Buffer - 2026 Pricing, Features, Reviews & Alternatives

Reviewers appreciate Buffer's post scheduling capabilities for its time-saving benefits and ease of use. They find it helpful for planning content in advance, especially for holidays and peak engagement times. Users highlight the ability to schedule posts across multiple social media platforms simultaneously and edit them directly from the dashboard. They also value the reliability of Buffer in posting at the scheduled times, though some mention occasional glitches and limitations in the free version. Of the 94 Buffer users who gave detailed accounts of their use of Post Scheduling, 100% rated this feature as important or highly important.

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“It's a must tool for any social media manager as this helps to schedule posts on all accounts that ultimately makes you run your campaigns ahead of time. Also, posts can be edited directly from buffer dashboard before posting. Only thing that I realized is they don't provide IST time.”

Devyani S.

Customer relationship associate

“ The fact that you can set a specific day and time for your posts, helps you in case you already know or have a main hour for your followers to receive your posts. Maybe because they already know what time the content gets shared, or because you acknowledge your followers' peak time on social media. It also helps you programming posts for holidays, so you won't have to worry to post on your day off. ”

Angel G.

Community Manager

Users report that Buffer's social media integration is effective and time-saving, allowing them to link multiple social media platforms like TikTok, Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Shopify. They appreciate the seamless posting across various channels from a single dashboard. Reviewers note that while the integration generally works well, there are occasional technical glitches and reconnection issues, particularly with Instagram. They also value the ability to compare the impact of campaigns across different platforms. Of the 61 Buffer users who gave detailed accounts of their use of Social Media Integration, 98% rated this feature as important or highly important.

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“It allows to expand the campaigns and messages to the target audience, and also to compare the impact between the different audiences on the different platforms, and with this, have the appropriate elements to correct or strengthen the contents.”

LB

Luis B.

NO

“For any post-scheduling tool, integration across multiple social media platforms/channels is critical. With Buffer, I can schedule the same post (or different posts) across up to three channels for free. This is huge as my marketing budget is miniscule for my small publishing business. Maintaining three separate channels would be cumbersome from three different apps, so the ability to do it all in one place makes a big difference.”

Sam E.

Director of Foundation Relations

Reviewers indicate that Buffer's automated publishing is a valuable aspect, enabling them to schedule and automatically publish posts across multiple platforms without manual intervention. They find it particularly useful for managing social media presence while focusing on other tasks. Users appreciate the ability to set up content for weeks or months in advance, though some mention occasional issues with posts failing to publish and the need for manual intervention for certain types of content like Instagram reels. Of the 71 Buffer users who gave detailed accounts of their use of Automated Publishing, 89% rated this feature as important or highly important.

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“Automated Publishing is one of the most important feature for Buffer, you can schedule and automatically publish your post for many platforms.”

AC

Anil C.

Marketing Executive

“What I like about "Automated Publishing" in Buffer is very timely. It is absolutely automatic when publishing my post. I don't need to remind myself because it is automatic. You can do other task and let Buffer do its job in posting your content.”

Sharem S.

Virtual Assistant

Users report that Buffer's multi-account management simplifies the process of handling multiple social media accounts from a single dashboard. They find it efficient for scheduling and posting content across various platforms simultaneously. Reviewers appreciate the ability to manage multiple brands and clients, though some mention occasional unlinking issues and limitations in the free version. They also value the time saved and the convenience of having all accounts in one place. Of the 59 Buffer users who gave detailed accounts of their use of Multi-Account Management, 86% rated this feature as important or highly important.

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“I use Buffer to access multiple social media accounts for the same business but I do not use it for multiple accounts or pages for the same account. If you ask me, the best part about Buffer is being able to access all your social media profiles on multiple platforms and connect it to one dashboard. ”

JR

Joseph R.

Marketing Director

“Posting to multiple social media platforms at the same time reduces the amount of time our team spends on social media. Scheduling the posts in advance, coupled with the ability to publish to multiple social media channels at the same time, keeps fresh, consistent content on our pages.”

Matt H.

President

Reviewers feel that Buffer's content management capabilities are user-friendly and efficient for organizing and scheduling social media posts. They appreciate the ability to create, edit, and manage content for multiple accounts from a single dashboard. Users highlight the ease of storing and reusing media, though some mention occasional glitches and a desire for more advanced capabilities. They find it helpful for planning and maintaining a consistent content strategy across different platforms. Of the 43 Buffer users who gave detailed accounts of their use of Content Management, 86% rated this feature as important or highly important.

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“Being able to manage multiple social media accounts and store photos and media for re-use in later content is my favourite feature.”

Dylan C.

Administrative Assistant

“As this is Buffer's Main Service, it's a critical part of the infrastructure. Content is easily managed and can be edited right from the dashboard without visiting any other site.”

Nico P.

CEO