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Top Rated Marketing Automation Software with Engagement Tracking in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Engagement tracking provides valuable insights into customer interactions with emails, web pages, and other content. It helps optimize marketing strategies, improve campaign effectiveness, and identify high-quality leads. Our reviewers in marketing automation software rated this feature as important.

6 Best Marketing Automation Software with Engagement Tracking

Product
User rating
Starting price
Constant Contact logo
4.3
(2.9K)
12
usage based/per month
visit website
EngageBay CRM logo
4.7
(907)
14.99
per user/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month

See other top Marketing Automation products with engagement tracking

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about engagement tracking, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for engagement tracking, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

Constant Contact logo

Constant Contact

Reviews Sentiment
 
 
 
1-2(84)
3-4(1,294)
5(1,524)
Key Features
Email Marketing4.5
Lead Capture4.3

User insights about the engagement tracking feature

Reviewers appreciate Constant Contact's engagement tracking capabilities, highlighting its ability to provide detailed insights into open rates, click-through rates, and bounce rates. They find it valuable for understanding subscriber behavior, refining email campaigns, and segmenting contact lists. Users report that it helps them identify successful campaigns and make data-driven decisions to improve effectiveness.
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“Engagement tracking is essential in helping us see the success of each email and help pinpoint what tactics, keywords, and email formulations are best suited for our client base.”
SC

Sierra C.

Guest Concierge

“Engagement Tracking was important to me. Determining whether a client opens any of your emails and then which ones they open allows you to evaluate the content and timing of your emails. For my database, Wednesday at 11 am seemed to be a sweet spot!”
Verified reviewer profile picture

Patrice G.

Vice President, Customer Experience

Starting price
12usage based /
per month
visit website
Pros and Cons based on 2,902 verified reviews
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
EngageBay CRM logo
Reviews Sentiment
 
 
 
1-2(6)
3-4(268)
5(633)
Key Features
Email Marketing4.5
Lead Capture4.6

User insights about the engagement tracking feature

Reviewers find EngageBay CRM's engagement tracking useful for monitoring email opens, link clicks, and user behavior. They appreciate the clear tracking stats and the ability to follow up on leads effectively. Users also mention the ease of accessing notes for meetings and calls, though some suggest improvements in segmentation tools and click rate tracking.

See related user reviews

“The ability to track email opens, link clicks, and time spent on web pages gives a clear picture of user behavior and engagement levels.”
Sk

Shiva k.

Chief research officer

“A simplified list of click rates / # of clicks, opens etc etc. no extra "fluff" it shows you exactly what u would expect it to.”
SR

Siju R.

Administrator

Starting price
14.99per user /
per month
Pros and Cons based on 907 verified reviews

Ideal for small businesses

Integrated marketing and sales

Effective lead generation

Limited reporting capabilities

Email management limitations

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Email Marketing4.7
Lead Capture4.8

User insights about the engagement tracking feature

Reviewers highlight Systeme.io's comprehensive engagement tracking, noting its ability to monitor email open rates, click-through rates, and website visits. They appreciate the clear and easy-to-read interface, which helps them understand campaign effectiveness and make necessary adjustments. Users also find it useful for segmenting contacts and tracking customer journeys.
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“I like the ways to track engagement across email, web pages, and landing pages and see how many people opened emails, how many people clicked on links, and people who signed up for my mailing list.”
Verified reviewer profile picture

Abdelfatah B.

Unleashing Brands Amplifying Reach and Captivating Audiences

“Systeme.io excels at engagement tracking. It gives me extensive information about how my audience interacts with my emails and website. This information allows me to fine-tune my content and interaction techniques in order to keep my audience engaged and interested.”
Verified reviewer profile picture

Zwoitwaho M.

Owner

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,989)
5(10,286)
Key Features
Email Marketing4.6
Lead Capture4.3

User insights about the engagement tracking feature

Reviewers value Mailchimp's engagement tracking for its detailed insights into email open rates, click-through rates, and subscriber behavior. They find it helpful for optimizing email campaigns, understanding audience preferences, and making data-driven decisions. Users appreciate the real-time analytics and the ability to track various metrics, including unsubscribes and spam reports.
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“It helps you Track your Engagement, with subject line tracking, it helps you decide whether you want to change anything in your Email Marketing Strategy to get more Engagement”
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Scott C.

Business Development Manager

“It helps us see what links are being clicked on to help us better understand what our users are engaged with most and also allows us to clean out our contacts if they are no longer engaging.”
MW

Maryann W.

Owner

Starting price
13flat rate /
per month
Pros and Cons based on 17,549 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(792)
5(1,702)
Key Features
Email Marketing4.7
Lead Capture4.4

User insights about the engagement tracking feature

Users appreciate ActiveCampaign's engagement tracking for its ability to monitor and analyze subscriber interactions with emails. They find it helpful for making data-driven decisions, improving open rates, and boosting conversions. However, some reviewers mention that the reporting tools could be more accurate and user-friendly, with more in-depth information.

See related user reviews

“It's powerful tool through which user can track user engagement with their email campaign. Thus allow the user to identify contacts who are actively engaging with their content ”
HA

Haroon A.

Lead Officer

“This feature allows you to monitor and analyze how subscribers interact with your emails, enabling you to make data-driven decisions. It provides valuable insights that help optimize your campaigns, improve open rates, and boost conversions. ActiveCampaign's Engagement Tracking is a game-changer for email marketers seeking measurable results.”
TR

Tarunika R.

Technology Consultant

Starting price
15flat rate /
per month
Pros and Cons based on 2,556 verified reviews

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(42)
3-4(444)
5(1,768)
Key Features
Email Marketing4.8
Lead Capture4.5

User insights about the engagement tracking feature

Users find MailerLite's engagement tracking tools valuable for measuring the impact of email campaigns. They appreciate the detailed insights into open rates, click-through rates, and subscriber behavior. Reviewers mention that it helps them tailor future emails, understand what content works, and identify areas for improvement. The interface is noted as easy to use and intuitive.
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“It's a great feature that provides accurate data on the level of engagement prospects have with my marketing emails such as replies, open rates, and other forms of action”
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Judith S.

Email Marketing Specialist - Product Landing Page Design

“As a new user, this feature allows me to measure the impact of emails on my targeted subscribers. I will use the open rates, clicks, and responses to gauge the effectiveness of my campaigns and to make adjustments when needed.”
MM

Maggie M.

Author

Starting price
10per user /
per month
Pros and Cons based on 2,254 verified reviews
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details

Other Top Rated Marketing Automation Software with Engagement Tracking in 2026

HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

visit website
With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
PostMonster logo

PostMonster

(0)

Push Button. Post Ads.

visit website
With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

Read more about PostMonster

Users also considered
Levitate logo

Levitate

Relationship marketing as authentic as you are.

visit website
Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
Xtremepush logo

Xtremepush

Multi-channel analytics & engagement platform

visit website
Enabling brands to make evidence based decisions through actionable analytics.

Read more about Xtremepush

Users also considered
Marketo Engage logo

Marketo Engage

AI-powered marketing automation platform

visit website
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Iterable logo

Iterable

Growth marketing and user engagement platform

visit website
Iterable is a full growth-marketing automation and user engagement platform.

Read more about Iterable

Users also considered
CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
Automate your marketing efforts based on centralized customer data to enrich your customer experience. Leverage pivots, journeys, RFM to understand, onboard, re-engage and retain users efficiently.

Read more about CleverTap

Users also considered
Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

visit website
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
Creatio CRM logo

Creatio CRM

New era CRM to manage all customer and operational workflows

visit website
Marketing Creatio is an AI-native omnichannel marketing platform that accelerates lead-to-revenue by providing a holistic customer view, enabling personalized journeys, streamlining digital, email, and event campaigns, and boosting team collaboration.

Read more about Creatio CRM

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Automate personalized customer journeys that drive engagement and measurable ROI. Use visual workflows, behavior triggers, and CRM data to deliver the right message at the right time and track performance across every step of the customer lifecycle.

Read more about emfluence Marketing Platform

Users also considered
SlickText logo

SlickText

The #1 Rated SMS Marketing Service

visit website
SlickText is the #1 rated SMS marketing platform. We help businesses connect with their customers through texting.

Read more about SlickText

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site.

Read more about Pinpointe

Users also considered
Customer.io logo

Customer.io

Transforms data into tailored customer journeys.

visit website
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

Read more about Customer.io

Users also considered
Omnisend logo

Omnisend

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Semrush logo

Semrush

Reliable SEO tools for the AI Search Era

visit website
Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Adzooma logo

Adzooma

Online Marketing Simplified.

visit website
By leveraging machine learning and data science, the Adzooma platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. We automate most of your workload, so you can focus on running your business.

Read more about Adzooma

Users also considered
InboxAlly logo

InboxAlly

InboxAlly is the Ultimate Email Deliverability Tool!

visit website
InboxAlly is a tool that helps email marketers stop their emails from landing in spam. It does this by teaching email providers to put your messages in the Inbox. This results in a dramatic increase in your open rates and your bottom line.

Read more about InboxAlly

Users also considered
iPresso logo

iPresso

360-degree marketing automation platform

visit website
iPresso is a marketing automation platform which integrates communication via SMS, email, web push, printing, and more in a single platform, with Enterprise & Small Business editions available alongside industry-specific solutions for FMCG, financial services, media & entertainment, eCommerce & more

Read more about iPresso

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Wrike logo

AI powered workflow management platform

Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

Read more about Wrike

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers appreciate automation, segmentation, and personalization for targeting audiences. Drag-and-drop builders and templates assist in creating engaging emails. Analytics provide insights for campaign performance. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users value customizable forms and landing pages for gathering leads. Integration capabilities and prompt notifications enhance follow-up opportunities and improve conversion rates. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers find this feature helps in planning, executing, and monitoring campaigns. Collaboration is fostered by breaking down tasks. Multi-channel support and automation improve efficiency. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find importing and exporting data straightforward and essential for analysis and updating records. Compatibility with common file types and integration capabilities are appreciated. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers highlight the ability to track, segment, and automate actions for leads. Effective lead management improves prioritization and follow-ups, leading to better conversions. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users appreciate the ease of creating customizable landing pages and forms. Pre-designed templates and drag-and-drop builders help in generating quality leads and enhancing conversion rates. 84% of reviewers rated this feature as important or highly important.