Sendinblue Pricing, Features, Reviews & Comparison of Alternatives


Automation, Marketing & Transactional Email, and SMS Service

4.33/5 (381 reviews)

Sendinblue overview

What is Sendinblue?

Sendinblue empowers businesses to build and grow relationships through email campaigns, transactional emails, SMS messages, marketing automation, Facebook Ads, chat, CRM and retargeting ads.

What makes us different? Our modularity enables every company to build the marketing engine with all the tools they need, at a cost that makes sense. Our platform combines a robust suite of services within a single, user-friendly solution.

Create Mobile-Friendly Emails
Use our responsive design tools to easily create beautiful emails that drive action.

Integrate Advanced Designs
Want to use your own HTML code? Simply paste it. Our creation tools make design easy for both advanced and new users.

Scheduling & Automation
Launch your campaign immediately or schedule it for later. Create automated campaigns to send welcome emails and order confirmations.

We assure the security of our clients and we make sure their subscribers are reached. You can even pre-test deliverability before sending campaigns to see if your email will make it to the inbox.

SendinBlue integrates with list building plugins like Privy, OptinMonster and PlugMatter that allow you to easily display pop-ups on the exit intent and automatically push the email addresses to your SendinBlue account. Connect SendinBlue with your ecommerce, CMS and other apps including: WordPress, Drupal, Magento, Prestashop, Shopify, Zapier and more.

Clear and Complete Reports
View your results in real-time, or any time. Your results' history is stored and ready to export! Use the Heat Map to see the areas on your campaign where contacts interact the most.

Statistics you Need
Review reporting on your open rates, click rates, hard bounces, or create custom metrics to follow.

Google Analytics
Want to track the traffic sources to your site? Integrate SendinBlue with Google Analytics and monitor traffic driven by your email campaigns.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, French, German, Italian, Portuguese, Spanish
Sendinblue screenshot: Manage your contacts easily with built-in advanced filters.Sendinblue screenshot: Know exactly what your email looks like for your contacts with our advanced preview toolSendinblue screenshot: Enjoy unlimited automation with advanced workflow capabilities, starting at 66 USD / mo.Sendinblue screenshot: Use our A/B test feature and let hard data pick the best version to improve your Open RatesSendinblue screenshot: Let our advanced algorithms choose at what time to send each email to improve your open rate

Sendinblue reviews

Value for money
Ease of use
Customer support
Matthew Veil

Great value for small businesses

Used monthly for 6-12 months
Reviewed 2019-11-20
Review Source: Capterra

Really positive. I have been able to set up my own business and others with SendInBlue and they like it a lot. Definitely worth the value.

Very low cost with a lot of features including unlimited contacts. The only limit really is 300 emails per day max but when you are starting out with email marketing that's not a big deal, especially with newsletters. They have a very nice automation workflow process that has a lot of options similar to big competitors that cost more. Also, if you need to create a new email template it has the option to open a new tab and then easily refresh it, unlike other competitors. The API connection is easy to find and work with. Overall a great software solution for small businesses.

Not much of anything, I have seen other systems have a few more features in the automation builder but those were not really used anyway.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Anmol Kumar, MBA

Email marketing for small budget

Used weekly for 6-12 months
Reviewed 2020-03-09
Review Source: Capterra

I have had a good experience but I wouldn't call it the best. Given a smaller budget we have, we are kind of stuck with them.

I like the account management service that you get with the enterprise solutions. You get a representative who is attached to your account and works With you closely to help with all deliverability agendas.

Their customer support. Their customer support is pretty bad and one the worst issues I face. They operate only during specific times during the week, which may often not work well even for companies those who are based on the US. Secondly, it seems like they're always flooded with calls so you can't get to them on the first call, almost always. Then on top of that they don't return your calls when they're unavailable.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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José Fernandes

SendInBlue made it easy to set a newsletter for my small business

Used daily for less than 6 months
Reviewed 2020-04-27
Review Source: Capterra

SendInBlue helped me manage a newsletter subscription for a small business I'm just starting. Their templates and integration with WordPress made this easier than what I expected!

SendInBlue is feature-rich, offers competitive pricing, great integrations with WordPress, and a sensible free tier plan that considers small businesses contraints and supports them while they are growing. But the highlight of the product is its Support staff! They were great and made the difference for me to stay a happy user!

The learning curve is a bit steep in the beginning, but once you pass that, it's smooth sailing. Fear not: Support is there to help you, if you need it.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Kelly Michelle

The most useless email marketing company out there!

Used occasionally for less than 6 months
Reviewed 2019-03-29
Review Source: Capterra

This is the worst and most deceptive company I've ever experienced in the email marketing world. I have multiple online eCommerce businesses and I decided to try moving one over to SendInBlue from Mailchimp. I have a very clean and legitimate list of contacts (14500+) that was all organically gathered directly through my website, many of which are actual past customers with purchases! I was "approved", so I purchased their plan, and sent out my first campaign. This "approval" means absolutely NOTHING! My campaign stopped at 500 sends (yours will too) and if you don't meet their 12-15% open rate within 36 hours, they will steal your subscription money, and suspend you from being able to send, period. They do not tell you ANY of this beforehand, and they do this intentionally so that they can steal your first months subscription money! This is legitimately their business model. In order to actually USE their "service" (which is nothing at this point) you have to go through a lengthy and EXPENSIVE process of setting up your very own dedicated IP! What's the POINT? Disgusting. They're the most crooked and irrational company I've came across in a long time. I understand wanting to protect your IP's dignity, but you're throwing away and robbing the WRONG customer here. I have a fabulous open rate verifiable by MailChimp, with abundant evidence of such. I gave them MANY opportunities to correct this issue before seeking further action, and leaving appropriate reviews.

Absolutely none. It's a useless company that lies and withholds all of it's requirements and practices, and will result in most people being completely unable to use it even with beautiful, clean, legitimate large lists. (Especially those with large lists)

Deceptive practices. Lies. Required 15% open rate on the first 500 email sent within 36 hours. (Any large list won't get that rate) They do NOT send to your whole list, only to a random 500. Then most emails end up in the spam folder. They shut you down after 36 hours if you don't reach their open rate requirement , steal your first months payment, and make you unable to use their features. The ONLY solution is to purchase a dedicated and complicated IP, this is a lying, deceptive company and the price does NOT accurately reflect anything. Nobody with any sort of larger sized legitimate eCommerce mailing list will be able to use their service. But they'll be happy to take your money so you can find that out!

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 0/10

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Steve Merry

Best decision we've made!

Used weekly for less than 6 months
Reviewed 2020-03-20
Review Source: Capterra

Moving to Sendinblue has been the best marketing decision we've made in the last 2-3 years. Our delivery rates have improved, retention has gone up and we've averaging an open rate of 58% compared to 36% when we were using our previous platform (Mailchimp). On a few occasions we've needed to contact support, for advice. The support function at Sendinblue has been faultless. Responses are fast and they can't do enough to assist you... again unlike 'other' platforms where you wait up to 72 hours even for an initial response!...Which really hinders marketing We recommend Sendinblue to any/all organisations, regardless of size, who want a self-intuitive marketing platform, that does everything you want it to with a support department that ARE actually there everyday to support you

The Dashboard is excellent, giving a complete overview of all your campaign statistics as well as single line clickable 'top line stats' of your individual campaigns Creating a campaign could not be simpler, with very easy click & drag modules to build your campaign exactly how you want it Once you have sent your campaign, with either a 'send now' or a scheduled time/date send, the reporting is excellent. The usual stats are included, for example total sends, successful sends, opens, click throughs, soft/hard bounces, click throughs etc. But the addition of metrics such as average time to open, average time to click, total and unique clicks plus a timeline gives you everything you would want to see. The reporting for us is one of the strongest features Automation is a great addition, where workflows can be created that trigger actions such as send email or sms based on conditions or events - Sendinblue even includes an sms engine to engage with clients even more

Having sent numerous campaigns, trying different formats and schedules, we are yet to find anything we don't like or think that could be improved

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Sendinblue pricing

Starting from
Pricing options
Free trial
One time license
View Pricing Plans

Sendinblue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account.

Try Sendinblue with a free account and send up to 9,000 emails per month (300 emails per day).

As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $25 -- or send even more emails at great prices.

Sendinblue features

A/B Testing
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

Activity Dashboard (346 other apps)
Automatic Notifications (200 other apps)
Customizable Branding (268 other apps)
Engagement Analytics (261 other apps)
Monitoring (241 other apps)
Multi-Channel Marketing (242 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

GetApp Analysis

Email newsletters and promotions have replaced direct mail pieces for many businesses, primarily because of the speed, efficiency, and high return on investment that online marketing can provide. SendinBlue is a leading solution for businesses that are interested in independently managing their email and SMS marketing campaigns, along with sending transactional messages.

Suitable for businesses in every industry, SendinBlue has integrated tools for building responsive newsletters, transactional emails and SMS messaging into a unified platform. Transactional messages enable businesses to send purchase confirmations, password resets, and other non-commercial messages to their clients.

What is Sendinblue?

SendinBlue is working to democratize the world of email marketing, one client at a time. With the web-based platform, businesses can create campaigns, manage contact lists, and send emails to the subscribers on their custom contact lists. After those messages have been sent, SendinBlue provides its users with clear graphs, reports, and statistics that they can then use to track the results of their online marketing campaigns.

Advanced features enable businesses to schedule when their messages should be sent and segment contacts based on custom filters. SendinBlue also provides businesses with customizable subscription forms that they can integrate into their websites to encourage more customers to sign up to receive their marketing messages.

SendinBlue differentiates itself competitors in the industry by offering a reseller platform for agencies, along with multi-language options. Pricing is another area where SendinBlue stands apart, given that the solution is significantly less expensive than many competing platforms. SendinBlue’s self-serve approach enables users to affordably send marketing emails on their own, without relying on agencies or industry “experts.”

Who is Sendinblue For?

SendinBlue offers self-serve tools that are suitable for businesses of all sizes. The vendor works with clients with subscriber lists that range in size from 100 contacts all the way to 1 million+.

Some of SendinBlue’s most well known clients include Rakuten and BMW. Although SendinBlue is most frequently used by marketing professionals, the self-serve system is straightforward enough that it can be utilized by any member of a company’s team.

Main Features

Building Email & SMS Campaigns

Build an email marketing campaign using SendinBlue’s email creation tools. Drag and drop features enable you to edit text, content, forms, and pictures until you’re happy with the completed look. You can achieve maximum personalization by styling your emails using SendinBlue’s Creation Tools.

Upload custom images from the image gallery to embed in your emails. You can save your emails to continue working on the design at a later time, or save yourself some time by relying on SendinBlue’s templates to get the job done quickly.

Running Campaign Reports

Once your email campaign has been sent, view SendinBlue’s Reports to track the results of your efforts. After you’ve chosen the campaign you’re most interested in learning more about, SendinBlue will provide you with all the relevant data, including interaction histories and statistics for each subscriber on your list.

Within each of your reports, you’ll see a breakdown of the number of views, unique views, clicks, unique clicks, unsubscribe requests, and bounces that occurred as a result of your mailing. You can see what percentage of recipients marked your message as spam, and see a list of which readers viewed your message in its entirety. You can then download your report onto your desktop, or share it with colleagues online using SendinBlue’s sharing tools.

Viewing Real-Time Statistics

For a more high-level view of your email campaigns, click on the Statistics tab. Campaign statistics allow you to follow campaign results in real-time. Not only can you see the overall results of your email marketing campaigns, but you can also view those results by ISP. SendinBlue even lets you build your own tracking statistics with custom metrics.

Filter the statistics that SendinBlue provides by date range. Rather than limiting results based on campaigns, the Statistics page limits results by date. For example, you can see the open rate, click rate, and un-subscription rate for messages sent in April and May. You can also drill down to see more detailed analytics, both for email and SMS campaigns.

Sending Transactional Messages

Transactional messages can be sent via SMS or email, and they frequently include things like purchase confirmations, password resets, and other non-commercial information. SendinBlue offers a number of advanced deliverability and tracking tools through its transactional service. For example, the platform supports automatically blacklisting contacts that result in hard-bounces to keep contact lists as healthy as possible.

View the results of your transactional messages through SendinBlue’s dashboard, keeping a close eye on the total number of SMS messages being sent per second, minute, or hour. Detailed analytics show exactly how many SMS subscribers have replied to or rejected the transactional messages your company has sent in the past month, compared to the total number of messages that have been sent and received.

Create personalized marketing workflows

Marketing automation enables you to send compelling email and SMS messages to your contacts when they are most likely to act. Novices and experts alike can create multi-step, multi-channel campaigns in a matter of minutes.

You can use SendinBlue’s pre-made workflows for the most common marketing scenarios, such as: welcome emails, birthday deals, receipts and abandoned card follow-ups. You can also mix and match triggers, conditions, and actions to create custom workflows. Advanced reporting helps you optimize each step of the journey.


SendinBlue integrates with many other applications, including PrestaShop, Magento, WooCommerce, Easy Digital Downloads and Wordpress. Plugins are also available for Prestashop, Magento, and Wordpress.


Pricing for SendinBlue is deceptively simple. Users pay based on the number of emails that they send in a month. The company also offers a free plan for users who send fewer than 9,000 emails per month.

Bottom Line

  • Enables companies to send email and SMS messages to subscribers.

  • Self-service marketing solution.

  • Equally suitable for beginners and advanced users.

  • Built for businesses of all sizes.

  • Detailed reports track the results of online campaigns.

Additional information for Sendinblue

Key features of Sendinblue

  • Email & Phone Customer Support
  • Excellent Deliverability
  • Advanced Marketing Automation Tools
  • Unlimited Contacts
  • Customizable Sign-up Forms
  • CSV & Text File Contact List Imports
  • eCommerce Plugins: Prestashop, Shopify, Magento, WooCommerce
  • Plugins for WordPress, Salesforce, Drupal, OptinMonster
  • Hard Bounce & Unsubscription Management
  • Link Tracking
  • Customizable Signup Forms
  • Transactional SMS
  • Social Media Integrations
  • Advanced, Real-Time Reporting
  • Import Your Own HTML Design
  • Advanced Contacts Segmentation
  • Google Analytics Integration
  • Mobile-Friendly Email Design Tools
  • Zapier Integration
  • Marketing Automation Tools
  • Mobile-Friendly Email Design Templates
  • API & Documentation
  • Pre-Schedule Campaigns
  • SMTP (Transactional) Email
View All Features


Save Money.
Get competitive email marketing pricing. For most customers, switching to Sendinblue provides substantial savings that you can reinvest in other areas important to your business.

Save Time.
Manage email marketing, text message (SMS) marketing and transactional messaging (via email & SMS) within a single Sendinblue account.

Get Help.
Supported by a team that’s dedicated to your success. While other services skimp on service, we’re here to help you by email, phone and Twitter!