Zapier Pricing Plan & Cost Guide

Zapier

Integration platform to connect web apps

4.67/5 (1,585 reviews)

Zapier Pricing

Starting from: $25.00

Pricing model: Free, Subscription

Free Trial: Available (No Credit Card required)

Free: $0 for 5 zaps
Starter: $20/month paid annually or $25/month paid monthly for 20 zaps
Professional: $50/month paid annually or $62.50/month paid monthly for 50 zaps
Professional Plus: $125/month paid annually or $156.25/month paid monthly for 125 zaps
Teams: $250/month paid annually or $312.50/month paid monthly for unlimited zaps

Competitors Pricing

Data Masons EDI

Pricing model: Subscription

Loupe

Starting from: 25.00/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

VisionFlow

Starting from: 19.00/month
Pricing model: One Time License, Subscription, Open Source
Free Trial: Available (No Credit Card required)

Certero for Cloud

Pricing model: One Time License, Subscription
Free Trial: Available (No Credit Card required)

Convertize

Starting from: 49.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Zapier Pricing Reviews

Pros
  • I like this product for the first use case. It's pretty reliable with notifying our channels through slack, which is has been a big operational gain for our internal teams.Mim H.Read the full review
  • We've used to set up fun Slack integrations - appreciate the ease in which a non-developer can create a Zap for their needs.Aviva R.Read the full review
  • The idea behind this tool is pretty great. Automations that can be achieved can be very useful once you can get them working after jumping through the loops.Sunaina B.Read the full review
Cons
  • Some times it doesn't work without any warning. You just find out after you notice the end problem.Christos T.Read the full review
  • Support is answered fairly quickly, but you never get replies from the same person, so it really frustrating having to repeat yourself. The biggest problem is it doesn't work.Verified ReviewerRead the full review
  • Zapier is difficult to understand (the specific lingo it uses can be confusing and not everything is very self-explanatory). It also requires some knowledge of coding.Alexander S.Read the full review
98%
recommended this to a friend or a colleague

25 reviewers had the following to say about Zapier's pricing:

Roman Yarovyi

One of the best automatization services

Used weekly for 6-12 months
Reviewed 2018-12-14
Review Source: Capterra

We use Zapier to automate process of getting leads from Facebook Lead Ads, put them in CRM and create tasks in Asana. Also, we automate sending detailed info about order to our clients using Mailchimp. Zapier - it's a very simple way to avoid developing custom sulutions for simple tasks.

Pros
- You can automate and create complex chain of actions (Receiving Lead from Facebook, put this lead in CRM, run script after this) - A lot of services supported (Different CRMs, E-Mail marketing products, external scripts, Google services, etc) - You can use conditions in your zaps - Automate actions on your website with Wordpress support

Cons
- Price. It's not cheap - Zaps run with cycle 5 minutes, it's not realtime

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Almost necessary service for most businesses nowadays

Used daily for 2+ years
Reviewed 2019-05-26
Review Source: Capterra

Very good product that is well worth the price tag in most cases.

Pros
Allows relatively easy integration between various software platforms and web services.

Cons
Free version is a good value for price, but next tier is fairly expensive without offering significantly more value to substantiate price increase.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

A MUST HAVE for tech companies with a diverse tech stack

Used weekly for 2+ years
Reviewed 2018-08-11
Review Source: GetApp

Pros
Zapier is one of the most important tools we use. It's super cheap and lightweight, and it connects every single one of our software tools. It has a ton if integrations, super easy to use, and it's at a very low price point. I'd recomend zapier to any tech startup or marketing team that uses multiple tools to get user data (e.g. emails).

Cons
Nothing really. I have zero complaints when it comes to this product. They have everything you'd need in this type of product and it's at a super low price point.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Easy Way to Create a Common Data Model

Used daily for 6-12 months
Reviewed 2018-04-18
Review Source: Capterra

Pros
In this day and age, no one platform is going to do everything you need it to do well so Zapier is key in getting platforms to communicate with one another and get all your data in one place.

Cons
We've had some issues working out bugs between the various platforms or have had rejected zaps. The pricing is not cheap!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Sean Bugeja

Gets the job done, at a price.

Used weekly for 6-12 months
Reviewed 2019-09-20
Review Source: Capterra

Zapier offers more sophisticated options for automation versus something like IFTTT, but it starts at a hefty price tag. I would have loved to have a cheaper tier where users can get a price based on the number of zaps and/or data they require. That being said, it does what it does well.

Pros
A lot of options for sophisticated workflows, and an intuitive UI for setting them up. Workflows respond to events very quickly. Large number of services that are supported.

Cons
The service is pricey, and the free tier doesn't really get you much if you are really looking to use the service to its full potential.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 6/10

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Vincent Fonade

Best automation tool ever

Used daily for 1-2 years
Reviewed 2016-12-06
Review Source: Capterra

Quiet expensive but it's a very good tool to link all others. I use it every day ! Don't hesitate to try it

Cons
Price

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Armando Reixa

Brilliant automation

Used weekly for 1-2 years
Reviewed 2018-10-18
Review Source: Capterra

I do a lot of work with WordPress, and zapier helps me create some workflows that otherwise i would have to hardcode or hire someone.

Pros
Zapier, allows me to connect almost every tool/software and create very efficient automations to my or my clients tools. How easy it is to create a multi-step automation or connection. Number of tolls/softwares they support.

Cons
I find the price a bit high, but affordable anyway.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Automating tasks across platforms

Used daily for less than 6 months
Reviewed 2020-10-11
Review Source: Capterra

Has been a time saver by automating tasks previously done manually.

Pros
The ability to create zaps across different technology platforms to remove having to do tasks manually.

Cons
Would prefer that the lowest pricing tier be more affordable/a smaller offering. Or, provide pricing per active zaps.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Innovative & Unique

Used weekly for 6-12 months
Reviewed 2018-08-27
Review Source: Capterra

I've enjoyed using Zapier and I often set up tasks in the background. It's nice to have peace of mind and to not be worried about my connections being interrupted by low quality software. Highly recommend!

Pros
I love how this software is the glue that holds other software together. I've not had one situation where my Zapier connection broke due to a problem on Zapier's end. Interface is good, there are affordable pricing options.

Cons
Sometimes the software that I want to use doesn't have a Zapier integration, or the actions that I'm hoping for aren't available on Zapier. I don't blame Zapier though, their team moves quickly to add many other integrations all the time.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Leslie Pelrine

It's great overall

Used daily for less than 6 months
Reviewed 2019-10-05
Review Source: Capterra

Overall it's a wonderful product, just too expensive,.

Pros
Great product that helps back up files from your email which was amazing.

Cons
The price was not worth the function in my opinion.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

Has a learning curve, but it's extremely useful

Used occasionally for 6-12 months
Reviewed 2020-02-29
Review Source: Capterra

Good enough. I'm pretty invested already to change programs

Pros
The fact that it amplifies the functionalities of other simpler apps. It's not as hard to use as I thought it would be

Cons
it's pretty expensive. there are other solutions which are cheaper and provide similar solutions (and even have a prettier ux)

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Bryce Randolph

Connecting the internet, you can do anything

Used weekly for 2+ years
Reviewed 2018-09-10
Review Source: Capterra

Great. Cheap. Does everything youd want it to.

Pros
Easy to use. Integrates with everything. Enables you to do anything.

Cons
Limits on the free version, but that makes sense. Just pay the nominal fee for extended uses.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Time and money saving

Used weekly for 6-12 months
Reviewed 2018-03-20
Review Source: Capterra

Automate manual processes in a few minutes without coding.

Pros
The number of services we can link with is incredible. The usage is quite clear: we are guided step by step on advanced features.

Cons
The price per Zap is not really cheap and the team feature requires to upgrade to a really expensive plan. Besides, if you plan to create an integration for your app on Zapier make sure you are not in a hurry, the review process includes several stages which require several weeks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Derrel Fisk

The one and only

Used occasionally for 1-2 years
Reviewed 2020-01-19
Review Source: Capterra

Zapier is the one and only automating software that I recommend to anyone that needs automation. If they do not have an app that you need automated, let them and they will get it. You will literally save tens to thousands of hours, depending on your needs and size, which in turn could be counted asp priceless.

Pros
So easy to use, has thousands of applications that you can link and automate, very very low cost for the value that it brings.

Cons
Nothing. Honestly the best software for what it does hands down.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Michal Taszycki

Great way to automate and integrate various services without programming

Used daily for 2+ years
Reviewed 2019-01-11
Review Source: Capterra

I'm happy to use it ffor some personal automations. It saved me a lot of time that I would otherwise spend on researching and integrating APIs by hand.

Pros
I like that it's so easy to connect multiple services together using Zapier. You don't need any programming background. You just need to select applications, and connect some events that happen in those apps to actions in other apps. All of that is available throught easy to use interface.

Cons
It might be a bit too expensive for small businesses. But on the other hand it's much cheaper than hiring a developer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Dan Valentine

Zapier is the DIY software integration tool. If it can't be done, it's almost always not their fault

Used weekly for 1-2 years
Reviewed 2018-01-22
Review Source: Capterra

There is so much it can do to get software to talk to one another. You can get one software to talk to another software when a particular trigger happens.

Pros
The software is easy to use, Trigger, Search, and Action you can do almost anything. If there is something that it can't do it's because the third party hasn't added it. I've never had to use their support because there documentation is well written. Pipedrive, intercom, Slack, Google Sheets, and gmail work really well together.

Cons
I wish it was just a bit cheaper, but I understand the need to charge a price that lets them work with developers. They are great at what they do, and documentation is very well made.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Antoni Leniek

The best automation tool in the world

Used daily for 1-2 years
Reviewed 2020-04-09
Review Source: Capterra

I've been using it since 2 years. It's our main tool to automate a lot of jobs: e-mails, Facebook Leads, Linkedin Leads, Google Forms and so on. It works every time well.

Pros
Ease of use Low price Ready to use zaps Hundres of services what we can use to automate jobs

Cons
Lack of some less known local services in Poland

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Brandon Mushlin

Can't Live Without It!!! So Powerful!

Used daily for 2+ years
Reviewed 2019-12-10
Review Source: Capterra

SUPER FREAKING AWESOME SUPPORT! They reply and are super helpful, and allowed me to take advantage of the new pricing after I upgraded on the old pricing, they give you details on any errors, and every single time an error has come from the outside source or myself and not Zapier. So worth it!

Pros
Wow, I don't know why I avoided Zapier for years before this, but I don't know how to live without it, and infact there is no way I could. It does so much powerful work behind the scenes sending data everywhere I need it to go with such ease that I would spend way more than I could afford in time or money paying the staff to do it manually. Also, they just improved their pricing and zap time, so I have sped up the process, reduced my costs, and increased to unlimited zaps which is powerful. Can't have a limit.

Cons
Well I didn't like the cost as first, but when calculating what you save in time or having to pay a VA to do the work, Zapier is a no brainer. Then they dropped the cost and pricing and improved the speed transfer time, so going from 15 minutes to 2 minutes is massively important and necessary. We are converting and calculating faster and more efficently.... So not a thing I don't like about it either.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Zapier is one of the best tools in your toolbox.

Used daily for 2+ years
Reviewed 2019-02-25
Review Source: Capterra

I was often asked by my team to integrate two apps together and create triggers based on specific actions. Before I found Zapier, many of these projects would take hours or even days to complete. Zapier, with its out-of-the-box integrations, allows me to quickly connect and trigger many events in different apps. I quickly found myself automaking many of the repetitive tasks for others in the office. It also allows us to quickly create and test new ideas without spending much time setting it up.

Pros
Very easy to use. Easy to understand. You can follow templates to get you up and running quickly. Constant updates keep up with the newest apps. Low cost when starting out.

Cons
It can get expensive quickly if you use many of its zaps.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Shawn Zajas

The universal bridge for all your software integration needs

Used weekly for 1-2 years
Reviewed 2018-11-27
Review Source: Capterra

Pros
This removes the headache most small business owners/employees run into which is this - how do I coordinate all of the software I'm using? Most small business owners don't have the resources to pay for a enterprise level custom solution to run their business - so they are left having to connect multiple different software (email marketing software, CRM, accounting, inventory management, etc). More often than not, these don't all talk to each other, and that's where Zapier is amazing! It takes moments to get started, and all you do is select the 2 programs you want to be integrated, and browse through all the ways that they can be integrated. Bam, you have just created a Zap! Ex. When a prospect clicks the link from my MailChimp email, instantly a tag gets created in Ontraport, a task gets created in Trello, and now my team nows to follow up with this user.

Cons
The pricing while it is affordable, it's based on how many zaps you have built and how often they run. It can be challenging to anticipate the cost per month under these scenarios - or at which tier to sign up at.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Ye Jin Ming Melvin

Fills In the Gaps Amongst Different Saas Platforms

Used daily for 2+ years
Reviewed 2019-04-25
Review Source: Capterra

Pros
Creating zaps is quite addictive as the whole user-experience is very positive. No technical knowledge to start creating data-connection between or among the different software apps/tools for automated productivity. Stellar support!

Cons
The subscription pricing is expensive and the plans could include more zaps.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Oshan Madusanka

Perfect automation platform that will make our work more easier.

Used daily for 6-12 months
Reviewed 2018-11-23
Review Source: Capterra

Zapier will connected to applications and complete our work with the use of workflow.

Pros
We can decide and make our own automatons easily using Zapier .For that we can integrate other possible applications with the Zapier with few clicks .In fact, we do not need to be a developer for make that kind of automation process.So,we can reduce our time without wasting for same tasks . Zapier will reduce the data entry work load.

Cons
Pricing structure for team is bit expensive but can have unlimited members .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Ernie DeCoite

Very Useful for Automating Tasks and Syncing Products

Used daily for 2+ years
Reviewed 2019-12-09
Review Source: Capterra

Happy with Zapier. If we can automate things without using Zapier, it saves us money, but there are a number of things where Zapier is the only game in town and it gets the job done.

Pros
Zapier allows us to sync products together, such as Facebook ads and Google Sheets, and to automate many tasks that would otherwise be manual, tedious, and prone to human error.

Cons
When dealing with high volume, the costs can rack up, but generally, it's a good value for the price.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

Great way to automate

Used daily for less than 6 months
Reviewed 2019-05-21
Review Source: Capterra

Pros
Zapier is a good option to help connect your various programs with ease. I use it to connect a custom CRM to my email system. It does a pretty good job and it was easy to use for the most part

Cons
I think they could be cheaper but I think that about any software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Sean Pomory

Zapier is a Neccessary Integration Tool for All Marketers

Used weekly for 2+ years
Reviewed 2018-11-16
Review Source: Capterra

We use Zapier to integrate all of our external tools into our CRM, HubSpot. It's really fantastic. It helps us keep things together, without too much work on our end. Once a Zap is set up, there is very little maintenance.

Pros
Easy to use. Low cost. Massive amount of integrations.

Cons
Sometimes, sending up an integration can be difficult. Without a higher tier, so "Zaps" can time out, causing a gap in data received. Most of the time, this can be resolved easily, but can be burdensom.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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