SendinBlue Email Software Pricing & Features

SendinBlue Email

Automation, Marketing & Transactional Email, and SMS Service

4.2/5 (190 reviews)

SendinBlue Email overview

SendinBlue empowers businesses to build and grow relationships through email campaigns, transactional emails and SMS messages.

What makes us different? SendinBlue is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution.

Create Mobile-Friendly Emails
Use our responsive design tools to easily create beautiful emails that drive action.

Integrate Advanced Designs
Want to use your own HTML code? Simply paste it. Our creation tools make design easy for both advanced and new users.

Scheduling & Automation
Launch your campaign immediately or schedule it for later. Create automated campaigns to send welcome emails and order confirmations.

We assure the security of our clients and we make sure their subscribers are reached. You can even pre-test deliverability before sending campaigns to see if your email will make it to the inbox.

SendinBlue integrates with list building plugins like Privy, OptinMonster and PlugMatter that allow you to easily display pop-ups on the exit intent and automatically push the email addresses to your SendinBlue account. Connect SendinBlue with your ecommerce, CMS and other apps including: WordPress, Drupal, Magento, Prestashop, Shopify, Zapier and more.

Clear and Complete Reports
View your results in real-time, or any time. Your results' history is stored and ready to export! Use the Heat Map to see the areas on your campaign where contacts interact the most.

Statistics you Need
Review reporting on your open rates, click rates, hard bounces, or create custom metrics to follow.

Google Analytics
Want to track the traffic sources to your site? Integrate SendinBlue with Google Analytics and monitor traffic driven by your email campaigns.


Starting from
Pricing options
Free trial
One time license
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, French, German, Italian, Portuguese, Spanish
SendinBlue Email screenshot: Mobile-Friendly Email DesignerSendinBlue Email screenshot: Mobile-Friendly Email Design TemplatesSendinBlue Email screenshot: Marketing Automation - DashboardSendinBlue Email screenshot: Marketing Automation - Workflow TemplatesSendinBlue Email screenshot: Marketing Automation - Sample WorkflowSendinBlue Email screenshot: Transactional Email ReportingSendinBlue Email screenshot: Plugins and IntegrationsSendinBlue Email screenshot: Account Dashboard

SendinBlue Email reviews

Value for money
Ease of use
Customer support
Abigail Nwaocha

A great email marketing automation tool

Used monthly for less than 6 months
Reviewed 2016-11-11
Review Source: Capterra

I use the SendinBlue free plan that allows me to send 9000 emails monthly. I rely on SendinBlue solely for their automation feature (PS: It's still in Beta). It's rare to find a free email marketing service that offers automation which was the reason why I signed up for SendinBlue. I still use MailChimp but I'm starting to find myself using it less than I did before SendinBlue. I used the automation to create a free 5-day email course. The path was simple: Visitor fill form on my website added automatically to a list wait two minutes send welcome email + course brief wait five minutes send day 1 of email course wait 23 hrs send day 2 wait 22 hrs send day 3 (etc...) It was simple to do, all I had to do was create the templates for each email and select them when creating the workflow and tada my course was good to go. I had to validate my account by answering a few questions such as where I got/will get the emails on my mailing list from. Once I sent them a link to the sidebar and fly-in widget on my website for the email course, to prove that I wasn't spamming anyone or buying lists, my account was validated. I wasn't happy that SendinBlue doesnt have a direct integration on Facebook, to include a tab for getting fans to subscribe, so i contacted them on facebook and they replied with a solution.To me the pros are: Free 9000 monthly email send Amazing email automation for email courses etc. Fast and helpful customer support Responsive email template: I tested the emails on my PC, tablet, kindle tablet and phone and it looked great.

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SendinBlue Email

Automation, Marketing & Transactional Email, and SMS Service

Miguel Pereira

Excellent Email Marketing Tool

Used daily for 2+ years
Reviewed 2016-11-03
Review Source: Capterra

I think SendInBlue is an excellent tool for use in Email-Marketing. Its very user friendly and it has all the important features you need to do a good job in managing the newsletters. But for me, the most important point is the Customer Support: is AMAZING! They really do an effort to help you in all you ask. If you have to choose an Email marketing tool, SendInBlue is the one to choose!The Costumer Support

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SendinBlue Email

Automation, Marketing & Transactional Email, and SMS Service

Maciej Cupial

I would like to relay on you!

Used daily for 1-2 years
Reviewed 2016-11-03
Review Source: Capterra

For me and my company the high availability is very important. Generally our experience is good with you guys, you offer great products, but sometimes we have to get in contact with you to solve some connection issues or deley problems. Getting in touch is also quite difficult, you don't offer any emergency phone number to contact you in some emergency cases, email respones are slow. We had situation that we had to switch to Google mail for our transational emails, but that was few months ago. Since few months everything works fine and we are happy to use Sendinblue. Keep doing what you are doing!- transactional emails - sending campaigns

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SendinBlue Email

Automation, Marketing & Transactional Email, and SMS Service

David Huck

Buggy HTML compose interface and lack of support for mobile left us wanting

Used weekly for 6-12 months
Reviewed 2017-01-05
Review Source: Capterra

First, great ability to manage multiple lists, and focuses attention on the acquisition of emails without manual entry. Much better pricing than other software depending on your sending habits. Second, Oftentimes I would have to "save as draft" and go back and edit or duplicate from an existing email because the HTML editing interface would crash. Combined with the inability to do anything from mobile meant it was hard to get out important announcements about events and other happenings on short notice. Maybe not really its strong suite, so still giving 4 stars for overall excellence.Pricing, very competitive Beautiful, well integrated with email acquisition

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SendinBlue Email

Automation, Marketing & Transactional Email, and SMS Service

Luuk de Waal Malefijt

Good choice when Mailchimp became too expensive for your size

Used weekly for 6-12 months
Reviewed 2016-10-26
Review Source: Capterra

We grew a lot on Mailchimp and it became too expensive for us. We found Sendinblue and it worked well enough for our needs. It has a functional campaign editor that is a bit glitchy and not as polished. But usable enough! Their API (we use the Ruby gem) is simpler to use than Mailchimp with on feature clearly lacking: we cannot register our subscribers server-side AND send an opt-in.It's cheaper than Mailchimp for our list size.

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SendinBlue Email

Automation, Marketing & Transactional Email, and SMS Service

SendinBlue Email pricing

Starting from
Pricing options
Free trial
One time license
View Pricing Plans

SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account.

Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day).

As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $25 -- or send even more emails at great prices.

Pricing Comparison

How does SendinBlue Email compare with other Marketing apps?

Subscription plan?

SendinBlue Email

98% of apps offer a
subscription plan

Free trial?

SendinBlue Email

83% of apps have a
free trial

Free plan?

SendinBlue Email

28% of apps have a
free plan

Pricing Comparison

Marketing app prices shown are $/month

SendinBlue Email Pricing Reviews

  • Pricing
  • Ease of Use
  • They are very Cheap.
  • Price, Easyness to use
  • N/a
  • Nothing I don't like!
  • Nothing, it does everything as is expected.
  • Not as intuitive as some (but better than most)
recommended this to a friend or a colleague

SendinBlue Email features

A/B Testing
Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Data Import/Export
Drag & Drop Interface
Real Time Analytics
Real Time Data
Reporting & Statistics
Social Media Integration
Third Party Integration

Activity Dashboard (214 other apps)
Customizable Branding (179 other apps)
Engagement Analytics (164 other apps)
Monitoring (179 other apps)
Multi-Channel Marketing (150 other apps)
Social Network Marketing (138 other apps)
Tagging (145 other apps)

Competitor Feature Comparison

Mobile apps

iOS App

0 reviews

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Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Category Leaders ranking


#8 in Email Marketing

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#13 in Marketing Automation

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

SendinBlue Email also features in these categories:

GetApp Analysis

Email newsletters and promotions have replaced direct mail pieces for many businesses, primarily because of the speed, efficiency, and high return on investment that online marketing can provide. SendinBlue is a leading solution for businesses that are interested in independently managing their email and SMS marketing campaigns, along with sending transactional messages.

Suitable for businesses in every industry, SendinBlue has integrated tools for building responsive newsletters, transactional emails and SMS messaging into a unified platform. Transactional messages enable businesses to send purchase confirmations, password resets, and other non-commercial messages to their clients.

What is SendinBlue Email?

SendinBlue is working to democratize the world of email marketing, one client at a time. With the web-based platform, businesses can create campaigns, manage contact lists, and send emails to the subscribers on their custom contact lists. After those messages have been sent, SendinBlue provides its users with clear graphs, reports, and statistics that they can then use to track the results of their online marketing campaigns.

Advanced features enable businesses to schedule when their messages should be sent and segment contacts based on custom filters. SendinBlue also provides businesses with customizable subscription forms that they can integrate into their websites to encourage more customers to sign up to receive their marketing messages.

SendinBlue differentiates itself competitors in the industry by offering a reseller platform for agencies, along with multi-language options. Pricing is another area where SendinBlue stands apart, given that the solution is significantly less expensive than many competing platforms. SendinBlue’s self-serve approach enables users to affordably send marketing emails on their own, without relying on agencies or industry “experts.”

Who is SendinBlue Email for?

SendinBlue offers self-serve tools that are suitable for businesses of all sizes. The vendor works with clients with subscriber lists that range in size from 100 contacts all the way to 1 million+.

Some of SendinBlue’s most well known clients include Rakuten and BMW. Although SendinBlue is most frequently used by marketing professionals, the self-serve system is straightforward enough that it can be utilized by any member of a company’s team.

Main features

Building Email & SMS Campaigns

Build an email marketing campaign using SendinBlue’s email creation tools. Drag and drop features enable you to edit text, content, forms, and pictures until you’re happy with the completed look. You can achieve maximum personalization by styling your emails using SendinBlue’s Creation Tools.

Upload custom images from the image gallery to embed in your emails. You can save your emails to continue working on the design at a later time, or save yourself some time by relying on SendinBlue’s templates to get the job done quickly.

Running Campaign Reports

Once your email campaign has been sent, view SendinBlue’s Reports to track the results of your efforts. After you’ve chosen the campaign you’re most interested in learning more about, SendinBlue will provide you with all the relevant data, including interaction histories and statistics for each subscriber on your list.

Within each of your reports, you’ll see a breakdown of the number of views, unique views, clicks, unique clicks, unsubscribe requests, and bounces that occurred as a result of your mailing. You can see what percentage of recipients marked your message as spam, and see a list of which readers viewed your message in its entirety. You can then download your report onto your desktop, or share it with colleagues online using SendinBlue’s sharing tools.

Viewing Real-Time Statistics

For a more high-level view of your email campaigns, click on the Statistics tab. Campaign statistics allow you to follow campaign results in real-time. Not only can you see the overall results of your email marketing campaigns, but you can also view those results by ISP. SendinBlue even lets you build your own tracking statistics with custom metrics.

Filter the statistics that SendinBlue provides by date range. Rather than limiting results based on campaigns, the Statistics page limits results by date. For example, you can see the open rate, click rate, and un-subscription rate for messages sent in April and May. You can also drill down to see more detailed analytics, both for email and SMS campaigns.

Sending Transactional Messages

Transactional messages can be sent via SMS or email, and they frequently include things like purchase confirmations, password resets, and other non-commercial information. SendinBlue offers a number of advanced deliverability and tracking tools through its transactional service. For example, the platform supports automatically blacklisting contacts that result in hard-bounces to keep contact lists as healthy as possible.

View the results of your transactional messages through SendinBlue’s dashboard, keeping a close eye on the total number of SMS messages being sent per second, minute, or hour. Detailed analytics show exactly how many SMS subscribers have replied to or rejected the transactional messages your company has sent in the past month, compared to the total number of messages that have been sent and received.

Create personalized marketing workflows

Marketing automation enables you to send compelling email and SMS messages to your contacts when they are most likely to act. Novices and experts alike can create multi-step, multi-channel campaigns in a matter of minutes.

You can use SendinBlue’s pre-made workflows for the most common marketing scenarios, such as: welcome emails, birthday deals, receipts and abandoned card follow-ups. You can also mix and match triggers, conditions, and actions to create custom workflows. Advanced reporting helps you optimize each step of the journey.


SendinBlue integrates with many other applications, including PrestaShop, Magento, WooCommerce, Easy Digital Downloads and Wordpress. Plugins are also available for Prestashop, Magento, and Wordpress.


Pricing for SendinBlue is deceptively simple. Users pay based on the number of emails that they send in a month. The company also offers a free plan for users who send fewer than 9,000 emails per month.

Bottom line

  • Enables companies to send email and SMS messages to subscribers.

  • Self-service marketing solution.

  • Equally suitable for beginners and advanced users.

  • Built for businesses of all sizes.

  • Detailed reports track the results of online campaigns.

Additional information for SendinBlue Email

Key features of SendinBlue Email

  • Mobile-Friendly Email Design Templates
  • Import Your Own HTML Design
  • Email & Phone Customer Support
  • Excellent Deliverability
  • Unlimited Contacts
  • Customizable Sign-up Forms
  • Advanced Contacts Segmentation
  • Advanced, Real-Time Reporting
  • Link Tracking
  • Hard Bounce & Unsubscription Management
  • Pre-Schedule Campaigns
  • SMTP (Transactional) Email
  • Transactional SMS
  • Marketing Automation Tools
  • Google Analytics Integration
  • API & Documentation
  • eCommerce Plugins: Prestashop, Shopify, Magento, WooCommerce
  • Plugins for WordPress, Salesforce, Drupal, OptinMonster
  • Zapier Integration
  • Advanced Marketing Automation Tools
  • CSV & Text File Contact List Imports
  • Mobile-Friendly Email Design Tools
  • Social Media Integrations
  • Customizable Signup Forms


Save Money.
Get competitive email marketing pricing. For most customers, switching to SendinBlue provides substantial savings that you can reinvest in other areas important to your business.

Save Time.
Manage email marketing, text message (SMS) marketing and transactional messaging (via email & SMS) within a single SendinBlue account.

Get Help.
Supported by a team that’s dedicated to your success. While other services skimp on service, we’re here to help you by email, phone and Twitter!