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Social Media Monitoring Software with Influencer Tracking (2026)

Last updated: February 2026

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Key features of Social Media Monitoring Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Content Library: Reviewers value extensive ad examples, competitive insights, and trend analysis, aiding efficient campaign planning and creativity. 95% of reviewers rated this feature as important or highly important.
  • Automated Publishing: Users appreciate scheduling posts across multiple platforms, enhancing time management, consistency, and engagement. 95% of reviewers rated this feature as important or highly important.
  • Social Media Integration: Reviewers highlight seamless integration with major platforms, simplifying multi-account management and monitoring. 94% of reviewers rated this feature as important or highly important.
  • Content Management: Users find it useful for organizing, scheduling, and analyzing posts across multiple platforms efficiently. 93% of reviewers rated this feature as important or highly important.
  • Activity Tracking: Users benefit from tracking competitor activities, campaign performance, and market trends to optimize strategies. 93% of reviewers rated this feature as important or highly important.
  • Social Listening: Reviewers appreciate monitoring brand mentions, trends, and customer sentiment to improve social media strategies and engagement. 92% of reviewers rated this feature as important or highly important.
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72 software options

Brandwatch logo

Brandwatch

Category Leaders

Social media and reputation management platform

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Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources.

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Brand24 logo

Brand24

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Social listening tool for businesses of all sizes

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Brand24 is a social media monitoring tool that helps you to track online conversations relevant to your brand, get customer insights, engage communities, identify prospects, improve customer service, and find brand ambassadors.

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YouScan logo

YouScan

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Social listening platform powered by image recognition

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Highly accurate and smart, YouScan helps brands to listen to social media and get visual insights to make data-backed decisions.

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Project management software

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monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work. Teams communicate seamlessly with an adaptive platform that automates manual work and creates transparency so you know where everything stands instantly.

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Hootsuite logo
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Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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Birdeye logo
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AI-based webchat assistant for business conversations

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Birdeye is the leading AI-powered reputation and social media management platform for local brands. Over 150,000 businesses use Birdeye to maximize online reputation, engage across social channels, and gain insights to enhance customer experience and grow.

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Agorapulse logo

Easy-to-use social media management for teams and agencies

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With Agorapulse, businesses can manage their social media messages, schedule & publish content, identify key influencers, monitor social channels, & create insightful reports. The platform integrates with Facebook, Twitter, TikTok, Instagram, YouTube, and LinkedIn, posting across multiple platforms.

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Sprout Social logo
Category Leaders

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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Mention logo

Reputation and reviews management solution

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Real-time social listening software that lets you find and engage with anyone talking about your brand or keyword on social media.

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Eclincher logo

Eclincher is an AI-powered social media management platform.

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Eclincher is an AI-powered social media management, brand monitoring & local SEO tools, leveraging AI to maximize engagement.

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SocialPilot logo

Social Media Scheduling & Analytics Tool for SMBs & Agencies

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SocialPilot is a social media marketing management solution for social media professionals & digital agencies, offering automated post scheduling, team & client collaboration, analytics & reporting, social inbox, content curation and so much more with a free 14-day trial.

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Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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SOCi logo

AI that is purpose built for multi-location enterprises.

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SOCi is an AI-driven platform designed for multi-location marketing that unifies workflows, data, and automation. The system features specialized tools including Genius Search for local visibility optimization, Genius Social for content calendar management, and Genius Reviews for automated review responses across all business locations.

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Lyfpit logo

Lyfpit is the social media management software

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Lyfpit is the social media automation and growth hacking platform created by marketers for marketers

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BuzzSumo logo

Content curation & influencer marketing

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BuzzSumo is a content discovery, content curation & influencer marketing platform for agencies, brands & publishers. A free 30-day trial is available.

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facelift logo

Own the Social Media Game.

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Efficiently analyze and monitor your social media data with facelift. With the leading social media management tool you will be able to step up your social media game.

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Newswire logo

Press release distribution and tracking

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Newswire is a press release management and distribution platform, which allows businesses to create custom press releases and campaigns and distribute them to a range of media outlets including national, regional, or international media.

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Dataslayer logo

Streamline Data, Amplify Insights.

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Dataslayer.ai provides robust social media monitoring, integrating data from platforms like Facebook, Instagram, and Twitter. Monitor real-time mentions, track brand sentiment, and analyze interactions to enhance social media strategies, all within a user-friendly interface.

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Oktopost logo

We make it measurable

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Oktopost is the only social media management platform architected for B2B. Oktopost enables marketers to manage social content at scale, amplify reach, and integrate social with a marketing and sales stack.

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Infegy Atlas logo
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Cloud-based social media marketing and analytics software

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Infegy Atlas is a social media marketing and analytics software designed to help businesses manage clients, monitor competitors’ activities, and build brand reputation. The cloud-based platform allows marketing teams to manage keywords, convert leads into customers, and generate custom reports via a unified platform.

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Metricool logo
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Analyze, manage, and measure your digital content

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Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.

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Mentionlytics logo

Social media marketing and mention tracking

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Mentionlytics is a web & social media monitoring solution for tracking brand mentions across social platforms in order to find leads and gain business insights

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Bunker DB Analytics logo

Make data work for you.

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Analyze everything that happen on your social media, in one place. Boost your marketing efforts on social media in an intuitive, friendly and integrated panel.
Analyze your audience’s interactions, define value-generating content and optimize your strategies, achieving long-term relationships.

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Quid logo

Social media analytics platform

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NetBase is an enterprise social media analytics solution for top consumer brands, their agencies, and their ecosystem to drive real business results.

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Meltwater logo

Media monitoring and media intelligence solution

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Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook, Instagram, YouTube, comment, review sites, forums, message boards and over 300 million blogs.

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