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Marketing Attribution Software with Campaign Segmentation (2026)

Last updated: April 2026

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45 software options

Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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Adobe Analytics logo

Digital Analytics Software

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Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

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CTM logo

Conversation analytics for marketing attribution

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CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

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Terminus logo

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.

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Swaarm logo

Performance marketing platform

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Swaarm is a performance-based marketing platform and it provides an market tracking and campaign management solution.

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Plezi logo

B2B marketing automation solution

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Plezi is a marketing automation solution aimed at B2B companies who want to generate more leads through their marketing content

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Singular logo

Next-gen marketing analytics and attribution platform

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Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.

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Kochava logo

Mobile attribution and analytics platform for app marketers

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Kochava provides attribution and real-time analytics, fraud mitigation, audience disocvery, and push notifications for mobile marketers.

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Salespanel logo

Identify, track, and qualify leads.

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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Factors.ai logo

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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CPV Lab Pro logo

track, test and optimize marketing campaigns

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CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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ROIVENUE logo

Attribution tool for maximization of marketing ROI

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Marketing analytics suite for managing channel attribution, understanding multi touch journeys & maximizing ROI of online campaigns. The application enables marketers to identify underperforming campaigns, manage advertising budgets, and track multiple marketing channels via a unified platform.

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Coact logo

Web-based tool for automating client reporting processes

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Coact is a web tool that automates data extraction from marketing platforms and integrates the information generated. The report management system uses templates to produce performance reports and audits. Digital marketers use it to extract client data and create reports with holistic overviews.

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Adjust logo

Drive your app growth with Adjust’s analytics platform.

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Understand the true impact of your marketing efforts. With Adjust attribution, you’re empowered to grow your app ROI with accurate, reliable data. Understand user journeys for every possible channel, track your entire subscription funnel, and increase conversion rates with deep links.

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Measured logo

Attribution Powered by Incrementality - Voted #1 Measurement

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Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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Trackier logo

Real-time performance and affiliate marketing platform

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Trackier is a cloud-based performance marketing solution that helps marketing agencies manage campaigns, track affiliate sales, and optimize customer conversions. Key features include white-labeling, click tracking, traffic segments, geotargeting, real-time data, and reporting.

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Zoho Marketing Automation logo

Multichannel marketing automation, simplified

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See which marketing channels and campaigns drive conversions. Multi-touch attribution models help you understand the customer journey and invest in high-performing channels for better ROI.

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Marin Software logo

Online Advertising Management Platform

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Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

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Spotler Activate logo

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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Black Crow AI logo

Cloud-based artificial intelligence tool for eCommerce.

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Black Crow AI helps DTC brands scale profitability and acquire, recognize and retain customers across digital marketing channels.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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Being able to stitch digital and traditional data together to create a complete customer profile allows you to perform the cross-channel digital engagement and attribution. SAS 360 solves marketer’s toughest challenges, such as attribution, through the use of integrated analytics.

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RedTrack logo

Performance tracking for affiliates and advertisers

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RedTrack.io is a SaaS affiliate marketing campaign management & analytics platform designed to aid affiliates and advertisers with tracking campaign performance

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SegMetrics logo

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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