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Top Rated Marketing Automation Software with Landing Pages/Web Forms in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Creating landing pages and web forms helps capture leads, track visitor behavior, and automate follow-ups. They support customization, allow for easy integration, and improve conversion rates through targeted content and detailed analytics. Our reviewers in marketing automation software rated this feature as important.

6 Best Marketing Automation Software with Landing Pages/Web Forms

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
visit website
MailerLite logo
4.7
(2.2K)
10
per user/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
ClickFunnels logo
4.5
(665)
97
flat rate/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month

See other top Marketing Automation products with landing pages/web forms

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about landing pages/web forms, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for landing pages/web forms, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(81)
3-4(2,389)
5(3,741)
Key Features
Email Marketing4.5
Lead Capture4.5

User insights about the landing pages/web forms feature

Reviewers appreciate HubSpot Marketing Hub's landing pages and web forms for their ease of use, professional templates, and integration with the CRM for tracking leads and conversions. They find the drag-and-drop builder user-friendly but note that it could benefit from more advanced customization options. Users also value the detailed analytics and reporting capabilities.

See related user reviews

“This makes creating a landing page easy. Once you have your template set, it is very easy to customize a landing page to your audience. The fact that I can then track the performance of that page from a campaign makes it the ideal tool to track offers.”
SS

Shelly S.

Digital Marketing Strategist

“We created a sales langing page with chat, video and links to important pre-sale documents, and HubSpot makes that possible with a few clicks. After the page goes live, HubSpot analytics kick in and we have full transparancy with each page we create. ”
JA

Jamie A.

Partnerships & Integrations

Starting price
15per user /
per month
visit website
Pros and Cons based on 6,211 verified reviews

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(42)
3-4(444)
5(1,768)
Key Features
Email Marketing4.8
Lead Capture4.5

User insights about the landing pages/web forms feature

Users find MailerLite's landing pages and web forms easy to create and customize, with a good selection of templates. They appreciate the platform's integration with other tools like WordPress and the reliability of its forms and pop-ups. However, some reviewers mention a need for more customization options and advanced features to better suit diverse business needs.
Verified reviewer profile picture

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“Creating landing pages on MailerLite is fun and relatively simple to do with the wide range of templates provided for you to get the most impact out of them.”
Verified reviewer profile picture

JAZE P.

Systems Administrator

“We've used the landing pages for specific campaigns and projects. They are really quick to build and look professional and link well with the automations.”
CL

Caroline L.

Managing Director

Starting price
10per user /
per month
Pros and Cons based on 2,254 verified reviews
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(792)
5(1,702)
Key Features
Email Marketing4.7
Lead Capture4.4

User insights about the landing pages/web forms feature

Users find ActiveCampaign's web forms useful for lead capture and appreciate their integration with the platform's automation features. However, reviewers note that the landing page builder lacks advanced customization options and can be limiting for more complex needs. Some users prefer integrating with other platforms for more flexibility in creating personalized landing pages.
Verified reviewer profile picture
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“Landing Page / Web Forms are not that much effective, I mean not that much level of customization. I dont like the way it works. But it is ok for those who don't need great amount of fine-tuning and are ok with the overall look.”
Verified reviewer profile picture

Mehandi I.

Director of Research & Development

“If you need more freedom in building your personalised landing page, you may need to switch to professional landing page builder”
Verified reviewer profile picture

Andrea G.

CMO & Co-founder

Starting price
15flat rate /
per month
Pros and Cons based on 2,556 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,985)
5(10,283)
Key Features
Email Marketing4.6
Lead Capture4.3

User insights about the landing pages/web forms feature

Reviewers appreciate Mailchimp's landing pages and web forms for their simplicity and ease of use. They find the templates helpful for quickly setting up campaigns and capturing leads. However, some users feel that the customization options are limited and the design tools could be more intuitive. Overall, Mailchimp is valued for its integration with other marketing tools and its effectiveness in lead generation.
Verified reviewer profile picture

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“Landing pages and web forms are very important pieces of my marketing strategy and I can't imagine working without them. They are amazing but I wish if we had more customizable options for forms and more landing pages for different business models. So we don't need to waste so much time designing and rewriting these default landing pages.”
KD

Kris D.

Internet Marketer

“What I like about landing pages and web forms in MailChimp is that it helps to capture leads in a seamless manner.”
Verified reviewer profile picture

Ugbede I.

Direct response Copywriter

Starting price
13flat rate /
per month
Pros and Cons based on 17,543 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
ClickFunnels logo
Reviews Sentiment
 
 
 
1-2(25)
3-4(169)
5(471)
Key Features
Email Marketing5.0
Lead Capture4.7

User insights about the landing pages/web forms feature

Reviewers highlight ClickFunnels' landing pages and web forms as highly effective for lead capture and conversion. They appreciate the extensive template library, ease of customization, and drag-and-drop functionality. Users find the platform's ability to create professional, visually appealing pages quickly to be a significant advantage. Integration with other tools and the overall user experience are also positively noted.
Verified reviewer profile picture

See related user reviews

“Clickfunnels can help customers create landing pages and web forms that are optimized for conversion. This can help customers increase conversions and maximize their ROI”
DN

Debbie N.

Manager

“Click funnels has one of the best landing page builder and templates, I love how well their landing page converts, I also love the fact that there are lots of templates to choose from.”
Verified reviewer profile picture

Favour N.

CEO

Starting price
97flat rate /
per month
Pros and Cons based on 665 verified reviews
Verified reviewer profile picture

Effective lead capture

Efficient funnel creation

Versatile templates

Comprehensive video tutorials

User-friendly drag and drop

Overpriced for small businesses

Slow issue resolution

Limited email marketing

Inadequate customer support

Limited design customization

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Email Marketing4.7
Lead Capture4.8

User insights about the landing pages/web forms feature

Reviewers appreciate Systeme.io's landing pages and web forms for their ease of use, intuitive drag-and-drop builder, and extensive customization options. They highlight the variety of templates available, which are easy to edit and adapt to different needs. Users also value the seamless integration with other marketing tools and the platform's affordability compared to competitors like ClickFunnels.

See related user reviews

“The landing pages and web forms builder is a handy tool for creating visually appealing and high-converting landing pages. However, I feel that the template library could be expanded to offer more variety and customization options.”
IS

Iswor S.

Founder

“System.io is the easiest tool I have seen to create landing and web pages. There is no need to build a custom website on another platform. System.io allows you to do this through a simple bio page. Fast, simple to edit and professional looking.”
TC

Todd C.

Owner

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details

Other Top Rated Marketing Automation Software with Landing Pages/Web Forms in 2026

Marketo Engage logo

Marketo Engage

AI-powered marketing automation built for digital marketers

visit website
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

visit website
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
ShortStack logo

ShortStack

Contests, forms and landing pages.

visit website
Create unique contests and giveaways, run social media contests, choose winners, send emails and analyze results - all from one place.

Read more about ShortStack

Users also considered
Creatio CRM logo

Creatio CRM

New era CRM to manage all customer and operational workflows

visit website
Marketing Creatio is an AI-native omnichannel marketing platform that accelerates lead-to-revenue by providing a holistic customer view, enabling personalized journeys, streamlining digital, email, and event campaigns, and boosting team collaboration.

Read more about Creatio CRM

Users also considered
PostMonster logo

PostMonster

(0)

Push Button. Post Ads.

visit website
With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

Read more about PostMonster

Users also considered
Xtremepush logo

Xtremepush

Multi-channel analytics & engagement platform

visit website
Enabling brands to make evidence based decisions through actionable analytics.

Read more about Xtremepush

Users also considered
MarketDirect Cross Media logo

MarketDirect Cross Media

Omni-channel marketing software for agencies & comms teams

visit website
MarketDirect Cross Media is a software solution that allows users to easily create, manage and distribute cross-channel marketing campaigns. It caters to marketing agencies, corporate communication teams, and other professionals. As a cloud-managed solution, it provides always-on reliable access.

Read more about MarketDirect Cross Media

Users also considered
Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
Automate your marketing efforts based on centralized customer data to enrich your customer experience. Leverage pivots, journeys, RFM to understand, onboard, re-engage and retain users efficiently.

Read more about CleverTap

Users also considered
HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

visit website
With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Automate personalized customer journeys that drive engagement and measurable ROI. Use visual workflows, behavior triggers, and CRM data to deliver the right message at the right time and track performance across every step of the customer lifecycle.

Read more about emfluence Marketing Platform

Users also considered
SlickText logo

SlickText

The #1 Rated SMS Marketing Service

visit website
SlickText is the #1 rated SMS marketing platform. We help businesses connect with their customers through texting.

Read more about SlickText

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site.

Read more about Pinpointe

Users also considered
Omnisend logo

Omnisend

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Marketing 360 logo

Marketing 360

Marketing Platform For Small Business

visit website
Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Adzooma logo

Adzooma

Online Marketing Simplified.

visit website
By leveraging machine learning and data science, the Adzooma platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. We automate most of your workload, so you can focus on running your business.

Read more about Adzooma

Users also considered
EngageBay CRM logo

EngageBay CRM

Category Leaders

Integrated sales & marketing software for growing teams

visit website
AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
iPresso logo

iPresso

360-degree marketing automation platform

visit website
iPresso is a marketing automation platform which integrates communication via SMS, email, web push, printing, and more in a single platform, with Enterprise & Small Business editions available alongside industry-specific solutions for FMCG, financial services, media & entertainment, eCommerce & more

Read more about iPresso

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers highlight the ability to automate personalized email sequences, utilize robust segmentation, and create visually appealing emails with drag-and-drop builders, enhancing engagement and conversions. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers appreciate tools like forms, landing pages, and pop-ups for efficiently capturing and organizing leads, integrating seamlessly with various platforms to enhance lead management. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Users value the streamlined campaign creation, multi-channel management, and detailed analytics, which improve collaboration, targeting, and performance tracking for more effective marketing strategies. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Reviewers find the data import/export functionality crucial for maintaining accurate, up-to-date marketing databases, with support for common file types and seamless integration with other tools. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Users appreciate the ability to track, segment, and automate lead nurturing processes, which helps prioritize follow-ups and improve conversion rates based on lead status and engagement. 88% of reviewers rated this feature as important or highly important.