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Top Rated Web Analytics Software with Performance Metrics in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Performance metrics provide detailed insights into website performance, helping to track traffic, page views, conversion rates, and user behavior. This enables data-driven decisions, optimizes marketing strategies, and identifies areas for improvement. Our reviewers in web analytics software rated this feature as important.

3 Best Web Analytics Software with Performance Metrics

  • Semrush - Highest rated for performance metrics
  • Hootsuite
  • Google Analytics 360

See other top Web Analytics products with performance metrics

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the web analytics software category. They also needed to have sufficient reviews about performance metrics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for performance metrics based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Semrush logo

Semrush

4.6
(2.3K)
visit website

User insights about the performance metrics feature

Users find Semrush's performance metrics highly valuable for tracking website and marketing performance. They appreciate the detailed insights into traffic, authority, and keyword rankings, which are crucial for content marketing and SEO. Reviewers mention the ease of use and the ability to monitor various metrics, including PPC and social media engagement. They also value the accuracy of the data and the ability to export reports for client presentations. However, some users express doubts about the reliability of certain metrics.
“Part of my work involves planning affiliate and influencer marketing campaigns. According to my findings, SemRush is one of the most accurate tools, if not the most accurate when it comes to traffic information, authority, and keywords ranking. It's very helpful when assessing free sample requests and paid promotion opportunities. ”
MO

Mihaela O.

Affiliate Program Manager

“You can monitor how all your marketing metrics are performing -- whether that be website data, PPC traffic, organic traffic, social media engagement -- even competitors' performance data is available. ”
JH

Joscelyne H.

Owner

Web Analytics key features coverage

Semrush offers 5 out of the 6 key features for Web Analytics software identified by reviewers:

Reporting/Analytics4.6
Data Visualization4.3
User Interaction Tracking4.5
Keyword Tracking4.5
Conversion Tracking4.5
Funnel Analysis

Pros and cons based on 2,314 verified reviews

70% of users rated Semrush 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,314 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

Cons:

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details

Pricing

Starting price:$139.95 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Hootsuite logo
4.4
(3.7K)

User insights about the performance metrics feature

Reviewers indicate that Hootsuite's performance metrics are helpful for tracking social media engagement and content effectiveness. They appreciate the ability to see which posts perform well and the ease of understanding growth and conversion rates. Users find the metrics clear and concise, aiding in content strategy decisions. However, some reviewers feel that the metrics are basic and could use improvement. They also value the integration with other tools and the detailed monthly reports for analyzing social media performance.
“Performance Metrics with Hootsuite have been super useful as well! You are able to identify which posts are performing well and which ones are not in order to manage how to proceed with more content!”
SR

Shari R.

CEO, Marketing and PR Executive

“Performance metrics is done very well in the way on how it is analysed and visualised. Its very clear and concise. ”
Verified reviewer profile picture

Nizar K.

Director

Web Analytics key features coverage

Hootsuite offers 4 out of the 6 key features for Web Analytics software identified by reviewers:

Reporting/Analytics4.3
Data Visualization4.3
User Interaction Tracking
Keyword Tracking4.4
Conversion Tracking4.1
Funnel Analysis

Pros and cons based on 3,791 verified reviews

52% of users rated Hootsuite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,791 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Cons:

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details

Pricing

Starting price:$399 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Google Analytics 360 logo
4.7
(8K)

User insights about the performance metrics feature

Reviewers appreciate Google Analytics 360's comprehensive performance metrics, which provide valuable insights into website and marketing effectiveness. They highlight the ease of tracking various KPIs, such as traffic, conversions, and engagement, all in one platform. Users find the integration with other Google products like Google Search Console and Google Ads particularly helpful for detailed analysis. They also value the customizable dashboards and real-time updates, which aid in making informed decisions and optimizing website performance.
“To me Performance metrics are super important in Google Analytics 360. They help you see how well your marketing and advertising are doing. It's all about figuring out what's working and what's not. You can set up goals and track conversions to see if your website is getting people to do what you want. The cool thing is that all this data helps you make smarter decisions. Instead of guessing, you have real numbers to guide you. ”
BO

Bernard O.

Art illustrator

“Google Analytics gives us key performance metrics for our website. It helps us see top performing web pages and sources, which in term help me refine our marketing strategy and spend.”
NG

Natalie G.

Senior Marketing Manager

Web Analytics key features coverage

Google Analytics 360 offers 6 out of the 6 key features for Web Analytics software identified by reviewers:

Reporting/Analytics4.7
Data Visualization4.6
User Interaction Tracking4.5
Keyword Tracking4.4
Conversion Tracking4.5
Funnel Analysis4.4

Pros and cons based on 8,086 verified reviews

72% of users rated Google Analytics 360 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 8,086 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Actionable website insights

Comprehensive marketing analytics

Detailed audience insights

In-depth website traffic analysis

Enhanced website performance tracking

Cons:

Complex navigation

Challenging user experience

Confusing user interface

Steep learning curve

Insufficient beginner tutorials

See pros and cons details

Pricing

Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Other Top Rated Web Analytics Software with Performance Metrics in 2026

Lucky Orange logo

Lucky Orange

Category Leaders

All-in-one conversion optimization suite for website owners

visit website
Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Read more about Lucky Orange

Users also considered
Semrush logo

Semrush

Reliable SEO tools for the AI Search Era

visit website
Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
Better understand users as they traverse your brand journey through your solution so you can drive engaging conversations with them.

Read more about CleverTap

Users also considered
Adobe Customer Journey Analytics logo

Adobe Customer Journey Analytics

Analyze and optimize the complete customer journey.

visit website
Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.

Read more about Adobe Customer Journey Analytics

Users also considered
Marketing Optimizer logo

Marketing Optimizer

Digital Marketing Optimization Software

visit website
Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

Read more about Marketing Optimizer

Users also considered
Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Read more about Google Analytics 360

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Pipedrive logo

Cloud-based CRM solution for salespeople

Reveal which companies are browsing your website, how they found you and what they view using Pipedrive’s Web Visitors add-on.

Read more about Pipedrive

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

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Marketing 360 logo

#1 Marketing Platform For Small Business

In-depth reporting you need to win
Say goodbye to overcomplicated analytics dashboards, and hello to simple and insightful reports and tools that focus on the things that impact your brand the most. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Hotjar logo
Category Leaders

Digital experience insights for any business selling online

Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

Read more about Hotjar

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AccuRanker logo

SERP rank tracker platform for enterprises & SEO agencies

AccuRanker is a SERP rank tracker platform for enterprises & SEO agencies. We provide over 32,000 customers with SEO features that lets them do in-depth analytics. Combined with a powerful infrastructure, AccuRanker takes guesswork out of the equation by providing accurate, fast and up-to-date data.

Read more about AccuRanker

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Screpy logo

AI-enabled website monitoring solution

Screpy is a website monitoring solution that uses artificial intelligence to help organisations analyse web pages and track data. Administrators can utilize the tool to monitor page speed and receive real-time downtime notifications through a centralized platform.

Read more about Screpy

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Sisense logo

BI & dashboard software for multiple, large data sets

Sisense's dashboards, visualizations and BI reports help to analyze and make sense of large data sets from multiple sources. Query data & share the results.

Read more about Sisense

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Reportei logo

Easy to use Digital Marketing Reports and Dashboards

Reportei is a powerful tool designed for creating professional digital marketing reports and dashboards across major channels such as Instagram, Facebook, TikTok, YouTube, and Google Ads. It supports multiple languages, including English, Portuguese, French, and Spanish

Read more about Reportei

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Moz Pro logo

Boost Your Rankings & Search Engine Visibility with Moz Pro.

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Read more about Moz Pro

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Looker logo

Analytics Evolved

Looker is a data analytics platform that makes it easy to view and explore all your data. Understand and optimize every swipe, click and conversion.

Read more about Looker

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Similarweb logo

Website & app traffic data analysis

Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

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Agile CRM logo

Sales and marketing CRM for growing businesses

Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Pendo logo

Product usage & behavior data capture

Identify invisible friction, accelerate adoption, and improve software experiences with analytics. Start collecting app and user data immediately with little to no engineering effort.

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Domo logo

The AI and Data Products Platform

Domo is a comprehensive AI and data platform that connects and prepares data from any source, enabling users to transform it into insights. It helps users automate workflows, predict trends, and provide answers directly from the source for data-driven decisions.

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Squirrly SEO logo

Boosting SEO with AI & advanced tools

Squirrly SEO provides built-in web analytics to track keyword rankings, traffic sources, top-performing pages, and site health.

Its advanced SEO tools help measure impact, while AI-driven insights turn data into clear actions to optimize performance for steady growth.

Read more about Squirrly SEO

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Adobe Analytics logo
Category Leaders

Digital Analytics Software

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

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Germain UX logo

APM solution for identifying the root cause of bugs & issues

germain APM is a cloud-based and on-premise solution designed to help businesses in industries including finance, healthcare, media, retail, telecommunication and others perform root cause analysis to monitor the performance of applications and servers.

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New Relic logo

Performance testing and monitoring

Keep your website fast and error-free, improve your customer experience, and improve conversion rates with a plug-and-play solution.

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Key features for Web Analytics software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting/Analytics: Reviewers value the detailed insights into website performance, user behavior, and marketing effectiveness, with customizable reports and real-time updates enhancing decision-making. 97% of reviewers rated this feature as important or highly important.
  • Data Visualization: Users appreciate the ability to transform complex data into easily interpretable charts and graphs, simplifying trend identification and aiding in informed decision-making. 94% of reviewers rated this feature as important or highly important.
  • User Interaction Tracking: Reviewers highlight the importance of tracking user behavior, including clicks and navigation, to optimize user experience, improve conversions, and understand customer journeys. 90% of reviewers rated this feature as important or highly important.
  • Keyword Tracking: Users find tracking keyword performance crucial for optimizing SEO strategies, understanding search rankings, and gaining insights into competitors’ keyword usage. 90% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Reviewers emphasize the significance of measuring marketing campaign effectiveness, understanding user actions, and optimizing strategies to improve ROI and user engagement. 87% of reviewers rated this feature as important or highly important.
  • Funnel Analysis: Users value the ability to monitor user paths, identify drop-off points, and optimize steps in the conversion funnel to enhance overall website performance and goal completions. 83% of reviewers rated this feature as important or highly important.