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Top Rated Marketing Automation Software with Reporting/Analytics in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Reporting and analytics in marketing automation software enable detailed tracking of campaign performance, audience insights, and conversion rates. They help refine strategies, improve engagement, and make data-driven decisions for better marketing outcomes. Our reviewers in marketing automation software rated this feature as highly important.

7 Best Marketing Automation Software with Reporting/Analytics

Product
User rating
Starting price
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
visit website
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month

See other top Marketing Automation products with reporting/analytics

How we picked the 7 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about reporting/analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for reporting/analytics, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 7 best products

Zoho CRM logo

Zoho CRM

Reviews Sentiment
 
 
 
1-2(252)
3-4(3,152)
5(3,560)
Key Features
Email Marketing4.1
Lead Capture4.4

User insights about the reporting/analytics feature

Reviewers appreciate Zoho CRM's reporting and analytics capabilities for their ease of use and customization options. They highlight the ability to generate detailed, visually appealing reports and dashboards, which include various metrics like KPIs, sales trends, and customer feedback. Users also value the integration with other Zoho products and the AI feature Zia for forecasting and data analysis.

See related user reviews

“I like that you can create custom reports. I love using the AI feature Zia to forecast sales trends and see which areas that need improvement. It's a great way to work on fixing bounced emails. I also enjoy using Zia to work faster using dictation. ”
CH

Cindy H.

Human Resources/Recruiting

“Reporting/ Analytics is one of the most helpful Zoho's features. |As a translator, I always need my work to get revised and analyzed before sending it to the clients. I could never find anything better than Zoho's Reporting/ Analytic feature to get all my work revised in the best and full manner. the best thing about it, is the diversity of options it has like charts, pivot tables, summary, and tabular views. you will amazingly finish your reports and articles through the drag and drop Zoho's based designer. ”
fa

fatima a.

freelancer translator

Starting price
14per user /
per month
visit website
Pros and Cons based on 6,964 verified reviews

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Marketing4.7
Lead Capture4.4

User insights about the reporting/analytics feature

Reviewers appreciate ActiveCampaign's reporting and analytics for their accuracy and detailed insights into campaign performance. They find the reports easy to read and helpful for making data-driven decisions. However, some users feel the reporting tools could be more intuitive and offer deeper customization options.
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“Active campaign has deep reporting and analytical tools which you can also access via their iPhone app. You can see for example the days and times your audience best responds to you.”
JV

Joshua V.

Email Copywriter & Soap Opera Sequence Expert

“The reporting/analytical section of Active Campaign is of a standard that any other email service provider can envy. Very precise.”
Verified reviewer profile picture

Andrea B.

Owner

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(446)
5(1,767)
Key Features
Email Marketing4.8
Lead Capture4.5

User insights about the reporting/analytics feature

Users find MailerLite's reporting and analytics easy to understand and access, providing comprehensive statistics on email performance. They appreciate the integration with Google Analytics and the detailed insights into recipient behavior. However, some reviewers wish for more advanced data and personalization options in the reports.
Verified reviewer profile picture
Verified reviewer profile picture

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“When I create email marketing campaigns, reporting and analytics are crucial to determining my success (and provide information as to how best to hone my approach for future campaigns). MailerLite provides comprehensive statistics related to email tracking (opens, links clicked, etc.). I've tried several other mail tracking programs, and MailerLite is the most streamlined and least intrusive option I've found.”
Verified reviewer profile picture

Sam E.

Director of Foundation Relations

“MailerLite can give you a great breakdown of your campaign reports but what's even better than that is the ability to get all of those stats via Google Analytics. You can enable this function on your MailerLite account.”
Verified reviewer profile picture

JAZE P.

Systems Administrator

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(881)
5(2,441)
Key Features
Email Marketing4.7
Lead Capture4.3

User insights about the reporting/analytics feature

Users report that Brevo's reporting and analytics are detailed and easy to understand, providing real-time insights into email campaign performance. They appreciate the ability to drill down on segments and the integration with WooCommerce. However, some users feel the reporting could be more visually appealing and offer more advanced features.
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“The Reporting/Analytics feature in Brevo has personally impressed me with its reliability and accuracy. It's been a game changer in how I approach my email marketing, providing precise insights that guide my decisions and strategy. This level of dependability in data analysis is a standout aspect of Brevo for me.”
SN

Serge N.

Designer

“I can see monthly reports that help analyze response and opening metrics of emails sent. One can also connect it to google analytics for more detailed reports.”
Verified reviewer profile picture

Devyani S.

Customer relationship associate

Starting price
9usage based /
per month
Pros and Cons based on 3,404 verified reviews
Verified reviewer profile picture

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,294)
Key Features
Email Marketing4.6
Lead Capture4.3

User insights about the reporting/analytics feature

Users find Mailchimp's reporting and analytics tools comprehensive and easy to use. They appreciate the detailed insights into email campaign performance, including open rates, click rates, and engagement metrics. Reviewers also value the integration with Google Analytics and the ability to track social media interactions. However, some users feel the data could be more detailed and visually appealing.

See related user reviews

“Analytics helped me to understand how my email campaign are doing. I am able to understand how many people have opened, engaged, clicked emails I sent. I am also able to know how many link clicks happened, hard bounces/soft bounces or unsubscribes occured etc.”
MK

Mukesh K.

Co-Founder

“Their analytics and reporting steps are pretty straightforward and simple. You get access to Google analytics integration to help you track your conversion rates, social media, click mapping and geo-tracking all in one tool.”
VM

Veronica M.

Copy Writer

Starting price
13flat rate /
per month
Pros and Cons based on 17,562 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,392)
5(3,742)
Key Features
Email Marketing4.5
Lead Capture4.5

User insights about the reporting/analytics feature

Reviewers highlight HubSpot Marketing Hub's robust reporting and analytics capabilities, which offer detailed insights into marketing performance across multiple channels. They appreciate the customizable dashboards and prebuilt reports, although some users find the reporting tools complex and in need of improvement. Users also value the integration with CRM for seamless cross-channel tracking.

See related user reviews

“I enjoy the dashboard and the customization of the different charts you can build. These are 100% customizable and are able to create lots of meaningful charts to illustrate your performance”
TC

Tyler C.

Co Founder

“One of my favourite things about HubSpot Marketing Hub is the reporting and analytics. I can easily track everything from leads to landing pages, which gives me a better understanding of what is working and what needs improvement. The best part is that the dashboard integrates seamlessly with my CRM, which means cross-channel tracking is a lot easier!”
BT

Brahim T.

Freelancer

Starting price
15per user /
per month
Pros and Cons based on 6,216 verified reviews

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,528)
Key Features
Email Marketing4.5
Lead Capture4.3

User insights about the reporting/analytics feature

Reviewers indicate that Constant Contact's reporting and analytics provide valuable insights into email campaign performance, including open rates, click-through rates, and engagement metrics. They appreciate the detailed and easy-to-understand reports, which help in refining marketing strategies. However, some users find the reporting process tedious and feel it could be more user-friendly.
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“Constant Contact provides insightful analytics and performance reports. This allows us to see if our campaigns are working or not. Then we can tweak them to get our desired outcome.”
TW

Tammy W.

Owner

“1.Performance Insights: Reporting analytics provides businesses with detailed performance insights into their email campaigns. This includes metrics such as open rates, click-through rates, and conversion rates. By analyzing these metrics, businesses can gain a better understanding of what is working and what is not, and refine their marketing strategies accordingly.2.Data-Driven Decisions: Reporting analytics provides businesses with data-driven insights that can inform marketing decisions. By using analytics to identify trends and patterns, businesses can make informed decisions about how to optimize their email campaigns and improve the effectiveness of their marketing strategies.3.Campaign Optimization: Reporting analytics can be used to optimize email campaigns in real-time. By monitoring performance metrics, businesses can quickly identify any issues with their campaigns and make necessary adjustments to improve engagement rates and conversion rates.”
Verified reviewer profile picture

shiva j.

ASSISTANT MANAGER

Starting price
12usage based /
per month
Pros and Cons based on 2,911 verified reviews
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details

Other Top Rated Marketing Automation Software with Reporting/Analytics in 2026

Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
ShortStack logo

ShortStack

Contests, forms and landing pages.

visit website
Create unique contests and giveaways, run social media contests, choose winners, send emails and analyze results - all from one place.

Read more about ShortStack

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
Jira logo

Project management and work tracking software

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Read more about Jira

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Wrike logo

AI powered workflow management platform

Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered
ZeroBounce logo

Online email validation system

Automate your email list cleaning with the ZeroBounce API.

The API requires SSL and is available in 13 unique languages including Java, Python, and PHP. The response time is 1-30 seconds.

Read more about ZeroBounce

Users also considered
Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Read more about Ahrefs

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
ClickFunnels logo

Cloud based marketing automation software for SMBs

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites

Read more about ClickFunnels

Users also considered
BigMarker logo

The platform for modern webinars, virtual, and hybrid events

Improve engagement and increase efficiency in order to grow revenue faster with BigMarker.

Read more about BigMarker

Users also considered
Scalenut logo

AI that powers your entire content lifecycle.

Scalenut is an all-in-one GEO platform to plan, create, audit, and optimize content while tracking AI-driven visibility in AI search.

Read more about Scalenut

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Poptin logo

Lead capture platform for business conversion and engagement

Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

Read more about Poptin

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers value automated sequences, segmentation, and user-friendly builders. They highlight the ability to personalize emails, track performance, and manage bulk sending. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users appreciate the variety of tools like forms, landing pages, and pop-ups. They note easy integration, customization options, and real-time alerts for prompt follow-up. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers highlight the ability to create, track, and optimize multi-channel campaigns. They value user-friendly interfaces, segmentation, and real-time analytics for improved performance. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find importing and exporting data straightforward with support for common file formats. They appreciate seamless integration, data security, and efficient data management. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers emphasize organized workflows, automated follow-ups, and segmentation. They value the ability to track lead status, prioritize tasks, and enhance communication. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users appreciate customizable templates, drag-and-drop builders, and seamless integration. They highlight the ease of creating attractive, high-converting landing pages and forms. 84% of reviewers rated this feature as important or highly important.