Sendinblue Pricing, Features, Reviews & Alternatives

Sendinblue

Automation, Marketing & Transactional Email, and SMS Service

4.52/5 (803 reviews)

Sendinblue overview

What is Sendinblue?

Sendinblue empowers businesses to build and grow relationships through email campaigns, transactional emails, SMS messages, marketing automation, Facebook Ads, chat, CRM and retargeting ads.

What makes us different? Our modularity enables every company to build the marketing engine with all the tools they need, at a cost that makes sense. Our platform combines a robust suite of services within a single, user-friendly solution.

Create Mobile-Friendly Emails
Use our responsive design tools to easily create beautiful emails that drive action.

Integrate Advanced Designs
Want to use your own HTML code? Simply paste it. Our creation tools make design easy for both advanced and new users.

Scheduling & Automation
Launch your campaign immediately or schedule it for later. Create automated campaigns to send welcome emails and order confirmations.

Deliverability
We assure the security of our clients and we make sure their subscribers are reached. You can even pre-test deliverability before sending campaigns to see if your email will make it to the inbox.

Integration
SendinBlue integrates with list building plugins like Privy, OptinMonster and PlugMatter that allow you to easily display pop-ups on the exit intent and automatically push the email addresses to your SendinBlue account. Connect SendinBlue with your ecommerce, CMS and other apps including: WordPress, Drupal, Magento, Prestashop, Shopify, Zapier and more.

Clear and Complete Reports
View your results in real-time, or any time. Your results' history is stored and ready to export! Use the Heat Map to see the areas on your campaign where contacts interact the most.

Statistics you Need
Review reporting on your open rates, click rates, hard bounces, or create custom metrics to follow.

Google Analytics
Want to track the traffic sources to your site? Integrate SendinBlue with Google Analytics and monitor traffic driven by your email campaigns.
www.sendinblue.com

Pricing

Starting from
$25/month
Pricing options
Free
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, China and 5 other markets, Germany, India, Japan, Mexico, United Kingdom

Supported languages

B@5ebba007
Sendinblue screenshot: Manage your contacts easily with built-in advanced filters.Sendinblue screenshot: Know exactly what your email looks like for your contacts with our advanced preview toolSendinblue screenshot: Enjoy unlimited automation with advanced workflow capabilities, starting at 66 USD / mo.Sendinblue screenshot: Use our A/B test feature and let hard data pick the best version to improve your Open RatesSendinblue screenshot: Let our advanced algorithms choose at what time to send each email to improve your open rate

Sendinblue user reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.4
  4.4
  4.5
Shahila A.

Manage email campaign easily

Used daily for 2+ years
Reviewed 2021-05-01
Review Source: Capterra

This marketing software really has help us managing and planning our email marketing campaign and its effectiveness to the maximum. I really like that all the report for the marketing campaign is filled with useful analytics report that we have use it to measure the marketing campaign rate of successful.

Pros
I really like all the marketing feature and option that are provided by Sendinblue. It has all i need for automation marketing process, like email marketing manager and newsletter builder. The inboxes help to store customer's previous email history, so we can serve and response to their inquiries email better.

Cons
The customer service is not as active as it should be, they are not operation for 24/7 and as our company is on difference time zone, it is difficult to have a real-time chat session with them. An integration with other outside service like Gmail also will add more flexibility to our marketing process.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Syazwani I.

Email marketing is better with Sendinblue

Used daily for 2+ years
Reviewed 2021-02-23
Review Source: Capterra

We had a good experience working with this software, our newsletter and email marketing campaign are fully automated and can be scheduled for the next 2 months forward. We are very happy that we can have a full control on the leads and verification on the leads.

Pros
Sendinblue is the best tools that i have use for our email marketing campaign automation. All the emails sent is instantly executed and receive by the recipient in no time. All the report analytics for the opening-click-rate and email reading time can be generated a day after the emails sent. They also offer a good software integration like Mailchimp and Woocommerce.

Cons
There are some aspect that Sendinblue should improve, especially on the customer support service which too slow in responding our ticket and support email. Other than that, the landing page template design is somehow not fully customizable and some of the widget is not easily editable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Alexandra R.

Estoy gratamente sorprendida con Sendinblue.

Used weekly for free trial
Reviewed 2021-03-19
Review Source: Capterra

En general, y teniendo en cuenta que llevamos poco tiempo trabajando con la herramienta, la experiencia es positiva.

Pros
La relación calidad precio me pareció inmejorable. Es una herramienta completa con unas tarifas premium realmente bajas. Hemos empezado recientemente a usarla y nos parece una opción repleta de oportunidades, sobretodo en cuanto a los emails transaccionales, las automatizaciones y el CRM. Además, el soporte en chat directo me ha aportado soluciones y mucha amabilidad.

Cons
El único problema que he encontrado es en la exportación de mis contactos desde otro CRM. Creo que el CRM debería disponer de más flexibilidad a la hora de integrar las categorías que vienen con los exportados y así poder integrarlos automáticamente según la estructura de categorías y atributos de Sendinblue. Por pedir, en alguna ocasión el chat de soporte ha tardado más rato de lo que esperaba. Pero seguro que se tiene en cuenta.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Worst company to deal with - Stay away!

Used daily for 6-12 months
Reviewed 2020-08-05
Review Source: Capterra

Sendinblue is probably the worst company I have ever dealt with. Not only their support is close to inexistent for users with premium account, but they treat you like a criminal. I've been using them for almost a year, when suddenly they deactivated the account, saying there was a complaint. That's it: someone makes a complaint, you have no chance to defend yourself, and they DEACTIVATE the account??? What happens with all the customer information I had stored there? What happens with the SMS credits I purchased? What happened with the monthly subscription? Went on their Facebook page and guess what, I found at least 2 other customers having the EXACT same issue. Which FB page is also a joke, there's no engagement with THEIR customers. Now I understand why they are such a cheap alternative.... because their service is the same: cheap

Pros
There are no pro's, you have to figure it our yourself, and even the information posted on their website contradicts with real life usage

Cons
No customer support, even if you have the Premium account, they have no respect for that. Their Social Media is also irrelevant, even their CEO's Linkedin account is irrelevant. His contact info on the Linkedin page is incorrect. My advice? Stay AWAY!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Eero S.

The best choice when it comes to small business email marketing

Used weekly for 1-2 years
Reviewed 2021-02-19
Review Source: Capterra

The software works well, the price is fair, I haven't had any issues at any point. Previously, I have used another (very popular) software with some earlier projects, and it was a nightmare to find what I wanted from their interface. Send in Blue interface is simple and well-thought.

Pros
We use Send in Blue to send occasional e-mail newsletters and marketing campaigns. The campaign builder works well; everything is easy to understand. I really appreciate the segmentation possibilities, that are even available for free accounts. Previously, I had to pay a lot to another software manufacturer due to ridiculous limits regarding segmentation and lists. I rather pay for the emails I send. Send in Blue is perfect from this point of view.

Cons
The software could have more integration options to the other tools I use, but I am aware that those are not the most common so I understand.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sendinblue pricing

Starting from
$25/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Sendinblue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account.

Try Sendinblue with a free account and send up to 9,000 emails per month (300 emails per day).

As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 10,000 emails per month for just $25 -- or send even more emails at great prices.

Sendinblue features

API
Analytics/ROI Tracking
Campaign Analytics
Campaign Management
Contact Management
Content Management
Customizable Templates
Data Import/Export
Multi-Channel Marketing
Reporting & Statistics
Reporting/Analytics
Social Media Integration
Template Management
Third Party Integrations

Activity Dashboard (531 other apps)
Alerts/Notifications (402 other apps)
Customizable Branding (412 other apps)
Engagement Analytics (394 other apps)
Performance Metrics (370 other apps)
Search/Filter (431 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

GetApp Analysis

Email newsletters and promotions have replaced direct mail pieces for many businesses, primarily because of the speed, efficiency, and high return on investment that online marketing can provide. SendinBlue is a leading solution for businesses that are interested in independently managing their email and SMS marketing campaigns, along with sending transactional messages.

Suitable for businesses in every industry, SendinBlue has integrated tools for building responsive newsletters, transactional emails and SMS messaging into a unified platform. Transactional messages enable businesses to send purchase confirmations, password resets, and other non-commercial messages to their clients.


What is Sendinblue?

SendinBlue is working to democratize the world of email marketing, one client at a time. With the web-based platform, businesses can create campaigns, manage contact lists, and send emails to the subscribers on their custom contact lists. After those messages have been sent, SendinBlue provides its users with clear graphs, reports, and statistics that they can then use to track the results of their online marketing campaigns.

Advanced features enable businesses to schedule when their messages should be sent and segment contacts based on custom filters. SendinBlue also provides businesses with customizable subscription forms that they can integrate into their websites to encourage more customers to sign up to receive their marketing messages.

SendinBlue differentiates itself competitors in the industry by offering a reseller platform for agencies, along with multi-language options. Pricing is another area where SendinBlue stands apart, given that the solution is significantly less expensive than many competing platforms. SendinBlue’s self-serve approach enables users to affordably send marketing emails on their own, without relying on agencies or industry “experts.”


Who is Sendinblue For?

SendinBlue offers self-serve tools that are suitable for businesses of all sizes. The vendor works with clients with subscriber lists that range in size from 100 contacts all the way to 1 million+.

Some of SendinBlue’s most well known clients include Rakuten and BMW. Although SendinBlue is most frequently used by marketing professionals, the self-serve system is straightforward enough that it can be utilized by any member of a company’s team.


Main Features

Building Email & SMS Campaigns

Build an email marketing campaign using SendinBlue’s email creation tools. Drag and drop features enable you to edit text, content, forms, and pictures until you’re happy with the completed look. You can achieve maximum personalization by styling your emails using SendinBlue’s Creation Tools.

Upload custom images from the image gallery to embed in your emails. You can save your emails to continue working on the design at a later time, or save yourself some time by relying on SendinBlue’s templates to get the job done quickly.

Running Campaign Reports

Once your email campaign has been sent, view SendinBlue’s Reports to track the results of your efforts. After you’ve chosen the campaign you’re most interested in learning more about, SendinBlue will provide you with all the relevant data, including interaction histories and statistics for each subscriber on your list.

Within each of your reports, you’ll see a breakdown of the number of views, unique views, clicks, unique clicks, unsubscribe requests, and bounces that occurred as a result of your mailing. You can see what percentage of recipients marked your message as spam, and see a list of which readers viewed your message in its entirety. You can then download your report onto your desktop, or share it with colleagues online using SendinBlue’s sharing tools.

Viewing Real-Time Statistics

For a more high-level view of your email campaigns, click on the Statistics tab. Campaign statistics allow you to follow campaign results in real-time. Not only can you see the overall results of your email marketing campaigns, but you can also view those results by ISP. SendinBlue even lets you build your own tracking statistics with custom metrics.

Filter the statistics that SendinBlue provides by date range. Rather than limiting results based on campaigns, the Statistics page limits results by date. For example, you can see the open rate, click rate, and un-subscription rate for messages sent in April and May. You can also drill down to see more detailed analytics, both for email and SMS campaigns.

Sending Transactional Messages

Transactional messages can be sent via SMS or email, and they frequently include things like purchase confirmations, password resets, and other non-commercial information. SendinBlue offers a number of advanced deliverability and tracking tools through its transactional service. For example, the platform supports automatically blacklisting contacts that result in hard-bounces to keep contact lists as healthy as possible.

View the results of your transactional messages through SendinBlue’s dashboard, keeping a close eye on the total number of SMS messages being sent per second, minute, or hour. Detailed analytics show exactly how many SMS subscribers have replied to or rejected the transactional messages your company has sent in the past month, compared to the total number of messages that have been sent and received.

Create personalized marketing workflows

Marketing automation enables you to send compelling email and SMS messages to your contacts when they are most likely to act. Novices and experts alike can create multi-step, multi-channel campaigns in a matter of minutes.

You can use SendinBlue’s pre-made workflows for the most common marketing scenarios, such as: welcome emails, birthday deals, receipts and abandoned card follow-ups. You can also mix and match triggers, conditions, and actions to create custom workflows. Advanced reporting helps you optimize each step of the journey.


Integrations

SendinBlue integrates with many other applications, including PrestaShop, Magento, WooCommerce, Easy Digital Downloads and Wordpress. Plugins are also available for Prestashop, Magento, and Wordpress.


Pricing

Pricing for SendinBlue is deceptively simple. Users pay based on the number of emails that they send in a month. The company also offers a free plan for users who send fewer than 9,000 emails per month.


Bottom Line

  • Enables companies to send email and SMS messages to subscribers.

  • Self-service marketing solution.

  • Equally suitable for beginners and advanced users.

  • Built for businesses of all sizes.

  • Detailed reports track the results of online campaigns.


Additional information for Sendinblue

Key features of Sendinblue

  • Email & Phone Customer Support
  • Excellent Deliverability
  • Advanced Marketing Automation Tools
  • Unlimited Contacts
  • Customizable Sign-up Forms
  • CSV & Text File Contact List Imports
  • eCommerce Plugins: Prestashop, Shopify, Magento, WooCommerce
  • Plugins for WordPress, Salesforce, Drupal, OptinMonster
  • Hard Bounce & Unsubscription Management
  • Link Tracking
  • Customizable Signup Forms
  • Transactional SMS
  • Social Media Integrations
  • Advanced, Real-Time Reporting
  • Import Your Own HTML Design
  • Advanced Contacts Segmentation
  • Google Analytics Integration
  • Mobile-Friendly Email Design Tools
  • Zapier Integration
  • Marketing Automation Tools
  • Mobile-Friendly Email Design Templates
  • API & Documentation
  • Pre-Schedule Campaigns
  • SMTP (Transactional) Email
View All Features

Benefits

Save Money.
Get competitive email marketing pricing. For most customers, switching to Sendinblue provides substantial savings that you can reinvest in other areas important to your business.

Save Time.
Manage email marketing, text message (SMS) marketing and transactional messaging (via email & SMS) within a single Sendinblue account.

Get Help.
Supported by a team that’s dedicated to your success. While other services skimp on service, we’re here to help you by email, phone and Twitter!