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Looker

Analytics Evolved

Table of Contents

Is this product right for your business?

Find out with a

Looker - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: January 2026

Looker overview

Based on 282 verified user reviews

What is Looker?

Reviews for Looker come from a wide variety of industries, including marketing and advertising (15% of reviewers), computer software (13%), and information technology and services (11%). The most frequent use case for Looker cited by reviewers is data visualization (75% of reviewers).

What are the most popular integrations for Looker?

The Looker integrations most frequently cited by reviewers are: Google Analytics 360 (a web analytics product rated 4.8 out of 5 for its integration with Looker), Google Ads (a campaign management product, 4.8), and Microsoft Excel (a spreadsheet product, 4.9).

Starting price

2000 /
per month

Alternatives

with better value for money

Pros & Cons

Data Management

Dashboard Creation

User Interface

Slow performance with large data

Looker’s user interface

Ease of use rating:

4.6

(282)

Looker pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(2)

3-4(103)

5(177)

What do users say about Looker?

Select to learn more

Who uses Looker?

Based on 282 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising

Computer Software

Information Technology and Services

Financial Services

Others

Use cases

Dashboard

Data Visualization

Reporting

Business Intelligence

Statistical Analysis

Looker's key features

Most critical features, based on insights from Looker users:

Data visualization

4.6

(97)

Reporting/Analytics

4.7

(78)

Data connectors

4.4

(66)

Multiple data sources

4.8

(54)

Dashboard creation

4.7

(45)

Data import/export

4.4

(51)

All Looker features

Features rating:

4.4

(282)

Conversion tracking

5.0

(2)

Collaboration tools

4.0

(1)

Streaming analytics

5.0

(1)

Real-Time updates

5.0

(2)

Single page view

4.2

(5)

Data extraction

4.5

(4)

Trend/Problem indicators

4.0

(1)

Data management

4.0

(3)

ROI tracking

5.0

(2)

Visual analytics

5.0

(1)

AI/Machine learning

5.0

(3)

Data transformation

5.0

(2)

Self service data preparation

5.0

(1)

Keyword tracking

4.0

(1)

High volume processing

4.3

(3)

Website analytics

5.0

(1)

Integration into third party applications

5.0

(1)

Performance metrics

4.6

(25)

Reporting & statistics

4.6

(23)

Dashboard

4.7

(13)

Statistical analysis

4.3

(15)

KPI monitoring

4.4

(45)

Interactive reports

4.4

(8)

Search/Filter

4.3

(29)

Scheduled/Automated reports

4.6

(18)

Drag & drop

4.9

(13)

Functions/Calculations

4.5

(28)

Real-Time data

4.3

(23)

Goal setting/tracking

4.4

(5)

Access controls/permissions

4.6

(11)

Customizable dashboard

4.1

(10)

Widgets

4.4

(7)

Activity tracking

5.0

(2)

Scorecards

4.5

(2)

Predictive analytics

3.5

(2)

Strategic planning

4.0

(1)

Ad hoc reporting

4.2

(6)

Alerts/Notifications

4.8

(5)

Profitability analysis

4.3

(3)

Forecasting

4.5

(4)

Public dashboards

(0)

Quantitative Analysis

(0)

Radial Mapping

(0)

Data dictionary management

(0)

Role-Based permissions

(0)

Real-Time analytics

5.0

(1)

Reminders

(0)

Regression analysis

4.0

(3)

Referral tracking

(0)

Visualization

(0)

Visual workflow management

(0)

Visual discovery

3.0

(1)

User research analysis

(0)

User interaction tracking

(0)

Trend analysis

3.0

(1)

Time series analysis

(0)

Time on site tracking

(0)

Text analysis

(0)

Territorial Mapping

(0)

Templates

(0)

SSL security

(0)

Site Search Tracking

(0)

Single sign on

(0)

Sensitive data identification

5.0

(1)

Self-service analytics

(0)

Sales trend analysis

(0)

Sales reports

(0)

Data capture and transfer

(0)

Data blending

(0)

Customization

(0)

Customer journey mapping

(0)

Cross channel attribution

(0)

Charting

(0)

Campaign tracking

(0)

Campaign management

(0)

Budgeting/Forecasting

(0)

Benchmarking

(0)

Behavioral analytics

(0)

Audience targeting

(0)

Attribution modeling

(0)

Application development

(0)

API

(0)

Annotations

(0)

Alerts/Escalation

(0)

Ad hoc query

(0)

Ad hoc Analysis

(0)

Activity dashboard

5.0

(1)

A/B testing

(0)

Private dashboards

(0)

No-Code

(0)

Multivariate analysis

(0)

Multi-User collaboration

(0)

Multi-Touch attribution

(0)

Multi-Channel data collection

(0)

Multi-Channel attribution

(0)

Monitoring

(0)

Mobile reporting

(0)

Mobile access

5.0

(1)

Mixed methods research

(0)

Media Analytics

(0)

Marketing reports

(0)

Key performance indicators

3.0

(1)

Forms management

(0)

For Science

(0)

For sales teams/organizations

(0)

For healthcare

(0)

Financial reporting

(0)

Embeddable Maps

(0)

Data synchronization

(0)

Data modeling

(0)

Looker awards

Reporting

90/100

Business Performance Management

84/100

Business Intelligence

Awarded in 6 categories in 2026

Looker alternatives

Looker

4.6

(282)

Starting from

2000

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.4

Customer Support

4.5

Microsoft Power BI

4.6

(1.8K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Tableau

4.6

(2.3K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Google Analytics 360

4.7

(8K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Looker pricing

Value for money rating:

4.4

(282)

Starting from

2000

Per month

Pricing details

Subscription

Free trial

Free plan

Pricing range

User opinions about Looker price and value

Value for money rating:

4.4

(282)

To see what individual users think of Looker's price and value, check out the review snippets below.

“This software has the best support chat ever. They are very knowledgeable and helpful in trying to help in whatever situation you find yourself in.”

Kate Z.

Data Analyst

“The best thing about looker is that it is user friendly and it is easy to understand and operate.”

Shubham S.

Associate Business Analyst

Looker integrations (153)

Integrations rated by users

We looked at 282 user reviews to identify which products are mentioned as Looker integrations and how users feel about them.

Google Sheets

Integration rating: 4.9 (11)

“Because when I want to pull off a dashboard very quickly the best and easiest way is to connect Looker to a csv or Google sheet file”

“Helps integrating other information such as Facebook ads campaign or LinkedIn campaign results”

“It automatically get the data from any Google Sheets and is easy to integrate.”

Anonymous R.

Project Manager

1/3

LinkedIn for Business

Integration rating: 3.0 (1)

“Another less used option to compare how Linkedin marketing is performing compared to other channels”

Ross C.

PPC Account Executive

Microsoft Excel

Integration rating: 5.0 (13)

Google Workspace

Integration rating: 4.8 (10)

HubSpot CRM

Integration rating: 5.0 (7)

Xero

Integration rating: 5.0 (4)

Slack

Integration rating: 4.8 (4)

Zendesk Suite

Integration rating: 5.0 (3)

Mailchimp

Integration rating: 4.5 (2)

Marketo Engage

Integration rating: 5.0 (2)

Meta for Business

Integration rating: 5.0 (1)

QuickBooks Online

Integration rating: 5.0 (1)

Stripe

Integration rating: 5.0 (1)

Looker support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

FAQs/Forum

Knowledge Base

Email/Help Desk

Chat

Training options

In Person

Webinars

Documentation

Live Online

Videos

Looker FAQs

Q. Who are the typical users of Looker?

Looker has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business

These products have better value for money

Q. What is Looker used for?

Looker, now part of Google Cloud, uses an intuitive approach to data exploration making the spread of a curiosity-driven culture both efficient and effective. An intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. And since the whole Looker experience delivers such satisfying results, they start looking to the data to drive their business decisions and activities. At the heart of Looker, data discovery is a new way to create these web-based experiences. Using a flexible easy-to-learn language called LookML, your data analysts can create mini-applications that add power and efficiencies to data exploration. The LookML syntax simplifies the development of robust models for any organization while enhancing the capabilities of SQL. There’s no need to expend time and resources coding queries on an ad hoc basis or setting up complex business intelligence (BI) software platforms. This language-based approach results in faster query execution, optimizing performance along the way.

Q. What are the benefits of using Looker?

With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.

Q. What languages does Looker support?

Looker supports the following languages:
English, Portuguese

Q. Does Looker support mobile devices?

Looker supports the following devices:
Android, iPhone

Q. Does Looker offer an API?

Yes, Looker has an API available for use.

Q. What level of support does Looker offer?

Looker offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk, Chat