Booker Software Pricing, Features, Reviews & Comparison of Alternatives

Booker Software

Spa and Salon Business Management Software

4.14/5 (779 reviews)

Booker Software overview

Beat out your competition with Booker's award winning salon and spa software, the all-in-one platform that understands you'd rather be focusing on your clients instead of manually handing all the day-to-day tasks. Booker will help you manage your appointment bookings, POS, membership and loyalty programs, all while attracting new clients and keeping them coming back. Access your Booker account 24/7, anywhere, all on Booker's secure, cost-effective, and convenient, cloud-based software.

Our Platform is built around 5 main pillars of business management:

Attract: Land bookings from new clients on your website, and on partner sites like Facebook, Yelp, MapQuest, and more.

Book: Give your customers the freedom to make appointments anytime with online, social and mobile booking options.

Sell: Manage and optimize your point-of-sale, payment processing, eCommerce, and gift card sales, all from one platform.

Manage: Take control of your employee, customer, and inventory data with easy-to-use tracking and reporting tools.

Retain: Build lasting relationships with customers using retention tools that provide the right message at the right time.


Starting from
Pricing options
Value for money
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Business size



United States

Supported languages

Booker Software screenshotSugar Mama's Skin StudiosBooker Software screenshotBooker Software screenshotBooker Software screenshotBooker Software screenshotBooker Software screenshotBooker Software screenshotBooker Software screenshotBooker Software screenshotBooker Software screenshot: Set up an ecommerce store in BookerBooker Software screenshot: Use the calendar in Booker to shedule your appointments and book roomsBooker Software screenshot: Booker lets customers book from FacebookBooker Software screenshot: Offer services and deals from your Booker webisteBooker Software screenshot: Customer satisfaction survey in BookerBooker Software screenshot: Customer loyalty points in BookerBooker Software screenshot: Booker lets you access appointments reportsBooker Software screenshot: Manage your product inventory in BookerBooker Software screenshot: Use Booker to see your regular scheduleBooker Software screenshot: View recent appointments in BookerBooker Software screenshot: Use Booker's marketing network to promote your businessSugar Me WaxBooker Testimonial - Theory Salon

Booker Software reviews

Value for money
Ease of use
Customer support


Used daily for 2+ years
Reviewed 2018-09-16
Review Source: Capterra

Very Unhappy -Open access for everyone to see all history, private information on a client. If they see a screen with appointments they can see anything for the client with a few clicks. Other than no privacy Booker works pretty well considering. Im over the customer service answer is - if its a staff they cant see anything- really hire people that know your system and figure out how to add privacy.Easy to navigate and use. Easy to teach new employees how to book appointments - keeps inventory accurate, and payroll is easy access.

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Katie Shields

Booker initially worked okay, but we are seeing progressively worsened issues with Version 2.

Used daily for 6-12 months
Reviewed 2018-02-16
Review Source: GetApp

I do think the UI on the backend is easy and simple to use. I also like the ability to manage payroll, inventory, store CC securely to appointments/client profiles.

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Stephanie Gerbasi

New and Improved

Used daily for 2+ years
Reviewed 2018-01-17
Review Source: Capterra

Overall, it is a great booking website and it is a very easy system to learn. We recently added a brand login through this company as we are adding additional sites and it has been a very easy process. I love that they have created many updates for this software over the last few months. It has been really nice not experiencing any lag or issues with the booking features like we were having just a few months ago. I love that you can choose how far in advance the confirmation emails are sent out and I really love that the clients can confirm the appointment through the email. Another AMAZING tool is that you can now see when a client is booking an appointment online that way you are not trying to compete with anyone online trying to book. I hated in the past where I would be booking a client at the desk and right when I went to book, it said that I was not able to. Come to find out when I refreshed the page it was because someone else had booked it online. It truly makes a huge difference with these little improvements that they made.

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Paul Colgin

Horrendous. Terrible Experience. Bad Platform. Bad Support.

Used daily for 6-12 months
Reviewed 2018-01-09
Review Source: Capterra

zero. only pain and anguish and wasted money. I can't even get the reps to respond to my emails about a refund. I would strongly recommend against using Booker. I liked the notion of what they "sell" to you. not what they actually deliver. I guess I like that it's a cloud based system, which you can't say for Millennium.

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Brad Miller

I used to love Booker, but fixes and updates come slowly and customer service is terrible!

Used daily for 2+ years
Reviewed 2017-10-30
Review Source: GetApp

Booker is a robust solution for online scheduling and taking payments too. In theory, Booker will save you loads of time since customers schedule and manage their own appointments. In reality, we spend too much time on the phone with Booker trying to work out quirks.Admin backend is solid and reliable. Lots of options to customize. Too many at times since finding just the right setting can take 15-20 minutes or require a phone call to customer service.

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Booker Software pricing

Starting from
Pricing options
View Pricing Plans

Get up and running for as little as $85 per month!

Booker Software features

Activity Dashboard
Automatic Notifications
Automatic Reminders
Calendar Management
Custom Fields
Customer Database
Customizable Branding
Customizable Reporting
Customizable Templates
Data Import/Export
Social Media Integration
Third Party Integration

Activity Tracking (106 other apps)
CRM Integration (101 other apps)
Contact Database (100 other apps)
Electronic Payments (105 other apps)
Email Integration (131 other apps)
Mobile Integration (108 other apps)
Reporting & Statistics (138 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Category Leaders ranking


#6 in Business Management

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Booker Software also features in these categories:

GetApp Analysis

Booker is a cloud-based business management platform providing local service businesses with a fully redundant infrastructure that helps them run their businesses around the clock from a computer, tablet, or smartphone. Booker helps businesses grow their client base, book customer appointments, process payments, manage employees, track inventory, and build long-term customer relationships. Customers who use Booker can book appointments and class schedules, even after business hours, from the company’s website, social media accounts, or mobile app.

Booker makes the daily demands of running a local business easier while eliminating the need for ongoing technology updates and troubleshooting. Every data point captured is backed up and secured online, so business owners never have to worry about defective or stolen hard drives. Some of Booker’s core features include the Booker Marketing Network, Facebook booking app, integrated credit card processing, comprehensive data management, and its suite of customer retention tools.

What is Booker Software?

For organizations looking for a technology platform that can address the many different aspects of running a business – attracting customers, booking clients, processing payments, managing employees, and nurturing client relationships – Booker provides a full-featured ecommerce and business management system, all in one place. It enables businesses to sell their services online through their website, mobile app, at their business location, and through a network of partner sites.

It simplifies payment processing, automatically keeps track of inventory, manages staff scheduling, and generates real-time reports, among other things. Because the Booker platform is all-in-one, every client interaction – from booking to payment method to upsell to retention – is tied back to a customer record, affording businesses a clear insight into when and why customers patronize them, allowing them to serve their customers better.

Who is Booker Software for?

An all-in-one cloud-based business management platform, Booker is designed for local service and class-based businesses such as spas and salons, yoga, fitness, and Pilates studios, pet grooming services, businesses engaged in music, swimming, and tennis lessons, and even franchises and enterprises with multiple locations. It supports businesses of varying sizes – very small, midsized, and large enterprises – and can scale with customers as their businesses grow.

Booker users include business owners, their designated staff, and their customers. Some of Booker’s customers include Northwest Ohio, Drybar, Hard Rock Hotel and Casino, Hilton Hotels and Resorts, and Novalaser Body Care Center.

Main features

Booker Marketing Network

Paying customers are the lifeblood of any business. Booker helps businesses attract new clients and book customers through the Booker Marketing Network, which makes your business bookable on top-rated sites and apps like Yelp, MapQuest, and SpaJour. Once signed up, customers can book directly from your profile page through a “Book Now” button.

Partner sites in the Booker Marketing Network have a combined estimated total of 160 million customer visits per month, which dramatically expands your presence. And unlike other online advertising platforms, the Booker Marketing Network doesn’t require upfront payment, as it’s strictly pay-for-performance. If you get no bookings, you pay nothing.

Facebook Booking App

With Booker, customers are free to book appointments from whenever and wherever it’s convenient for them. Booker’s Facebook booking app gives social media users the ability to make appointments or schedule classes and services through your Facebook business page's “Book Now” button.

A “Buy Now” button for gift certificates can also be installed.

Integrated Credit Card Processing

Booker’s integrated credit card processing and point-of-sale solution provides businesses with the requisite tools to successfully sell their services. It comes with a comprehensive sales management system that facilitates transaction processing, tracking, and reporting.

It enables businesses to accept credit and debit card payments, create customized gift certificates that can be made available online, in-store, and on the company’s Facebook page, and turn mobile devices into instant payment processors, making the checkout process virtually pain-free for your customers.

Comprehensive Data Management

Because data is captured and stored in one facility, Booker makes it easy for businesses to manage key data pertaining to clients, employees, inventory, and bookings. Schedules are seamlessly integrated across all booking channels, and the mobile app allows managers to manage staff schedule anywhere, anytime, and from any device.

Booker’s reporting and analytics feature lets businesses discover trends and gain solid insight into the factors affecting customer behavior and business processes. Access to customer and business data is regulated through role-based access controls. For example, in a spa or salon, therapists or stylists are given varying levels of access to customer data, including reporting and management functions that largely depend on their managerial level and degree of responsibility.

Customer Retention Tools

Retaining existing customers is less costly than acquiring new ones. Booker allows businesses to build long-lasting relationships with customers through its suite of retention tools. Booker’s dedicated mobile appointment app, the Booker Customer App, works on iOS, Android and Kindle devices. It lets your customers book appointments from their mobile device anywhere, anytime.

The loyalty points program gives companies the ability to devise customer reward campaigns for referrals, online bookings, and product purchases. Membership plans and prepaid bundles (e.g., five-pack yoga class, 10-pack massage, five eyebrow waxes), called series, can also be launched to secure repeat business. Survey tools help streamline the process of creating, distributing, and analyzing customer surveys.


Booker has ready-made integrations with merchant processors like Clover, Mercury, subLyme, Integrity, and Web2Pay. MailChimp is Booker’s email partner. Booker also has partnerships with sites like Google, Yelp, AOL’s MapQuest, SpaFinder Wellness, BeautyBooked, BeautyNow by Groupon, Lifebooker,, and SpaJour.

Booker is also directly integrated with Frederick, the smart automated marketing platform that fills your empty appointment slots. Frederick offers a no-risk, 14-day free trial. To learn more about Frederick and get started today, click here .


Depending on what your business needs, Booker offers several subscription options. Basic costs $85 a month and includes unlimited logins, online appointment book and bookings, integrated point of sale, detailed customer records, package and series management, gift certificates and ecommerce, optional credit card processing, and offers add-ons like Frederick, Booker Customer App, and Booker Marketing Network.

Standard, which costs a monthly $135, includes all Basic features plus unlimited document storage, loyalty points and rewards, and membership management. Booker also offers customization options for multi-location businesses through Plus. It includes all Standard features plus multi-location options, custom customer fields, IP lock, quick login, and Booker API access options. Plus pricing can be discussed with the Booker sales team.

Bottom line

  • All-in-one business management platform for local service and class-based businesses
  • Contains tools that automate the process of attracting and booking customers, simplify the sales experience, manage various data types, and create meaningful customer relationships
  • Has native mobile apps for iPhones, iPads, and Androids for on-the-go business management
  • Integrates with merchant processors, MailChimp, and various online booking services
  • Offers scalable subscription options to meet the demands of your business

Additional information for Booker Software

Key features of Booker Software

  • Booker Marketing Network: Offer booking on partner websites
  • Social media promotions
  • Direct website booking
  • Targeted email marketing campaigns
  • Customized gift certificates
  • Customized booking pages
  • Facebook booking
  • Mobile & tablet booking
  • Integrated point-of-sale (POS) system
  • Appointment reminder emails
  • Credit card processing
  • Mobile payment processing
  • Staff scheduling
  • Special offers, loyalty rewards programs & membership plans
  • Inventory management
  • Various booking data reporting
  • Built-in CRM
  • Employee scheduling
  • Customer feedback surveys
  • 3rd party API integration
  • Attendance Management
  • 2-Way SMS Texting
View All Features


Gain insight into where your business is thriving and where you need to makes changes with one system that tracks and reports on all of your activities.

Expand your reach and drive more bookings from new consumers on the Booker Marketing Network’s partner sites.

Give your customers flexible booking options so they can connect with you anytime, anywhere, on any device.

Store your business data safely and securely in the cloud, and have access to your key information whenever and wherever you need it.

Provide flexible access for your staff with unique logins, view privileges, and anytime access to their schedule on mobile or desktop.

Enhance your customers’ in-person experience with convenient mobile check-ins, purchases, and payment processing.

Save time managing your employee’s schedules and appointments with real-time calendar and booking updates.

Retain more customers using service and purchase trends to inform customized emails, offers, and packages that will drive repeat visits and increased revenue.