Automation, Marketing & Transactional Email, and SMS Service
4.33/5 (381 reviews)
Really positive. I have been able to set up my own business and others with SendInBlue and they like it a lot. Definitely worth the value.
Pros
Very low cost with a lot of features including unlimited contacts. The only limit really is 300 emails per day max but when you are starting out with email marketing that's not a big deal, especially with newsletters. They have a very nice automation workflow process that has a lot of options similar to big competitors that cost more. Also, if you need to create a new email template it has the option to open a new tab and then easily refresh it, unlike other competitors. The API connection is easy to find and work with. Overall a great software solution for small businesses.
Cons
Not much of anything, I have seen other systems have a few more features in the automation builder but those were not really used anyway.
Rating breakdown
Likelihood to recommend: 10/10
I have had a good experience but I wouldn't call it the best. Given a smaller budget we have, we are kind of stuck with them.
Pros
I like the account management service that you get with the enterprise solutions. You get a representative who is attached to your account and works With you closely to help with all deliverability agendas.
Cons
Their customer support. Their customer support is pretty bad and one the worst issues I face. They operate only during specific times during the week, which may often not work well even for companies those who are based on the US. Secondly, it seems like they're always flooded with calls so you can't get to them on the first call, almost always. Then on top of that they don't return your calls when they're unavailable.
Rating breakdown
Likelihood to recommend: 8/10
SendInBlue helped me manage a newsletter subscription for a small business I'm just starting. Their templates and integration with WordPress made this easier than what I expected!
Pros
SendInBlue is feature-rich, offers competitive pricing, great integrations with WordPress, and a sensible free tier plan that considers small businesses contraints and supports them while they are growing. But the highlight of the product is its Support staff! They were great and made the difference for me to stay a happy user!
Cons
The learning curve is a bit steep in the beginning, but once you pass that, it's smooth sailing. Fear not: Support is there to help you, if you need it.
Rating breakdown
Likelihood to recommend: 9/10
This is the worst and most deceptive company I've ever experienced in the email marketing world. I have multiple online eCommerce businesses and I decided to try moving one over to SendInBlue from Mailchimp. I have a very clean and legitimate list of contacts (14500+) that was all organically gathered directly through my website, many of which are actual past customers with purchases! I was "approved", so I purchased their plan, and sent out my first campaign. This "approval" means absolutely NOTHING! My campaign stopped at 500 sends (yours will too) and if you don't meet their 12-15% open rate within 36 hours, they will steal your subscription money, and suspend you from being able to send, period. They do not tell you ANY of this beforehand, and they do this intentionally so that they can steal your first months subscription money! This is legitimately their business model. In order to actually USE their "service" (which is nothing at this point) you have to go through a lengthy and EXPENSIVE process of setting up your very own dedicated IP! What's the POINT? Disgusting. They're the most crooked and irrational company I've came across in a long time. I understand wanting to protect your IP's dignity, but you're throwing away and robbing the WRONG customer here. I have a fabulous open rate verifiable by MailChimp, with abundant evidence of such. I gave them MANY opportunities to correct this issue before seeking further action, and leaving appropriate reviews.
Pros
Absolutely none. It's a useless company that lies and withholds all of it's requirements and practices, and will result in most people being completely unable to use it even with beautiful, clean, legitimate large lists. (Especially those with large lists)
Cons
Deceptive practices. Lies. Required 15% open rate on the first 500 email sent within 36 hours. (Any large list won't get that rate) They do NOT send to your whole list, only to a random 500. Then most emails end up in the spam folder. They shut you down after 36 hours if you don't reach their open rate requirement , steal your first months payment, and make you unable to use their features. The ONLY solution is to purchase a dedicated and complicated IP, this is a lying, deceptive company and the price does NOT accurately reflect anything. Nobody with any sort of larger sized legitimate eCommerce mailing list will be able to use their service. But they'll be happy to take your money so you can find that out!
Rating breakdown
Likelihood to recommend: 0/10
Moving to Sendinblue has been the best marketing decision we've made in the last 2-3 years. Our delivery rates have improved, retention has gone up and we've averaging an open rate of 58% compared to 36% when we were using our previous platform (Mailchimp). On a few occasions we've needed to contact support, for advice. The support function at Sendinblue has been faultless. Responses are fast and they can't do enough to assist you... again unlike 'other' platforms where you wait up to 72 hours even for an initial response!...Which really hinders marketing We recommend Sendinblue to any/all organisations, regardless of size, who want a self-intuitive marketing platform, that does everything you want it to with a support department that ARE actually there everyday to support you
Pros
The Dashboard is excellent, giving a complete overview of all your campaign statistics as well as single line clickable 'top line stats' of your individual campaigns
Creating a campaign could not be simpler, with very easy click & drag modules to build your campaign exactly how you want it
Once you have sent your campaign, with either a 'send now' or a scheduled time/date send, the reporting is excellent. The usual stats are included, for example total sends, successful sends, opens, click throughs, soft/hard bounces, click throughs etc. But the addition of metrics such as average time to open, average time to click, total and unique clicks plus a timeline gives you everything you would want to see. The reporting for us is one of the strongest features
Automation is a great addition, where workflows can be created that trigger actions such as send email or sms based on conditions or events - Sendinblue even includes an sms engine to engage with clients even more
Cons
Having sent numerous campaigns, trying different formats and schedules, we are yet to find anything we don't like or think that could be improved
Rating breakdown
Likelihood to recommend: 10/10
Sendinblue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account.
Try Sendinblue with a free account and send up to 9,000 emails per month (300 emails per day).
As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $25 -- or send even more emails at great prices.
Email newsletters and promotions have replaced direct mail pieces for many businesses, primarily because of the speed, efficiency, and high return on investment that online marketing can provide. SendinBlue is a leading solution for businesses that are interested in independently managing their email and SMS marketing campaigns, along with sending transactional messages.
Suitable for businesses in every industry, SendinBlue has integrated tools for building responsive newsletters, transactional emails and SMS messaging into a unified platform. Transactional messages enable businesses to send purchase confirmations, password resets, and other non-commercial messages to their clients.
SendinBlue is working to democratize the world of email marketing, one client at a time. With the web-based platform, businesses can create campaigns, manage contact lists, and send emails to the subscribers on their custom contact lists. After those messages have been sent, SendinBlue provides its users with clear graphs, reports, and statistics that they can then use to track the results of their online marketing campaigns.
Advanced features enable businesses to schedule when their messages should be sent and segment contacts based on custom filters. SendinBlue also provides businesses with customizable subscription forms that they can integrate into their websites to encourage more customers to sign up to receive their marketing messages.
SendinBlue differentiates itself competitors in the industry by offering a reseller platform for agencies, along with multi-language options. Pricing is another area where SendinBlue stands apart, given that the solution is significantly less expensive than many competing platforms. SendinBlue’s self-serve approach enables users to affordably send marketing emails on their own, without relying on agencies or industry “experts.”
SendinBlue offers self-serve tools that are suitable for businesses of all sizes. The vendor works with clients with subscriber lists that range in size from 100 contacts all the way to 1 million+.
Some of SendinBlue’s most well known clients include Rakuten and BMW. Although SendinBlue is most frequently used by marketing professionals, the self-serve system is straightforward enough that it can be utilized by any member of a company’s team.
Build an email marketing campaign using SendinBlue’s email creation tools. Drag and drop features enable you to edit text, content, forms, and pictures until you’re happy with the completed look. You can achieve maximum personalization by styling your emails using SendinBlue’s Creation Tools.
Upload custom images from the image gallery to embed in your emails. You can save your emails to continue working on the design at a later time, or save yourself some time by relying on SendinBlue’s templates to get the job done quickly.
Once your email campaign has been sent, view SendinBlue’s Reports to track the results of your efforts. After you’ve chosen the campaign you’re most interested in learning more about, SendinBlue will provide you with all the relevant data, including interaction histories and statistics for each subscriber on your list.
Within each of your reports, you’ll see a breakdown of the number of views, unique views, clicks, unique clicks, unsubscribe requests, and bounces that occurred as a result of your mailing. You can see what percentage of recipients marked your message as spam, and see a list of which readers viewed your message in its entirety. You can then download your report onto your desktop, or share it with colleagues online using SendinBlue’s sharing tools.
For a more high-level view of your email campaigns, click on the Statistics tab. Campaign statistics allow you to follow campaign results in real-time. Not only can you see the overall results of your email marketing campaigns, but you can also view those results by ISP. SendinBlue even lets you build your own tracking statistics with custom metrics.
Filter the statistics that SendinBlue provides by date range. Rather than limiting results based on campaigns, the Statistics page limits results by date. For example, you can see the open rate, click rate, and un-subscription rate for messages sent in April and May. You can also drill down to see more detailed analytics, both for email and SMS campaigns.
Transactional messages can be sent via SMS or email, and they frequently include things like purchase confirmations, password resets, and other non-commercial information. SendinBlue offers a number of advanced deliverability and tracking tools through its transactional service. For example, the platform supports automatically blacklisting contacts that result in hard-bounces to keep contact lists as healthy as possible.
View the results of your transactional messages through SendinBlue’s dashboard, keeping a close eye on the total number of SMS messages being sent per second, minute, or hour. Detailed analytics show exactly how many SMS subscribers have replied to or rejected the transactional messages your company has sent in the past month, compared to the total number of messages that have been sent and received.
Marketing automation enables you to send compelling email and SMS messages to your contacts when they are most likely to act. Novices and experts alike can create multi-step, multi-channel campaigns in a matter of minutes.
You can use SendinBlue’s pre-made workflows for the most common marketing scenarios, such as: welcome emails, birthday deals, receipts and abandoned card follow-ups. You can also mix and match triggers, conditions, and actions to create custom workflows. Advanced reporting helps you optimize each step of the journey.
SendinBlue integrates with many other applications, including PrestaShop, Magento, WooCommerce, Easy Digital Downloads and Wordpress. Plugins are also available for Prestashop, Magento, and Wordpress.
Pricing for SendinBlue is deceptively simple. Users pay based on the number of emails that they send in a month. The company also offers a free plan for users who send fewer than 9,000 emails per month.
Enables companies to send email and SMS messages to subscribers.
Self-service marketing solution.
Equally suitable for beginners and advanced users.
Built for businesses of all sizes.
Detailed reports track the results of online campaigns.
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