagement across different time zones. 94% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers appreciate the ability to organize, segment, and track contact information, enabling personalized communication and efficient email marketing. 89% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users highlight the ease of creating forms and landing pages to collect and manage leads, facilitating effective follow-up and conversion. 89% of reviewers rated this feature as important or highly important.
  • Mobile Optimization: Reviewers emphasize the importance of responsive email designs that ensure readability and engagement across various mobile devices. 89% of reviewers rated this feature as important or highly important.
  • CAN-SPAM Compliance: Users value features that ensure email campaigns adhere to legal requirements, including opt-out options and preventing emails from being flagged as spam. 84% of reviewers rated this feature as important or highly important.