Mixpanel Features

Mixpanel

Advanced mobile & website analytics platform

4.46/5 (41 reviews)

Mixpanel Feature Summary

  • Segmentation tool
  • Funnel analysis
  • Retention reports
  • Integration
  • Dynamic bucketing
  • Automatic cohort creation
  • Mobile surveys
  • Flexible targeting
  • Message scheduling
  • In-app messaging
  • Activity feed
  • Behavior tracking
  • Data visualization
  • A/B testing
  • Engagement analytics
  • Visitor tracking
  • Visual analytics
  • Activity dashboard
  • Business intelligence
  • Market segmentation
  • Trend / problem indicators
  • Predictive analytics
  • Event tracking
  • Conversion tracking
  • Automatic notifications
  • Event triggered actions
  • Prioritizing
  • Performance reports
  • Personalized profiles
  • Search functionality
  • Customer database
  • Activity tracking
  • Visitor targeting
  • WYSIWYG editor
  • Drag & drop interface
  • Customer activity reporting
  • Multi-channel marketing
  • Email marketing
  • Campaign management
  • Campaign analysis
  • Data synchronization
  • Third party integration

Business Intelligence & Analytics Feature Comparison

Most popular features of all Business Intelligence & Analytics apps

API (115 other apps)
Activity Dashboard (83 other apps)
Ad hoc Reporting (57 other apps)
Business Analysis (39 other apps)
Business Intelligence (89 other apps)
Charting (68 other apps)
Customizable Reporting (63 other apps)
Dashboard Creation (71 other apps)
Data Filtering (54 other apps)
Data Import/Export (64 other apps)
Data Visualization (87 other apps)
Drag & Drop Interface (46 other apps)
Graphical Data Presentation (41 other apps)
Monitoring (58 other apps)
Real Time Analytics (76 other apps)
Real Time Data (59 other apps)
Real Time Reporting (46 other apps)
Reporting & Statistics (62 other apps)
Third Party Integration (51 other apps)
Visual Analytics (83 other apps)

Competitor Feature Comparison

Mobile apps

iOS App


56 reviews

See all iOS Apps

Requires iOS 8.1 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


0 reviews

See all Android Apps

Mixpanel Feature Reviews

25 reviewers had the following to say about Mixpanel's features:

Anonymous
Product Manager (Computer Software company, 1001-5000 employees)
Verified Reviewer

Great Analytics Tool

2018-01-09

Pros

I especially like the AutoTrack tool that allows me to get the analytics of a GUI without having to tag it first.

Cons

Very limited date range (2 weeks) for user flows. Dashboard feature isn't able to accommodate all of the reports that I have.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Joe Hanson

Verified Reviewer

Great analytics platform

2016-03-23

You can easily customize your graphs which helps you visualize your data over time as well.

Pros

Great UI, making it easy to visualize your marketing funnels and segments.

Cons

Takes some time to learn, but that's because it can do some pretty complex things.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
Read more
Nicholas Prainito

Mix panel was a tool that allowed for in depth analytical tagging

2018-01-17

Pros

This product has supreme visualization tools that allow for an excellent organization and presentation of data.

Cons

I found it to be a bit too minimalistic, which could change over time if I seek to continue using the product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Other

Source: Capterra
Helpful?   Yes   No
Read more
Hasin Ahmed

One of the best web analytics tools

2018-04-04

- Web analytics - Mobile Analytics - Marketing Attribution

Pros

The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Cons

The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Viktor Grabovskyy

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

2018-05-15

Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors

Pros

-Incredible ability to send messages and emails with relatively no limitation -Very robust reporting on success and outcome of particular events coded into platform -AI and alerts activate on irregular activity -Very, very secure in keeping data safe -Many variables available to store and to track

Cons

-Somewhat difficult for new users and for trainees to use -Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed) -Reports are a bit tricky to create

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Adarsh Ramakrishnan

Great even tracking platform

2018-03-27

Pros

It makes it easy to visualize the frequency and incidence of these events, and use the data in conjunction with other platforms like Google Analytics.

Cons

I have also found that certain ad-blockers might cause events not to register.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 1-10 employees)

Data tool for more established companies

2018-08-16

But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.

Pros

Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist.

Cons

The dashboard function is not great.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Sunil Chaudhary

Mixpanel provides the kind of product analytics I need

2017-09-06

Pros

It's quite easy to segment data. It's easy to tag what you want to measure.

Cons

It takes some time to use it fully.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Matylda Chmielewska

Verified Reviewer

Very easy to navigate and pull your data

2018-08-05

Pros

Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Cons

I wish it would be easier to implement your own data to the user profiles and events there.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 51-200 employees)

Limited value based on cost

2018-09-17

Generally have found Mixpanel too hard to use and support to be limited. It has a lot of potential as a tool but many gaps to fill. Competitors seem to be eating its lunch.

Pros

The built in messaging functions are quite user friendly and a nice bonus.

Cons

Hard to generate insights from the data without a lot of manipulation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Fayssal JILANI

I use Mixpanel every single hour a day, 7 days a week and 365 days a year !

2018-07-31

It's the simplest way to track app usage.

Pros

The best app for setting up analytics for SaaS apps.

Cons

Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
UX/UI Designer (Computer Software company, 201-500 employees)
Verified Reviewer

Useful but not as easy to use as I would want

2018-02-26

Pros

Mixpanel is well integrated with a lot of websites and partners. It has a ton of features if you pay.

Cons

Also it was really annoying the lack of options to easily create "Read only" dashboards.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Information Services company, 11-50 employees)

Great analytics

2018-06-04

Pros

Nice one, lets you analyse you mobile app usage with simple integration and I like their dashboard too.

Cons

Nothing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Tiago Otani Rocha

Event tracking platform

2018-08-05

Being in the Marketing team, I appreciate the reports we get from it, they really provide a deeper understanding of what our customers actually do with our product

Pros

It allows my product team to track the use and outcomes from each part of our platform. It's a must have for our product owners.

Cons

I can't really tell, as I'm not involved in the implementation, but my team says it could be made easier with a more intuitive set of features

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Antoine Le Metté

Good tracking software

2017-09-12

Pros

It enables to track every customer on your platform and target them as you want. You can also have some insights and run campaign with a very precise and effective targeting.

Cons

Too much fonctionnality and no real segmentation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
CMO (Leisure, Travel & Tourism company, 1-10 employees)
Verified Reviewer

Valuable Tool for Understanding Your Customer's Behaviours in Depth

2017-12-23

Pros

Mixpanel is an invaluable tool for every marketing & product team. We were able to learn very useful insights about how our customers using our product which helped us identify areas for product improvement.

Cons

To get the maximum value from Mixpanel, it pays off to have a data analyst on your team.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Best analytics product there is but very expensive.

2018-04-02

Great analytics but the pricing is no longer worth it.

Pros

Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

Cons

The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Other

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Alex Nucci

Have used it for years on several projects

2017-10-13

Pros

They're way of handling user journeys and funnels are the best that I've seen. Build funnels in a few seconds.

Cons

Dashboards, one of their newer products, need a lot of work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 51-200 employees)

So much data and So little time

2018-08-27

Pros

As a Support Rep, I use mixpanel primarily to track users, see if they're able to function properly within our mobile app, so mixpanel is fantastic in this function and am sure provides much more to our team.

Cons

The User interface within Mixpanel can be a lot for first time users.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Erick Johnson

This is a must. If a client doesn't have a tool for user-side analytics, Mixpanel's my first choice.

2018-07-17

Pros

- Insights, insights, insights - if set up correctly, you can learn a ton about users - big feature set - allows to answer complex questions about usage and users (e.g. through behavioral cohorting)

Cons

- JQL skills required for many analytics use cases - sometimes buggy - very slow lately - I don't know what happened but the MP team must have made major changes to their tech stack - the tool has been really slow since March

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Susanna Di Maio

We use Mixpanel to track mobile users and have been satisfied

2018-09-14

Pros

Nice tool with lot of features integrated in one place (push notification, email marketing, analytics)

Cons

Would be nice if the tool could help to define more clearly the ideal next steps to target different users (eg better to send email to user A and push notification to user B)

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
David Kelly

Incredibly powerful marketing tool with the best support engineers in the world

2018-03-10

Great advanced marketing software that allows you to send REALLY effective marketing messages if you know how to configure.

Pros

The marketing tool is INSANELY powerful you can configure marketing messages or campaigns based on almost any data you can pipe in.

Cons

It's so sophisticated and advanced it can be difficult to know where or how to get started. If you're looking for a "simple" marketing platform, this is not for you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Other

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Kristen Kelly

Great software once you get it going

2018-09-01

With mixpanel keeping me updated on the latest statistics I can enhance my business because I make more money if I know what people want instead of getting outdated information and leaving it up to guess work.

Pros

I like getting answers as soon as I need them it's very on the go since statistics change constantly it's nice to have them easily available.

Cons

What I liked least is when going to sign up for an account for some reason their webpage makes your tablet crash repetitively and then keeps freezing up your browser so it was very hard to set up an account.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Evgeny Aleksandrov

Feature-heavy analytics tool

2018-03-28

Pros

A lot of features/options/possibilities to track users and setup campaigns. Documentation is pretty good and support is very quick to response and resolve any issues.

Cons

If you don't need to track individual behaviour of users and make complex funnels - stick with basic Google Analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Yoann TASSET

Mix Panel is a very interesting app !

2017-09-20

Pros

Creating and following mailing campagn and in app. Dashboards are simple and easy to use .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more