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Qualtrics   

278
Experience management platform
Qualtrics makes sophisticated research simple and empowers users to capture customer, product, brand & employee experience insight. Measure customer experience, track employee engagement, improve brand awareness and gather product feedback in a one powerful platform. Read more about Qualtrics
Experience management platform
Qualtrics makes sophisticated research simple and empowers users to capture customer, product, brand & employee experience insight. Measure customer experience, track employee engagement, improve brand awareness and gather product feedback in a one powerful platform. Read more about Qualtrics

Checkbox Survey   

4
Enterprise survey features without the enterprise price tag
Professional online survey software for individuals, teams and enterprises. Available in hosted and on-premises versions. Read more about Checkbox Survey
Enterprise survey features without the enterprise price tag
Professional online survey software for individuals, teams and enterprises. Available in hosted and on-premises versions. Read more about Checkbox Survey

Hyphen   

28
Real-time feedback & engagement at team or company level
Hyphen lets you collect people data through critical employee life cycle surveys combined with powerful analytics: Engagement, On-boarding, Exit and more. Read more about Hyphen
Real-time feedback & engagement at team or company level
Hyphen lets you collect people data through critical employee life cycle surveys combined with powerful analytics: Engagement, On-boarding, Exit and more. Read more about Hyphen

Glint   

5
People success and engagement platform for global companies
Glint is an online people success platform for companies keen to optimize their working environments, with solutions spanning employee engagement, the measurement of the full employee lifecycle from onboard to exit, plus the evaluation of manager and team effectiveness via customizable surveys… Read more about Glint
People success and engagement platform for global companies
Glint is an online people success platform for companies keen to optimize their working environments, with solutions spanning employee engagement, the measurement of the full employee lifecycle from onboard to exit, plus the evaluation of manager and team effectiveness via customizable surveys… Read more about Glint

Voxco Survey Software   

14
Flexible online survey software
A global leader in flexible online and mobile offline survey tools. Made for (and by) professional market researchers. Try the online sample survey today! Read more about Voxco Survey Software
Flexible online survey software
A global leader in flexible online and mobile offline survey tools. Made for (and by) professional market researchers. Try the online sample survey today! Read more about Voxco Survey Software

Intouch Insight   

10
Solutions for improving CX operational performance
For over 25 years Intouch Insight has helped customer-centric organizations improve their customer experience, strengthen brand reputation and improve business performance with their suite of customer experience management products and services. Read more about Intouch Insight
Solutions for improving CX operational performance
For over 25 years Intouch Insight has helped customer-centric organizations improve their customer experience, strengthen brand reputation and improve business performance with their suite of customer experience management products and services. Read more about Intouch Insight

Employee Pulse/Surveys   

24
Employee voice & survey platform to gain actionable insights
WorkTango enables companies to easily collect employee feedback for any purpose supporting insights into engagement and actionable insights for HR and leaders. Read more about Employee Pulse/Surveys
Employee voice & survey platform to gain actionable insights
WorkTango enables companies to easily collect employee feedback for any purpose supporting insights into engagement and actionable insights for HR and leaders. Read more about Employee Pulse/Surveys

Simplesat   

0
Simple customer satisfaction surveys for SMBs
Simplesat is a cloud-based customer satisfaction survey solution which lets users setup one-click satisfaction surveys and distribute them to their customers. Users can embed CSAT surveys in email signatures or helpdesks, and send quarterly Net Promoter Score (NPS) surveys automatically via email. Read more about Simplesat
Simple customer satisfaction surveys for SMBs
Simplesat is a cloud-based customer satisfaction survey solution which lets users setup one-click satisfaction surveys and distribute them to their customers. Users can embed CSAT surveys in email signatures or helpdesks, and send quarterly Net Promoter Score (NPS) surveys automatically via email. Read more about Simplesat

Armatic   

5
Automation, insights and best practices to grow a business.
The Armatic platform enhances the power of your existing accounting/ ERP software and your existing CRM system with workflow automation, powerful business intelligence and fully integrated cross-department communications functionality to automate tasks in finance, sales, support, HR and operations. Read more about Armatic
Automation, insights and best practices to grow a business.
The Armatic platform enhances the power of your existing accounting/ ERP software and your existing CRM system with workflow automation, powerful business intelligence and fully integrated cross-department communications functionality to automate tasks in finance, sales, support, HR and operations. Read more about Armatic

NotifyVisitors   

1
Marketing automation platform with push notifications
Notifyvisitors is the simplest tool to create and show notifications on site based on visitor behaviour. One can select from multiple targeting rules including visit duration or frequency, device or browser type, url source, time of the day and many more. Read more about NotifyVisitors Detailed analytics provides actionable insig
Marketing automation platform with push notifications
Notifyvisitors is the simplest tool to create and show notifications on site based on visitor behaviour. One can select from multiple targeting rules including visit duration or frequency, device or browser type, url source, time of the day and many more. Read more about NotifyVisitors Detailed analytics provides actionable insig

iContact Email Marketing  

502
Email marketing & social media marketing software
Easily and quickly create public surveys open to anyone and private surveys that are limited to your subscribers. Use that data to segment future campaigns. Read more about iContact Email Marketing
Email marketing & social media marketing software
Easily and quickly create public surveys open to anyone and private surveys that are limited to your subscribers. Use that data to segment future campaigns. Read more about iContact Email Marketing

Device Magic  

17
Fast efficient data capture.
Device Magic replaces your organization's paper forms with custom mobile forms that function offline. Device Magic is the easiest way to automate paperwork and digitize inefficient processes with mobile forms automation. Read more about Device Magic
Fast efficient data capture.
Device Magic replaces your organization's paper forms with custom mobile forms that function offline. Device Magic is the easiest way to automate paperwork and digitize inefficient processes with mobile forms automation. Read more about Device Magic

Starred  

15
Customer feedback solution
Starred is a customer-friendly feedback solution that features pre-built questionnaires, multi-channel feedback, API & integrations, & more. Read more about Starred
Customer feedback solution
Starred is a customer-friendly feedback solution that features pre-built questionnaires, multi-channel feedback, API & integrations, & more. Read more about Starred

Critizr  

0
Customer feedback collection & analysis platform for retail
Critizr is an all-in-one customer feedback & experience management platform which enables the collection, processing, and analysis of customer feedback. The solution supports data collection through multiple channels, real-time customer satisfaction analysis, performance measurement, and more. Read more about Critizr
Customer feedback collection & analysis platform for retail
Critizr is an all-in-one customer feedback & experience management platform which enables the collection, processing, and analysis of customer feedback. The solution supports data collection through multiple channels, real-time customer satisfaction analysis, performance measurement, and more. Read more about Critizr

SurveyMonkey  

4,428
A market-leading survey platform.
Trusted by 98% of the Fortune 500 and used in over 350,000 organizations, SurveyMonkey’s People Powered Data platform gives millions of people around the world a way to turn feedback into action that drives growth and innovation. Learn more at surveymonkey. Read more about SurveyMonkeycom
A market-leading survey platform.
Trusted by 98% of the Fortune 500 and used in over 350,000 organizations, SurveyMonkey’s People Powered Data platform gives millions of people around the world a way to turn feedback into action that drives growth and innovation. Learn more at surveymonkey. Read more about SurveyMonkeycom

Google Forms  

2,776
Create custom forms for surveys & questionnaires
Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information. Read more about Google Forms
Create custom forms for surveys & questionnaires
Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information. Read more about Google Forms

Nicereply  

251
Customer Satisfaction Survey, Net Promoter Score & CES 2.0
Online customer satisfaction survey software, including CSAT, Net Promoter Score & Customer Effort Score. Read more about Nicereply
Customer Satisfaction Survey, Net Promoter Score & CES 2.0
Online customer satisfaction survey software, including CSAT, Net Promoter Score & Customer Effort Score. Read more about Nicereply

Zoho Survey  

232
Everything surveys—made simple and powerful.
Use Zoho to create unlimited online surveys & analyze the data collected. Design your own branching & logic, use multi-mode data collection, & generate reports. Read more about Zoho Survey
Everything surveys—made simple and powerful.
Use Zoho to create unlimited online surveys & analyze the data collected. Design your own branching & logic, use multi-mode data collection, & generate reports. Read more about Zoho Survey

Feedier  

113
Gamified customer engagement & feedback collection tool
Feedier is a customer survey and feedback collection tool designed to engage customers and gamify the feedback delivery process by incentivizing and rewarding customers for their time. Features include template & bot creation, customizable branding, campaign management, reports & analytics, & more. Read more about Feedier
Gamified customer engagement & feedback collection tool
Feedier is a customer survey and feedback collection tool designed to engage customers and gamify the feedback delivery process by incentivizing and rewarding customers for their time. Features include template & bot creation, customizable branding, campaign management, reports & analytics, & more. Read more about Feedier

AskNicely  

98
Collect real-time customer feedback using the NPS framework
AskNicely is customer feedback software that helps businesses improve customer experience and accelerate growth using the Net Promoter Score (NPS) framework. Read more about AskNicely
Collect real-time customer feedback using the NPS framework
AskNicely is customer feedback software that helps businesses improve customer experience and accelerate growth using the Net Promoter Score (NPS) framework. Read more about AskNicely

SmartSurvey  

49
Online survey & questionnaire tool
SmartSurvey is a cloud-based survey & questionnaire management tool which allows users to create, distribute, manage, and analyze responses to unlimited surveys. Read more about SmartSurvey
Online survey & questionnaire tool
SmartSurvey is a cloud-based survey & questionnaire management tool which allows users to create, distribute, manage, and analyze responses to unlimited surveys. Read more about SmartSurvey

GetFeedback  

36
Send better surveys. Collect better feedback.
Create modern, on-brand surveys in minutes that look great on every device. Analyze your results in real time or integrate with Salesforce for deeper insights. Read more about GetFeedback
Send better surveys. Collect better feedback.
Create modern, on-brand surveys in minutes that look great on every device. Analyze your results in real time or integrate with Salesforce for deeper insights. Read more about GetFeedback

Poll Everywhere  

36
Poll and survey creation for audience/learner engagement
Poll Everywhere is a web-based audience response system that lets users, including event speakers, lecturers, teachers, and other presenters, embed interactive activities directly into their presentation. The audience can respond using a private response page, the Poll Everywhere app or via SMS. Read more about Poll Everywhere
Poll and survey creation for audience/learner engagement
Poll Everywhere is a web-based audience response system that lets users, including event speakers, lecturers, teachers, and other presenters, embed interactive activities directly into their presentation. The audience can respond using a private response page, the Poll Everywhere app or via SMS. Read more about Poll Everywhere

GoSpotCheck  

24
Retail Execution Management Software for Field Teams
GoSpotCheck enables mobile data collection and data analysis by building surveys and reports for your field team to complete on their mobile devices. Read more about GoSpotCheck
Retail Execution Management Software for Field Teams
GoSpotCheck enables mobile data collection and data analysis by building surveys and reports for your field team to complete on their mobile devices. Read more about GoSpotCheck

Fulcrum  

27
Custom form creation and mobile data collection software
Fulcrum is a cloud-based custom form creation and mobile data collection solution designed to enhance workflows at all stages of the data cycle. The platform allows users to build & deploy custom mobile forms, with support for signature collection, barcode scanning, rich media, GPS tagging and more. Read more about Fulcrum
Custom form creation and mobile data collection software
Fulcrum is a cloud-based custom form creation and mobile data collection solution designed to enhance workflows at all stages of the data cycle. The platform allows users to build & deploy custom mobile forms, with support for signature collection, barcode scanning, rich media, GPS tagging and more. Read more about Fulcrum
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Avg. User review

Survey Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 Survey apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
79
79
Reviews 20/20
Integrations 20/20
Mobile 19/20
Functionality 20/20
Security -/20
71
71
Reviews 10/20
Integrations 15/20
Mobile 19/20
Functionality 13/20
Security 14/20
70
70
Reviews 15/20
Integrations 18/20
Mobile 20/20
Functionality 17/20
Security -/20
61
61
Reviews 10/20
Integrations 20/20
Mobile 18/20
Functionality 13/20
Security -/20
56
56
Reviews 15/20
Integrations 19/20
Mobile 5/20
Functionality 17/20
Security -/20
55
55
Reviews 9/20
Integrations 17/20
Mobile 16/20
Functionality 13/20
Security -/20
54
54
Reviews 14/20
Integrations 5/20
Mobile 18/20
Functionality 17/20
Security -/20
52
52
Reviews 14/20
Integrations 5/20
Mobile 17/20
Functionality 16/20
Security -/20
51
51
Reviews 14/20
Integrations 8/20
Mobile 16/20
Functionality 13/20
Security -/20
49
49
Reviews 10/20
Integrations 8/20
Mobile 0/20
Functionality 14/20
Security 17/20
49
49
Reviews 13/20
Integrations 3/20
Mobile 19/20
Functionality 14/20
Security -/20
49
49
Reviews 12/20
Integrations 17/20
Mobile 4/20
Functionality 16/20
Security -/20
43
43
Reviews 14/20
Integrations 9/20
Mobile 4/20
Functionality 16/20
Security -/20
39
39
Reviews 15/20
Integrations 2/20
Mobile 4/20
Functionality 18/20
Security -/20
35
35
Reviews 8/20
Integrations 9/20
Mobile 4/20
Functionality 14/20
Security -/20

Who is the ranking for?

GetApp's Category Leader ranking is for business owners and decision makers looking for a comprehensive list of the leading cloud-based software products in the industry.

The ranking serves as a point of reference highlighting key factors that small businesses should look at when assessing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile compatibility), market presence (media presence), and security features (security).

How are the scores calculated?

An app's score is calculated using five unique data points, each scored out of 20, giving a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews *

Review scores are calculated using reviews collected from GetApp and its sister sites, Software Advice and Capterra. Scores are calculated based on the total number, average rating, and recency of reviews.

The number of reviews and average user rating are scaled against the category average. A weighting is then applied to reward recency of user reviews: reviews written in the last 6 months score up to 10 points, those written between 6 and 12 months ago score up to 6 points, and those more than 12 months old score up to 4 points. These numbers are added together to give a total maximum score of 20.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has; the first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms *

Mobile scores are calculated based on the availability of an iOS and Android app. 5 points are awarded for the presence of each app, with an additional 10 points being awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated and scaled against the competition for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn't a native iOS or Android app, the product's website is assessed using Google's PageSpeed Insights to measure mobile usability. The score is returned out of 100, then scaled to a score out of 5 for a maximum of 5 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans that an app has. The number of fans and followers are added together, and each app is scored based on this overall number, compared with others in the category. The first 15 points are awarded for the combined number of followers and fans scaled against the category average, while the final 5 points are awarded for the combined number of followers and fans scaled against the top leaders in the category. These two scores are added together for a total out of 20 points.

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.

* All data points combining calculations for both ratings and reviews are calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against others in the category.