App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Twilio
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Build, Scale, and Operate Customized Communication Solutions
Table of Contents
Is this product right for your business?
Find out with a
Twilio - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: February 2026
Twilio overview
Based on 500 verified user reviews
What is Twilio?
Twilio is an SMS marketing tool with key features that include scheduled messaging, mass texting, message personalization, and more.
Who uses Twilio?
By industry, Twilio reviewers are most commonly professionals in computer software (20%). The most frequent use case for Twilio cited by reviewers is SMS marketing (67% of reviewers).
What do users say about Twilio pricing?
Most users consider Twilio to offer good value for money, citing competitive pricing, scalability, and cost savings. However, some reviewers feel costs can escalate quickly, especially for heavy usage or small businesses, and find the pricing structure confusing.
What are the most popular integrations for Twilio?
The Twilio integrations most frequently cited by reviewers are: Zoho CRM (a CRM product rated 5.0 out of 5 for its integration with Twilio), Zendesk Suite (a help desk product, 4.5), and Freshdesk (a help desk product, 4.6).
Starting price
Pros & Cons
Messaging
Connectivity
Versatility
Telephony
Verification
Responsiveness
Twilio’s user interface
Twilio pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.2
Features
4.5
Ease of use
4.1
Customer support
4.0
Reviews sentiment
What do users say about Twilio?
Users report Twilio is a versatile communication platform, enabling SMS, voice, and chat integration across applications with reliable APIs and extensive documentation. They find its setup and deployment flexible but often complex, requiring technical knowledge or developer expertise, while appreciating its scalability and global reach for businesses of all sizes.
Reviewers indicate Twilio offers broad integration options and customizable phone systems, though some feel customer support and pricing could be improved. They say the platform’s pay-as-you-go model is convenient but can become expensive with advanced usage, and note occasional challenges with onboarding, verification, and international phone number availability.
Select to learn more
Who uses Twilio?
Based on 500 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Twilio's key features
GetApp's analysis of 56 verified user reviews collected between July 2021 and January 2025 identifies Twilio's most critical features and summarizes user sentiment about those features.
Reviewers appreciate Twilio's Scheduled Messaging feature for its convenience and efficiency. They report being able to set messages to be sent at specific times, which helps them avoid manual intervention and respect recipients' time. Users find it particularly valuable for planning marketing campaigns and follow-up texts. They also highlight Twilio's integrations with other services like Bubble, Marketo, and Chili Piper, which enhance the scheduling functionality. They say it’s an essential tool for managing time-sensitive communications effectively. Of the 17 Twilio users who gave detailed accounts of their use of Scheduled Messaging, 94% rated this feature as important or highly important.
See related user reviews
Bernadette A.
Support Head
Gina K.
Marketing Director
Users find Twilio's Mass Texting feature highly convenient for quickly sending bulk messages to large groups. They appreciate its user-friendly interface and the ability to customize messages for different audiences. Reviewers indicate that it integrates well with CRMs and other systems like 3CX telephony. They also note its effectiveness in marketing campaigns, client updates, and urgent notifications. However, some mention occasional issues with message deliverability and costs associated with failed texts. Of the 26 Twilio users who gave detailed accounts of their use of Mass Texting, 92% rated this feature as important or highly important.
See related user reviews
Devendra K.
Manager
Santiago C.
Operations Analyst
Reviewers highlight Twilio's Message Personalization feature for its ability to customize messages with dynamic variables, such as recipient names and unique links. They find this aspect important for improving customer engagement and building trust. Users report that it integrates well with marketing platforms and databases, allowing for tailored messaging. They also appreciate the ease of use and the positive impact on business relationships. They say it enhances the effectiveness of their communication strategies. Of the 17 Twilio users who gave detailed accounts of their use of Message Personalization, 88% rated this feature as important or highly important.
See related user reviews
Pius E.
Founder
Joseph Y.
Systems Administrator
All Twilio features
Features rating:
Twilio awards
Twilio alternatives
Twilio
Starting from
0
Jira
Starting from
7.91
Per month
Kangaroo
Starting from
79
Per month
3CX
Starting from
350
Per year
Twilio pricing
Pricing plans
Pricing details:
User opinions about Twilio price and value
Value for money rating:
Of 124 reviews that provide robust commentary on Twilio's price and value, 73% mention it in a positive light.
Most users consider Twilio to offer good value for money, highlighting its competitive pricing and cost-effectiveness. They appreciate the pay-as-you-go model, which allows for scalability without long-term commitments. Reviewers indicate that Twilio's pricing is reasonable compared to traditional carriers and other platforms, making it affordable for various business needs. Users find the wide range of APIs for SMS, email, and voice calls, along with the robust features, to be worth the cost. They also value the free trial, which helps them test most features before committing. Some users report significant cost savings by using Twilio instead of third-party software or traditional telecom services.
However, some reviewers feel that Twilio can become expensive, especially with heavy usage or for small businesses. They mention that the pricing structure can be confusing and that the costs can escalate quickly without proper planning. Some users find Twilio's services to be more expensive than competitors, particularly for SMS and international calls. They also note that the promised decreasing rates are not always realized, and some advanced features may not be necessary for all users. Despite these concerns, many users still find Twilio's overall value for money to be satisfactory due to its extensive capabilities and flexibility.
, and
To see what individual users think of Twilio's cost and value, check out the review excerpts below.
Alwin A.
Senior Delivery Specialist - Innovation Lab
Ahmed A.
Founder, Biomedical Engineer & Data Scientist
Vikash K.
Lead Engineer
Twilio integrations (945)
Integrations rated by users
We looked at 500 user reviews to identify which products are mentioned as Twilio integrations and how users feel about them.
Integration rating: 5.0 (6)
“Zapier is the foundation of my IT setup as it links all of my pieces to software allowing me to automated more daily actions.”
“I integrated different apps like Twilio, Airtable, Clickfunnel, and others within zapier.”
“Zapier allowed me to integrate Twilio with the LMS platform I was setting up”
Phill X.
Personal Trainer
Integration rating: 4.7 (7)
“Twilio's API is so strong that when a premade integration doesn't exist, you can build one.”
“Zendesk was our primary CRM system so it needed to integrate appropriately which it did. ”
Nick K.
CEO
Integration rating: 5.0 (5)
“We recently expanded our sister nonprofit, and it needed its own software to become self sufficient. We needed a software that played well with Twilio. ZOHO fit the bill and we can continue those essential interactions without using any of the church software.”
“Because the vast majority of calls made to my Twilio number are customer service calls and I use Zoho for that. They mesh well together and Zoho is already well established as a 3rd party service for Twilio.”
Esther L.
Software Implementation
Integration rating: 4.7 (3)
“A combination of the LiveAgent multichannel helpdesk tool and Twilio VoIP services is a great way to implement a call center or the support helpdesk team.”
“Combining Twilio with LiveAgent allows me to operate a very cost effective telephone system without requiring any other equipment or software.”
Jozef S.
Customer Support Manager
Integration rating: 4.3 (3)
“Integrating Twilio Software with Marketo Engage is important because it allows businesses to better engage with their customers, leads, and prospects. Twilio's software lets businesses send texts, make calls, and set up automated messages to keep customers informed and engaged. Marketo Engage enables businesses to capture leads, build customer relationships, and track customer behavior. By combining these two powerful tools, businesses can create a seamless customer experience that helps build relationships and increase conversions.”
Devendra K.
Manager
Integration rating: 4.0 (1)
“Spoke Phone is our easy solution to use our Twilio numbers without having to code our own interface.”
Julien D.
CEO
Integration rating: 5.0 (1)
“I integrated different apps like Twilio, Slack, Google Sheets, and others within Integromat.”
Saira Y.
Automation
Integration rating: 5.0 (1)
“this enables me to actually take advantage of the twilio backend as I'm not a developer”
William S.
Director
Integration rating: 4.7 (3)
Integration rating: 5.0 (1)
Twilio customer support
What do users say about Twilio customer support?
Customer support rating:
We analyzed 72 verified user reviews to identify positive and negative aspects of Twilio customer support.
A fair number of users highlight Twilio's customer support as responsive, quick to reply, and helpful with setup or troubleshooting.
Multiple users appreciate the professionalism and clarity of the support team, noting timely communication and effective assistance.
A portion of users report slow response times, difficulty accessing human support, and long waits for issue resolution.
A number of users mention inconsistent support quality, lack of expertise, and challenges with verification or onboarding processes.
Support options
Training options
To see what individual users say about Twilio's customer support, check out the review snippets below.
“I find their customer service team very responsive to queries and inquiries and I love how Twilio has SDK's in my favorite programming language.”
Lisa O.
Senior Frontend Engineer.
“The customer service is superb they help me immediately if i face any issue”
Omar K.
Digital Leader
“Reliability issues wouldn't be a significant issue if their support team had product expertise and the capability to resolve issues but having worked with Twilio support on many occasions it seems like Twilio do not provide their team with the training and resources they need to support customers well.”
Luke C.
CEO
Twilio FAQs
Twilio has the following pricing plans:
Starting from: $0.01
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
Q. What is Twilio used for?
Twilio offers an API for phone services enabling companies to make and receive phone calls and send and receive text messages. It allows programmers to integrate various communication methods and to use existing web development skills and codes to solve communication problems. Twilio's offers APIs for SMS, voice, email, video, and authentication, allowing developers can integrate various capabilities to create innovative solutions that connect customers on their preferred channels. The platform also features a customer data platform, serverless environment, and AI-enabled tools to help organizations unify customer data, orchestrate journeys, and automate tasks.
Q. Who are the typical users of Twilio?
Twilio has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does Twilio support?
Twilio supports the following languages:
English, French, German, Japanese, Portuguese, Spanish
Q. Does Twilio offer an API?
Yes, Twilio has an API available for use.
Q. What other apps does Twilio integrate with?
Twilio integrates with the following applications:
Salesforce Service Cloud, Zoho CRM, Zapier, Oracle Service, Freshdesk, SugarCRM, Zendesk Suite
Q. What level of support does Twilio offer?
Twilio offers the following support options:
Knowledge Base, Email/Help Desk, Chat, FAQs/Forum, Phone Support, 24/7 (Live rep)
