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Top Rated Marketing Automation Software with Multivariate testing

Last updated: May 2026

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182 software options

HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

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With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

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Xtremepush logo

Xtremepush

Multi-channel analytics & engagement platform

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Enabling brands to make evidence based decisions through actionable analytics.

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CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

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Automate your marketing efforts based on centralized customer data to enrich your customer experience. Leverage pivots, journeys, RFM to understand, onboard, re-engage and retain users efficiently.

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Marketo Engage logo

Marketo Engage

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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Mirabel's Marketing Manager logo

Mirabel's Marketing Manager

Marketing Automation & Audience Development Platform

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This affordable software combines audience development tools, email marketing, workflow automation, and a variety of digital tools for the everyday marketer.

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emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

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Automate personalized customer journeys that drive engagement and measurable ROI. Use visual workflows, behavior triggers, and CRM data to deliver the right message at the right time and track performance across every step of the customer lifecycle.

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Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

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Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

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Zoho CRM logo

Zoho CRM

Customer relationship management solution

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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

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EngageBay CRM logo

EngageBay CRM

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Marketing 360 logo

Marketing 360

Marketing Platform For Small Business

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Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

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Customer.io logo

Customer.io

Transforms data into tailored customer journeys.

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Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

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iPresso logo

iPresso

360-degree marketing automation platform

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iPresso is a marketing automation platform which integrates communication via SMS, email, web push, printing, and more in a single platform, with Enterprise & Small Business editions available alongside industry-specific solutions for FMCG, financial services, media & entertainment, eCommerce & more

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ContactPigeon logo

Omnichannel customer engagement for eCommerce and Retail

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ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

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NiceJob logo

Reputation marketing with reviews, social & SEO tools

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NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

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MailerLite logo

Advanced email marketing made easy.

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From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

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E-goi logo

AI-powered omnichannel marketing platform

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E-goi’s omnichannel Marketing Automation unifies journeys across email, SMS and push. With a drag-and-drop builder, brands automate lead nurturing and cart recovery. AI-driven segmentation and behavioural triggers power personalised campaigns that drive measurable conversions and ROI.

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VBOUT logo

AI-enabled marketing automation platform

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VBOUT is an AI-enabled marketing platform that helps small teams create big businesses.

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Wisepops logo

Intelligent popup & onsite engagement platform

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Wisepops is an intelligent popup & onsite engagement automation platform designed to provide marketers with the tools to convert website visitors.

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Sender logo

Platform for managing SMS and email marketing campaigns

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Automate your emails as much as you needed. Choose between pre-made templates as well as unlimited customization options.

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Rejoiner logo

Email Marketing & Cart Abandonment For eCommerce

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Drive faster revenue growth with innovative email marketing automation and cart abandonment software powered by your very own world-class email marketing team.

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Klaviyo logo

AI-enabled email marketing solution for B2C companies

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Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

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NVECTA logo

A Marketing Automation & Customer Data Platform

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Design the customer’s journey flow to deliver value at every touch-point.

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Connectif logo

Cloud-based eCommerce data automation platform

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Connectif is an all-in-one marketing automation platform powered by AI. It centralizes first-party data from known and anonymous users across all channels, giving eCommerce businesses the vision to communicate with customers with emotional intelligence and context at scale.

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Braze logo

Customer engagement platform

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Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love.

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Platformly logo

Cloud-based marketing automation tool for marketers.

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Cloud-based marketing automation tool that drives growth for online businesses by engaging audiences across multiple channels.

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