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Top Rated Marketing Planning Software with Customizable Fields in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Customizable fields enable tailored categorization and organization, accommodating diverse project needs. They help teams make informed decisions and streamline processes by allowing adjustments that align with specific business requirements. Our reviewers in marketing planning software rated this feature as highly important.

4 Best Marketing Planning Software with Customizable Fields

  • Trello
  • monday.com
  • ClickUp
  • Asana - Highest rated for customizable fields

See other top Marketing Planning products with customizable fields

How we picked the 4 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the marketing planning software category. They also needed to have sufficient reviews about customizable fields, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for customizable fields based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 4 best products

Trello logo
4.5
(23.4K)

User insights about the customizable fields feature

Users report that Trello's customizable fields enhance organization by allowing them to tailor boards to specific project needs. They find it helpful for adding custom steps, prioritizing information, and integrating with tools like Google Drive and Slack. Reviewers appreciate the flexibility and clarity these fields provide, improving productivity and task management. Some users wish for more customization options and better control over displayed information, but overall, they find it easy to use and valuable for managing tasks.
“Its essential in that they enhance organization by allowing users to tailor boards to their project needs. More, so they add flexibility and clarity, improving productivity and task management within teams.”
Verified reviewer profile picture

mbuso n.

Designer

“You can customize the fields to add as many custom steps between "todo" and "done" as you like. For example I have an "abandoned" field I use for tasks I have decided to give up on for strategic reasons.”
JV

Joshua V.

Email Copywriter & Soap Opera Sequence Expert

Marketing Planning key features coverage

Trello offers 6 out of the 6 key features for Marketing Planning software identified by reviewers:

Task Management4.6
Task Progress Tracking4.6
Marketing Calendar3.8
Project Management4.6
Task Scheduling4.6
Collaboration Tools4.5

Pros and cons based on 23,483 verified reviews

62% of users rated Trello 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 23,483 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Flexible task organization

Effective team collaboration

Intuitive drag-and-drop interface

Comprehensive track management

Cons:

Inadequate notification system

Pricing concerns and limitations

Limited file management

See pros and cons details

Pricing

Starting price:$5 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

monday.com logo
4.6
(5.7K)

User insights about the customizable fields feature

Reviewers indicate that monday.com's customizable fields are essential for adapting the platform to various project requirements. They value the flexibility to add columns, change properties, and create unique fields for tasks, statuses, and priorities. Users report that this capability enhances team collaboration and efficiency. They also appreciate the ability to integrate custom fields with existing workflows. Some users find the customization options complex and wish for more robust features, but overall, they find it beneficial for project management.
“Monday allows the use of templates or parameterizing our project from scratch. And it is flexible enough to allow us to incorporate custom fields to store information that generates value for the monitoring of our activities, with different types of ”
Verified reviewer profile picture

Jose R.

Project Coordinator

“It's important for us to actually have the data we need, with this platform we're able to customize the fields allowing the team to access the data they need when they need it. We also can put the fields where we think works best for us. ”
CR

Carmen R.

General Manager

Marketing Planning key features coverage

monday.com offers 6 out of the 6 key features for Marketing Planning software identified by reviewers:

Task Management4.6
Task Progress Tracking4.6
Marketing Calendar4.7
Project Management4.7
Task Scheduling4.6
Collaboration Tools4.4

Pros and cons based on 5,720 verified reviews

65% of users rated monday.com 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 5,720 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Boosts team productivity

Effective progress tracking

Enhanced organization capabilities

Visual task management

Highly customizable platform

Cons:

High costs for small teams

Overwhelming email notifications

Occasional performance issues

Limited mobile functionality

See pros and cons details

Pricing

Starting price:$9 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

ClickUp logo
4.6
(4.5K)

User insights about the customizable fields feature

Reviewers highlight ClickUp's customizable fields for their flexibility in managing diverse projects. They appreciate the ability to add and organize fields such as priority, status, and custom tags, which helps in tracking tasks effectively. Users find this feature valuable for capturing specific project details and tailoring the workspace to their needs. They report that the fields library and search functionality enhance usability. Some users wish for simpler customization processes, but overall, they find it beneficial for project management.
“Customizable fields are essential for tailoring the workspace to specific needs. They allow me to capture critical details specific to each project or task. This feature is especially important for managing diverse projects with unique requirement”
ND

Naveed D.

Executive Assistant to CEO, Production Technician, Research and Lab Assistant

“It's flexible to add and organize fields such as priority, status, and custom tags, which helps us track and manage tasks more effectively. In a world of multi-tasking, this feature is very helpful!”
BB

Bridgette B.

Manager of Education

Marketing Planning key features coverage

ClickUp offers 6 out of the 6 key features for Marketing Planning software identified by reviewers:

Task Management4.6
Task Progress Tracking4.5
Marketing Calendar4.7
Project Management4.6
Task Scheduling4.6
Collaboration Tools4.5

Pros and cons based on 4,558 verified reviews

69% of users rated ClickUp 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 4,558 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Enhanced team collaboration

Boosted productivity

Comprehensive project management

High customization and flexibility

Continuous improvements

Cons:

Slow performance speed

Inconsistent bug fixes

Complex navigation

Limited mobile support

Overwhelming email notifications

See pros and cons details

Pricing

Starting price:$10 per user/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Asana logo
4.5
(13.5K)

User insights about the customizable fields feature

Reviewers appreciate Asana's customizable fields for their ability to tailor project management workflows to specific needs. They find these fields valuable for organizing tasks, enhancing clarity, and improving communication. Users report that Asana allows customization of task lists, Gantt charts, and project templates, which helps in managing diverse workflows. They highlight the integration with tools like Slack, Google Drive, and Microsoft Teams. Some users mention the need for more advanced customization options and better ease of renaming fields.
“Customizable fields in Asana allow teams to tailor project management workflows to their specific needs, enabling better organization, clearer communication, and more accurate tracking of important information, ultimately enhancing productivity. ”
MA

Mohammed A.

Strategy Advisor

“I can create custom fields specific to a project. This allows for both standardization across projects and the ability to adapt to unique needs.”
Verified reviewer profile picture

Thinoshani P.

Sales Manager

Marketing Planning key features coverage

Asana offers 6 out of the 6 key features for Marketing Planning software identified by reviewers:

Task Management4.7
Task Progress Tracking4.6
Marketing Calendar4.9
Project Management4.7
Task Scheduling4.6
Collaboration Tools4.6

Pros and cons based on 13,544 verified reviews

59% of users rated Asana 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 13,544 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive project tracking

Enhanced team collaboration

Efficient task organization

Effective employee management

Cons:

Overwhelming email notifications

High premium costs

Complex user experience

See pros and cons details

Pricing

Starting price:$10.99 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Marketing Planning Software with Customizable Fields in 2026

Trello logo
Category Leaders

Visual collaboration tool for shared project perspectives

Trello is a project management tool that helps teams organize and manage their tasks. It caters to a range of industries and teams, from marketing to engineering. Trello's simple and intuitive interface makes it easy for any team to get started and stay on top of their work.

Read more about Trello

Users also considered
Jira logo

Project management and work tracking software

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Read more about Jira

Users also considered
Asana logo
Category Leaders

Project tracking and workflow management platform

Asana is a marketing planning platform that connects all your work in one place and bring teams together, anywhere. Use AI-powered features to manage tasks, track progress, and adapt quickly to changing priorities. Join millions of users across 200+ countries using Asana to get more done.

Read more about Asana

Users also considered
monday.com logo
Category Leaders

Project management software

monday.com, Marketing Planning software, helps teams plan, schedule, and execute marketing strategies that deliver results.The platform contains powerful features including, progress and time tracking, automated notifications, customizable workflows, dashboards, timeline views and integrations.

Read more about monday.com

Users also considered
ClickUp logo
Category Leaders

Productivity platform for marketing agencies

ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

Read more about ClickUp

Users also considered
Smartsheet logo
Category Leaders

Online work execution platform for businesses of all sizes

Smartsheet, an online work execution platform, empowers organizations to plan, track, automate, and report on work. Over 80,000 brands rely on Smartsheet for project and work management because of its easy-to-use interface, real-time gantt charts and dashboards, and work automation features.

Read more about Smartsheet

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
Miro logo
Category Leaders

Miro is a visual workspace for innovation

Miro is the #1 collaborative whiteboard platform for teams of any size, trusted by over 100M users worldwide. Plan, track and organize your marketing workflow in one place! Easily collaborate, ideate and invite your team to centralize communication and keep all stakeholders on the same page.

Read more about Miro

Users also considered
Wrike logo
Category Leaders

AI powered workflow management platform

Execute your most seamless campaign yet with Wrike's trusted marketing planning. Streamline your intake with custom request forms, collaborate in real-time, plan projects, share results, and shorten feedback loops with built-in proofing tools.

Read more about Wrike

Users also considered
GanttPRO logo
Category Leaders

Online Gantt chart software for project management

Award-winning project management software for marketing teams based on a Gantt chart and used by 800K+ customers worldwide.

Read more about GanttPRO

Users also considered
Teamwork.com logo
Category Leaders

Profit from every client demand.

Combining powerful project management and easily streamlined operations - we’re the only platform built for managing client projects, profitably.

Read more about Teamwork.com

Users also considered
Bitrix24 logo
Category Leaders

All in one business management workspace

Bitrix24 is a free cloud and open source collaboration platform providing CRM, document management, tasking, time management, and project management tools. Over 12 million companies rely on Bitrix24 in 186 countries.

Read more about Bitrix24

Users also considered
ActiveCollab logo

A productivity and collaboration workspace for teams

ActiveCollab is a project management software for creative professionals. It incorporates task management, collaboration, time tracking & invoicing features into a powerful tool - the only tool you'll ever need to grow your agency.

Read more about ActiveCollab

Users also considered
Workzone logo
Category Leaders

Stay Organized. Meet Deadlines. Collaborate Better.

Project management software for Marketing, Operations, and IT Teams. Unlimited human support & training. Flat-fee, no add-ons, pay one for core users (not every login). Plans start at $8 per user per month.

Read more about Workzone

Users also considered
ProWorkflow logo

Your go to platform for projects, task, and time management.

Use ProWorkflow to track your tasks, billable hours and client communications, to create quotes and invoices, share files, manage client projects and more. Signup for a free trial today!

Read more about ProWorkflow

Users also considered
FunctionFox logo

Timesheets & Project Management Software

FunctionFox is an online project management and timesheet software designed for creative companies, such as advertising, graphic design, marketing, public relations, and multimedia firms. Users can monitor multiple jobs, assign tasks, manage remote workers, and keep projects on track and on budget.

Read more about FunctionFox

Users also considered
GoodDay logo
Category Leaders

Cloud-based work management platform for firms of all sizes

GoodDay is a cloud-based work management platform designed to help businesses of all sizes manage project planning, product management, task organization, progress tracking and collaboration. The platform includes an interactive dashboard that enables users to view, plan, schedule and execute tasks.

Read more about GoodDay

Users also considered
Productboard logo

Customer-driven product management system

Productboard is a customer-driven product management system that empowers teams to get the right products to market, faster.

Read more about Productboard

Users also considered
ProjectManager logo

Award-Winning Project Management Software

ProjectManager is an award-winning project and work management software solution designed to empower teams and improve collaboration.

Read more about ProjectManager

Users also considered
Productive logo

Project lifecycle management for agencies and consultancies

Productive is an end-to-end agency management tool that gives you a birds-eye view of your agency business.

Read more about Productive

Users also considered
Stackby logo

Spreadsheets, Databases and No code APIs - one platform.

Stackby is a collaborative workspace that brings ease of use of spreadsheets, functionality of databases and access to popular services via no-code API connectors - to create, organize and automate anything.

Read more about Stackby

Users also considered
CoSchedule Marketing Suite logo

The only software to organize your marketing in one place.

CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams.

Read more about CoSchedule Marketing Suite

Users also considered
Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

Read more about Dreamdata

Users also considered
Retable logo

Work & data management platform

Retable is a collaborative online spreadsheet tool that helps businesses manage, track, connect, monitor and automate data efficiently.

Read more about Retable

Users also considered
Ummense logo

A software tool for managing workflows and teams

Ummense is a solution for managing workflows and teams, where users can create editable workflows from ready-made templates and centralize all the information in a management dashboard, including tasks, deadlines, team interactions, and more. Available in Portuguese for the Brazilian market.

Read more about Ummense

Users also considered

Key features for Marketing Planning software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Task Management: Reviewers value the ability to create, assign, and track tasks easily, use customizable fields, and collaborate in real-time. 97% of reviewers rated this feature as important or highly important.
  • Task Progress Tracking: Users appreciate visual tools like Kanban and Gantt charts for tracking progress, setting task dependencies, and marking completions. 93% of reviewers rated this feature as important or highly important.
  • Marketing Calendar: Reviewers highlight the visual layout, drag-and-drop functionality, and the alignment of team efforts for streamlined campaign planning. 92% of reviewers rated this feature as important or highly important.
  • Project Management: Users emphasize organization, accountability, and streamlined workflows, with features like reminders and multi-department collaboration. 92% of reviewers rated this feature as important or highly important.
  • Task Scheduling: Users find value in setting start/end dates, assigning tasks, and using calendar views for organizing and prioritizing work. 92% of reviewers rated this feature as important or highly important.
  • Collaboration Tools: Reviewers appreciate real-time updates, shared content access, and seamless communication among team members and clients. 88% of reviewers rated this feature as important or highly important.