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AB Testing Software with Drag & Drop (2026)

Last updated: April 2026

AB Testing Software Key Features

    Based on 280 user opinions, we identified 6 features that are important for any product in AB Testing Software

  • A/B Testing

    Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

    Average user rating

    4.7

  • Conversion Rate Optimization

    Average user rating

    4.6

  • Conversion Tracking

    Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

    Average user rating

    4.6

  • Reporting/Analytics

    View and track pertinent metrics

    Average user rating

    4.3

  • Split Testing

    Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.)

    Average user rating

    4.7

  • Visual Editor

    Program to edit text files that renders the content in accordance with embedded markup code such as HTML

    Average user rating

    4.4
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40 software options

XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

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Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

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Poptin logo
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Lead capture platform for business conversion and engagement

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Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

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Freshsales logo

Sales management solution

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Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

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Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Instapage logo
Category Leaders

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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Landingi logo

Landingi platform offering marketing tools and solutions.

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Landingi is a comprehensive marketing platform that enables users to run marketing campaigns independently and create landing pages with an intuitive landing page builder. Users can run A/B tests, manage leads, add pop ups, build funnels and integrate landing pages with other tools.

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Unbounce logo
Category Leaders

High-converting optimization platform for teams of any size

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From small but mighty marketing teams that are strapped on time, budget, and money, to enterprises that are looking to scale up and automize. Unbounce is a conversion optimization platform for SaaS, e-commerce, and agencies.

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Picreel logo

Small business, large enterprises, nonprofits, mid-size busi

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Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.

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Shogun logo

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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Wisepops logo
Category Leaders

Intelligent popup & onsite engagement platform

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Wisepops is an intelligent popup & onsite engagement automation platform designed to provide marketers with the tools to convert website visitors.

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NVECTA logo
Category Leaders

A Marketing Automation & Customer Data Platform

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Nvecta, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Userlytics logo

Cloud-based usability testing platform for digital assets

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Userlytics is a cloud-based usability testing platform which helps small to large businesses test various digital assets such as websites, applications, prototypes, competitors, and more. The solution enables users to optimize the entire customer journey by defining the target audience.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Mida.so logo

AI-powered A/B testing platform

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Mida uses AI to help users test different options on the website quickly and easily. It’s faster than many similar tools and works well with popular platforms like WordPress and Shopify. Plus, it's free with up to 50,000 monthly tested users.

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Heap logo

All-in-one solution for creating great digital experiences.

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Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

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Serviceform logo

AI-powered conversations for better website conversions

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Serviceform is a website conversion platform that helps businesses engage visitors, capture leads, and manage conversations using AI agents, chatbots, live chat, and forms—all from one centralized system.

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Displayr logo

The all-in-one analysis and reporting software.

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Displayr is an AI-powered, all-in-one platform tailored for market researchers. Streamline analysis, create dynamic reports, and deliver real-time insights with ease. Unlock smarter insights today!

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Upflowy logo

Cloud-based lead management and AB testing software solution

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Upflowy allows organization managers to iterate business flows using IT, enabling the implementation of cost-effective growth strategies. Key attributes include AB testing, content management, analytics and reporting, customization, process flow management, and lead management.

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ABtesting.ai logo

Landing Page Optimization made easy.

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An A/B testing tool that uses Artificial Intelligence to help you smartly create, combine and test different variations of your landing page; finding the best fit for your audience, increasing conversions, and reducing costs.

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Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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Compare the performance of web page variations to find the one with the most conversions using A/B tests.

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Userfeel logo

Remote usability testing application for UX researchers

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Userfeel is a cloud-based usability testing tool which assists digital agencies and UX researchers with website and app optimization with key features including multilingual support, user journeys, screen activity recording, multi-channel collection, campaign segmentation, and video annotation.

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Convertize logo

A/B Testing and Nudge Marketing Platform

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Convertize is a website optimization tool based on consumer psychology designed for eCommerce websites, SaaS companies, consultants and online agencies. It enables website optimization using A/B testing with a built-in library of optimization tools.

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JUNE - Online Marketing Cloud logo

Comprehensive Omnichannel Marketing CRM & Web Editor

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Run A/B tests within the JUNE web app to identify the content best suited for your target group. Compare different layouts, CTA buttons, headlines, or wording to increase your traffic.

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Ptengine logo

All-in-One Marketing Solution

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Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

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