Marketing

Top 10 Mailchimp Alternatives To Meet Your Email Marketing Needs

Mar 8, 2022

10 user-recommended Mailchimp alternatives to help create and analyze email marketing campaigns.

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Shephalii KapoorWriter
Top 10 Mailchimp Alternatives To Meet Your Email Marketing Needs

What we'll cover

Mailchimp is a popular email marketing software solution that allows sales and marketing professionals to create, analyze, and share email campaigns and newsletters. It allows users to manage subscribers, track the success of marketing campaigns, and generate custom reports. 

But, the fact that Mailchimp has fulfilled the email marketing needs of businesses for years doesn’t mean it's the only option out there!

Whether you are looking for your first email marketing tool or want to switch to another option, there are several products on the market that can work as a Mailchimp alternative for your business. 

We asked users like you about certain Mailchimp alternatives that they would consider when purchasing email marketing software. Here are the top 10 alternatives they identified to serve as a starting point for your search (presented alphabetically). 

*See our full methodology at the bottom of this page.

Top 10 Mailchimp alternatives

1. ActiveCampaign

ActiveCampaign is an online email marketing tool that helps businesses automate their marketing strategies and send custom campaigns to targeted audiences. This software offers features such as a drag-and-drop email designer and built-in templates.

ActiveCampaign includes site tracking to track audience behavior and send messages to website visitors while they're engaging with your content. Users can track specific consumer/contact actions and use this information to create personalized marketing campaigns and trigger follow-up actions. 

Software users can create sign-up forms to embed directly on a website, customize text and media to engage different audience segments, and track micro-conversions such as clicks and plays to understand how people are engaging with their marketing funnel.

Dashboard overview in ActiveCampaign

Dashboard overview in ActiveCampaign (Source)

Here’s how ActiveCampaign compares with Mailchimp

While Mailchimp is indeed the more popular of the two, ActiveCampaign offers an advanced range of marketing automation and list management features such as segmentation and list scoring for better deliverability. 

  • Platforms supported: Both Mailchimp and ActiveCampaign are cloud-based and offer mobile applications for Android and iOS devices.

  • Typical customers: Both Mailchimp and ActiveCampaign are used by freelancers, small businesses, midsize businesses, and enterprises.

  • Customer support: Both Mailchimp and ActiveCampaign offer email and chat support. ActiveCampaign also offers phone support. 

  • Pricing: Mailchimp offers a free version and a starting price of $10 per month. ActiveCampaign starts at $29 per month and lacks a free version. 

Click here for a side-by-side comparison of Mailchimp and ActiveCampaign.

2. AWeber

AWeber is an online email marketing platform that offers an intuitive drag-and-drop editor to facilitate the creation of newsletters and automated email campaigns. Software users can establish autoresponder/follow-up emails that trigger when they gain a new newsletter subscriber. 

This tool allows users to segment their audience based on activities such as emails opened, links clicked, and recent websites visited. AWeber offers A/B testing so users can compare different email versions and track performance. 

AWeber's features include reporting and analytics so users can monitor the success of their marketing campaigns using metrics such as open rate and bounce rates.

Drag and drop email builder in AWeber

Drag and drop email builder in AWeber (Source)

Here’s how AWeber compares with Mailchimp

Both Mailchimp and AWeber are web-based email marketing tools, but the latter comes with a large range of templates (over 700; more than Mailchimp). AWeber allows you to send emails to multiple lists, a feature that is not present in Mailchimp. However, when it comes to A/B testing and scheduling, Mailchimp is a better option.

  • Platforms supported: Both Mailchimp and AWeber are cloud-based tools and offer mobile applications for Android and iOS devices.

  • Typical customers: Both Mailchimp and AWeber are used by freelancers, small businesses, midsize businesses, and enterprises.

  • Customer support: Both tools offer email and chat support. AWeber also provides phone support. 

  • Pricing: Mailchimp offers a free version that supports 2,000 contacts and allows users to send up to 10,000 emails per month. AWeber has a free plan for up to 500 subscribers and 3,000 emails per month. Mailchimp pricing starts at $10 per month; the AWeber Pro Plan starts at $16.15 per month. 

Click here for a side-by-side comparison of Mailchimp and AWeber.

3. Constant Contact

Constant Contact is an online platform that provides over 300 pre-designed email templates. The tool includes an interactive dashboard that can be used to track key performance indicators (KPIs) such as total contacts and growth percentage over a period of time. The dashboard also displays recent and active campaigns.

Constant Contact users can import data in a variety of ways, and the tool offers over 500 integrations to facilitate data sharing with other tools. 

This software also allows customer segmentation using details such as recent activity, contact information, and location. Users can preview emails on both desktop and mobile screens and adjust as needed. Constant Contact can also create drip campaigns to send a series of automated messages to their contacts.

Managing and exporting contacts in Constant Contact

Managing and exporting contacts in Constant Contact (Source)

Here’s how Constant Contact compares with Mailchimp

Both Mailchimp and Constant Contact offer a wide range of standout features for email marketing. Mailchimp is a cost-effective option for users who require extensive A/B testing facilities, while Constant Contact is preferred for ease of use.  

  • Platforms supported: Both Mailchimp and Constant Contact are cloud-based tools and offer mobile applications for Android and iOS devices.

  • Typical customers: While Constant Contact is primarily used by small businesses and independent professionals, Mailchimp caters to businesses of all sizes.

  • Customer support: Both Mailchimp and Constant Contact offer email and chat support. Constant Contact also provides phone support. 

  • Pricing: Mailchimp offers a free account for an unlimited period of time while AWeber has a free plan for up to 500 subscribers and 3,000 emails per month. Mailchimp pricing starts at $10 per month; Constant Contact starts at $20 per month.

Click here for a side-by-side comparison of Mailchimp and Constant Contact.

4. ConvertKit

ConvertKit is an email marketing platform that allows users to create email lists, send broadcast emails, and build landing pages using templates to bring in more subscribers. As a content creator or professional blogger, users can create customizable forms to embed on blog posts or other web pages. 

This tool features an interactive dashboard that allows users to monitor campaign progress, track subscribers, and understand how people interact with their emails. Users can create segments and use smart filters to keep subscribers organized.  

ConvertKit also facilitates customized sequence emails (a series of emails that send after a specified period elapses between each email). 

Opt-in forms in ConvertKit

Opt-in forms in ConvertKit (Source)

Here’s how ConvertKit compares with Mailchimp

Both Mailchimp and ConvertKit cater to the email marketing needs of freelancers and businesses of all sizes. However, when it comes to integrations Mailchimp takes the lead. ConvertKit is a better option in terms of form creation and support. 

  • Platforms supported: Both Mailchimp and ConvertKit are cloud-based tools. Unlike Mailchimp, ConvertKit does not have a mobile app.

  • Typical customers: Both Mailchimp and ConvertKit are used by freelancers, small businesses, midsize businesses, and enterprises.

  • Customer support: Both tools offer support via email and chat. ConvertKit also provides phone support.

  • Pricing: Mailchimp pricing starts at $10 per month, while ConvertKit starts at $9 per month for up to 300 subscribers.

Click here for a side-by-side comparison of Mailchimp and ConvertKit.

5. GetResponse

GetResponse offers a range of email marketing features to help users maximize the value of their email campaigns. The tool allows users to specify a predetermined delivery schedule for their emails and adjust as required. It also offers analytics capabilities to evaluate factors such as open and click-through rates (CTR).

GetResponse users can design emails using free templates, create adjustable sections (header, footer, etc.), and customize fonts. Users can also add images, videos, buttons, and other visual elements to their email layouts. 

This software also offers a webinar platform so users can host demos and training sessions, share presentations, moderate live chat, track attendees, and more. GetResponse integrates with popular CRM systems such as HubSpot, Zoho, and Salesforce.

Setting autoresponders in GetResponse

Setting autoresponders in GetResponse (Source)

Here’s how GetResponse compares with Mailchimp

Both Mailchimp and GetResponse allow users to create a mailing list and monitor statistics. However, the latter provides some additional features, such as webinar and chat functionality, that aren't present in Mailchimp. 

  • Platforms supported: Both Mailchimp and GetResponse are cloud-based tools. Unlike Mailchimp, GetResponse does not have a mobile app. 

  • Typical customers: Both Mailchimp and GetResponse are used by freelancers, small businesses, midsize businesses, and enterprises.

  • Customer support: Both tools offer user support via email and chat. GetResponse also provides additional phone support.

  • Pricing: Both Mailchimp and GetResponse offer a free account. Mailchimp pricing starts at $10 per month and GetResponse starts at $15 per month for up to 1,000 contacts. 

Click here for a side-by-side comparison of Mailchimp and GetResponse.

6. HubSpot Marketing Hub

HubSpot Marketing Hub is a digital marketing solution and one of the essential offerings of HubSpot’s complete CRM suite. It offers a list segmentation feature so users can create active and static lists. While the active lists automatically update members based on certain criteria, a static list is a record of those who meet certain parameters at any given point. 

In addition to list segmentation, the platform also allows marketers to create search engine optimized web pages, blogs, and landing pages. Users can add CTAs, images, and links to content they create using this tool.

HubSpot Marketing Hub tracks key metrics, such as bounce, open, and click-through rates to facilitate in-depth analysis. 

Landing page template in HubSpot Marketing Hub

Landing page template in HubSpot Marketing Hub (Source)

Here’s how HubSpot Marketing Hub compares with Mailchimp

Both tools have a drag-and-drop editor, but Mailchimp provides more templates. When it comes to automation, HubSpot has a built-in CRM, which means that it offers more features compared to its counterpart.  

  • Platforms supported: Both Mailchimp and HubSpot Marketing Hub are cloud-based tools. Unlike Mailchimp, HubSpot Marketing Hub does not have a mobile app.

  • Typical customers: Both Mailchimp and HubSpot Marketing Hub are used by freelancers, midsize businesses, and enterprises.

  • Customer support: While Mailchimp offers user support via email and chat, HubSpot Marketing Hub also provides phone support.

  • Pricing: Both Mailchimp and HubSpot Marketing Hub offer a free account to users. Mailchimp pricing starts at $10 per month, while HubSpot Marketing Hub starts at $45 per month. 

Click here for a side-by-side comparison of Mailchimp and HubSpot Marketing Hub.

7. Klaviyo

Klaviyo is a cloud-based marketing automation tool that allows users to optimize and monitor their social media marketing campaigns using behavioral and transactional data. It also facilitates audience segmentation for targeting purposes. 

This software uses a NOSQL database and allows users to extract data from applications such as Zoho, Salesforce, and Shopify. It offers an open application programming interface (API) that makes it easier to add custom integrations. 

Klaviyo users can compare the performance of current and past campaigns and view real-time activity streams to see shifts in customer behavior. The software also offers an SMS quiet hours feature to ensure text messages are sent during preferred hours based on the subscriber’s time zone.

Dashboard overview in Klaviyo

Dashboard overview in Klaviyo (Source)

Here’s how Klaviyo compares with Mailchimp

Both Mailchimp and Klaviyo allow users to send emails, create sign-up forms, and automate emails. However, Mailchimp is relatively cheaper to start, especially if you are reluctant to make any upfront investment. Moreover, it offers easy-to-build templates that are ideal for beginners compared to Klaviyo’s email builder. 

  • Platforms supported: Both Mailchimp and Klaviyo are cloud-based tools and offer a mobile app for Android and iOS devices.

  • Typical customers: Both Mailchimp and Klaviyo are used by freelancers, midsize businesses, and enterprises.

  • Customer support: Both Mailchimp and Klaviyo offer user support via email and chat.

  • Pricing: Both Mailchimp and Klaviyo offer a free version to users. The free version of Mailchimp supports up to 2,000 contacts versus 250 contacts in Klaviyo. Mailchimp pricing starts at $10 per month, while Klaviyo starts at $20 per month. 

Click here for a side-by-side comparison of Mailchimp and Klaviyo.

8. MailerLite

MailerLite is an online marketing tool that offers a wide range of options when it comes to creating newsletters, forms, and landing pages. This software features an intuitive drag-and-drop email builder that allows users to create beautiful emails without coding know-how. 

This tool allows users to insert subscriber names, location, and other elements to add a personal touch to emails and newsletters. Users can also embed surveys and quizzes in their emails to make them interactive. 

MailerLite features a countdown timer that you can add to your newsletters to notify subscribers about all upcoming events and launches. The timer plays on a loop when a subscriber opens your newsletter. 

This software also allows customer segmentation based on prior purchases, sign-up channels (i.e., whether they came to you via a blog or eCommerce), previous engagement level, and survey results. 

Drag and drop editor in MailerLite

Drag and drop editor in MailerLite (Source)

Here’s how MailerLite compares with Mailchimp

There is no denying that Mailchimp is a better-known solution of the two, but when it comes to the ease of use of the email editor and list management, MailerLite is slightly preferred. 

  • Platforms supported: Both Mailchimp and MailerLite are cloud-based tools that offer a mobile app, though MailerLite doesn't offer one for Android devices.

  • Typical customers: Both Mailchimp and MailerLite are used by freelancers, midsize businesses, and enterprises.

  • Customer support: Both Mailchimp and MailerLite offer user support via email and chat.

  • Pricing: Both Mailchimp and MailerLite offer a free version to users and have a starting price of $10 per month. While the free version of Mailchimp supports up to 2,000 subscribers, the free account for MailerLite supports up to 1,000 contacts. 

Click here for a side-by-side comparison of Mailchimp and MailerLite.

9. Sendinblue

Sendinblue is a relationship marketing platform that helps users build relationships through channels such as transactional emails, text messages, and social media ads. 

While Sendinblue's core feature is email marketing, it also provides SMS marketing, allowing users to send bulk messages to contacts, personalize and schedule messages, and monitor campaign performance using heatmaps.  

Sendinblue users can run their marketing campaigns on autopilot, send welcome newsletters to new subscribers, schedule automatic messages with a coupon code for events such as customer birthdays, and create tasks and deadlines for their team.

Schedule a campaign in Sendinblue

Schedule a campaign in Sendinblue (Source)

Here’s how Sendinblue compares with Mailchimp

Sendinblue and Mailchimp both have shallow learning curves due to clear processes and an intuitive interface.  However, the process of list segmentation is much more simple in Sendinblue. If you're looking for integrations, Mailchimp offers more with over 200 integrations. 

  • Platforms supported: Both Mailchimp and Sendinblue are cloud-based tools and offer mobile apps for Android and iOS devices.

  • Typical customers: Both Mailchimp and Sendinblue are used by freelancers, small businesses, midsize businesses, and enterprises.

  • Customer support: Both Mailchimp and Sendinblue offer email and chat support. Sendinblue also provides phone support.

  • Pricing: Both Mailchimp and Sendinblue offer a free version to users. Mailchimp pricing starts at $10 per month; Sendinblue starts at $25 per month. 

Click here for a side-by-side comparison of Mailchimp and Sendinblue.

10. Omnisend

Omnisend is a marketing automation platform that offers pre-built messages and subject lines that can be customized with a drag-and-drop editor. This tool allows eCommerce users to add products to their email campaigns directly from their online store, along with discount codes. Omnisend also allows users to attach gift boxes for shoppers in their email campaigns.

This software allows users to create separate landing pages for each campaign and send personalized messages to consumers based on their shopping behavior. This tool uses artificial intelligence (AI) to classify customers based on their lifestyle and shopping frequency. 

Omnisend integrates with popular eCommerce platforms such as Shopify, BigCommerce, and Woocommerce.

Consumer Segmentation in Omnisend

Consumer segmentation in Omnisend (Source)

Here’s how Omnisend compares with Mailchimp

Both Mailchimp and Omnisend offer email templates, form builders, and integrate with eCommerce platforms. However, Omnisend does not analyze consumer behavior, which is a feature that is present in Mailchimp. It also doesn't offer a mobile app or website builder, but does offer SMS marketing while Mailchimp does not. 

  • Platforms supported: Both Mailchimp and Omnisend are cloud-based tools. Unlike Mailchimp, Omnisend does not have a mobile app. 

  • Typical customers: Both Mailchimp and Omnisend are used by freelancers, small businesses, midsize businesses, and enterprises.

  • Customer support: Both Mailchimp and Omnisend offer user support via email and chat.

  • Pricing: Both Mailchimp and Omnisend offer a free version to users. Mailchimp pricing starts at $10 per month; Omnisend starts at $16 per month. 

Click here for a side-by-side comparison of Mailchimp and Omnisend.


Assess all options to select the best Mailchimp alternative

An email marketing solution should help users plan, execute, and monitor the effectiveness of their campaigns. To select the right Mailchimp alternatives for your marketing needs, consider aspects such as pricing, scalability, integration options, and personalization options for emails and newsletters.

If you are looking for powerful integration with eCommerce tools and other apps, Mailchimp offers more than 200 integration options with popular apps such as Shopify, HubSpot, and Google Forms. If you want a large variety of pre-built templates for customization and powerful tracking, AWeber is a great choice and offers 700+ templates to choose from. 

If you are looking for personalized email marketing based on different audiences, MailerLite and Sendinblue facilitate list segmentation based on various parameters. 

If you need to send bulk messages to your subscribers for specific events, Omnisend and Klaviyo allow you to combine texts with emails and push notifications via automation.  

If you are looking for a Mailchimp alternative with a powerful automation feature, ActiveCampaign provides site tracking, abandoned cart, and customer follow-up tools. If you need some additional features that allow you to personally connect with contacts, GetResponse offers live chat and webinar facilities.

ConvertKit and HubSpot Marketing Hub offer additional support options in terms of customer service. Both tools offer phone support in addition to email and chat options. For software that offers better deliverability, consider Constant Contact, which makes sure that fewer emails land in contacts' spam folders. 

Want more options? Check out Mailchimp’s comparison page to find other email marketing tools.

Methodology

Products featured in this article were identified in user reviews as other products considered at the same time as Mailchimp. To be included in this list, alternative products had to provide the following core email marketing features: email campaign management, list management, subscriber management. 

Disclaimer: We conducted this analysis based on reviews and ratings data as of February 15, 2022. In order to present the most up-to-date information, the product cards show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.

At GetApp, we objectively select and rank products based on a methodology developed by our research team. Some vendors pay us when they receive web traffic, but this has no influence on our methodology.

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About the author

Shephalii Kapoor

Writer
Shephalii Kapoor is a writer at GetApp. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Gartner, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading.
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