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Free Website Optimization Tools Software
Last updated: March 2026
65 software options
Sponsored
LiveSession
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
LiveSession: Product Analytics, But Simple
Free: 1k sessions - $0 Basic: 5k - 15k sessions - from $54 Pro: 10k - 150k sessions - from $83
Read more about LiveSession
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Reliable SEO tools for the AI Search Era
Pro: $139.95/month Guru: $249.95/month Business: $499.95/month Semrush One Starter: $199/mo Semrush One Pro+: $299/mo Semrush One Advanced: $549/mo
Read more about Semrush
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
SEO toolset that helps you rank higher and get more traffic.
Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Annual subscriptions starting at $82/month (personal) and $832/month (agency). A 7-day trial is available for $7.
Read more about Ahrefs
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Performance & Security for Any Website
Cloudflare does not charge on the basis of bandwidth usage, instead charges on features. Free Plan offers basic performance and security alongside free SSL and analytics. Pro Plan at $20/month provides advanced performance and security tools including image optimization and a Web Application Firewall. Business Plan at $200/month includes advanced DDOS Attack protection, dynamic content compression, custom WAF rules, prioritized support and custom SSL certificates. Enterprise Plans are bespoke to customer requirements with set-up consultation, a dedicated solution Engineer, phone support and multi-user access.
Read more about Cloudflare
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Digital experience insights for any business selling online
Hotjar offers three products Observe, Ask, and Engage products, offered at different plans and prices. Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing
Read more about Hotjar
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Video and Image Management and Optimization
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cloud-Scale Monitoring Platform For Dev, Sec, and Ops teams.
Starts at $15 per host per month. Pay-as-you-go or subscription terms available. Service includes unlimited integrations per monitored host. 14-day free trial included in all plans. All plans include custom metrics and events. Pro plans include 13 months data retention, metric alerts, and email support.
Read more about Datadog
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
All-in-one conversion optimization suite for website owners
Free seven day trial for all accounts that begins once we track your first website visitor. All plans include unlimited team members. Free Plan: $0 per month | Build: $39 per month | Grow: $89 per month | Expand: $249-$739 per month | Scale: $1,049-$1,669 per month | Enterprise: Starts at $2,289 - Contact Lucky Orange | Get 20% off with an annual plan.
Read more about Lucky Orange
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Boost Your Rankings & Search Engine Visibility with Moz Pro.
Moz Pro offers plans directed to different SEO needs and with features and limits increasing per plan level. Starter plan starts at $49/month, Standard plan $99/month, Medium plan $179/month, Large plan $299/month.
Read more about Moz Pro
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Landingi platform offering marketing tools and solutions.
From small companies, to marketers, to agencies – our plans give you the freedom you need to grow. All plans come with a free 14-day trial!
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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Website & app traffic data analysis
Advanced and Enterprise plans. Free Demo: Available Contact SimilarWeb for more information or to setup a live demonstration.
Read more about Similarweb
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Social Proof Solution for eCommerce, marketing, and SaaS
https://wisernotify.com/pricing/
Read more about WiserNotify
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Performance testing and monitoring
Sign up for free access with our perpetual free tier and 100 GB/month of data ingest included.
Read more about New Relic
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Qualitative analytics for websites and mobile apps
Free: 3,000 sessions/month Pro: 200,000 sessions/month Ultimate: 1,000,000 sessions/month
Read more about Smartlook
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Heatmaps, Session Replay, Funnels, Form analytics and more
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Powerful, self-serve product analytics.
FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations
Read more about Mixpanel
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Collect, analyze, and act on customer feedback
Survicate offers flexible plans for every stage of growth—starting with a Free plan (25 responses/month) ideal for beginners, and moving to Starter ($79/month) for short-term projects and basic AI-driven insights. The Growth plan ($49/month billed annually) unlocks unlimited active surveys, multilingual targeting, AI sentiment analysis, and team collaboration features, while Volume (from $299/month) and Pro (from $299/month) plans support high-volume, multi-channel feedback with deep targeting, mobile SDKs, dashboards, and advanced integrations. Enterprise plan (from $499/month) delivers full platform access, premium compliance like HIPAA, dedicated success management, and white-glove onboarding for organizations needing scalable, secure feedback operations.
Read more about Survicate
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
See what your users want—with Clarity
Free tool. Enjoy all the features of Clarity at absolutely zero cost. You'll never run into traffic limits or be forced to upgrade to a paid version.
Read more about Microsoft Clarity
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Take back control with Matomo
Per number of page views.
Read more about Matomo
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Every data point has a story to tell
FullStory does not publish numeric pricing. There are four pricing plans for which you must contact FullStory for a quote. Data Direct: This plan is designed specifically for data science and analytics teams. It focuses on providing the resources necessary for building predictive models and utilizing data for Generative AI and Large Language Models, catering to those involved in advanced data manipulation and analysis. Business: Aimed at teams requiring comprehensive visibility across their digital portfolio, this plan helps maintain cross-functional clarity. It's suitable for groups that manage multiple functions and need to maintain an overarching view of their digital operations. Advanced: For companies seeking deep product analytics combined with qualitative insights, the Advanced plan offers tools to grow with agility. This plan is ideal for businesses intent on closely monitoring and enhancing their product offerings based on detailed user interaction insights. Enterprise: Tailored for large organizations, this plan provides capabilities to discover trends, plan roadmaps, and improve funnels effectively at scale. It supports extensive data analysis and strategic planning needs conducive to large-scale operational improvements in user experience and business processes.
Read more about Fullstory
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
SEO management and website optimization software
Agency - USD 200 / month Premium - USD 50 / month Basic - Free but limited
Read more about Seobility
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Digital experience and content management platform
Jahia offers a free version and a trial for 30 days. Paid plans include monthly subscriptions, details of which are outlined below: jContent Community Edition - Free jContent - Starting at €1700 per month jEnterprise - Starting at €3000 per month
Read more about Jahia
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Website optimization tools
Contact ConvertCart for pricing details.
Read more about ConvertCart
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
SEO Tool - Reach and grow your digital audience with WooRank
You can generate 1 free website review per week for free
Read more about WooRank
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Site search engine for eCommerce stores