Zapier Pricing Plan & Cost Guide

Zapier

Zapier makes you happier

4.67/5 (1,848 reviews)

Zapier Pricing

Starting from: $19.99/month

Pricing model: Free, Subscription

Free Trial: Available (No Credit Card required)

Premium plans start at $19.99 per month, billed annually.
Multi-user accounts start at $299 per month, billed annually

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SpiraTest

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Zapier Pricing Reviews

Pros

  • This is probably the greatest automation program in the whole game. The amount of integrations with other apps is amazing so automating tasks between softwares is incredibly easy.Alek A.Read the full review
  • I have been using Zapier for years now and it has always worked great, their support is very responsive and kind and I would strongly recommend it for small automation projects.Verified ReviewerRead the full review
  • It has been an excellent software for us to use. Our business model is focused on automating as many processes as possible and Zapier is integral to our success.Sean M.Read the full review

Cons

  • On going nightmare - ZAPs stop working by themselves, no support and here we have live API system not working.Asi A.Read the full review
  • Of course, the explanation was unclear and so does the Manychat. Both sides would not be able to give me an answer to integrate them which is disappointing.WENDY C.Read the full review
  • It sometimes stops without you knowing, and unless you login into the software everyday to check, you wouldn't know if there's an error or it just decided not to run.Francis S.Read the full review
98%
recommended this to a friend or a colleague

25 reviewers had the following to say about Zapier's pricing:

CP O.

The original and still the best, but better bang for buck is available elsewhere

Used daily for 2+ years
Reviewed 2021-04-22
Review Source: Capterra

Overall very happy with usability and the number of integrations. Cheaper pricing would be a plus however!!

Pros
It is still the best at linking various API's, webhooks etc. for the casual user. We use it a lot linking webflow, airtable, membership platforms etc.

Cons
It is expensive compared to other options. We persist however because it has a big lead on integrations and casual usability.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Roman Y.

One of the best automatization services

Used weekly for 6-12 months
Reviewed 2018-12-14
Review Source: Capterra

We use Zapier to automate process of getting leads from Facebook Lead Ads, put them in CRM and create tasks in Asana. Also, we automate sending detailed info about order to our clients using Mailchimp. Zapier - it's a very simple way to avoid developing custom sulutions for simple tasks.

Pros
- You can automate and create complex chain of actions (Receiving Lead from Facebook, put this lead in CRM, run script after this) - A lot of services supported (Different CRMs, E-Mail marketing products, external scripts, Google services, etc) - You can use conditions in your zaps - Automate actions on your website with Wordpress support

Cons
- Price. It's not cheap - Zaps run with cycle 5 minutes, it's not realtime

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Almost necessary service for most businesses nowadays

Used daily for 2+ years
Reviewed 2019-05-26
Review Source: Capterra

Very good product that is well worth the price tag in most cases.

Pros
Allows relatively easy integration between various software platforms and web services.

Cons
Free version is a good value for price, but next tier is fairly expensive without offering significantly more value to substantiate price increase.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Muhammad A.

Excellent tool, but a bit pricey

Used monthly for 1-2 years
Reviewed 2021-04-10
Review Source: Capterra

Excellent tool. But do revisit the pricing so make sure your competitors are not coming in to eat your lunch money.

Pros
It gets the job done, reliably and effectively. Which is kinda rare in today's increasingly bloated world of SaaS tools. Been very happy with my experience with Zapier, and one can always count on it to get you out of a jam if you don't wanna get a developer involved or write your own APIs.

Cons
Pricing. That's just about the only thing holding me back. They have gotten increasingly expensive over the years to the point where it's actually cheaper to hire a developer and get things sorted if you want something set up for the longer term. The LTC (lifetime cost) gets quite unreasonable unless you're using it for a ton of different things.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

A MUST HAVE for tech companies with a diverse tech stack

Used weekly for 2+ years
Reviewed 2018-08-11
Review Source: GetApp

Pros
Zapier is one of the most important tools we use. It's super cheap and lightweight, and it connects every single one of our software tools. It has a ton if integrations, super easy to use, and it's at a very low price point. I'd recomend zapier to any tech startup or marketing team that uses multiple tools to get user data (e.g. emails).

Cons
Nothing really. I have zero complaints when it comes to this product. They have everything you'd need in this type of product and it's at a super low price point.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Yaco L.

The pioneer of modern automation

Used monthly for 2+ years
Reviewed 2021-02-25
Review Source: Capterra

I used it for a couple of paid projects and personal projects as well. My experience was good, it rarely failed to run a schedule, and it was easy to setup. Now I'm also using similar alternatives, but I keep using Zapier.

Pros
The amount of integrations they have it's beyond compare. You can integrate zapier even with your fridge, and I'm not kidding.

Cons
The pricing, it was justified at the start, but now there are similar software much cheaper or even free.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Krishna L.

Automations leader, but other options give more value for money

Used weekly for less than 6 months
Reviewed 2021-02-13
Review Source: Capterra

Zapier is still the leader for integrations, but other apps such as Integromat, Pabbly Connect, IFTTT and Integrately are slowly adding more integrations for a cheaper price.

Pros
Out of all the automation apps I've tried, Zapier is the easiest and most intuitive to use, and has the most integrations to connect with.

Cons
From my understanding, they might have contracts that make them the exclusive integration partner for the app, which isn't great as a whole for the internet, especially because I don't think they give the most bang for the buck.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Anonymous

Easy Way to Create a Common Data Model

Used daily for 6-12 months
Reviewed 2018-04-18
Review Source: Capterra

Pros
In this day and age, no one platform is going to do everything you need it to do well so Zapier is key in getting platforms to communicate with one another and get all your data in one place.

Cons
We've had some issues working out bugs between the various platforms or have had rejected zaps. The pricing is not cheap!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Extremely Good but Expensive

Used weekly for 1-2 years
Reviewed 2021-04-23
Review Source: Capterra

Love it but can't afford it. It's so good, but i wish the pricing it more friendly.

Pros
Zapier is perhaps one of the earliest player in the game. There are a lot of integrations and customisations that you can do, compared to other tools in the market.

Cons
It is expensive. Especially for people that live in countries with currencies weaker than USD. It is more worth it to hire a VA than use Zapier where I am at.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 6/10

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Joshua L.

App to App integration made easy

Used daily for less than 6 months
Reviewed 2021-05-09
Review Source: Capterra

Really positive experience so far and it's a lot cheaper and easier to use than the competition!

Pros
Zapier is super simple to create app to app integrations to the point where anyone can do it! It's super simple to connect services up to get notifications about when something happens. It also allows you to do fun things like use philips hue lightbulbs to alert you when something happens.

Cons
It'd be nice if polling times were reduced on the lower-cost plans, this would make the product more appealing to customers on a budget

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Shivam A.

Zap Zap Zapier - A swiss knife for developers

Used weekly for 1-2 years
Reviewed 2021-08-10
Review Source: Capterra

if you want to integrate something really fast, Use Zapier! It's as simple as that

Pros
- Easy onboarding - it does what it says, no fuzz - clear visual systems (like how and what triggered, error, automate, how much time it will take for trigger) etc etc

Cons
- PRICING [one of the most overpriced] software out there search alternatives of zapier on product hunt If you're pricing savvy. All will have zapier inspired theme and depending upon popularity, need and integration, there can be much cheaper alternatives available

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Sean B.

Gets the job done, at a price.

Used weekly for 6-12 months
Reviewed 2019-09-20
Review Source: Capterra

Zapier offers more sophisticated options for automation versus something like IFTTT, but it starts at a hefty price tag. I would have loved to have a cheaper tier where users can get a price based on the number of zaps and/or data they require. That being said, it does what it does well.

Pros
A lot of options for sophisticated workflows, and an intuitive UI for setting them up. Workflows respond to events very quickly. Large number of services that are supported.

Cons
The service is pricey, and the free tier doesn't really get you much if you are really looking to use the service to its full potential.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 6/10

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Marianne H.

To expensive for small businesses

Used weekly for 1-2 years
Reviewed 2021-10-07
Review Source: Capterra

It was a bit complicated to set up the first time, but fine after I did it once. It works fine with the workflows I've set up. I'm mostly using it to connect my email marketing service with my CRM and with Airtable

Pros
I like how many apps/tools they integrate with. They're definitely the service with most apps

Cons
Their pricing. I simply can't afford the paid plan

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 4/10

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Mike I.

Super easy to connect apps

Used daily for 2+ years
Reviewed 2021-04-03
Review Source: Capterra

Pros
I love how simple and straightforward it is to connect apps.

Cons
I wish the pricing was better. The cheapest plan seems very limited with the number of integrations

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Armando R.

Brilliant automation

Used weekly for 1-2 years
Reviewed 2018-10-18
Review Source: Capterra

I do a lot of work with WordPress, and zapier helps me create some workflows that otherwise i would have to hardcode or hire someone.

Pros
Zapier, allows me to connect almost every tool/software and create very efficient automations to my or my clients tools. How easy it is to create a multi-step automation or connection. Number of tolls/softwares they support.

Cons
I find the price a bit high, but affordable anyway.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Save years

Used weekly for 6-12 months
Reviewed 2021-02-15
Review Source: Capterra

The time saved and the integrations that were not allowed before, are incredible. They really make a difference.

Pros
The zapier and the like are mandatory solutions for all companies that want to be efficient and save their time and money. The possibilities for integration and what is possible to do, are almost like a miracle.

Cons
The only point that can be a deterrent is that when the tasks are in a very high volume, the price may be unfeasible, especially for tasks with low added value.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Automating tasks across platforms

Used daily for less than 6 months
Reviewed 2020-10-11
Review Source: Capterra

Has been a time saver by automating tasks previously done manually.

Pros
The ability to create zaps across different technology platforms to remove having to do tasks manually.

Cons
Would prefer that the lowest pricing tier be more affordable/a smaller offering. Or, provide pricing per active zaps.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Vincent F.

Best automation tool ever

Used daily for 1-2 years
Reviewed 2016-12-06
Review Source: Capterra

Quiet expensive but it's a very good tool to link all others. I use it every day ! Don't hesitate to try it

Cons
Price

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Has a learning curve, but it's extremely useful

Used occasionally for 6-12 months
Reviewed 2020-02-29
Review Source: Capterra

Good enough. I'm pretty invested already to change programs

Pros
The fact that it amplifies the functionalities of other simpler apps. It's not as hard to use as I thought it would be

Cons
it's pretty expensive. there are other solutions which are cheaper and provide similar solutions (and even have a prettier ux)

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Anonymous

Time and money saving

Used weekly for 6-12 months
Reviewed 2018-03-20
Review Source: Capterra

Automate manual processes in a few minutes without coding.

Pros
The number of services we can link with is incredible. The usage is quite clear: we are guided step by step on advanced features.

Cons
The price per Zap is not really cheap and the team feature requires to upgrade to a really expensive plan. Besides, if you plan to create an integration for your app on Zapier make sure you are not in a hurry, the review process includes several stages which require several weeks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Leslie P.

It's great overall

Used daily for less than 6 months
Reviewed 2019-10-05
Review Source: Capterra

Overall it's a wonderful product, just too expensive,.

Pros
Great product that helps back up files from your email which was amazing.

Cons
The price was not worth the function in my opinion.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

Innovative & Unique

Used weekly for 6-12 months
Reviewed 2018-08-27
Review Source: Capterra

I've enjoyed using Zapier and I often set up tasks in the background. It's nice to have peace of mind and to not be worried about my connections being interrupted by low quality software. Highly recommend!

Pros
I love how this software is the glue that holds other software together. I've not had one situation where my Zapier connection broke due to a problem on Zapier's end. Interface is good, there are affordable pricing options.

Cons
Sometimes the software that I want to use doesn't have a Zapier integration, or the actions that I'm hoping for aren't available on Zapier. I don't blame Zapier though, their team moves quickly to add many other integrations all the time.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Universally integrated, Zapier is an obvious first choice for most small businesses

Used monthly for 1-2 years
Reviewed 2021-10-12
Review Source: Capterra

Zapier has served us well over the years, and we continue to use it. However, we've started using alternative connection services that utilize two-way communication events. Depending on your needs, Zapier may be perfectly adequate, and I highly recommend trying it before upgrading to a paid tier.

Pros
Zapier is ubiquitous in the SaaS industry. Virtually every cloud company that offers integrations includes a Zapier connection. Indeed, many SaaS businesses ONLY include a Zapier connection. This makes Zapier a likely requirement for many businesses with automated workflows.

Cons
Zapier pricing can rise precipitously depending on your needs. While it remains affordable up the value ladder, it's not as competitively priced as alternatives. That said, Zapier is universally available, so that likely colors your decision. The free tier is very limited, and zaps are one-way push or pull events.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Michal T.

Great way to automate and integrate various services without programming

Used daily for 2+ years
Reviewed 2019-01-11
Review Source: Capterra

I'm happy to use it ffor some personal automations. It saved me a lot of time that I would otherwise spend on researching and integrating APIs by hand.

Pros
I like that it's so easy to connect multiple services together using Zapier. You don't need any programming background. You just need to select applications, and connect some events that happen in those apps to actions in other apps. All of that is available throught easy to use interface.

Cons
It might be a bit too expensive for small businesses. But on the other hand it's much cheaper than hiring a developer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Bryce R.

Connecting the internet, you can do anything

Used weekly for 2+ years
Reviewed 2018-09-10
Review Source: Capterra

Great. Cheap. Does everything youd want it to.

Pros
Easy to use. Integrates with everything. Enables you to do anything.

Cons
Limits on the free version, but that makes sense. Just pay the nominal fee for extended uses.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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