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Powerful, self-serve product analytics.

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Mixpanel Features

Features Summary

Functionality

4.4

/5

138

Total features

48

12 categories

Mixpanel features

Activity Dashboard
Alerts/Notifications
Audience Targeting
Campaign Management
Campaign Segmentation
Cohort Analysis
Collaboration Tools
Communication Management

Common features of Customer Engagement software

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
CRM
Campaign Management
Churn Management

Price starts from

25

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.4

/5

138

Price starts from

25

Per month

Total Features

48

Unique features

  • Campaign Management

  • Multivariate Testing

  • Predictive Modeling

  • Visual Editor

Functionality

4.6

/5

8K

Price starts from

Free

Total Features

48

Features in Common

24

Unique features

  • Time on Site Tracking

  • Ad hoc Reporting

  • Data Capture and Transfer

  • Intelligent Search

Functionality

4.5

/5

2.2K

Price starts from

75

/user

Per month

Total Features

135

Features in Common

19

Unique features

  • Marketing Reports

  • ROI Tracking

  • Access Controls/Permissions

  • Integration into Third Party Applications

Common Mixpanel comparisons

Reviewers who mentioned features said:

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Romaric S.

Computer Software, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mixpanel

Reviewed a year ago

Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it.

Pros

Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.

Cons

Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.

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Luis F.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The king for product Analytics

Reviewed 9 months ago

I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product and segmentation between acquisition channels.

Pros

Amazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.

Cons

There are some analytics features only accessible in Enterprise, but it is a minor inconvenience.

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Verified reviewer

Internet, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Too complex and not so reliable

Reviewed 5 years ago
Pros

We can set up lots of funnels and the visualisation always helps.

Cons

The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools

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Verified reviewer

Internet, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Data tool for more established companies

Reviewed 6 years ago

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.

Pros

Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.

Cons

The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.

KN
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Kowshik N.

Information Technology and Services, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mixpanel for usability tracking

Reviewed 10 months ago
Pros

We are using mixpanel for user activity tracking in the product, its very useful to keep track of customer activity incase of error also.

Cons

Access to dashboard is very limited and able to create less charts only.

NF
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Niccolo F.

Renewables & Environment, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great for studying user behaviour - works perfectly with low code

Reviewed 8 months ago

I was suggested Mixpanel by a friend of mine, it took me very little time to implement it on my webapp, and have most of the user-behaviour tracking features in place. The dashboard is very easy to use and this allowed me to see the results immediately. You need to know what users do on your platform or website, and this was an effortless winner.

Pros

Mixpanel is the perfect tool to track user behaviour, analyze behavioural data and optimize your website or webapp. It integrates seamlessly with low-code platforms, such as Bubble. It offers a highly customisable set of features, and you can track basically any action on your website. Their UI is easy, setup time is very short. It's also very conveniently priced, so great for bootstrapped projects.

Cons

In my experience, I still have to find negative sides, or features that are missing. Overall a great product, easy to implement, and conveniently priced. It's a solid solution, with not many negative sides to it.

JV
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Jackson V.

Health, Wellness and Fitness, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mixpanel Is an Excellent Market Analytics Solution

Reviewed 3 months ago
Pros

I am impressed by the accuracy of this market analytics solution. Mixpanel has been so reliable.

Cons

I do not dislike Mixpanel. Mixpanel has brilliant features.

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Erick J.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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This is a must. If a client doesn't have a tool for user-side analytics, Mixpanel's my first choice.

Reviewed 6 years ago
Pros

- Insights, insights, insights - if set up correctly, you can learn a ton about users - big feature set - allows to answer complex questions about usage and users (e.g. through behavioral cohorting)

Cons

- JQL skills required for many analytics use cases - sometimes buggy - very slow lately - I don't know what happened but the MP team must have made major changes to their tech stack - the tool has been really slow since March

NH
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Nolan H.

Retail, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mixpanel Review

Reviewed 3 years ago

As an e-commerce retailer, it's imperative to have a solid engagement tracking software program. Mixpanel makes a solid product to help customize the different areas you want to focus on. For a retailer, seeing where our engagement stems from and how our customers are behaving onsite is vital to the success of our business. This tool offers so many customizable interfaces and is overall very intuitive to use and helps drive business in the right areas.

Pros

My favourite feature about Mixpanel is the ability t create and utilize funnels. By creating a vast array of funnels, it makes it possible to track how a customer interacts with the website and what steps they take to get to the end results. This is super helpful for pinpointing things like user drop-off. Where and why did they abandon their shopping session? How can we get more customers to complete their purchase thus increase demand? With Mixpanel you don't have to do any guesswork, just setup your specific funnels and the data is right there!

Cons

It might just be me, but I find the event tracking dashboard can be a little convoluted at times.

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Yuvan K.

Education Management, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best decision to use Mixpanel

Reviewed a year ago

Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the product to use and will help in making business decisions.

Pros

Mixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required.

Cons

It should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful.

BS
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Bhaumik S.

Internet, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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All your product Analytics in One place

Reviewed 3 years ago
Pros

Help us craft the best funnels to optimize product decisions

Cons

Saving dashboards and retriving them sometimes acts wierdly

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Aman K.

Information Technology and Services, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Go to tool for Dashboarding

Reviewed 3 years ago

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

Pros

This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

Cons

There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

RN
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Rajeesh N.

Information Technology and Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mixpanel is an awesome tool for tracking users events

Reviewed a year ago

My overall experience with Mixpanel was great always been a go-to tool when comes to analysis and research.

Pros

Mixanel's Insights & Funnel feature is really helpful to understand users' activity on the product. It helped me improvise the UX of the dashboard and helped me with my research part too.

Cons

The flow feature on the Mixpanel is something this I have used least and was a little useful. Mixpanel also doesn't fetches and creates events automatically, the developer has to create the event all the time.

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Verified reviewer

Information Services, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Go-To Analytics

Reviewed 6 years ago
Pros

Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.

Cons

To be honest, I used to be quite upset with the pricing of this software but they have recently lowered the monthly costs and it is on-par with what I would expect to pay. Good job Mixpanel.

AK
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Anurag K.

Financial Services, 11-50 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Honest Mixpanel Review

Reviewed 2 years ago

Mixpanel is being used by our company to generate daily client outreach and strategise our campaign. Helps us to generate alert in real time and organize weekly and monthly data more efficiently.

Pros

I like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .

Cons

They should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .

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Magnus O.

Publishing, 11-50 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Better than Google Analytics

Reviewed 5 years ago

Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers better

Pros

I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location. You can also send targetted customer messages with Mixpanel

Cons

You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.

DK
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David K.

Financial Services, 51-200 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Incredibly powerful marketing tool with the best support engineers in the world

Reviewed 6 years ago

Great advanced marketing software that allows you to send REALLY effective marketing messages if you know how to configure.

Pros

The marketing tool is INSANELY powerful you can configure marketing messages or campaigns based on almost any data you can pipe in. The support engineers are the nicest, best support engineers on the planet (they have incredible depth of knowledge and explain in crazy detail). We see our Mixpanel marketing communications perform 4-5x better on average than our general email marketing messages.

Cons

It's so sophisticated and advanced it can be difficult to know where or how to get started. If you're looking for a "simple" marketing platform, this is not for you.

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Joe S.

Computer Software, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Would like to see more features

Reviewed 6 years ago
Pros

It's a place where we can store and view important data points.

Cons

It's not easy to see what you need to from the data. Lacks a lot of features and functions.

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Kristen K.

Marketing and Advertising, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great software once you get it going

Reviewed 6 years ago

With mixpanel keeping me updated on the latest statistics I can enhance my business because I make more money if I know what people want instead of getting outdated information and leaving it up to guess work.

Pros

I like getting answers as soon as I need them it's very on the go since statistics change constantly it's nice to have them easily available. Customer service is very friendly and when you're having issues bringing up your stats they can find them easily and help you out.

Cons

What I liked least is when going to sign up for an account for some reason their webpage makes your tablet crash repetitively and then keeps freezing up your browser so it was very hard to set up an account.

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Verified reviewer

Computer Software,

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Best analytics product there is but very expensive.

Reviewed 6 years ago

Great analytics but the pricing is no longer worth it.

Pros

Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

Cons

The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.

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Aleksandr S.

Computer Software, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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There are a lot of analytics tools. This one does work.

Reviewed 3 years ago

Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers. It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

Pros

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field...

Cons

Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet....

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Verified reviewer

Computer Software, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Analytics tool for Decision Making

Reviewed 4 years ago

It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

Pros

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc. 2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products. 3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data. 4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Cons

Sometimes we face issue in profiling of the users.

SL
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Sapph L.

Professional Training & Coaching, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Powerful, comprehensive tool to track and analyze user actions and behavior patterns

Reviewed 5 years ago

It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Pros

Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Cons

Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

PE
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Pius E.

Internet, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mixpanel

Reviewed 2 years ago

Satisfactory! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions.

Pros

The dashboard reporting is amazing! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers

Cons

Setting it up is not easy in comparison to Google Analytics! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually.

NB
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Noam B.

Media Production, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Comprehensive Review of Mixpanel

Reviewed 2 years ago

Overall, I have been very happy with my experience using Mixpanel. The ease of setup and powerful analytics have been invaluable to me in understanding my user base and making better decisions.

Pros

Mixpanel is an incredibly powerful and user-friendly tool for tracking and analyzing user behavior. Its intuitive interface makes it easy to set up and use. Its powerful analytics provide deep insights into user behavior and allow users to make better decisions.

Cons

Mixpanel can be expensive for some users, and its features may be too complex for some. Additionally, its customer service could use improvement.