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Top Rated Marketing Automation Software with Multivariate testing

Last updated: October 2026

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212 software options

Salesforce Marketing Cloud logo

Customer relationship management solution

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Use Salesforce Marketing Cloud to automate real-time customer journeys, build audiences and deliver personalized, timely content to any channel or device.

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Xtremepush logo

Multi-channel analytics & engagement platform

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Enabling brands to make evidence based decisions through actionable analytics.

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

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Klaviyo logo

AI-enabled email marketing solution for B2C companies

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Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

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CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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Automate your marketing efforts based on centralized customer data to enrich your customer experience. Leverage pivots, journeys, RFM to understand, onboard, re-engage and retain users efficiently.

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Creatio AI CRM logo

AI CRM where people and AI agents work together.

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Creatio is an AI CRM and workflow platform where people and AI agents work together with no limits on users, agents, or workflows. Built for midsize and large organizations.

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emfluence Marketing Platform logo

Built for marketers. Backed by humans.

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Automate personalized customer journeys that drive engagement and measurable ROI. Use visual workflows, behavior triggers, and CRM data to deliver the right message at the right time and track performance across every step of the customer lifecycle.

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Mirabel's Marketing Manager logo

Marketing Automation & Audience Development Platform

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This affordable software combines audience development tools, email marketing, workflow automation, and a variety of digital tools for the everyday marketer.

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Customer.io logo

Transforms data into tailored customer journeys.

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Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Zoho CRM logo

Customer relationship management solution

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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

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ContactPigeon logo

Cloud omnichannel engagement platform for retailers

ContactPigeon is a cloud-based omnichannel customer engagement platform for retail and ecommerce brands, uniting a built-in CDP.

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Poptin logo

Grow Revenue With Pop Ups & Email Marketing Automation

All-in-one email marketing automation & conversion rate optimization platform that drives growth and revenue.

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NiceJob logo

Reputation marketing with reviews, social & SEO tools

NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

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VBOUT logo

AI-enabled marketing automation platform

VBOUT is an AI-enabled marketing platform that helps small teams create big businesses.

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E-goi logo

AI-powered omnichannel marketing platform

E-goi’s omnichannel Marketing Automation unifies journeys across email, SMS and push. With a drag-and-drop builder, brands automate lead nurturing and cart recovery. AI-driven segmentation and behavioural triggers power personalised campaigns that drive measurable conversions and ROI.

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MailerLite logo

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

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Wisepops logo

AI onsite conversion platform, six activation channels

Trigger campaigns from live behavior: exit intent, scroll depth, session count, cart value, product collection, geolocation, device, Shopify customer tags, or custom JavaScript variables. Multi-step flows branch on visitor answers, and data syncs both ways with 30+ native integrations.

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Birdeye logo

Cloud-based agentic marketing for multi-location brands

Cloud-based agentic marketing platform for multi-location businesses, consolidating reviews, listings, social media, and customer.

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Sender logo

Platform for managing SMS and email marketing campaigns

Automate your emails as much as you needed. Choose between pre-made templates as well as unlimited customization options.

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Rejoiner logo

Email Marketing & Cart Abandonment For eCommerce

Drive faster revenue growth with innovative email marketing automation and cart abandonment software powered by your very own world-class email marketing team.

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NVECTA logo

A Marketing Automation & Customer Data Platform

Design the customer’s journey flow to deliver value at every touch-point.

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Connectif logo

Cloud-based eCommerce data automation platform

Connectif is an all-in-one marketing automation platform powered by AI. It centralizes first-party data from known and anonymous users across all channels, giving eCommerce businesses the vision to communicate with customers with emotional intelligence and context at scale.

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Braze logo

Cloud-based customer engagement platform for B2C

Braze is a cloud-based customer engagement platform for B2C brands to orchestrate cross-channel messaging, activate first-party data.

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