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Smile.io

Points, VIP & Referrals. Attract & retain loyal customers.

Table of Contents

Smile.io - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

Smile.io overview

What is Smile.io?

Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards.

As the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale.

Key capabilities include:

- Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption.

- Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages.

- Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands.

- Enterprise-ready integrations with Klaviyo, Gorgias, Judge.me, and 30+ ecommerce tools to activate loyalty across every channel.

- Smile Plus for high-volume brands, offering expanded customization, loyalty landing page builders, and enhanced reporting for complex program strategies.

Trusted by leading Shopify brands like Polaroid, Liquid Death, Monos, and Hush Puppies, Smile helps mid-market and enterprise merchants increase repeat revenue, strengthen customer relationships, and reduce reliance on paid acquisition.

Key benefits of using Smile.io

Create a powerful loyalty program in minutes — points, VIP, referrals & more

Customize every detail to match your brand's look and feel

Embed loyalty on product pages, at checkout, with a modern loyalty page

Loyalty Hub: Offer the ultimate home for rewards inside customer accounts

Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love

Starting price

15usage based /
per month

Alternatives

with better value for money

Pros & Cons

Customer Rewards Program

Customer Support

User Interface

Pricing

Smile.io’s user interface

Ease of use rating:

4.9

(67)

Smile.io pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

3-4(7)

5(60)

What do users say about Smile.io?

its a great option for people with bigger stores wanting an ease free rewards system, its seamless to use on the site and customers never have issues, plus my fave feature is the integration on the checkout page.

Select to learn more

Who uses Smile.io?

Based on 67 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Retail

Food & Beverages

Apparel & Fashion

Consumer Goods

Others

Use cases

Customer Loyalty

Referral

Small Business Loyalty Programs

Customer Experience

Smile.io's key features

Most critical features, based on insights from Smile.io users:

Loyalty program

4.9

(40)

Customizable branding

4.6

(28)

Third-Party integrations

4.8

(28)

Customer activity tracking

4.8

(21)

Customizable templates

4.3

(9)

Discount management

4.9

(7)

All Smile.io features

Features rating:

4.7

(67)

Rewards management

4.7

(23)

ROI tracking

5.0

(2)

Performance metrics

5.0

(2)

Membership management

4.7

(6)

Social media integration

4.5

(2)

Social promotion

4.8

(6)

Email marketing

5.0

(1)

Dashboard

5.0

(5)

Customer profiles

5.0

(1)

Coupons

4.3

(3)

Communication management

4.8

(6)

Customizable fields

5.0

(2)

Referral tracking

4.5

(21)

Activity tracking

4.7

(7)

Reminders

5.0

(2)

Activity dashboard

5.0

(3)

eCommerce management

4.6

(13)

Multi-Channel marketing

4.7

(12)

Gamification

4.4

(5)

API

5.0

(1)

Transaction history

4.0

(1)

Reporting/Analytics

(0)

Point of sale (pos)

(0)

Incentive management

5.0

(1)

For customer referrals

(0)

Alerts/Notifications

4.5

(2)

Smile.io alternatives

Smile.io

4.9

(67)

Starting from

Per month

Free trial

Free version

Ease of Use

4.9

Features

4.7

Value for Money

4.7

Customer Support

4.8

Guusto

4.9

(3.4K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Kangaroo

4.8

(246)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

RepeatMD

4.4

(190)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Smile.io pricing

Value for money rating:

4.7

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Free

0.00

Features included:

Points Program
Referral Program
Program Branding
Multi-language support (20+ languages)
Works seamlessly with Shopify POS

Essential

Per month

Features included:

All Free features, plus
Dedicated loyalty page
Free product rewards
Nudges
Analytics & reporting
Shopify Flow integration
1 integration (e.g. Klaviyo)

Standard

Per month

Features included:

All Essential features, plus
Bonus Events
Embed points on product pages
Promote points on order thank you page
Subscriptions & gift card rewards
Loyalty segments, ROI and CLV insights
2 Integrations (e.g. Klaviyo, Judge.me)

Growth

199

Per month

Features included:

All Standard features, plus
Loyalty Hub (for signed in members)
Redeem at checkout (Shopify Plus)
VIP tiers & Points expiry
Performance Benchmarks
25+ pre-built reports
Unlimited integrations

Plus

999

Per month

Features included:

All Growth features, plus
Migration and launch plan
Quarterly program monitoring
Priority support
API access
30+ specialized reports
SOC-2 Compliance
Preferred pricing for multiple stores
High-volume pricing available

User opinions about Smile.io price and value

Value for money rating:

4.7

(67)

To see what individual users think of Smile.io's price and value, check out the review snippets below.

“I love that my repeat customers can be rewarded for their loyalty by earning points that they can turn into discounts in the shop.”

Amanda B.

Owner

“I love the customer support and the value for the service. As a small business they are very helpful for growing my rewards program.”

Nicole B.

Owner

Smile.io integrations (29)

Integrations rated by users

We looked at 67 user reviews to identify which products are mentioned as Smile.io integrations and how users feel about them.

Klaviyo

Integration rating: 4.9 (13)

“The Klaviyo integration is important because it allows loyalty data to be used in email campaigns and customer segmentation, making the loyalty program more effective and actionable.”

“I needed to be able to communicate with my customers about their rewards and wanted the ability to customize the email design.”

Daniela G.

Marketing Strategist

1/2

Fera

Integration rating: 5.0 (2)

Gorgias

Integration rating: 5.0 (2)

Loox

Integration rating: 5.0 (1)

Omnisend

Integration rating: 1.0 (1)

Smile.io support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Knowledge Base

Email/Help Desk

Chat

24/7 (Live rep)

Training options

Live Online

Documentation

Webinars

Videos

Smile.io FAQs

Q. Who are the typical users of Smile.io?

Smile.io has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

These products have better value for money

Q. What languages does Smile.io support?

Smile.io supports the following languages:
Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Norwegian (Bokmal), Polish, Portuguese, Romanian, Spanish, Swedish, Turkish

Q. Does Smile.io offer an API?

No, Smile.io does not have an API available.

Q. What level of support does Smile.io offer?

Smile.io offers the following support options:
Knowledge Base, Email/Help Desk, Chat, 24/7 (Live rep)

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