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Top Rated Email Tracking Software with Campaign Analytics in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Campaign analytics provides insights into open rates, click-through rates, and customer engagement. It helps identify the effectiveness of email campaigns, informs improvements, and guides decisions based on performance data. Our reviewers in email tracking software rated this feature as highly important.

3 Best Email Tracking Software with Campaign Analytics

  • MailerLite
  • Constant Contact
  • Mailchimp - Highest rated for campaign analytics

See other top Email Tracking products with campaign analytics

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the email tracking software category. They also needed to have sufficient reviews about campaign analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for campaign analytics based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

MailerLite logo
4.7
(2.2K)
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User insights about the campaign analytics feature

Reviewers find MailerLite's campaign analytics straightforward and easy to navigate. They appreciate the ability to track open rates, click-through rates, and unsubscribe rates, which helps them gauge campaign effectiveness. Users highlight the usefulness of graphs and charts for visualizing data and the comprehensive overview of campaign performance. They mention that MailerLite provides all necessary KPIs, including monthly summaries, which saves time on reporting. Some users wish for more detailed data, but overall, they find the analytics helpful for small businesses.
“Mailerlite's campaign analytics make it easy to determine which of the campaigns are bringing my clientele what is really of interest to them. Thereby helping me to create content that pleases them and keeps them engaged.”
AS

Allie S.

content creator

“I need to be able to track how well each of my campaigns is working. Mailerlite's overview of campaign performance lays this out for me easily.”
CA

Carmen A.

Business Owner

Email Tracking key features coverage

MailerLite offers 6 out of the 6 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.6
Contact Management4.6
Email Distribution4.8
Email Marketing4.8
Email Management4.8
Reporting/Analytics4.5

Pros and cons based on 2,256 verified reviews

78% of users rated MailerLite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,256 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Cons:

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details

Pricing

Starting price:$10 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Constant Contact logo
4.3
(2.9K)
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User insights about the campaign analytics feature

Reviewers indicate that Constant Contact's campaign analytics are helpful for tracking open rates, click-through rates, and unsubscribe rates. They appreciate the real-time feedback and the ability to make data-informed decisions for future campaigns. Users find the analytics easy to read and understand, which aids in optimizing email marketing strategies. While some wish for more in-depth data, they generally find the metrics provided sufficient for evaluating campaign performance and making necessary adjustments.
“As I mentioned above with the engagement tracking feature, campaign analytics are dealt with by team members other than myself. However, a summary of how our email campaigns are performing (according to specific metrics/KPIs) are reported to the entire team regularly in meetings, and my colleagues have mentioned that Constant Contact's campaign analytics are easy to track and understand through the program. We can clearly tell if our email campaigns are performing well, and can even see how each specific email sent out is performing. The analytics feature also lets us know how many people opened the email and such, and we can use these metrics/KPIs to change our email marketing strategy when necessary. ”
JW

Jaclyn W.

Lead Marketing Associate

“Within 24 hours, I get analytics that tell me how well I did with my outreach. I learn how many people opened it, how many clicked through, and who unsubscribed. ”
LB

Lisa B.

Development Director

Email Tracking key features coverage

Constant Contact offers 6 out of the 6 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.6
Contact Management4.4
Email Distribution4.6
Email Marketing4.5
Email Management4.7
Reporting/Analytics4.4

Pros and cons based on 2,911 verified reviews

52% of users rated Constant Contact 5 out of 5 stars, while 3% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,911 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Cons:

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details

Pricing

Starting price:$12 usage based/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Mailchimp logo
4.5
(17.5K)
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User insights about the campaign analytics feature

Reviewers appreciate Mailchimp's campaign analytics for their detailed insights and ease of use. They report being able to track open rates, click-through rates, and unsubscribe rates, which helps them understand campaign performance. Users value the ability to segment audiences and perform A/B testing to optimize campaigns. They find the analytics dashboard clear and comprehensive, allowing them to see what works and make necessary adjustments. Integration with Google Analytics is also mentioned as a valuable aspect.
“Campaign analytics in Mailchimp plays a critical role in enabling users to measure, understand, and Optimize the performance of their email markeitng campaigns, leanding to more effective targeting, content, and ultimately, better outcomes.”
DP

Daniel P.

CEO

“The analytics of Mailchimp allow you to even drill down and see what items people clicked on in the email. It also details open rates and keeps track of which customers are your strongest (interact and engage more).”
RS

Ryan S.

Director

Email Tracking key features coverage

Mailchimp offers 6 out of the 6 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.5
Contact Management4.4
Email Distribution4.6
Email Marketing4.6
Email Management4.5
Reporting/Analytics4.4

Pros and cons based on 17,562 verified reviews

59% of users rated Mailchimp 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 17,562 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Cons:

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Pricing

Starting price:$13 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Email Tracking Software with Campaign Analytics in 2026

Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
GMass logo

Google Chrome extension for sending & scheduling emails

learn more
GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

Read more about GMass

Users also considered
Constant Contact logo
Category Leaders

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

learn more
iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

Read more about iContact

Users also considered
Campaign Monitor by Marigold logo
Category Leaders

Cross-channel marketing made simple and stress-free

learn more
Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

Read more about Campaign Monitor by Marigold

Users also considered
HubSpot Sales Hub logo
Category Leaders

Freemium email productivity & tracking for sales teams

learn more
HubSpot Sales is a suite of inbox-based email tracking & productivity tools with which sales teams can build, automate, and accelerate their sales processes

Read more about HubSpot Sales Hub

Users also considered
Bitrix24 logo

All in one business management workspace

learn more
Bitrix24 #1 FREE email marketing and email tracking CRM. Cloud, mobile, open source. 12 million companies worldwide. Send emails in bulk, see who's open your emails, clicked links and run automation rules based on email triggers.

Read more about Bitrix24

Users also considered
SendGrid logo

Delivers reliable email at scale for businesses

learn more
SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

Read more about SendGrid

Users also considered
Front logo

AI-enabled customer service platform for collaboration

learn more
Front is more than email tracking. We're a customer operations platform that enables customer-facing teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email.

Read more about Front

Users also considered
GetResponse logo

Cloud-based email marketing platform

learn more
An email marketing tool that helps business owners build permission-based mailing lists, maximize conversions with email automation and responsive design and create a landing page. GetResponse features include video email marketing, email-to-speech, and a custom form builder.

Read more about GetResponse

Users also considered
Mailjet logo

Marketing Email, Transactional Email, Transactional SMS

learn more
With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletter while developers power transactional email via robust API platform.

Read more about Mailjet

Users also considered
Boomerang for Gmail logo

Email management software for Gmail users

learn more
Boomerang for Gmail is an email management software designed to help organizations handle inbound and outbound electronic mails in real-time. It enables employees to set up follow-up reminders, schedule meetings, display read receipts, and configure delivery exception settings via a unified portal.

Read more about Boomerang for Gmail

Users also considered
Mailsuite logo
Category Leaders

Email Tracking for Gmail

learn more
MailTrack is a free email tracking solution designed to help users manage their emails across Gmail. View email activity, receive real-time notification on updates within emails and track which emails have been opened with MailTrack.

Read more about Mailsuite

Users also considered
Zoho Campaigns logo
Category Leaders

Simplified email and SMS marketing management software

learn more
Zoho Campaigns is an email and SMS marketing software for small, medium, and large businesses to automate their entire marketing process.

Read more about Zoho Campaigns

Users also considered
Close logo

The conversation-first CRM for small, scaling sales teams

learn more
Close is a conversation-first CRM designed for founders and small, scaling sales teams to manage every conversation in one place — with built-in calling, email, and SMS built natively inside the platform.

Read more about Close

Users also considered
Groove logo

The first sales platform to make sales strategy actionable

learn more
Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle.

Read more about Groove

Users also considered
Acumbamail logo

Cloud-based tool for email and SMS marketing campaigns

learn more
Acumbamail is a complete tool with Email Marketing, SMS campaigns, and landing pages for companies of all kinds to effectively communicate with their customers between channels, expand their business and improve their conversion rates.

Read more about Acumbamail

Users also considered
Selzy logo
Category Leaders

Affordable email marketing software

learn more
Selzy is an intuitive email marketing platform that suits any business needs. It offers a wide range of integrations with your favorite tools, an easy-to-use drag&drop editor, and email templates for any occasion.

Read more about Selzy

Users also considered
GlassHive logo
Category Leaders

Sales and marketing platform for IT industry

learn more
GlassHive assists businesses in the IT industry such as MSPs, MSSPs, VARs, and more. It caters to businesses of all sizes. It enables teams to manage marketing and sales efforts using intuitive tools, pre-built content, and insightful data.

Read more about GlassHive

Users also considered
Saleshandy logo

Send cold emails, book meetings everyday!

learn more
AI-assisted cold outreach platform to generate more leads, book more meetings, and grow your business.

Read more about Saleshandy

Users also considered
Yesware logo

Sales Engagement Made Easy

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How sales teams do meaningful email outreach at scale.

Read more about Yesware

Users also considered
Getsitecontrol logo

Emails | Popups | Automations

learn more
Getsitecontrol is an email marketing platform for small and medium-sized ecommerce brands.

It brings a complete email marketing toolset with a powerful popup builder on board. Generate leads and segment your audience, send professional newsletters, build email marketing automations.

Read more about Getsitecontrol

Users also considered
Escala logo

CRM and marketing automation platform

learn more
Escala is a marketing automation platform that helps businesses manage customers and streamline ad campaigns. Users can create landing pages and forms by customizing templates and publishing them according to requirements.

Read more about Escala

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Key features for Email Tracking software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Engagement Tracking: Reviewers value the ability to track email opens, clicks, and responses, which helps refine future campaigns and understand audience behavior. 95% of reviewers rated this feature as important or highly important.
  • Contact Management: Users highlight easy contact segmentation, detailed contact records, and the ability to manage and organize large volumes of contacts effectively. 95% of reviewers rated this feature as important or highly important.
  • Email Distribution: Reviewers appreciate the easy management of subscriber lists, flexible scheduling, and the ability to send personalized emails to specific target audiences. 94% of reviewers rated this feature as important or highly important.
  • Email Marketing: Users note the benefits of automated email campaigns, customizable templates, and detailed analytics for improving engagement and driving sales. 93% of reviewers rated this feature as important or highly important.
  • Email Management: Reviewers emphasize the ease of managing multiple email accounts, scheduling messages, and tracking email interactions to enhance communication efficiency. 91% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users find value in the detailed insights on email performance, including open rates, click-through rates, and engagement metrics, to optimize future campaigns. 88% of reviewers rated this feature as important or highly important.