by Suzie Blaszkiewicz
Published on 5 February 2015
Update (12/28/16): This post has been updated to include new information about product pricing.
Email marketing is now somewhat synonymous with MailChimp. This email marketing software is widely considered to be top banana in the cloud-app space. What makes it so good? Its easy-to-use interface, tons of mailing template options, and configurability are all a strong start.
On top of that, the free version is quite robust. It lets you send up to 12,000 emails to a maximum of 2,000 contacts per month. From there, $10 per month will give you unlimited emails to 500 contacts, while subsequent $5 incremental payments will give you access to more subscribers. MailChimp's flexible payment plans also allow you to send more emails to more subscribers with better personalization.
MailChimp, however, is not the only option for email marketing. While it may be an industry favorite, plenty of other email marketing options have popped up in recent years that might be better for your business. Choosing the right solution means keeping a few things in mind:
With all of this in mind, take a look at how some of the leading email marketing competitors compare to MailChimp. The answers might reveal a better match for your business.
Campaign Monitor markets itself as an elegant and simple emailing marketing tool that will easily help you create effective campaigns. The drag-and-drop editor makes it easy to get started, and its visually simplistic designs allows you to create image-heavy campaigns. This is especially effective for industries like travel and fashion. And Campaign Monitor's interactive analytics let you see your most engaged audiences, as well as your most successful calls to action.
Campaign Monitor's basic plan lets you send 2500 emails to 500 people for $9.00 per month. Different price tiers are available if you want more features like priority email and phone support. Sending to 5,000 contacts will cost you $49 per month for the basic plan, while reaching up to 50,000 will cost at least $299 per month.
If you need more robust email marketing software, try Infusionsoft. This marketing automation software is best for freelancers and small businesses - especially those in eCommerce and email marketing. Some of its key features include a 99 percent deliverability rate, trackable results, automated campaigns, and social sharing.
There's no free option, but Infusionsoft does offer various price subscriptions. These subscriptions start at a hefty $199 per month and go north from there. So, it may not be the best choice if you only need an email marketing solution. But it's worth a look if you want an affordable full marketing and automation package.
SendinBlue is strictly email marketing-only software. It offers dynamic and responsive template tools. SendinBlue also includes scheduling and auto-responders, real-time reports, and integration with Google Analytics. Its IP reputation monitoring makes sure your messages aren't flagged as spam, and it offers a plug-in that works with WordPress, PrestaShop, and Magento.
The free plan allows you to send up to 9,000 emails per month to an unlimited number of contacts, although you can only send 300 emails per day. If you upgrade to the $7.37 monthly plan, you can send 40,000 emails to unlimited contacts, while the next bump gets you 60,000 emails with advanced reporting and no SendinBlue branding for $39 per month. At the highest end of the spectrum, you can send a whopping 15 million emails for $1,946 a month.
Zoho Campaigns is another email-only marketing software. Designed for small to mid-sized businesses, it includes ready-made templates and customizable layouts. Zoho Campaigns also offers social media and Google App integration; analytics for click-through and open rates; and integration with Zoho CRM to help you qualify sales leads.
Zoho Campaign's free plan lets you send 12,000 emails to up to 2,000 subscribers every month. The minimum paid subscription lets you send an unlimited number of emails to up to 500 subscribers for $5.00 per month. You can also send an unlimited number of emails to 100,000 subscribers for $350 per month. Not ready to commit to a subscription? You also have the option to "pay-as-you-use", getting anywhere from 250 to 100,000 email credits ranging from $6 to $750.
ActiveCampaign serves the dual purpose of email marketing and marketing automation. It lets you send newsletters, manage contacts, and automate your marketing campaigns. Aside from multi-language support, you can create dynamic email content that's visually stunning; track your subscribers' demographics; and get live user support.
For $9.00 per month, its basic package lets you send unlimited emails to up to 500 contacts. Plans and costs move up to 1000 and 2500 contacts for $49 and $149 per month, respectively. If you're ready for a long-term commitment, you can pay annually to save 15 percent.
Pinpointe is a cloud-based email marketing software. Specifically built for B2B email marketing campaigns, Pinpointe's biggest draw is its mobile-first approach. It has over 1,000 pre-tested, mobile-friendly templates. Pinpointe also offers a specific list segmentation which tracks user behavior and demographics.
Every small business has different email marketing needs. Some place a premium on mobile-friendly tools that have awesome analytics. Others need email marketing software that supports a large number of integrations. Regardless of what your own business needs, the number of subscribers you have - and amount of money you're willing to spend - will play a big role in choosing the right email marketing software. MailChimp offers many benefits. But despite its status as king of the email marketing jungle, there might be a different tool that feels tailor-made for you.
Original article published on September 10, 2014.