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Lytics Customer Data Platform
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cloud-based customer data platform for marketers
Table of Contents
Lytics Customer Data Platform - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: August 2025
Lytics Customer Data Platform overview
What is Lytics Customer Data Platform?
Lytics is a cloud-based customer data platform, designed to help businesses create targeted marketing campaigns and enhance client engagement by leveraging behavioral insights, machine learning and AI capabilities.
The platform enables marketers to segment audiences based on interests, buying journey and various other factors such as first-time visitors, churn rate, frequent users, and more. Lytics collects and merges user identities based on different matching techniques and creates profiles for known and anonymous users. It tags content to track relative customer interactions and predicts suitable products for them. Businesses can also provide personalized recommendations and edit and publish web content in real-time.
Lytics offers integration with various third-party applications including Google Analytics, Optimize, Klaviyo, MailChimp, Microsoft Azure, SAP, and Shopify. The platform allows brands to enhance visitor engagement by curating recommended content collections based on the date of publishing, author, affinity, or URL. Other features include behavioral scoring, real-time data and reporting, simulations, campaign tracking, event-triggered actions, and more.
Starting price
Alternatives
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Lytics Customer Data Platform’s user interface
Lytics Customer Data Platform reviews
Overall rating
4.4
/5
9
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89
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- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.22/10
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Lytics Customer Data Platform's key features
Most critical features, based on insights from Lytics Customer Data Platform users:
All Lytics Customer Data Platform features
Features rating:
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Lytics Customer Data Platform pricing
Value for money rating:
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User opinions about Lytics Customer Data Platform price and value
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Lytics Customer Data Platform integrations (60)
Top integrations
Lytics Customer Data Platform support options
Typical customers
Platforms supported
Support options
Training options
Lytics Customer Data Platform FAQs
Lytics Customer Data Platform has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
These products have better value for money
Q. What languages does Lytics Customer Data Platform support?
Lytics Customer Data Platform supports the following languages:
English
Q. Does Lytics Customer Data Platform offer an API?
Yes, Lytics Customer Data Platform has an API available for use.
Q. What level of support does Lytics Customer Data Platform offer?
Lytics Customer Data Platform offers the following support options:
24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support