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Top Rated Sales Force Automation Software with Contact Database in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

A contact database enables efficient management of customer information, facilitates tracking interactions, and supports lead generation. It helps sales teams organize and update contacts, improving sales pipeline management and relationship building. Our reviewers in sales force automation software rated this feature as highly important.

5 Best Sales Force Automation Software with Contact Database

Product
User rating
Starting price
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
visit website
HubSpot Sales Hub logo
4.5
(494)
15
per user/per month
visit website
Salesforce Sales Cloud logo
4.4
(18.7K)
25
per user/per month
visit website
HubSpot CRM logo
4.5
(4.4K)
50
per user/per month
visit website
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month

See other top Sales Force Automation products with contact database

How we picked the 5 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Sales Force Automation software category. They also needed to have sufficient reviews about contact database, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for contact database, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 5 best products

Zoho CRM logo

Zoho CRM

Reviews Sentiment
 
 
 
1-2(251)
3-4(3,149)
5(3,557)
Key Features
Sales Activity Management4.5
CRM4.6

User insights about the contact database feature

Users find Zoho CRM's contact database easy to use, customizable, and efficient for managing and segmenting contacts. They appreciate the centralized location for customer data, integration with other Zoho modules, and advanced search and filtering capabilities. However, some users experience issues with duplicate contacts and find the navigation slightly confusing.
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“ the Contact Database in Zoho CRM is crucial because it helps businesses manage their relationships with customers and leads more effectively, leading to improved customer satisfaction, streamlined communication, and data-driven decision-making.”
EH

Eran H.

Senior Account Manager

“It allows me to store and manage all my customer information in one place. This includes contact details, communication history, and any notes.”
Verified reviewer profile picture

Nick W.

Director

Starting price
14per user /
per month
visit website
Pros and Cons based on 6,957 verified reviews
Verified reviewer profile picture

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
HubSpot Sales Hub logo

HubSpot Sales Hub

Reviews Sentiment
 
 
 
1-2(2)
3-4(167)
5(325)
Key Features
Sales Activity Management4.7
CRM4.8

User insights about the contact database feature

Reviewers indicate that HubSpot Sales Hub's contact database is user-friendly and efficient, making it easy to create, manage, and retrieve contact information. They appreciate the simple interface, full-text search, and automatic updates to contact records. However, they mention the limitation of using email as a unique identifier, which can result in duplicates.

See related user reviews

“Easy and digestible database, and very user friendly to create list views of different contacts. Extremely easy to filter or add different fields into the table view”
JW

James W.

Revenue Ops Manager

“Limited to email as a unique identifier which results in duplicates when the information is not available ”
KP

Kathleen P.

COO

Starting price
15per user /
per month
visit website
Pros and Cons based on 494 verified reviews

Effective prospecting management

Streamlined sales and marketing processes

High costs and complexity

See pros and cons details
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Reviews Sentiment
 
 
 
1-2(430)
3-4(7,980)
5(10,343)
Key Features
Sales Activity Management4.8
CRM4.6

User insights about the contact database feature

Users report that Salesforce Sales Cloud's contact database is comprehensive, customizable, and secure. They value the ease of accessing, updating, and organizing contact information, as well as the ability to segment and filter contacts. They also highlight the integration with other tools and the scalability of the system. However, some users find duplicate management challenging.

See related user reviews

“The contact database is set up very well to capture and categorize contacts, link to customers, capture information, etc... The process is intuitive and it's easy to find contacts after the fact, and understand their connection to others in the database. ”
AJ

Adam J.

Business Solutions Manager

“It helps me to store all relevant information of my customers, prospects, and leads in a single, centralized location. This makes it easy to access and update contact details, communication history, and other pertinent information.”
AB

Aman B.

Software Developer

Starting price
25per user /
per month
visit website
Pros and Cons based on 18,753 verified reviews

Comprehensive tracking capabilities

Effective client management

Robust CRM functionalities

Advanced sales management tools

Enhanced organizational capabilities

Slow performance speed

Complex setup and configuration

Steep learning curve

Challenging user experience

Not ideal for small businesses

See pros and cons details
HubSpot CRM logo

HubSpot CRM

Reviews Sentiment
 
 
 
1-2(85)
3-4(1,626)
5(2,726)
Key Features
Sales Activity Management
CRM4.6

User insights about the contact database feature

Reviewers appreciate HubSpot CRM's contact database for its ease of use, powerful search functionality, and customization options. They find it helpful for managing and segmenting contacts, integrating with other tools, and automating marketing campaigns. However, some users mention difficulties with duplicates and the need for a special subscription to manage them.
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“The contact database can be customized, and viewable, based on the roles that we have established within our organization, in addition to having security rules to ensure the valuable content that we have in marketing management”
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Marianela F.

Water Treatment Consultant

“In my opinion, Contact database is the key feature apart from CRM which Hubspot offers as they way it is managed in Hubspot is very user friendly. You can create new field as per need, assign contacts to team members which makes it easy for the team to manage and approach the lead.”
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Ankur C.

Module Lead

Starting price
50per user /
per month
visit website
Pros and Cons based on 4,437 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Efficient lead tracking

Centralized client information

Comprehensive email tracking

Integrated sales and marketing

Versatile CRM functionalities

Frequent technical issues

High costs for advanced features

Limited reporting capabilities

Inadequate user account management

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(791)
5(1,703)
Key Features
Sales Activity Management4.3
CRM4.3

User insights about the contact database feature

Reviewers highlight ActiveCampaign's contact database for its powerful segmentation, tagging, and personalization capabilities. They appreciate the ease of managing, importing, and updating contact information. However, some users find the automation workflows complex and the database navigation bulky. The limit on contacts for the LITE version is also mentioned as a challenge.
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“Managing my contacts in ActiveCampaign is straightforward. I can quickly import, organize, and update contact information, ensuring that I have an up-to-date database of subscribers and customers.”
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Tracy O.

CEO

“I feel that it's a robust Contact Database feature. I appreciate its ability to segment and personalize campaigns based on various criteria. However, one critical aspect I find lacking is the complexity of the automation workflows, which can be overwhelming for beginners.”
TR

Tarunika R.

Technology Consultant

Starting price
15flat rate /
per month
Pros and Cons based on 2,556 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details

Other Top Rated Sales Force Automation Software with Contact Database in 2026

Claritysoft CRM logo

Claritysoft CRM

User-friendly customer relationship management software

visit website
Claritysoft CRM is a customer relationship management software with which SMBs & large enterprises can manage lead, sales & pipeline activity efficiently

Read more about Claritysoft CRM

Users also considered
Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Use Zoho CRM to automate key sales tasks such as custom workflows, tasks, notifications and alerts, time-based actions, webhooks, custom functions and macros.

Read more about Zoho CRM

Users also considered
Bigin by Zoho CRM logo

Bigin by Zoho CRM

Category Leaders

Pipeline-centric CRM system for small businesses

visit website
Bigin's intuitive interface and powerful features simplifies sales management and promotes sales force automation. Features such as pipeline management, workflow automation, multi-channel communication, integrations, and dashboards helps businesses stay ahead of their sales targets efficiently!

Read more about Bigin by Zoho CRM

Users also considered
Perenso logo

Perenso

Category Leaders

All-in-one field sales solution for sales reps and managers.

visit website
Eliminate time-consuming tasks and allow your sales reps to spend more time with their customers. Perenso Field Sales provides an unmatched array of features including order management, route optimization, store compliance, content management, daily planner, customized reports, and more.

Read more about Perenso

Users also considered
Inzant Sales logo

Inzant Sales

Mobile sales & Ordering platform that enables wholesalers

visit website
Inzant Sales is a mobile sales platform designed for wholesalers & manufacturers, including our mobile sales app, eCommerce website & full integration with your other core business systems. Inzant Sales helps save time, reduce costs and increases sales, enabling your business to grow.

Read more about Inzant Sales

Users also considered
Accounting Seed logo

Accounting Seed

Accounting and analytics software built on Salesforce

visit website
Accounting Seed is 100% native to Salesforce. We've been a partner since 2008.
Visit: https://www.accountingseed.com/solutions/business-need/salesforce-accounting-software/

Read more about Accounting Seed

Users also considered
Maximizer CRM logo

Maximizer CRM

Customer relationship and lead management solution

visit website
Maximizer CRM is a lead management solution designed specifically for the unique challenges that sales teams and managers face. Teams can monitor and achieve revenue targets while effectively tracking activities and evaluating team effectiveness, all from one centralized command center.

Read more about Maximizer CRM

Users also considered
HubSpot Sales Hub logo

HubSpot Sales Hub

Freemium email productivity & tracking for sales teams

visit website
HubSpot Sales is a suite of inbox-based email tracking & productivity tools with which sales teams can build, automate, and accelerate their sales processes

Read more about HubSpot Sales Hub

Users also considered
Bitrix24 logo

Bitrix24

All in one business management workspace

visit website
Bitrix24 is 100% FREEE sales force automation and sales team management solution used by over 12 million companies worldwide.

Read more about Bitrix24

Users also considered
Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

Use Salesforce Sales Cloud to automate daily sales tasks such as opportunity, lead, contact & partner management, workflows & approvals, & territory management.

Read more about Salesforce Sales Cloud

Users also considered
HubSpot CRM logo

CRM and lead management solution

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Read more about HubSpot CRM

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is an easy to implement CRM software tool that helps you focus on the activities that drive deals to close.

Read more about Pipedrive

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Nimble logo

Contact management & social relationship solution

Designed for SMBs, Nimble connects all contacts, calendars, communications & social interactions on one platform for streamlined communication & lead nurturing. It is a CRM tool for Office 365 and G-Suite that builds contact management solutions for teams and individuals. It does all the work by integrating with productivity apps such as inboxes and calendars, delivers a streamlined user experience, and was built to help business teams close more deals, faster.

Read more about Nimble

Users also considered
PandaDoc logo

Cloud-based tool for creating, editing and signing documents

Sales teams use PandaDoc's all-in-one document automation software to streamline the process to create, approve, and eSign proposals, quotes, and contracts.

Read more about PandaDoc

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Less Annoying CRM logo

For small businesses outgrowing spreadsheets.

A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up.

Read more about Less Annoying CRM

Users also considered
NetSuite logo

AI-powered cloud-based business management suite

NetSuite is an AI-powered cloud-based business management suite. It helps organizations streamline their operations and gain real-time insights into their performance. The suite caters to a range of industries such as manufacturing, retail, and professional services.

Read more about NetSuite

Users also considered
Tidio logo

Aill-in-one customer support software with AI features

Tidio is a customer engagement platform that helps generate leads, fuel your sales pipeline, and provide automated answers via rules-based chatbots (Flows) and conversational AI (Lyro). Grow your business by capturing leads, and passing them into your CRM.

Read more about Tidio

Users also considered
Odoo logo

All-in-one open-source business software

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

Read more about Odoo

Users also considered
Flowlu logo
Category Leaders

Work automation and team collaboration in one platform.

Flowlu’s sales force automation streamlines your sales process with lead tracking, automated follow-ups, and sales pipeline management. Automate routine tasks, track interactions, and gain real-time insights to close deals faster and improve team productivity.

Read more about Flowlu

Users also considered
monday CRM logo

Customer relationship management solution

monday CRM is a great sales force automation software for sales teams of every size. Automatically sync data from Salesforce or more than 40 other integrations and watch it turn into actionable tasks inside monday.com, without any manual effort.

Read more about monday CRM

Users also considered
Apptivo logo

CRM solution for managing customer accounts

Apptivo is a customer relationship management app that allows businesses to create and manage customer accounts with information such as contact information, website, annual revenue‚ address‚ number of employees‚ & more. Accounts can be associated with other records such as contacts or opportunities.

Read more about Apptivo

Users also considered
Freshsales logo

Sales management solution

Freshworks CRM Sales Cloud is a complete solution for sales teams to attract quality leads, engage in contextual conversations, drive deals with AI-powered insights and nurture customer relationships. The Sales Cloud empowers sales teams with more time for selling by automating the sales process.

Read more about Freshsales

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Keap automates lead scoring, prioritizing, organizing & routing, and users can create custom quotes and proposals, automate pipeline updates, and more.

Read more about Keap

Users also considered

Key features for Sales Force Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Sales Activity Management: Reviewers value tracking sales progress, managing client engagement, and generating real-time insights to enhance team performance and decision-making. 95% of reviewers rated this feature as important or highly important.
  • CRM: Users highlight centralized customer data, efficient relationship management, automated sales processes, and customization capabilities for various business needs. 92% of reviewers rated this feature as important or highly important.
  • Customer Database: Reviewers appreciate easy access, secure storage, and comprehensive management of customer information to improve targeted campaigns and business planning. 92% of reviewers rated this feature as important or highly important.
  • Contact Management: Users note the ability to efficiently manage contact details, track interactions, avoid duplicates, and maintain organized customer profiles. 91% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers emphasize the importance of integrating forms, tracking potential leads, and automating the lead entry process for streamlined follow-up and sales. 90% of reviewers rated this feature as important or highly important.
  • Lead Management: Users highlight the ability to categorize leads, automate follow-ups, track progress, and manage opportunities effectively to optimize the sales pipeline. 89% of reviewers rated this feature as important or highly important.