getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Table of Contents

usersusersusers

Talk with us for a free 15-min consultation

Expert advisors like Chase, who have helped 1,000+ companies, can find the right software for your needs.

Top Rated Lead Management Software with Campaign Management in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Campaign management enables planning, creating, and tracking marketing campaigns from a centralized platform. It supports targeted communication, automates processes, and provides insights into campaign performance, helping increase lead conversion rates. Our reviewers in lead management software rated this feature as important.

3 Best Lead Management Software with Campaign Management

  • Brevo
  • ActiveCampaign
  • Mailchimp - Highest rated for campaign management

See other top Lead Management products with campaign management

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the lead management software category. They also needed to have sufficient reviews about campaign management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for campaign management based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Brevo logo
4.6
(3.4K)

User insights about the campaign management feature

Reviewers appreciate Brevo's campaign management capabilities for their ease of use and efficiency. They report that it is straightforward to design, send, and track email campaigns, making the process very user-friendly. Users highlight the ability to oversee execution, monitor deadlines, and track design tasks. They find the reporting tools and statistics particularly useful for gaining insights into campaign performance. Reviewers also value the centralized platform for managing all aspects of email marketing efforts, including detailed tracking of campaign results.
“I love the fact that I can easily create and manage my campaigns in Sendinblue. I can quickly create a campaign, add my contacts, and start sending emails. I also love the fact that I can track my campaign results and see how many people opened my email, clicked on my links, and unsubscribed from my list.”
Verified reviewer profile picture

Geoffrey k.

MD

“I love this feature as it allows you to create, send and monitor your email campaigns. It makes the design to email process very easy and super efficient.”
MM

Michele M.

Operations Manager

Lead Management key features coverage

Brevo offers 6 out of the 6 key features for Lead Management software identified by reviewers:

Contact Management4.5
CRM4.1
Lead Capture4.3
Pipeline Management4.0
Reporting/Analytics4.4
Interaction Tracking4.1

Pros and cons based on 3,406 verified reviews

72% of users rated Brevo 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,406 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Cons:

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details

Pricing

Starting price:$9 usage based/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

ActiveCampaign logo
4.6
(2.5K)

User insights about the campaign management feature

Users report that ActiveCampaign's campaign management is easy to use and efficient. They appreciate the drag-and-drop features and the ability to manage campaigns from a single dashboard. Reviewers highlight the deep tracking capabilities and the usefulness of split testing for optimizing future initiatives. They find the reporting tools helpful, despite occasional slow loading times. Users value the software's ability to handle personalized email marketing, automation, and sales engagement campaigns, making it a preferred choice for managing multiple campaigns effectively.
“The deep tracking features for campaigns is amazing as well as being able to split test campaigns.”
Verified reviewer profile picture

Christopher I.

Web Designer and Digital Marketer

“They allow us to control all marketing campaign activities from a single point.”
LH

Louise H.

Front Office Manager

Lead Management key features coverage

ActiveCampaign offers 6 out of the 6 key features for Lead Management software identified by reviewers:

Contact Management4.5
CRM4.3
Lead Capture4.4
Pipeline Management4.4
Reporting/Analytics4.3
Interaction Tracking4.4

Pros and cons based on 2,560 verified reviews

67% of users rated ActiveCampaign 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,560 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Cons:

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details

Pricing

Starting price:$15 flat rate/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Mailchimp logo
4.5
(17.5K)

User insights about the campaign management feature

Reviewers indicate that Mailchimp's campaign management tools are comprehensive and user-friendly. They appreciate the flexibility to replicate and modify campaigns, as well as the ability to automate and schedule them in advance. Users find the insights and analytics valuable for tracking performance and making data-driven decisions. They highlight the ease of creating, editing, and deploying campaigns, along with the availability of templates and segmentation options. Reviewers also mention the importance of Mailchimp's tools for maintaining lead engagement and optimizing marketing strategies.
“It is very easy to create, edit and duplicate campaigns in Mailchimp. This is very important (especially duplication) as we spend a lot of time to design our emails to be unique (even on the free plan). With easy one click options we can duplicate campaigns and just replace what we need to replace. Past campaigns as well as its details can be seen very easily.”
UA

Ukeje A.

Researcher

“You can manage campaigns, templates, you can measure the data reports of each campaign and make comparisons and conclusions.”
Verified reviewer profile picture

Miguel F.

Marketing Manager

Lead Management key features coverage

Mailchimp offers 5 out of the 6 key features for Lead Management software identified by reviewers:

Contact Management4.4
CRM4.4
Lead Capture4.3
Pipeline Management
Reporting/Analytics4.4
Interaction Tracking4.4

Pros and cons based on 17,565 verified reviews

59% of users rated Mailchimp 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 17,565 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Cons:

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Pricing

Starting price:$13 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Lead Management Software with Campaign Management in 2026

Mailchimp logo

Email and SMS marketing automation platform

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

Manage your leads with Salesforce Sales Cloud, tracking lead activity across the sales pipeline, routing and assigning leads, and tracking marketing campaigns.

Read more about Salesforce Sales Cloud

Users also considered
HubSpot CRM logo

CRM and lead management solution

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Read more about HubSpot CRM

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Read more about Brevo

Users also considered
Zoho CRM logo

Customer relationship management solution

Manage your leads in Zoho CRM with opportunity tracking across the entire sales cycle. Import leads, add leads to accounts, track competition, analyze and more.

Read more about Zoho CRM

Users also considered
Dynamics 365 logo

ERP and CRM applications from Microsoft

Microsoft Dynamics 365 is a multi-language, multi-currency enterprise resource planning (ERP) software. The solution is designed for midsize and larger companies, and is fully customizable and extensible through its rich development platform and tools.

Read more about Dynamics 365

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Manage all your leads and deals using Pipedrive's visual sales pipeline tool. Move deals across different stages with drag-n-drop and use filters to zoom in.

Read more about Pipedrive

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Nimble logo

Contact management & social relationship solution

Designed for SMBs, Nimble connects all contacts, calendars, communications & social interactions on one platform for streamlined communication & lead nurturing. It is a CRM tool for Office 365 and G-Suite that builds contact management solutions for teams and individuals. It does all the work by integrating with productivity apps such as inboxes and calendars, delivers a streamlined user experience, and was built to help business teams close more deals, faster.

Read more about Nimble

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Turn more leads into customers
Streamline everything about your sales process with a CRM that makes it easy to manage all your leads, sales reps, deals, sales stages, automated email lead nurture campaigns and more.

Read more about Marketing 360

Users also considered
Bigin by Zoho CRM logo
Category Leaders

Pipeline-centric CRM system for small businesses

Easily track, and manage your leads and prospects with Bigin to ensure your potential leads become your customers. From multichannel communication and a no-code form builder to foolproof automation and a dedicated sales pipeline, Bigin has all the features to streamline and boost lead management.

Read more about Bigin by Zoho CRM

Users also considered
NetSuite logo

AI-powered cloud-based business management suite

NetSuite is an AI-powered cloud-based business management suite. It helps organizations streamline their operations and gain real-time insights into their performance. The suite caters to a range of industries such as manufacturing, retail, and professional services.

Read more about NetSuite

Users also considered
Kylas Sales CRM logo
Category Leaders

#TheBetterCRM

Kylas helps track business leads from click to conversion. It can automatically capture leads from various sources, track their touchpoints, identify which ones to prioritize, and engage with prospective clients more effectively.

Read more about Kylas Sales CRM

Users also considered
Tripleseat logo

Guest and event management tool for hospitality businesses

Tripleseat is an event management platform for restaurants, bars, nightclubs, hotels, and other unique venues. The solution enables teams to streamline the event booking and planning process, helping businesses increase event revenue.

Read more about Tripleseat

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
Odoo logo

All-in-one open-source business software

Optimize the efficiency of your sales funnel with Odoo's lead management tools. Close deals faster, automate marketing processes for every sales stage, and make more strategic decisions with our powerful analytics reports.

Read more about Odoo

Users also considered
Dripify logo

Cloud-based lead capture solution for sales teams.

Dripify is a lead capture solution that helps sales teams manage LinkedIn prospecting via email campaigns, sales funnels, performance tracking, and more. The platform offers an intuitive interface and features that allow users to create customized drip campaigns, manage teams, analyze engagement rates, and respond to leads. Additionally, it also integrates with several third-party applications such as Google Sheets, Zoho, Asana, and more.

Read more about Dripify

Users also considered
monday CRM logo

Customer relationship management solution

monday CRM offers an intuitive and powerful lead management solution to capture leads, nurture sales pipelines, optimize your sales cycle and generate sales, all on one flexible platform. You can use code-free automations, integrations, customizable dashboards and workflows, and multiple data

Read more about monday CRM

Users also considered
Apptivo logo

CRM solution for managing customer accounts

Apptivo is a customer relationship management app that allows businesses to create and manage customer accounts with information such as contact information, website, annual revenue‚ address‚ number of employees‚ & more. Accounts can be associated with other records such as contacts or opportunities.

Read more about Apptivo

Users also considered
Freshsales logo

Sales management solution

Freshworks CRM Sales Cloud is a complete solution for sales teams. With Freddy AI, salespeople can get insights into the best deals to go after and what actions to take and predict revenue with sales forecasting. Businesses can take the next step forward towards powerful pipeline management.

Read more about Freshsales

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Keap uses marketing data to evaluate the potential of leads, applying automatically updated lead scores, prioritizing, tagging & routing leads

Read more about Keap

Users also considered
The Magazine Manager logo

Magazine management solution for digital & print publishers

The Magazine Manager is a digital magazine software. This web-based CRM is designed to manage sales, production, and marketing in a centralized platform that includes email marketing, customer relationship management, invoice processing, live notifications, and custom statements and proposals.

Read more about The Magazine Manager

Users also considered

Key features for Lead Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Contact Management: Users find it easy to manage, segment, and access contact information, track interactions, and customize fields for improved communication and follow-ups. 94% of reviewers rated this feature as important or highly important.
  • CRM: Reviewers highlight the comprehensive tools for managing customer relationships, streamlining sales processes, and gaining valuable insights through detailed reporting and automation. 93% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users value the ability to collect and organize leads from various sources, automate follow-ups, and create custom forms for efficient lead management. 93% of reviewers rated this feature as important or highly important.
  • Pipeline Management: Reviewers appreciate the ability to track and manage sales pipelines, customize stages, and gain insights through detailed reporting, improving sales forecasting and decision-making. 91% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users benefit from customizable reports and dashboards that provide insights into sales performance, marketing effectiveness, and key metrics for data-driven decisions. 89% of reviewers rated this feature as important or highly important.
  • Interaction Tracking: Reviewers highlight the importance of tracking customer interactions across emails, calls, and meetings to improve follow-ups and maintain comprehensive communication records. 88% of reviewers rated this feature as important or highly important.