SendinBlue Email Pricing, Features, Reviews & Comparison of Alternatives

SendinBlue Email Reviews

SendinBlue Email

Automation, Marketing & Transactional Email, and SMS Service

4.23/5 (94 reviews)
3,490     5,376

SendinBlue empowers businesses to build and grow relationships through email campaigns, transactional emails and SMS messages.

What makes us different? SendinBlue is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution.

Create Mobile-Friendly Emails
Use our responsive design tools to easily create beautiful emails that drive action.

Integrate Advanced Designs
Want to use your own HTML code? Simply paste it. Our creation tools make design easy for both advanced and new users.

Scheduling & Automation
Launch your campaign immediately or schedule it for later. Create automated campaigns to send welcome emails and order confirmations.

We assure the security of our clients and we make sure their subscribers are reached. You can even pre-test deliverability before sending campaigns to see if your email will make it to the inbox.

SendinBlue integrates with list building plugins like Privy, OptinMonster and PlugMatter that allow you to easily display pop-ups on the exit intent and automatically push the email addresses to your SendinBlue account. Connect SendinBlue with your ecommerce, CMS and other apps including: WordPress, Drupal, Magento, Prestashop, Shopify, Zapier and more.

Clear and Complete Reports
View your results in real-time, or any time. Your results' history is stored and ready to export! Use the Heat Map to see the areas on your campaign where contacts interact the most.

Statistics you Need
Review reporting on your open rates, click rates, hard bounces, or create custom metrics to follow.

Google Analytics
Want to track the traffic sources to your site? Integrate SendinBlue with Google Analytics and monitor traffic driven by your email campaigns.

SendinBlue Email Reviews (94)

Most positive review

 Great Alternative

I have used this software to send monthly emails to our master list of people who are interested in an event we put on. It has been a great alternative to Mail Chimp after our list grew too large. This software has been much more economical for the mid-high size of our email list.

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Reviewed 28th of January, 2016 by A verified reviewer

Most critical review

 Lack of Cusomer Support

Lack of customer support. Struggling to get customer support. My account will not verify my email properly when I try and create a campaign. I have sent numerous emails and tickets without this issue being resolved. Is there an international phone number I can call?

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Reviewed 30th of January, 2016 by A verified reviewer

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SendinBlue Email Pricing

Starting from: $7.37/month

Pricing model: Freemium, One-time License, Subscription

Free Trial: Available (No Credit Card required)

SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account.

Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day).

As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.

View Pricing Plans

Key Features of SendinBlue Email

  • Mobile-Friendly Email Design Templates
  • Import Your Own HTML Design
  • Email & Phone Customer Support
  • Excellent Deliverability
  • Unlimited Contacts
  • Customizable Sign-up Forms
  • Advanced Contacts Segmentation
  • Advanced, Real-Time Reporting
  • Link Tracking
  • Hard Bounce & Unsubscription Management
  • Pre-Schedule Campaigns
  • SMTP (Transactional) Email
  • Transactional SMS
  • Marketing Automation Tools
  • Google Analytics Integration
  • API & Documentation
  • eCommerce Plugins: Prestashop, Shopify, Magento, WooCommerce
  • Plugins for WordPress, Salesforce, Drupal, OptinMonster
  • Zapier Integration
  • Advanced Marketing Automation Tools
  • CSV & Text File Contact List Imports
  • Mobile-Friendly Email Design Tools
  • Social Media Integrations
  • Customizable Signup Forms

SendinBlue Email Screenshots (9)

SendinBlue Email screenshot: Mobile-Friendly Email DesignerSendinBlue Email screenshot: Mobile-Friendly Email Design TemplatesSendinBlue Email screenshot: Email Campaigns - Sample ReportSendinBlue Email screenshot: Marketing Automation - DashboardSendinBlue Email screenshot: Marketing Automation - Workflow TemplatesSendinBlue Email screenshot: Marketing Automation - Sample WorkflowSendinBlue Email screenshot: Transactional Email ReportingSendinBlue Email screenshot: Plugins and IntegrationsSendinBlue Email screenshot: Account Dashboard


Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
Devices Supported
Android, iPhone-iPad, iPhone, Mac, Windows, Web-based
Supported Countries
Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages
English, French, German, Italian, Portuguese, Spanish
Support Options
FAQs, Knowledge Base, Online Support, Phone Support

Alternatives to SendinBlue Email


Save Money.
Get competitive email marketing pricing. For most customers, switching to SendinBlue provides substantial savings that you can reinvest in other areas important to your business.

Save Time.
Manage email marketing, text message (SMS) marketing and transactional messaging (via email & SMS) within a single SendinBlue account.

Get Help.
Supported by a team that’s dedicated to your success. While other services skimp on service, we’re here to help you by email, phone and Twitter!

Who is SendinBlue Email For?

SendinBlue offers self-serve tools that are suitable for businesses of all sizes. The vendor works with clients with subscriber lists that range in size from 100 contacts all the way to 1 million+.

Some of SendinBlue’s most well known clients include Rakuten and BMW. Although SendinBlue is most frequently used by marketing professionals, the self-serve system is straightforward enough that it can be utilized by any member of a company’s team.

Read the full GetApp Analysis

SendinBlue Email Category Leaders


#6 in Email Marketing

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

GetApp Analysis

Email newsletters and promotions have replaced direct mail pieces for many businesses, primarily because of the speed, efficiency, and high return on investment that online marketing can provide. SendinBlue is a leading solution for businesses that are interested in independently managing their email and SMS marketing campaigns, along with sending transactional messages.

Suitable for businesses in every industry, SendinBlue has integrated tools for building responsive newsletters, transactional emails and SMS messaging into a unified platform. Transactional messages enable businesses to send purchase confirmations, password resets, and other non-commercial messages to their clients.

What is SendinBlue Email?

SendinBlue is working to democratize the world of email marketing, one client at a time. With the web-based platform, businesses can create campaigns, manage contact lists, and send emails to the subscribers on their custom contact lists. After those messages have been sent, SendinBlue provides its users with clear graphs, reports, and statistics that they can then use to track the results of their online marketing campaigns.

Advanced features enable businesses to schedule when their messages should be sent and segment contacts based on custom filters. SendinBlue also provides businesses with customizable subscription forms that they can integrate into their websites to encourage more customers to sign up to receive their marketing messages.

SendinBlue differentiates itself competitors in the industry by offering a reseller platform for agencies, along with multi-language options. Pricing is another area where SendinBlue stands apart, given that the solution is significantly less expensive than many competing platforms. SendinBlue’s self-serve approach enables users to affordably send marketing emails on their own, without relying on agencies or industry “experts.”

Main Features

Building Email & SMS Campaigns

Build an email marketing campaign using SendinBlue’s email creation tools. Drag and drop features enable you to edit text, content, forms, and pictures until you’re happy with the completed look. You can achieve maximum personalization by styling your emails using SendinBlue’s Creation Tools.

Upload custom images from the image gallery to embed in your emails. You can save your emails to continue working on the design at a later time, or save yourself some time by relying on SendinBlue’s templates to get the job done quickly.

Running Campaign Reports

Once your email campaign has been sent, view SendinBlue’s Reports to track the results of your efforts. After you’ve chosen the campaign you’re most interested in learning more about, SendinBlue will provide you with all the relevant data, including interaction histories and statistics for each subscriber on your list.

Within each of your reports, you’ll see a breakdown of the number of views, unique views, clicks, unique clicks, unsubscribe requests, and bounces that occurred as a result of your mailing. You can see what percentage of recipients marked your message as spam, and see a list of which readers viewed your message in its entirety. You can then download your report onto your desktop, or share it with colleagues online using SendinBlue’s sharing tools.

Viewing Real-Time Statistics

For a more high-level view of your email campaigns, click on the Statistics tab. Campaign statistics allow you to follow campaign results in real-time. Not only can you see the overall results of your email marketing campaigns, but you can also view those results by ISP. SendinBlue even lets you build your own tracking statistics with custom metrics.

Filter the statistics that SendinBlue provides by date range. Rather than limiting results based on campaigns, the Statistics page limits results by date. For example, you can see the open rate, click rate, and un-subscription rate for messages sent in April and May. You can also drill down to see more detailed analytics, both for email and SMS campaigns.

Sending Transactional Messages

Transactional messages can be sent via SMS or email, and they frequently include things like purchase confirmations, password resets, and other non-commercial information. SendinBlue offers a number of advanced deliverability and tracking tools through its transactional service. For example, the platform supports automatically blacklisting contacts that result in hard-bounces to keep contact lists as healthy as possible.

View the results of your transactional messages through SendinBlue’s dashboard, keeping a close eye on the total number of SMS messages being sent per second, minute, or hour. Detailed analytics show exactly how many SMS subscribers have replied to or rejected the transactional messages your company has sent in the past month, compared to the total number of messages that have been sent and received.


SendinBlue integrates with many other applications, including PrestaShop, Magento, WooCommerce, Easy Digital Downloads and Wordpress. Plugins are also available for Prestashop, Magento, and Wordpress.


Pricing for SendinBlue is deceptively simple. Users pay based on the number of emails that they send in a month. The company also offers a free plan for users who send fewer than 9,000 emails per month.

Bottom Line

  • Enables companies to send email and SMS messages to subscribers.

  • Self-service marketing solution.

  • Equally suitable for beginners and advanced users.

  • Built for businesses of all sizes.

  • Detailed reports track the results of online campaigns.

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