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Sumo

A free suite of tools for growing traffic on any website

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Sumo Pricing, Features, Reviews and Alternatives

Sumo product overview

Price starts from

$

10

/momonth
Per User

What is Sumo?

Sumo is a suite of widget-like apps free to install on any HTML or popular CMS-based website. Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single Sumo plugin. Fully customizable and expandable via the integrated ‘Sumo Store’, pricing plans apply to access subsequent apps.

Key benefits of using Sumo

  • Plug-in based installation of apps specifically designed to raise web traffic, grow email lists and monitor engagement.


  • Works with any HTML website or third-party, CMS-based platforms including Wordpress.org, Squarespace, Blogger and more.


  • List Builder app offers customizable prompts for growing email subscription lists.


  • Heat Maps app provides real-time “hotspots” to show where visitors are clicking most within core site pages.


  • Share app quickly adds connectivity with over 16 social media services including Twitter, Facebook, Google+ and Digg.


  • Scalable installation and pricing adds additional app tools for free traffic, analytics, contact forms and more.


  • Optimized for use across desktop and mobile devices, equally at home within smartphone or browser.

  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    FAQs/Forum

    Training options

    Webinars
    Live Online
    Videos
    Documentation

    Sumo pricing information

    Value for money

    4.0

    /5

    59

    Price starts from

    $

    10

    /momonth
    Per User

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Sumo features

    Functionality

    4.2

    /5

    59
    Total Features18 5 categories

    Most valued features by users

    Customizable Branding
    Customizable Templates
    Drag & Drop
    Campaign Management
    Templates
    Mobile Access
    Subscription Management
    Conversion Rate Optimization

    Functionality contenders

    Sumo users reviews

    Overall rating

    4.1

    /5

    59

    Positive reviews

    80%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10
    Rating distribution

    5

    4

    3

    2

    1

    28

    19

    7

    2

    3

    Pros
    I like best the ease of use in setting up this program to provide my website visitor's with a better on-site experience while also providing me with detailed metrics on those visitors.

    DC

    Douglas C.

    Sumo has a killer free option for creating a very effective email capture form. It has very detailed analytics and it intergrades with the popular platforms wordpress and shopify.

    AR

    Anonymous Reviewer

    Setting up Sumo on each of my websites was very intuitive and easy to accomplish. There are features that allow you to personalize the look and the experience visitors to the site will each have.

    DC

    Douglas C.

    Cons
    We only wanted to use ONE popup and couldnt. Horrible customer support with limited knowledge about their own product.

    AR

    Anonymous Reviewer

    You can't integrate with HubSpot until you pay for it. Managing it manually now, but could be a problem in the future.

    Xand G.

    Sumo added popup in the footer without letting us know (ON A PAID SUBSCRIPTION!). We lost days to enable the implementation, and yet, the product isnt function.

    AR

    Anonymous Reviewer

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    I use Sumo's free suite of tools on my Squarespace site, and I have been 'em for nearly three years.

    Reviewed 3 years ago

    A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can offer to a startup/small business? Sumo has your back, hands down.

    Pros

    I love the (even at the freemium level) assorted tools they have for capturing emails. With a little bit of coding, you can customize your lead magnets, both in terms of appearance and delivery.

    Cons

    My only complaint with their suite of tools are their sharing tools, and this is nitpicky. I already have built-in share buttons on my CMS that look great on mobile and on a desktop. The Sumo tool was a real bother when I was using it (2015-2017). It even caused one of my followers to email and let me know it was a nuisance with this lagging (yet persistent in its following) behavior.

    Vendor response

    Thanks for your review! We're constantly working on improvements and appreciate your feedback. If you ever would like to test out new features, here is a link to our Ecommerce plan free trial: http://bit.ly/2LBfk1T Good luck with your business!

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Sumo saves your time and allows managing you websites sing up forms on the go.

    Reviewed a year ago

    So far Sumo free version is installed on two our websites and everyone is happy with is.

    Pros

    Code is easy to install via GTM. My favourite feature is smart mode for visibility, which really is helpfull when you need to add a sign up form to your website quickly.

    Cons

    Sumo is probabbly not that easy to use for new users or those who never used similar services or edited images.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Sumo me is a must have tool for email capture

    Reviewed a month ago

    This solves my problem by allowing me to offer a beautiful pop up email collection item on any website with minimal effort

    Pros

    The Sumo product is easy for a novice to integrate and provides amazing free tools. The welcome mat and email collection features are fantastic.

    Cons

    I truly like the software and interface. Some additional features must be purchased but that is to be expected.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend3/10

    Share this review:

    Easy to set up, but a bit clunky

    Reviewed 4 months ago

    SumoMe enabled me to get started free with an email marketing automation that would require a paid account with Mailchimp. It was a good way to get started testing things out. As I grow, I'm looking into moving to Mailchimp though.

    Pros

    It was easy to get started with my email campaigns and it was free. Automation was easy to get started even in the free version.

    Cons

    The interface leaves a bit to be desired. More guidance would be helpful. In the free version, stats are only available for 30 days. Integration with ThriveCart would be great.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Easy to use tool

    Reviewed 3 months ago

    Worth the money.

    Pros

    A very easy-to-use tool for generating leads. Friendly interface, great possibilities of testing various graphic variants. Very useful ready-made pop-up templates.

    Cons

    A bit unintuitive way to change templates in tests, although perhaps the problem has already been solved.

    Sumo FAQs and common questions

    Sumo has the following pricing plans:
    Starting from: $10.00/month
    Pricing model: Free, Subscription


    Sumo has the following typical customers:
    Mid Size Business, Small Business


    Sumo supports the following languages:
    Polish, French, Chinese (Traditional), Italian, Turkish, Japanese, Indonesian, Hungarian, Dutch, Swedish, Hebrew, German, Russian, Korean, Arabic, Chinese (Simplified), Norwegian (Bokmal), English, Ukrainian, Czech, Portuguese, Spanish, Danish, Irish, Finnish, Thai


    No, Sumo does not have an API available.


    Sumo integrates with the following applications:
    ConvertKit, HubSpot Marketing Hub, Constant Contact, Mailigen, Campaign Monitor, ActiveCampaign, Salesforce Marketing Cloud, MailerLite, Zapier, BriteVerify, Pardot, Klaviyo, GetResponse, Maropost, Keap, VerticalResponse, Mad Mimi, Mailchimp, Emma, Mailjet, Marketo Engage, AWeber


    Sumo offers the following support options:
    Email/Help Desk, Chat, FAQs/Forum

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