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Top Rated Marketing Automation Software with Contact Management in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Contact management streamlines the organization, segmentation, and tracking of contacts, enabling personalized email campaigns and improving audience targeting. It supports efficient data management, enhances engagement, and integrates seamlessly with other marketing tools. Our reviewers in marketing automation software rated this feature as important.

10 Best Marketing Automation Software with Contact Management

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
20
per user/per month
visit website
Constant Contact logo
4.3
(2.8K)
12
usage based/per month
visit website
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
visit website
MailerLite logo
4.7
(2.2K)
10
per user/per month
Keap logo
4.1
(1.2K)
299
usage based/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month
EngageBay CRM logo
4.7
(906)
14.99
per user/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
Brevo logo
4.6
(3.3K)
9
usage based/per month

See other top Marketing Automation products with contact management

How we picked the 10 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about contact management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for contact management, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 10 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(80)
3-4(2,386)
5(3,739)
Key Features
Email Marketing4.5
Lead Capture4.5

User insights about the contact management feature

Reviewers appreciate HubSpot Marketing Hub's contact management for its ease of organization, tracking, and integration with other tools. They find it user-friendly and customizable, allowing for detailed contact information and seamless data import. Users value the ability to segment contacts and maintain a centralized database.
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“concerning the management of contacts it is well structured here the application gives the possibility to refer to a customer database on which we will be able to make automated and personalized marketing operations ”
Verified reviewer profile picture

stephane m.

technical customer

“Contact management is a great feature that allows me to sort and individualize the portfolios of each of my clients.”
AK

Alexander K.

Counsellor

Starting price
20per user /
per month
visit website
Pros and Cons based on 6,205 verified reviews
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Constant Contact logo

Constant Contact

Reviews Sentiment
 
 
 
1-2(83)
3-4(1,291)
5(1,519)
Key Features
Email Marketing4.5
Lead Capture4.3

User insights about the contact management feature

Reviewers appreciate Constant Contact's contact management for its ease of use, integration with other software, and ability to segment and update contact lists. They find it straightforward to import, organize, and track contacts. Users value the detailed contact records and the ability to manage large databases efficiently.
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“Contact Management is critical in Constant Contact because it allows users to efficiently organize and segment their audience. This ensures that marketing campaigns are targeted and relevant, which can improve engagement rates and overall campaign su”
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Hedi S.

informatique

“Constant Contact offers tools for managing contacts and allows users to import and export contacts from other services. This helps users keep their contact lists up to date and organized.”
DN

Debbie N.

Manager

Starting price
12usage based /
per month
visit website
Pros and Cons based on 2,893 verified reviews
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
Zoho CRM logo

Zoho CRM

Reviews Sentiment
 
 
 
1-2(249)
3-4(3,149)
5(3,556)
Key Features
Email Marketing4.1
Lead Capture4.4

User insights about the contact management feature

Reviewers value Zoho CRM's contact management for its ease of use, customization options, and integration with other tools. They appreciate the ability to manage large contact lists, segment contacts, and track interactions. Users find it efficient for organizing and maintaining detailed contact information.

See related user reviews

“Database management was a crucial aspect and ZOHO CRM helped us in managing the Contacts at ease We were able to use appropriate contacts lists to send our email campaigns. Import and export of contacts was also at ease. ”
RK

Ravi K.

Business Manager

“Contact management in Zoho CRM is vital for building and maintaining strong customer relationships. It streamlines communication, ensures data accuracy, and provides the insights needed to make informed business decisions, ultimately leading to improved customer satisfaction and business growth.”
EH

Eran H.

Senior Account Manager

Starting price
14per user /
per month
visit website
Pros and Cons based on 6,954 verified reviews

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(42)
3-4(443)
5(1,768)
Key Features
Email Marketing4.8
Lead Capture4.5

User insights about the contact management feature

Reviewers highlight MailerLite's contact management for its ease of use, import functionality, and ability to segment and tag contacts. They appreciate the clean and detailed contact records, robust API, and the ability to manage large contact lists. Users find it straightforward to update, organize, and track contact interactions.
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“My favorite thing about Mailerlite is that the people who are designing this platform and its functionality are doing so with the end user in mind. The very simple tutorials help to understand the different aspects of Contact management. From list maintenance to the importance of list hygiene, it's all there. ”
RR

Rob R.

VP of Happyness

“I can easily import all of my email contacts into MailerLite and organize my subscribers more efficiently.”
Verified reviewer profile picture

JAZE P.

Systems Administrator

Starting price
10per user /
per month
Pros and Cons based on 2,253 verified reviews
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Keap logo
Reviews Sentiment
 
 
 
1-2(117)
3-4(566)
5(614)
Key Features
Email Marketing4.3
Lead Capture4.3

User insights about the contact management feature

Reviewers value Keap's contact management for its ease of organization, tagging, and tracking interactions. They appreciate the ability to manage large contact lists and the holistic view of contact information. Users find it efficient for storing and organizing contact details, although some mention issues with customer service and integration.
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“Being able to use tags for managing contacts helps a lot when you are managing a bigger list. If you are using tags effectively, you can easily send more personalized emails using Keap. And, can sort list at both macro or micro levels using tags (when used effectively).”
Verified reviewer profile picture

Mohan L.

Freelancer Marketing Consultant

“Keap allows users to easily store and organize contact information, as well as track contact engagement and activities.”
DN

Debbie N.

Manager

Starting price
299usage based /
per month
Pros and Cons based on 1,297 verified reviews
Verified reviewer profile picture

Comprehensive marketing automation

Effective email campaign management

Efficient client management

Streamlined business automation

Versatile marketing campaigns

Complicated cancellation process

High costs and fees

High cost and poor value

Limited reporting capabilities

Outdated and confusing interface

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(790)
5(1,697)
Key Features
Email Marketing4.7
Lead Capture4.4

User insights about the contact management feature

Reviewers appreciate ActiveCampaign's contact management for its ease of use, segmentation, and tagging features. They find it efficient for organizing and tracking contact interactions, although some mention difficulties with editing contacts. Users value the detailed contact records and the ability to manage large contact lists effectively.
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“Contact management is the biggest piece of the puzzle. It allows you to be able to tag customers, add additional information that is important for segmentation and future campaigns. ”
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Jamie R.

Marketing Specialist

“I like the way one contact, or a list or a tagged group can be positioned for whatever campaign, or contact or grouping is needed. Treating contacts like an individual and not a number is what Active Campaign allows us to do. ”
SM

Sebakunzi M.

CRM consultant

Starting price
15flat rate /
per month
Pros and Cons based on 2,549 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(300)
5(1,810)
Key Features
Email Marketing4.7
Lead Capture4.8

User insights about the contact management feature

Reviewers indicate Systeme.io's contact management is user-friendly and efficient, with robust tagging and segmentation features. They appreciate the automation capabilities for tasks like email follow-ups and lead nurturing. Users find it easy to manage and organize contacts, track interactions, and maintain a centralized contact list.

See related user reviews

“Automation: Systeme.io's contact management system integrates seamlessly with automation features, enabling me to automate repetitive tasks such as email follow-ups, lead nurturing sequences, and customer communications. ”
aa

alejandro a.

manager

“I love being able to track my contacts all in one place. Not only is their information saved safely also I am able to tag them which is so helpful for organization! ”
AP

Allison P.

CEO, Lead Health and Wellness Nurse Coach

Starting price
17flat rate /
per month
Pros and Cons based on 2,125 verified reviews

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details
EngageBay CRM logo
Reviews Sentiment
 
 
 
1-2(6)
3-4(268)
5(632)
Key Features
Email Marketing4.5
Lead Capture4.6

User insights about the contact management feature

Reviewers appreciate EngageBay CRM's contact management capabilities for their ease of use, affordability, and customization options. They find it simple to manage, track, and modify contacts, including adding tags and integrating with plugins. Users value the 360-degree contact view, automated processes, and the ability to handle large data sets efficiently.

See related user reviews

“It's the core of any CRM. Being highly customizable and the ability to manage tag is critical to customizing campaigns and understanding aspects of the contact.”
SP

Sanjay P.

Chief of Marketing & Product Strategy

“It helps me to manage my contacts with an ease and provides 360 degree contact view.”
RS

Rakesh S.

Marketing Director

Starting price
14.99per user /
per month
Pros and Cons based on 906 verified reviews

Ideal for small businesses

Integrated marketing and sales

Effective lead generation

Limited reporting capabilities

Email management limitations

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,975)
5(10,270)
Key Features
Email Marketing4.6
Lead Capture4.3

User insights about the contact management feature

Reviewers highlight Mailchimp's contact management for its ease of use, segmentation, and tagging capabilities. They appreciate the ability to import contacts, manage lists, and track interactions. Users find it straightforward to organize and update contact information, although some mention challenges with bulk imports and integration with other databases.
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“I like the fact that mailchimp indicates which contact is more or less engaged, so one can create a new segment for their own campaigns. Also, is possible to add one or more tag to one or more contacts, and use these tags to manage the lists. Is easy to edit contacts information and add new fields to use in our dynamics email content.”
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Monica M.

Dott.ssa

“What I like about Contact Management is that with all your contact data in one place, it's easy to use Mailchimp's segmentation tools to find exactly who you need to talk to. Segments, tags, and groups work in slightly different ways to help you create your own organizational structure and keep track of everything you learn about contacts as you grow”
Verified reviewer profile picture

Eze U.

Brand Strategist

Starting price
13flat rate /
per month
Pros and Cons based on 17,520 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(877)
5(2,409)
Key Features
Email Marketing4.7
Lead Capture4.2

User insights about the contact management feature

Reviewers find Brevo's contact management easy to use and efficient for organizing and updating contacts. They appreciate the ability to import contacts, segment lists, and integrate with other features like email automation. Users value the straightforward interface and the ability to manage large contact lists effectively.

See related user reviews

“Brevo's contact management system allows us to quickly and effectively view and update our contacts, move them between lists, create new list, etc. Their easy to follow interface means there is no confusion as to what contact is on what list.”
MW

Mark W.

Web Developer

“It provides a centralized and organized way to manage my contacts. With this feature, I can easily view, edit, and segment my contacts, which has helped me to create more targeted and effective email campaigns.”
IC

Issaraporn C.

MD

Starting price
9usage based /
per month
Pros and Cons based on 3,368 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details

Other Top Rated Marketing Automation Software with Contact Management in 2026

PostMonster logo

PostMonster

(0)

Push Button. Post Ads.

visit website
With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

Read more about PostMonster

Users also considered
Marketo Engage logo

Marketo Engage

AI-powered marketing automation built for digital marketers

visit website
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Xtremepush logo

Xtremepush

Multi-channel analytics & engagement platform

visit website
Enabling brands to make evidence based decisions through actionable analytics.

Read more about Xtremepush

Users also considered
Ricochet360 logo

Ricochet360

Category Leaders

Customer relationship management and auto dialer solution

visit website
Ricochet360 is an all-in-one auto-dialer, CRM, lead management, and marketing automation platform designed for both inbound and outbound agents looking for a competitive advantage. It enables teams to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate most of the daily workflows.

Read more about Ricochet360

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Automate personalized customer journeys that drive engagement and measurable ROI. Use visual workflows, behavior triggers, and CRM data to deliver the right message at the right time and track performance across every step of the customer lifecycle.

Read more about emfluence Marketing Platform

Users also considered
ShortStack logo

ShortStack

Contests, forms and landing pages.

visit website
Create unique contests and giveaways, run social media contests, choose winners, send emails and analyze results - all from one place.

Read more about ShortStack

Users also considered
Iterable logo

Iterable

Growth marketing and user engagement platform

visit website
Iterable is a full growth-marketing automation and user engagement platform.

Read more about Iterable

Users also considered
Omnisend logo

Omnisend

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

visit website
With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

visit website
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
Marketing Optimizer logo

Marketing Optimizer

Digital Marketing Optimization Software

visit website
Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

Read more about Marketing Optimizer

Users also considered
Creatio CRM logo

Creatio CRM

New era CRM to manage all customer and operational workflows

visit website
Marketing Creatio is an AI-native omnichannel marketing platform that accelerates lead-to-revenue by providing a holistic customer view, enabling personalized journeys, streamlining digital, email, and event campaigns, and boosting team collaboration.

Read more about Creatio CRM

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site.

Read more about Pinpointe

Users also considered
SlickText logo

SlickText

The #1 Rated SMS Marketing Service

visit website
SlickText is the #1 rated SMS marketing platform. We help businesses connect with their customers through texting.

Read more about SlickText

Users also considered
Customer.io logo

Customer.io

Transforms data into tailored customer journeys.

visit website
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

Read more about Customer.io

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Wrike logo

Manage your projects from start to finish with Wrike

Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

Read more about Wrike

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

#1 Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers highlight the automated email sequences, robust segmentation, and user-friendly design tools that enhance targeting and engagement with subscribers. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users appreciate the ability to create customizable forms and landing pages for capturing leads, with integration options and real-time notifications enhancing follow-up efficiency. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers value the comprehensive tools for planning, executing, and tracking multi-channel campaigns, which facilitate collaboration and optimize marketing efforts. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the ability to import and export data in various formats crucial for managing contacts and analyzing campaign performance, ensuring data accessibility and integration. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers appreciate the tools for tracking, scoring, and segmenting leads, which streamline follow-ups and improve lead conversion rates. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users highlight the ease of creating and customizing landing pages and web forms, with templates and drag-and-drop features simplifying the process and enhancing lead generation. 84% of reviewers rated this feature as important or highly important.